Kaos Consulting

What Kaos Consulting does

Kaos Consulting is a privately-held French innovation consulting firm founded in Paris in 1986 by Ivan Gavriloff (Polytechnicien X81, DEA in information and communication sciences). The firm specializes in facilitated creativity seminars, large-scale participatory ideation workshops ("ruches de créativité"), and brand strategy services, claiming roughly 2,000 cumulative clients including 100% of the CAC 40 and a track record of 3,000+ animated seminars, 500+ delivered conferences, and 2,300+ brand names created through its Kaos Naming service (kaosnaming.com). Its product portfolio spans brainstorming facilitation (4–48 hours, 7–77+ participants), structured creativity training programs, keynotes on innovation levers, brand positioning and architecture engagements, an ODD (UN SDG) compatibility service launched around 2020, and a Pôle Project Management & Compétitivité practice covering market intelligence, operational excellence, and PMI-standard project management.

The firm's underlying technology is La Main Verte™, a proprietary responsive web platform accessible on computer, tablet, and smartphone that extends physical creativity seminars with 2–8 weeks of asynchronous online brainstorming — idea submission, liking, and collaborative enrichment — producing ranked idea fiches as deliverables (notably deployed at PSA, where 600 ideas were generated, 173 developed, and 70 implemented). The team of approximately 6–8 named professionals includes co-founder Pierre-Louis Desprez (Normalien Ulm), a CNRS research director (Pascale Fabre), a former Kellogg's/Pernod-Ricard marketing director (Catherine Montagné), a CELSA-trained naming specialist and Winamax co-founder (Sophie Troff), and other consultants.

Kaos operates an enterprise field-sales motion targeting senior leadership ("comité de direction") of major French corporations across banking, FMCG, energy, automotive, healthcare, retail, luxury, transport, and government, generating revenue through custom-quoted professional services engagements (seminars, consulting, training, conferences) plus a nascent subscription component tied to La Main Verte™ deployments. Marketing is driven primarily by thought leadership — 500+ conferences, teaching positions at HEC, École Centrale, and Paris V Sorbonne — and extensive client testimonials. Geographic scope is concentrated in France (EMEA), with limited international activity via a network of validation correspondents for cross-cultural naming work; no external funding, M&A, or public listing is disclosed.

Name

Kaos Consulting

Legal name

Kaos Consulting

Website

https://kaosconsulting.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaos Consulting is a Paris-based innovation and creativity consulting firm founded in 1986 that designs and facilitates brainstorming seminars, brand naming, and participative innovation programs for large French enterprises, including 100% of the CAC 40, using its proprietary La Main Verte™ digital platform.

Ownership category

akta.pro rank

Product category

Innovation Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Innovation consulting
• Creativity workshops
• Brand naming services
• Participative innovation
• Brainstorming facilitation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Creativity Seminars: Direct engagement with corporate clients to facilitate brainstorming sessions, creativity workshops, and innovation seminars. Sessions range from 4 hours to 48 hours with 7 to 77+ participants. Includes on-site animation of divergence/convergence principles using Martian questions, creative reformulation, ideation, and selection techniques.
2. Innovation Consulting & Strategy: Strategic consulting engagements for brand positioning, brand architecture, participative vision development, and sustainable development (ODD) integration. Includes diagnostic phases, workshops, and operational transformation planning.
3. Training Programs: Creativity and innovation training programs for 10-15 participants over 24-48 hours. Includes interactive content on creative attitudes, techniques (Martian, empathy, analogy, hybridization, angel's advocate), and hands-on practice with participants' own case studies.
4. Conferences: Keynote conferences (30 minutes to 2 hours) on innovation levers, B2B/B2C creativity, creative thinking, and disruption. Over 500 conferences delivered to corporate audiences.
5. Brand Naming - Kaos Naming: Brand name creation for products, services, companies, and internet domains. Since 1986, Kaos has created over 2,300 names for clients across all sectors in France and internationally. Includes signature creation and brand architecture.
6. Digital Platform Subscription - La Main Verte™: Online innovation platform extension following physical seminars, allowing teams to continue collaborative ideation over 2-8 weeks. Provides digital brainstorming, idea submission, and collaborative features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kaos Consulting is a French innovation consulting firm that helps large organizations generate ideas and build innovation cultures through facilitated brainstorming sessions, creativity seminars, brand naming, and participative innovation programs. Its core delivery combines senior human facilitators (journalists, poets, scientists, designers) with a proprietary digital ideation platform called La Main Verte™ that enables large-scale crowdsourced idea generation across employees and external stakeholders.

Product overview

Kaos Consulting is an innovation consulting firm founded in 1986, offering a portfolio of consulting and facilitation services organized around creativity, brand strategy, and participative innovation. Its core offerings include facilitated brainstorming sessions (Brainstorming and Ruche de créativité) and the proprietary La Main Verte™ digital platform for online participative innovation. These are complemented by brand strategy services — Kaos Naming for brand naming, brand positioning, brand architecture, and participative vision — along with creativity conferences and training programs. A dedicated Project Management & Competitiveness pole provides market intelligence and operational excellence consulting. The La Main Verte™ platform acts as the digital backbone linking in-person workshops to extended online ideation, while Kaos Naming operates as a distinct branded service accessible via kaosnaming.com. The overall portfolio is delivered through a team of six named experts and serves major French and international corporations, including 100% of the CAC 40.

Differentiator

Problem solved

Functional benefit

Brands

• La Main Verte™: Online brainstorming and innovation participation platform developed by Kaos Consulting for digital creativity sessions and collaborative idea generation.

Products and services

• La Main Verte™
• Brainstorming Sessions
• Creativity Seminars
• Brand Naming Services
• Participative Innovation Consulting
• Open Innovation 2.0
• Brand Culture

Quantifiable outcome

• 100% participant satisfaction at Total innovation workshop
• +4 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NaareaminorStrategic or Co-development PartnerCo-founded by Ivan Gavriloff (Kaos founder). Naarea is a separate venture focused on nuclear energy innovation, demonstrating Kaos founder's involvement in broader innovation ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IDEO: Global design and innovation consultancy famous for facilitated ideation, human-centered design, and brainstorming workshops for large enterprises. Directly comparable to Kaos in creative facilitation methodology, premium enterprise positioning, and Fortune 500 / CAC 40 client base.
• Board of Innovation: European innovation consultancy that runs structured innovation sprints, corporate startup programs, and foresight workshops for large enterprises. Comparable to Kaos in the use of facilitated ideation, named techniques, and focus on breakthrough innovation challenges with senior leadership.
• Innosight: HBS-founded strategy and innovation consultancy advising large corporates on growth strategy, disruptive innovation, and transformation. Comparable to Kaos on innovation strategy and corporate transformation engagements, though more strategy-led than facilitation-led.
• Stim: European creative facilitation and live events firm specializing in ideation workshops, hackathons, and creative sprints for large corporates. Closely comparable to Kaos on session format (multi-hour facilitated ideation, large participant groups) and enterprise buyer profile.

Broad incumbents

• Frog Design (Capgemini Invent): Global design and innovation consultancy (now part of Capgemini Invent) serving large enterprises across product, brand, and service innovation. Comparable in serving CAC 40-style buyers with overlapping creativity, design, and innovation offerings, but at much larger scale and broader portfolio.
• Capgemini Invent: Global digital transformation and innovation consulting arm of Capgemini serving large European enterprises including CAC 40. Comparable to Kaos on enterprise innovation transformation engagements, but with vastly larger scale, broader portfolio, and ability to bundle strategy, technology, and creative work.

Emerging players

• HYPE Innovation: Software vendor for innovation management (idea crowdsourcing, challenge-based ideation, portfolio tracking) used by large enterprises globally. Comparable to the La Main Verte™ platform component of Kaos's offering, but as a pure software vendor rather than a facilitated-services firm.
• Wazoku: Enterprise innovation management software platform powering idea challenges, crowdsourcing, and innovation programs for global corporates. Comparable to La Main Verte™ in enabling structured digital ideation post-workshop; represents the SaaS-native path that Kaos's platform could take.
• IdeaScale: Innovation management software platform offering idea crowdsourcing, challenges, and evaluation for enterprises and governments. Comparable to La Main Verte™ as a digital ideation backbone and increasingly a competitor for the corporate innovation program budget.

Regional players

• Nomen (brand naming agency): Independent brand naming and verbal identity agency creating product, service, and corporate names for international brands. Comparable to Kaos Naming in the specialized naming-only service model, with similar methodology (creative naming, linguistic validation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kaosconsulting
• LinkedInlinkedin.com/company/kaos-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaos Consulting