Su-re-co
Su-re.co is a Bali-based sustainability organization that combines climate research, climate-smart agriculture products (coffee, cacao, vanilla), and ecosystem restoration projects for smallholder farmers and Indonesian government partners, funded by grants and specialty product sales.
- Company typePrivate
- Founded2014
- HeadquartersBali, Indonesia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Su-re-co does
Su-re.co (Sustainability & Resilience) is a Bali-based sustainability organization founded in 2014 that operates under a Think-Do-Be model combining climate research, practical field implementation, and inclusive learning. It is structured as a dual entity: PT SUSTAINABILITY AND RESILIENCE (for-profit) and Yayasan SU-RE TANGGUH (non-profit foundation), both registered in Indonesia. The company's core technology and method stack centers on ecosystem-based adaptation (EbA) applied to smallholder agriculture — including EbA-Enhanced Climate Field Schools (EECCLiRe) for coffee farmers, portable biogas digesters as clean energy, and a 43,000-hectare agroforestry restoration initiative in Bali's Batur UNESCO Global Geopark in partnership with CIFOR-ICRAF and TigerMov.
The commercial product portfolio, marketed under the "Dear Everyone" sub-brand, comprises climate-smart agricultural commodities — Bajawa Coffee (Flores), Wanagiri Coffee (Bali), Chocolate Bar, Cacao Powder, Kenari Nuts, Bourbon Vanilla, and Bio Fighter — distributed through a direct e-commerce storefront and wholesale/reseller channels, with anchor accounts in hospitality (Four Seasons Resort Bali at Jimbaran Bay, Kohaku Bali) and retail (Alive Wholefood Store, DeliBali). Revenue also flows from research-based consulting and advisory services, climate education stays and impact travel, and free publications. Manufacturing and processing are outsourced to specialist partners (HungryBird for roasting, Primo Chocolab for chocolate production).
The business model is multi-revenue: (1) one-time product sales via DTC and wholesale, (2) professional services through consulting and impact travel, and (3) grant-funded program delivery from international donors (Global EbA Fund, IKI/BMU/GIZ, P4G) channeled through the non-profit Yayasan. The primary customer base is smallholder farmers in Bali and Flores (300+ in Bajawa, 74 in Wanagiri), with a parallel base of SMB HoReCa and retail buyers in Indonesia. Notable adjacent initiatives launched in 2025 include P4G Aquaculture for Climate Resilience (shrimp farming) and P4G Electric Vehicles for Urban Decarbonization, signalling vertical diversification beyond coffee and cacao.
Su-re-co firmographics
Firmographics- Name
- Su-re-co
- Legal name
- su-re.co (Sustainability & Resilience)
- Website
- https://su-re.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Su-re.co is a Bali-based sustainability organization that combines climate research, climate-smart agriculture products (coffee, cacao, vanilla), and ecosystem restoration projects for smallholder farmers and Indonesian government partners, funded by grants and specialty product sales.
- Ownership category
- akta.pro rank
Su-re-co industry classification
Industry- Product category
- Climate-Smart Agriculture and Sustainability Services
- NAICS
- Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Beverages (2080), Forestry (800), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)
Keywords
Where Su-re-co is headquartered
LocationHeadquarters
- HQ city
- Bali
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Su-re-co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Climate-Smart Product Sales: Sales of climate-smart agricultural products including Bajawa Coffee, Wanagiri Coffee, Chocolate Bar, Cacao Powder, Kenari Nuts, Bourbon Vanilla, and Bio Fighter through e-commerce and wholesale channels.
- Climate Education Stays and Impact Travel: Organizing short-term stays in local accommodations and educational impact-oriented trips including farm visits, climate field school experiences, agroforestry tours, and learning journeys.
- Research-Based Consulting and Advisory Services: Consulting and advisory services for organizations designing or improving climate and sustainability initiatives, based on research and field experience.
- Publications and Newsletters: Free publications including research papers, newsletters, and impact reports available through their publication page, supporting their knowledge-sharing mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Publications and newsletters available at no cost |
| Other | Pay-as-you-go | Wholesale pricing available for resellers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Su-re-co product offering
Product offeringCore offering
Su-re.co is a Bali-based sustainability think-do-be organization that develops and sells climate-smart agricultural products (Bajawa and Wanagiri coffee, chocolate bar, cacao powder, kenari nuts, bourbon vanilla, bio fighter, soap and candle) under the Dear Everyone brand, and delivers clean energy via portable biogas digesters, ecosystem restoration across 43,000 hectares in Bali, EbA-Enhanced Climate Field Schools for coffee farmers, and research-based consulting and internship programs through su-re.college.
Product overview
Su-re-co is a Bali-based sustainability research enterprise operating under a Think-Do-Be model that combines rigorous climate research with practical implementation and education. The product portfolio consists of climate-smart agricultural commodities (Bajawa Coffee, Wanagiri Coffee, Chocolate Bar, Cacao Powder, Kenari Nuts, Bourbon Vanilla, Bio Fighter), renewable energy solutions (Biogas Digesters), personal care products (Soap & Candle), ecosystem restoration services (43k ha Bali Restoration Project), and EbA-Enhanced Climate Field Schools for farmer capacity building. The organization also offers educational programs through su-re.college internship initiatives, research consulting services via its Think-Tank, and publishes climate insights through newsletters and research publications. All products are marketed under the 'Dear Everyone' climate-smart brand, designed to be resilient to climate change while reducing CO2 across growing, making, and consuming stages.
Differentiator
Problem solved
Functional benefit
Brands
- Dear Everyone: Climate-smart product brand encompassing coffee, cocoa, and other sustainable agricultural products. Products include Bajawa Coffee, Wanagiri Coffee, Chocolate Bar, Cacao Powder, Kenari Nuts, and Bourbon Vanilla.
Products and services
- Bajawa Coffee
Quantifiable outcome
- 80% GHG emission reduction through climate-smart shrimp farming
- +2 more outcomes
Companies that use Su-re-co
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles5 records
Su-re-co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Su-re-co partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CIFOR-ICRAFcorePartnership for the 43,000-hectare agroforestry and restoration initiative in Bali's Batur UNESCO Global Geopark. CIFOR-ICRAF provides scientific expertise for ecosystem restoration and biodiversity enhancement in this flagship restoration project.
- TigerMovcorePartner in the 43,000-hectare restoration vision unveiled at Asia-Pacific Climate Week 2023. TigerMov provides operational support for large-scale restoration implementation.
- Stockholm Environment Institute (SEI)coreCo-organization of the EECCLiRe project (USD 249,991 funding from Global EbA Fund) focused on EbA-enhanced climate field schools for coffee farmers in Bali and Flores. SEI leads research components while su-re.co handles field implementation.
- IUCNminorPartner organization featured on EECCLiRe project materials, supporting ecosystem-based adaptation principles.
- BMKG (Badan Meteorologi, Klimatologi, dan Geofisika)coreIndonesian Meteorological, Climatological, and Geophysical Agency, the national Met Bureau. Key stakeholder in EECCLiRe project, running climate field schools with su-re.co integration.
- DKLH Bali (Dinas Kehutanan dan Lingkungan Hidup)coreMinistry of Forestry and Environment for Bali. Signed MoU with su-re.co in April 2024 for the 43,000-hectare restoration project in Bali.
- HungryBirdminorAward-winning coffee roaster based in Bali using PROBAT machines imported from Berlin. Roasts su-re.co green beans to specification.
- Primo ChocolabminorChocolate manufacturing partner in Bali that transforms su-re.co climate-smart ingredients (Tabanan cacao, Wanagiri coffee, Maluku kenari nuts) into finished chocolate products.
- LAPMASminorLocal civil society actor involved in EECCLiRe climate field school activities alongside BMKG and BUMDESA.
- BUMDESAminorVillage-owned enterprises involved in climate field school activities as part of EECCLiRe project implementation.
- CrusteaminorPartner in CRFSS (Climate Resilience for Fishery/Shrimp) project strengthening climate resilience for shrimp farmers in Lombok and Sumbawa.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Su-re-co competitors and assessment
Company assessmentDirect peers
- Kopernik: Indonesia-based social enterprise focused on climate and development solutions, partnering with smallholder communities and distributing low-cost technology. Highly comparable as an Indonesian think-do tank bridging research and field implementation.
- Alter Eco: Climate-smart chocolate and food brand with regenerative agriculture and fair-trade sourcing. Comparable branded CPG approach tied to smallholder supply chains and sustainability narrative.
- Moyee Coffee: Climate-smart specialty coffee brand that pays farmers a living wage and emphasizes agroforestry-sourced beans. Direct comparison to su-re.co's climate-smart coffee positioning and smallholder farmer model.
- IDEP Foundation: Bali-based Indonesian non-profit delivering sustainability education, permaculture training, and disaster resilience programs. Highly comparable Bali-rooted sustainability education and community programs.
- Commonland: Landscape restoration organization partnering with farmers and corporations on large-scale regenerative agriculture. Directly comparable to su-re.co's 43k-hectare agroforestry restoration efforts.
Broad incumbents
- Rainforest Alliance: Global sustainability certification body covering coffee, cocoa, and forest products. Comparable domain (climate-smart agriculture) but operates as a broad certification and standards body rather than a vertically integrated producer.
- Fairtrade International: Global sustainability and fair-trade certification system across coffee, cocoa, and other agricultural commodities. Overlaps with su-re.co's smallholder farmer and climate-smart sourcing model but operates at much larger scale.
- EcoAct: International climate consulting and advisory firm offering carbon strategy, ESG, and climate services. Comparable to su-re.co's consulting capacity but a much larger, broader consultancy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Su-re-co social profiles
Digital presenceSu-re-co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Su-re-co leadership team
Management profileNumber of profiles
Profiles1 record
Su-re-co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Su-re-co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Su-re-co
What does Su-re-co do?
Su-re.co is a Bali-based sustainability think-do-be organization that develops and sells climate-smart agricultural products (Bajawa and Wanagiri coffee, chocolate bar, cacao powder, kenari nuts, bourbon vanilla, bio fighter, soap and candle) under the Dear Everyone brand, and delivers clean energy via portable biogas digesters, ecosystem restoration across 43,000 hectares in Bali, EbA-Enhanced Climate Field Schools for coffee farmers, and research-based consulting and internship programs through su-re.college.
Is Su-re-co a public or private company?
Su-re-co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Su-re-co founded?
Su-re-co was founded in 2014. It employs 1 to 10 people.
Where is Su-re-co based?
Su-re-co is headquartered in Bali, Indonesia, in the Asia region.
How does Su-re-co make money?
Four revenue lines are on record. Climate-Smart Product Sales are the primary driver. The others are climate Education Stays and Impact Travel, research-Based Consulting and Advisory Services and publications and Newsletters.
Who are Su-re-co's main competitors?
Direct peers on record are Kopernik, Alter Eco, Moyee Coffee, IDEP Foundation and Commonland. Broad incumbents are Rainforest Alliance, Fairtrade International and EcoAct.
Does Su-re-co have an API?
No public API is recorded for Su-re-co.
What industry is Su-re-co in?
Su-re-co's product category is Climate-Smart Agriculture and Sustainability Services. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 311351 and its SIC code is 2080.