Paramo

What Paramo does

Paramo is a privately held UK-based outdoor clothing manufacturer founded in 1992 and headquartered in Wadhurst, United Kingdom. The company designs and sells waterproof and directional outdoor apparel — with waterproof jackets as the core product offering — targeted at outdoor enthusiasts engaged in hiking, trekking, and other outdoor pursuits requiring wet-weather protection. Paramo's product line has received independent editorial recognition, including placement in a 2025 roundup of the best waterproof jackets.

The business operates a direct-to-consumer e-commerce model through its proprietary website, paramo-clothing.com, with regional variants for different markets. The company is currently executing a geographic expansion via Páramo NA, a dedicated North American storefront that has been announced as "coming soon," alongside a broader systems overhaul across the business (the website is temporarily under construction as new infrastructure is implemented). Operating status is active; primary markets served to date are in Europe, with the United Kingdom as the core geography. No wholesale, retail, or B2B distribution channels are disclosed in the available data.

Firmographic details are limited: Paramo is privately held with 11–50 employees, no disclosed funding rounds, no named institutional investors or parent company, and no public financial disclosures. Management team composition, specific revenue figures, patent holdings, certifications, and partnership details are not available in the input data. Pricing is not publicly disclosed and the company's core revenue stream is the one-time sale of apparel to consumers through its own digital storefront.

Name

Paramo

Legal name

Paramo

Website

https://paramo-clothing.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Paramo is a privately held UK-based outdoor clothing manufacturer founded in 1992 that designs and sells waterproof jackets and directional outdoor apparel direct to outdoor enthusiasts via its e-commerce website.

Ownership category

akta.pro rank

Product category

Outdoor Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Outdoor apparel
• Waterproof jackets
• Outdoor clothing
• Weatherproof gear
• Hiking apparel

Headquarters

HQ city

Wadhurst

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Apparel Sales: Paramo generates revenue through the sale of outdoor waterproof clothing and apparel directly to consumers via e-commerce channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Paramo manufactures outdoor waterproof jackets and apparel designed for hiking, trekking, and general outdoor pursuits in wet weather conditions. The company sells these products directly to consumers through its own e-commerce website, with a North American storefront (Páramo NA) under development.

Product overview

Páramo is an outdoor clothing company specializing in directional clothing for outdoors enthusiasts. The product portfolio centers on waterproof jackets as a core offering. The company is currently expanding with a North American presence (Páramo NA) under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Waterproof Jackets Outdoor waterproof jackets designed for hiking, trekking, and general outdoor pursuits in wet weather, sold directly to consumers via the Páramo e-commerce website. Featured in a 2025 roundup of best waterproof jackets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Patagonia: Global outdoor apparel brand with a strong waterproof/outerwear range and direct-to-consumer ethos. Highly comparable to Páramo on product category, target customer (outdoor enthusiasts), and values-led D2C brand model, but operates at materially larger scale and broader assortment.
• Jack Wolfskin: European outdoor apparel brand with a deep waterproof jacket range and D2C/retail presence. Comparable to Páramo on waterproof outerwear category and European outdoor enthusiast target, but operates at substantially larger scale.
• Helly Hansen: Norwegian heritage brand with waterproof shells and technical outdoor apparel. Comparable to Páramo on waterproof outerwear category and outdoor/active user, but with broader product portfolio and global distribution including B2B/workwear.
• Fjällräven: Swedish heritage outdoor brand with a strong waterproof/outerwear line and direct-to-consumer retail. Comparable to Páramo on outdoor enthusiast segment, heritage-driven premium positioning, and DTC strength, though with a much broader product range.
• Arc'teryx: Premium technical outerwear brand (owned by Amer Sports) anchored by high-performance waterproof jackets. Closest direct comparable to Páramo in positioning (specialist waterproof shells for serious outdoor users) and premium D2C pricing, though at significantly larger scale.

Regional players

• Vaude: German outdoor brand with waterproof jackets, packs, and sustainability-led positioning. Comparable to Páramo on European outdoor enthusiast target and waterproof outerwear category, primarily serving DACH/EU rather than the UK/NA overlap.
• Musto: UK-based technical apparel brand with a strong waterproof outerwear heritage rooted in sailing. Comparable to Páramo on UK base, technical waterproof expertise, and premium positioning, though Musto's centre of gravity sits in marine/sailing rather than hiking.

Direct peers

• Rab: UK-headquartered specialist in mountain and waterproof outerwear owned by Equip Outdoor Technologies. Direct peer to Páramo on geography, target user (UK/outdoor enthusiasts), and core category (technical waterproof jackets), with overlapping D2C and wholesale distribution.
• Berghaus: UK-based outdoor apparel brand with a long heritage in waterproof jackets and hillwalking gear. Direct peer to Páramo: shared UK base, outdoor enthusiast target, and waterproof outerwear as a hero category.
• Mountain Equipment: UK-founded technical outdoor brand specialising in insulated and waterproof outerwear for mountaineers and hikers. Closely comparable to Páramo on technical waterproof positioning, UK heritage, and enthusiast-led customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ParamoClothing
• Facebookfacebook.com/paramoclothing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramo