Paramo
Paramo is a privately held UK-based outdoor clothing manufacturer founded in 1992 that designs and sells waterproof jackets and directional outdoor apparel direct to outdoor enthusiasts via its e-commerce website.
- Company typePrivate
- Founded1992
- HeadquartersWadhurst, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paramo does
Paramo is a privately held UK-based outdoor clothing manufacturer founded in 1992 and headquartered in Wadhurst, United Kingdom. The company designs and sells waterproof and directional outdoor apparel — with waterproof jackets as the core product offering — targeted at outdoor enthusiasts engaged in hiking, trekking, and other outdoor pursuits requiring wet-weather protection. Paramo's product line has received independent editorial recognition, including placement in a 2025 roundup of the best waterproof jackets.
The business operates a direct-to-consumer e-commerce model through its proprietary website, paramo-clothing.com, with regional variants for different markets. The company is currently executing a geographic expansion via Páramo NA, a dedicated North American storefront that has been announced as "coming soon," alongside a broader systems overhaul across the business (the website is temporarily under construction as new infrastructure is implemented). Operating status is active; primary markets served to date are in Europe, with the United Kingdom as the core geography. No wholesale, retail, or B2B distribution channels are disclosed in the available data.
Firmographic details are limited: Paramo is privately held with 11–50 employees, no disclosed funding rounds, no named institutional investors or parent company, and no public financial disclosures. Management team composition, specific revenue figures, patent holdings, certifications, and partnership details are not available in the input data. Pricing is not publicly disclosed and the company's core revenue stream is the one-time sale of apparel to consumers through its own digital storefront.
Paramo firmographics
Firmographics- Name
- Paramo
- Legal name
- Paramo
- Website
- https://paramo-clothing.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paramo is a privately held UK-based outdoor clothing manufacturer founded in 1992 that designs and sells waterproof jackets and directional outdoor apparel direct to outdoor enthusiasts via its e-commerce website.
- Ownership category
- akta.pro rank
Paramo industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
Keywords
Where Paramo is headquartered
LocationHeadquarters
- HQ city
- Wadhurst
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Paramo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Apparel Sales: Paramo generates revenue through the sale of outdoor waterproof clothing and apparel directly to consumers via e-commerce channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Paramo product offering
Product offeringCore offering
Paramo manufactures outdoor waterproof jackets and apparel designed for hiking, trekking, and general outdoor pursuits in wet weather conditions. The company sells these products directly to consumers through its own e-commerce website, with a North American storefront (Páramo NA) under development.
Product overview
Páramo is an outdoor clothing company specializing in directional clothing for outdoors enthusiasts. The product portfolio centers on waterproof jackets as a core offering. The company is currently expanding with a North American presence (Páramo NA) under development.
Differentiator
Problem solved
Functional benefit
Products and services
- Waterproof Jackets Outdoor waterproof jackets designed for hiking, trekking, and general outdoor pursuits in wet weather, sold directly to consumers via the Páramo e-commerce website. Featured in a 2025 roundup of best waterproof jackets.
Companies that use Paramo
Customer profileSegments1 record
Ideal customer profiles1 record
Paramo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paramo partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Paramo competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Global outdoor apparel brand with a strong waterproof/outerwear range and direct-to-consumer ethos. Highly comparable to Páramo on product category, target customer (outdoor enthusiasts), and values-led D2C brand model, but operates at materially larger scale and broader assortment.
- Jack Wolfskin: European outdoor apparel brand with a deep waterproof jacket range and D2C/retail presence. Comparable to Páramo on waterproof outerwear category and European outdoor enthusiast target, but operates at substantially larger scale.
- Helly Hansen: Norwegian heritage brand with waterproof shells and technical outdoor apparel. Comparable to Páramo on waterproof outerwear category and outdoor/active user, but with broader product portfolio and global distribution including B2B/workwear.
- Fjällräven: Swedish heritage outdoor brand with a strong waterproof/outerwear line and direct-to-consumer retail. Comparable to Páramo on outdoor enthusiast segment, heritage-driven premium positioning, and DTC strength, though with a much broader product range.
- Arc'teryx: Premium technical outerwear brand (owned by Amer Sports) anchored by high-performance waterproof jackets. Closest direct comparable to Páramo in positioning (specialist waterproof shells for serious outdoor users) and premium D2C pricing, though at significantly larger scale.
Regional players
- Vaude: German outdoor brand with waterproof jackets, packs, and sustainability-led positioning. Comparable to Páramo on European outdoor enthusiast target and waterproof outerwear category, primarily serving DACH/EU rather than the UK/NA overlap.
- Musto: UK-based technical apparel brand with a strong waterproof outerwear heritage rooted in sailing. Comparable to Páramo on UK base, technical waterproof expertise, and premium positioning, though Musto's centre of gravity sits in marine/sailing rather than hiking.
Direct peers
- Rab: UK-headquartered specialist in mountain and waterproof outerwear owned by Equip Outdoor Technologies. Direct peer to Páramo on geography, target user (UK/outdoor enthusiasts), and core category (technical waterproof jackets), with overlapping D2C and wholesale distribution.
- Berghaus: UK-based outdoor apparel brand with a long heritage in waterproof jackets and hillwalking gear. Direct peer to Páramo: shared UK base, outdoor enthusiast target, and waterproof outerwear as a hero category.
- Mountain Equipment: UK-founded technical outdoor brand specialising in insulated and waterproof outerwear for mountaineers and hikers. Closely comparable to Páramo on technical waterproof positioning, UK heritage, and enthusiast-led customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Paramo social profiles
Digital presenceParamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paramo leadership team
Management profileNumber of profiles
Paramo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paramo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paramo
What does Paramo do?
Paramo manufactures outdoor waterproof jackets and apparel designed for hiking, trekking, and general outdoor pursuits in wet weather conditions. The company sells these products directly to consumers through its own e-commerce website, with a North American storefront (Páramo NA) under development.
Is Paramo a public or private company?
Paramo is a private company. It is classified as unknown and is currently operating.
When was Paramo founded?
Paramo was founded in 1992. It employs 11 to 50 people.
Where is Paramo based?
Paramo is headquartered in Wadhurst, United Kingdom, in the Europe region.
How does Paramo make money?
One revenue line is on record: apparel Sales.
Who are Paramo's main competitors?
Broad incumbents on record are Patagonia, Jack Wolfskin, Helly Hansen, Fjällräven and Arc'teryx. Regional players are Vaude and Musto. Direct peers are Rab, Berghaus and Mountain Equipment.
Does Paramo have an API?
No public API is recorded for Paramo.
What industry is Paramo in?
Paramo's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 315 and its SIC code is 2300.