Generation6

What Generation6 does

Generation6 (legal entity: Generation 6, LLC) is a privately held advisory firm founded in 2021 that provides consulting services to complex multigenerational family enterprises. The firm is co-led by Andrew Keyt (CEO), Greg McCann (Founder and Board Member), and Joseph H. Astrachan (Chairman), and operates with 11-50 employees from a Chicago headquarters (with a legal address in Houston, Texas). Its service portfolio spans six practice areas — Family Development, Governance, Family Office advisory, Education, Coaching, and Speaking — delivered through a collaborative team-based model that pairs multiple senior advisors with each client family for sustained, long-term engagements.

The firm's underlying capability stack is intellectual rather than technological: a research-based advisory methodology backed by 700+ scholarly contributions from its advisors, 13 university affiliations across 8 countries, and the proprietary Innovation Series of published books (including Reshaping Reality, From Stigma to Strength, Money & Generations, and Myths & Mortals). Generation6 Academy serves as a dedicated learning platform for ongoing multi-generational owner education, and the firm distributes its books through Amazon and direct channels, with proceeds from Reshaping Reality donated to Aileron. There is no evidence of software products, APIs, or AI/ML systems; the offering is professional services and content.

Revenue is generated entirely through professional services: long-term advisory retainers, customized education programs, speaking and keynote engagements, and book sales. Pricing is not publicly disclosed and is structured around tailored enterprise partnerships with complex family enterprises navigating ownership transitions, governance design, family office formation and evolution, and next-generation leadership development. Distribution is direct via enterprise advisory partnerships supplemented by academic and professional network referrals, thought leadership content marketing, and invitation-only industry events such as the Single Family Office Gathering co-hosted with Aileron.

Name

Generation6

Legal name

Generation 6, LLC

Website

https://generation6.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Generation6 is a privately held advisory firm founded in 2021 that provides consulting, education, and thought leadership to complex multigenerational family enterprises navigating ownership transitions, governance design, and family office formation, serving clients globally with a senior advisory team.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advisory and Consulting Services: Long-term advisory partnerships with multigenerational family enterprises, working alongside client families through transition and evolution periods. Services include family development, governance design, family office advisory, education programs, coaching, and speaking engagements.
2. Education Programs: Customized programs for current and future owners and stewards to build ownership capability, next-generation leadership, and effective stewardship, delivered through Generation6 Academy.
3. Speaking and Keynote Engagements: Keynotes, workshops, and educational sessions on governance, ownership, and multigenerational enterprise continuity.
4. Innovation Series Publications: Sale of published books in the Innovation Series, including 'Reshaping Reality' and 'From Stigma to Strength', distributed through retailers such as Amazon.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Generation6 provides long-term advisory and consulting services to multigenerational family enterprises across six practice areas: Family Development, Governance, Family Office, Education, Coaching, and Speaking. Services are supported by the Generation6 Academy learning platform and proprietary Innovation Series publications, and are delivered by collaborative advisor teams grounded in family business research.

Product overview

Generation6 is a family enterprise advisory firm offering a portfolio of consulting services organized around six core practice areas: Family Development, Governance, Family Office, Education, Coaching, and Speaking. These services are supported by a dedicated learning platform called Generation6 Academy, which enables ongoing education across generations. The firm also publishes thought leadership through its Innovation Series, which includes books such as Reshaping Reality (on single family office potential) and From Stigma to Strength (on mental health in family business). The offering is advisory and consulting in nature rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Generation6 Academy: A dedicated learning platform designed to support ongoing education and development across generations for enterprising families and owners.

Products and services

• Family Development Advisory
• Governance Advisory Design and assessment of family and business governance structures, including boards, family councils, policies, and family constitutions; for business families seeking formal governance.
• Family Office Advisory Support for building and evolving single family offices, including formation, governance alignment, leadership search and development, and long-term sustainability; for families operating or establishing single family offices.
• Education Programs Customized programs for current and future owners and stewards to build ownership capability, next-generation leadership, and effective stewardship; for family enterprise owners across generations.
• Coaching Individual and group coaching to support leadership development, perspective, and decision-making within the family enterprise; for owners, next-generation leaders, and family enterprise executives.
• Speaking Engagements Keynotes, workshops, and educational sessions on governance, ownership, and multigenerational enterprise continuity; for family enterprise audiences and industry events.
• Generation6 Academy A dedicated learning platform supporting ongoing education and development across generations for current and future owners and stewards of family enterprises.
• Reshaping Reality: Unlocking the Potential of the Single Family Office Innovation Series book arguing that single family offices should consider the next step in their evolution, exploring design flaws and potential for greater relevancy and leadership development; for family office principals and advisors.
• From Stigma to Strength: Cultivating Mental Health for a Thriving Family Business Innovation Series book providing essential tools for recognizing, addressing, and managing mental health challenges within family enterprises; for family business owners, leaders, and advisors.

Quantifiable outcome

• 2.5M+ research downloads
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AileroncoreStrategic or Co-development Partner · 9 September 2022The Single Family Office Gathering was hosted at Aileron in Dayton, Ohio. The Mathile family (CYMI Holdings) created Aileron as an institution to support family business community development. All proceeds from the Reshaping Reality book are donated to Aileron to further support the development of the family business community.
• Loyola University Chicago Family Business CentercoreStrategic or Co-development PartnerAndrew Keyt, Co-Founder and CEO of Generation6, previously served as Executive Director and Clinical Professor in Family Business at Loyola University Chicago Family Business Center. The firm maintains academic partnerships that inform its research-based advisory methodology.
• Family Business Network (FBN) USAcoreStrategic or Co-development PartnerAndrew Keyt, Co-Founder and CEO of Generation6, previously served as President of the Family Business Network USA. The firm maintains close ties with this international family business network.
• Witten Institute for Family Business (WIFU)coreStrategic or Co-development PartnerGeneration6 advisors including Claudia Binz Astrachan and Tom Rüsen have research affiliations with the Witten Institute for Family Business (WIFU), contributing to academic research on family governance, family strategy, and dynastic family enterprises.
• Family Firm Institute (FFI)coreStrategic or Co-development PartnerSeveral Generation6 advisors and contributing authors have published with FFI Practitioner, and their work is featured on FFI's digital platform, indicating an ongoing publication and thought leadership partnership.
• CYMI Holdings / Mathile FamilycoreStrategic or Co-development PartnerGreg McCann (Generation6) co-edited 'Reshaping Reality' with Jill Barber, President of CYMI Holdings. CYMI Holdings leads the Single Family Office Gathering and book project collaboration. Jill Barber has been involved in hundreds of successful business and philanthropic transactions with the Mathile family since 1999.
• Family Office ExchangeminorStrategic or Co-development PartnerSara Hamilton, Founder and Board Chair of Family Office Exchange, provided a endorsement quote for 'Reshaping Reality', indicating a professional relationship and mutual recognition in the family enterprise advisory field.
• University of North Carolina CharlotteminorStrategic or Co-development PartnerTorsten Pieper, Associate Professor at UNC Charlotte and Advisor at Generation6, contributes research on family cohesion, single family offices, and family business strategy, indicating an academic partnership.
• Hasselt UniversityminorStrategic or Co-development PartnerAnneleen Michiels, Associate Professor at Hasselt University and Advisor at Generation6, contributes research and co-authored publications on money dynamics and mental health in family businesses.
• University of Illinois at ChicagominorStrategic or Co-development PartnerEllen Astrachan-Fletcher, contributing author to 'From Stigma to Strength', serves as Associate Professor of Psychiatry at University of Illinois at Chicago, indicating an academic contribution partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Family Business Network (FBN): Global membership association for enterprising families, family business owners and advisors. Founder Andrew Keyt previously led FBN USA, and FBN is a community ecosystem participant rather than a direct competitor.
• Family Office Exchange (FOX): A peer network and membership organization for single family offices, providing education, benchmarking and connections. Adjacent ecosystem participant referenced by Generation6 partners and a channel for shared clientele.
• Pitcairn: A multi-decade single family office that has developed playbooks, tools and educational content for single family offices and has published widely on family enterprise continuity. Comparable intellectual positioning though structured as a family office rather than an external advisor.
• Aileron: A nonprofit community organization supporting business owners and family enterprises through education, peer groups and events, created by the Mathile family. Strategic partner of Generation6 and beneficiary of Innovation Series proceeds.

Direct peers

• BanyanGlobal: A family enterprise advisory firm serving global family-owned businesses on strategy, governance and next-generation leadership. Comparable in scale, target market and academic grounding.
• Cambridge Family Enterprise Group: A boutique advisory firm serving complex, multigenerational family enterprises with research-based consulting on ownership, governance and succession. Highly comparable to Generation6 in mission, methodology (research-grounded) and target buyer.
• Lansberg Gersick & Associates: Family business advisory firm founded by prominent academics (including Kelin Gersick) working with multigenerational family enterprises on governance, succession and family dynamics. Closely comparable research-driven approach.
• The Family Business Consulting Group: A long-standing network of senior family business consultants advising enterprising families on succession, governance and next-generation development. Overlaps directly with Generation6's six core practice areas and similar clientele.
• Williams Group: Family business advisory firm specializing in succession planning, family dynamics and next-generation leadership for enterprising families. Direct overlap with Generation6's governance and family development practices.

Broad incumbents

• Deloitte Private — Family Enterprise Services: The family enterprise practice of a Big Four professional services firm, advising large multigenerational families on tax, governance, succession and family office matters. A broad incumbent offering overlapping capabilities at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generation6

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation6