PUSR

What PUSR does

PUSR (legally Jinan USR IOT Technology Limited) is a privately-held Chinese industrial IoT hardware and connectivity platform provider founded in 2012 and headquartered in Jinan, Shandong Province. The company designs, manufactures, and sells a broad portfolio of industrial networking and edge computing products organized into five product families: industrial network infrastructure (4G/5G cellular routers, gigabit industrial Ethernet switches, wireless APs/bridges), industrial device networking (serial device servers, cellular modems, CAN/fieldbus gateways, LoRa devices, embedded IoT modules), industrial edge control (edge gateways, embedded IPCs, single board computers, panel PCs, and IO controllers), smart sensing (sensors), and software and services (PUSR Cloud device management, DM Platform, WukongEdge edge control system, and KingView SCADA/HMI software). Its technology stack spans cellular (LTE Cat-1, 4G, 5G), Ethernet, Wi-Fi, LoRa, Bluetooth, CAN, and serial protocols, with products designed for harsh industrial environments (-40°C to +85°C, IP40, EMC Level 3, 6kV lightning protection) and integrated with major cloud platforms including AWS IoT, Azure IoT, and PUSR's own cloud.

The company operates two self-owned manufacturing facilities totaling 10,000 sqm, certified to ISO9001, ISO45001, and IATF16949 standards, giving it direct control over production, cost, and quality. According to Frost & Sullivan's 2023 China Industrial IoT Gateways Market Research, PUSR's industrial IoT gateways ranked #1 in China by online sales for seven consecutive years, and the company has shipped more than 15 million devices cumulatively across 80+ countries. Its customer base spans four primary verticals: smart manufacturing and industrial automation, energy and utilities, agriculture and environmental monitoring, and smart city / municipal infrastructure.

PUSR generates revenue through three streams: hardware product sales (one-time and recurring maintenance on routers, modems, gateways, and converters) distributed via its own e-commerce shop, a global distributor network, and direct enterprise sales; software and cloud services (subscription and recurring revenue from PUSR Cloud, DM Platform, WukongEdge, and KingView); and ODM/EMS professional services for customers requiring custom electronics design and manufacturing. Pricing is quote-based for enterprise and distributor channels and is not publicly disclosed, with volume and configuration driving deal economics. The company participates in international industry events (HANNOVER MESSE) and maintains global social and developer presence across LinkedIn, X, YouTube, Facebook, Instagram, and GitHub. Ownership is private with no disclosed institutional investors, and the company has not raised external funding rounds in the available data.

Name

PUSR

Legal name

Jinan USR IOT Technology Limited

Website

https://pusr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

PUSR (Jinan USR IOT Technology Limited) is a privately-held Chinese industrial IoT hardware and connectivity platform provider that designs, manufactures, and sells cellular routers, gateways, serial device servers, and edge computing products to industrial and commercial customers across smart manufacturing, energy, agriculture, and smart city verticals in 80+ countries.

Ownership category

akta.pro rank

Product category

Industrial IoT Networking Hardware

NAICS

Other Communications Equipment Manufacturing (33429), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Communications Equipment (3576), Electronic Components & Accessories (3670)

akta.pro primary industry

Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Product/IoT & Smart Device Support (Consumer/Industrial IoT) (BPAAACAH)

Keywords

• Industrial IoT hardware
• Cellular routers
• Edge computing gateways
• Serial device servers
• Industrial networking

Headquarters

HQ city

Jinan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of industrial IoT hardware including cellular routers, modems, Ethernet switches, serial device servers, edge gateways, and wireless modules. Products are sold through direct online shop and distributor network with both one-time purchase and recurring maintenance/service revenue.
2. Software and Cloud Services: Revenue from PUSR Cloud platform services, DM Platform (Device Management), WukongEdge edge control system, and KingView software solutions.
3. ODM/EMS Services: Custom electronics design services (ODM) and electronics manufacturing assembly services (EMS) offered to enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PUSR designs, manufactures, and sells industrial IoT connectivity hardware and accompanying software platforms, including 4G LTE/5G cellular routers, gigabit industrial Ethernet switches, serial device servers, edge computing gateways, cellular modems, LoRa/CAN devices, embedded IPCs, and IO controllers. The company also provides ODM/EMS custom electronics design and manufacturing services, and offers PUSR Cloud, DM Platform, WukongEdge, and KingView software for IoT device management, edge control, and industrial monitoring.

Product overview

PUSR (Jinan USR IOT Technology Limited) is a global IoT communication provider offering a comprehensive Industrial IoT product portfolio organized into six main categories: Industrial Network Infrastructure (cellular routers like USR-G806/G809/G810/G816w, Ethernet switches USR-ISG/ISF, wireless APs/bridges), Industrial Device Networking (serial device servers USR-N580/N540/N520/N510, cellular modems USR-G771/G786, CAN/Fieldbus USR-CAN series, LoRa devices USR-LG206-P/LG280, IoT modules USR-K2/K3), Industrial Edge Control (edge gateways USR-M100/M300, embedded IPCs USR-EG628, industrial panel PCs USR-SH800, IO controllers USR-IO series), Smart Sensing (sensors), Software and Services (PUSR Cloud platform, DM Platform device management, WukongEdge edge control system, KingView SCADA/HMI), and Industry Products/Customized (ODM/EMS services). The company operates two self-owned manufacturing facilities certified with ISO9001, ISO45001, and IATF16949, and has achieved #1 market position in China for Industrial IoT Gateways by online sales for seven consecutive years according to Frost & Sullivan 2023 research.

Differentiator

Problem solved

Functional benefit

Brands

• PUSR Cloud: Automated system dedicated to IoT system deployment, providing IoT platform, remote networking, gateway management, and SIM card management services.
• WukongEdge
• KingView

Products and services

• USR-G806 Series 4G LTE Industrial Cellular Router Industrial 4G LTE router providing reliable internet connectivity and high-speed data access for equipment networking, with integrated Wi-Fi, RS485, GPS, and VPN support. Targeted at industrial and commercial customers needing robust cellular connectivity.
• USR-G809 4G Industrial Router Flagship 4G industrial router for demanding industrial applications with advanced features and robust connectivity options, including support for camera connectivity and recording.
• USR-G810 5G Industrial Router 5G industrial router that collects real-time data and supports remote operation of robotic arms for smart factory applications, enabling real-time decision-making.
• USR-G816w 5G Multi-Port Industrial Cellular Router 5G multi-port industrial cellular router with multiple Ethernet ports for comprehensive industrial connectivity in demanding environments.
• USR-ISG/ISF Series Gigabit Industrial Ethernet Switches Gigabit industrial Ethernet switches with 5/8/16 ports, optical SFP slots, and PoE combinations, featuring fanless heat dissipation, -40°C to 85°C operating temperature, IP40 protection, 6kV lightning protection, and ring redundancy for industrial network resilience.
• USR-N580/N540/N520/N510 Series Serial Device Servers Serial device servers enabling serial-to-Ethernet conversion with support for RS232/RS485 interfaces, MQTT, Modbus gateway functionality, and industrial-grade EMC specifications for industrial automation and energy monitoring.
• USR-TCP232 Series Serial-to-Ethernet Converters Serial-to-Ethernet converters including USR-TCP232-302 (1-port RS232), USR-TCP232-304 (1-port RS485), and USR-TCP232-306, enabling transparent serial-to-IP communication for serial devices over Ethernet networks.
• USR-M100 Edge IoT Gateway Remote I/O gateway with modular design, edge computing, MQTT+SSL support, and Modbus gateway functionality for industrial automation, including factory digital transformation and edge linkage control.
• USR-M300 Edge Computing Gateway Graphical programming edge computing gateway with expandable functions for edge data processing and control, supporting integration with AWS IoT and Azure IoT cloud platforms for industrial IoT applications.
• USR-EG628 ARM-Based Embedded IoT Controller ARM-based expandable embedded IoT controller (IPC) with Linux OS and flexible expansion options, featuring rich interfaces for industrial control and edge computing applications.
• USR-SH800 Industrial All-in-One PC Industrial all-in-one PC combining computing, display, and control capabilities in a single integrated unit, designed for industrial HMI and panel applications.
• USR-G771 Cat-1 Cellular Modem Cat-1 cellular modem for low-power, high-speed networking applications, deployed in smart parks and agricultural monitoring use cases.
• USR-G786/G786-G 4G Cellular Modems with Global Bands 4G cellular modems with global bands providing card-free and real-time monitoring of on-site data for aquaculture and other applications, with multi-region regulatory certifications.
• USR-W610/W630 Serial-to-WiFi Converters Serial-to-WiFi converters enabling RS232/RS485 devices to connect wirelessly, supporting MQTT+SSL and cloud connectivity for industrial wireless networking.
• WH-BLE106 Industrial Low-Power Bluetooth Module Industrial low-power Bluetooth module for transparent and encrypted data transmission between TTL and BLE devices in industrial IoT applications.
• USR-K2/K3 Embedded TCP/IP IoT Modules Embedded TCP/IP modules with TI Cortex-M4 processor providing high frequency up to 120 Mbps, designed for integration into customer products requiring serial-to-network connectivity.
• USR-LG206-P Serial RS232/RS485 to LoRa Converter Serial RS232/RS485 to LoRa converter enabling long-range wireless communication for industrial serial devices in outdoor and remote deployments.
• USR-CAN Series CAN/Industrial Fieldbus Device Servers CAN/Industrial Fieldbus device servers including USR-CAN114/112, USR-CAN115, USR-CAN315/316, providing CAN bus to Ethernet conversion for automotive and industrial fieldbus applications.
• USR-LG280 Outdoor LoRaWAN Gateway Outdoor LoRaWAN gateway for long-range IoT connectivity in outdoor and industrial environments, enabling low-power wide-area network deployments.
• ST515N 5.8GHz Outdoor Wireless Bridge High-performance 5.8GHz outdoor wireless bridge with Qualcomm core solution, high TX power, and built-in 15dBi directional antenna for medium and short-range industrial wireless transmissions.
• USR-X86/USR-EC Series X86 Industrial Computers X86 industrial computers featuring industrial-grade quality, HDMI+VGA outputs, multiple Ethernet ports, and serial ports for industrial computing and edge control applications.
• U300 Series 5G/WiFi6 CPE 5G/WiFi6 Customer Premises Equipment (CPE) for fixed wireless access and high-speed connectivity solutions in industrial and commercial deployments.
• USR-IO Series Network I/O Controllers Network I/O controllers including USR-IO0080/8000/0440/4040/0404 for remote monitoring and control of digital and analog signals in industrial automation.
• PUSR Cloud Platform Cloud-based platform for automated IoT system deployment, providing IoT platform services, remote networking, gateway management, and SIM card management for distributed IoT devices.
• DM Platform Device Management Software Device management platform providing centralized monitoring and management of distributed IoT devices for enterprise customers managing large device fleets.
• WukongEdge Edge Control System Built-in edge control system providing edge computing capabilities and industrial control functions for industrial automation and edge control applications.
• KingView Industrial Monitoring Software Industrial monitoring and visualization software platform for SCADA and HMI applications, enabling process monitoring and supervisory control of industrial operations.
• ODM Original Design Manufacturing Services Original Design Manufacturing (ODM) services for custom IoT hardware development based on specific customer requirements, leveraging PUSR's industrial design and R&D capabilities.
• EMS Electronics Manufacturing Services Electronics Manufacturing Services (EMS) for IoT hardware production with reliable quality and efficient production capabilities, leveraging PUSR's self-owned ISO9001/ISO45001/IATF16949-certified manufacturing facilities.
• USR-N720-ETH Edge IoT Gateway Edge IoT gateway providing edge networking and processing capability for industrial IoT applications, featured as a flagship product in the PUSR portfolio.
• USR-G806w Qualcomm Chipset Industrial LTE Router WiFi-enhanced 4G industrial router with Qualcomm chipset, providing reliable industrial cellular connectivity with integrated Wi-Fi and edge networking capability.

Quantifiable outcome

• Industrial IoT Gateways ranked #1 in China by online sales for seven consecutive years
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iot_usr
• GitHubgithub.com/usriot
• YouTubeyoutube.com/channel/pusr
• Facebookfacebook.com/pusr
• LinkedInlinkedin.com/company/pusr
• Instagraminstagram.com/pusr_iot

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUSR