Dynamic Color Solutions
- Company typePrivate
- Founded1890
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Dynamic Color Solutions firmographics
Firmographics- Name
- Dynamic Color Solutions
- Legal name
- DCS, Inc.
- Website
- https://dynamiccolorsolutions.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dynamic Color Solutions industry classification
Industry- Product category
- Construction Pigments and Concrete Colorants
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate) (AFAJAEAD)
- akta.pro secondary industries
- Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Color Lakes & Pigment Preparations (Aluminum Lakes, Encapsulated Pigments) (AFAJAEAE)
Keywords
Where Dynamic Color Solutions is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dynamic Color Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dry Pigment Sales: Sale of iron oxide dry pigments for coloring concrete products. Available in standard 50-pound bags, custom small bags, and soluble bags. Products include pure mineral pigments with unlimited shelf life.
- Dynamicast Color Hardener: Sale of proprietary color hardener product for manufactured stone veneer applications. Sold in 60# pails in standard and custom colors.
- Liquid Color Products: Sale of liquid pigments (slurries of dry pigment suspended in water-based medium) for automated dispensing systems. Includes liquid base color system products.
- Granular Pigment Products: Sale of encapsulated pellet pigments that break down during mixing. Includes automated dispensing systems for granular color addition.
- Automated Dispensing Equipment: Sale of liquid and granular color dispensing equipment for automated pigment addition at customer production facilities.
- Private Label Packaging: Custom packaging options with customer branding, including custom logo and color numbers to create unique product lines for distributors and building supply partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 50-pound bags of dry pigment |
| Unit Pricing | Pay-as-you-go | Custom Small Bags (50 grams to 49 pounds) |
| Unit Pricing | Pay-as-you-go | Soluble Bags (up to 15 pounds) |
| Unit Pricing | Pay-as-you-go | Dynamicast Color Hardener (60# pails) |
| Other | Multi-year contract | Private Label Packaging |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dynamic Color Solutions product offering
Product offeringCore offering
DCS Inc. manufactures and supplies iron oxide pigments for coloring concrete and masonry products in three formats—dry powder, liquid slurry, and granular pellets—offering more than 4,000 standard colors plus custom color development. The company also designs, builds, and installs proprietary automated liquid and granular color dispensing systems that integrate with customer batch plants, and provides laboratory color matching and custom formulation services to precast concrete, cast stone, manufactured stone veneer, and building supply customers.
Product overview
Dynamic Color Solutions (DCS) is a manufacturer and supplier of iron oxide pigments for coloring concrete and masonry products. The company operates as a single-product portfolio focused on color solutions, organized around three primary product lines—dry pigment, liquid color, and granular pigment—each supported by complementary systems and services. The core offerings include Dry Pigment & Color Hardener, Liquid Color, and Granular Pigment, which are complemented by the Dynamicast Color Hardener for manufactured stone veneer applications. Automated dispensing systems (both liquid and granular) integrate with the base color systems to enable automated color addition. The company also offers Custom Small Bags and Soluble Bags as packaging solutions, along with Laboratory & Matching Services for custom color development. With over 4,000 standard colors available and capabilities ranging from custom color matching to complete automation integration, the product ecosystem serves precast concrete, manufactured stone veneer, cast stone, and building supply industries.
Differentiator
Problem solved
Functional benefit
Brands
- Dynamicast: Dynamicast Color Hardener is a line of ready-to-use, surface-applied accent colors for manufactured stone veneer and other products. It is a proprietary blend of pigment, cement, sand, and other ingredients.
Products and services
- Dry Powder Pigment & Color Hardener Pure mineral iron oxide dry pigments for coloring concrete products, available in standard 50-pound bags, custom small bags (50 grams to 49 pounds), and soluble bags (up to 15 pounds), with unlimited shelf life. Serves precast concrete, cast stone, manufactured stone veneer, and building supply customers.
- Liquid Color Water-based slurry pigments suspended from dry pigment, designed for use with automated dispensing systems to provide excellent dispersion, faster color development, and reduced labor versus dry pigment handling.
- Granular Pigment Encapsulated pellet pigments that break down during mixing, delivering the color benefits of dry powder without dust and mess, including a proprietary four-base granular color system (red, yellow, black, and buff granules) with the industry's only buff granule product.
- Dynamicast Color Hardener Ready-to-use, surface-applied accent color hardener for manufactured stone veneer, formulated as a proprietary blend of pigment, cement, sand, and other ingredients. Available in 10 standard colors, can be dry shaken into molds or mixed with water and brushed on, and creates natural-looking surface color variation that mimics authentic stone.
- Automated Liquid Color Dispensing System Proprietary liquid color dispensing equipment designed and built by DCS leadership, featuring pump rack and weigh vessel components for accurate measurement and gravity discharge into mixers, automating pigment addition at customer plants to save labor and reduce dosing errors.
- Automated Granular Color Dispensing System Automated dispensing equipment for granular pigments equipped with four supersacks, highly accurate weighing, and hundreds of saved recipes for repeatable batch-to-batch color in concrete production.
- Laboratory Color Matching and Custom Sample Services Technical laboratory services for color matching, custom color development, and customer sample production to help clients achieve consistent color results and develop proprietary color palettes.
Quantifiable outcome
- Zero panel-to-panel color issues on site after switching to granular dye
- +3 more outcomes
Companies that use Dynamic Color Solutions
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Dynamic Color Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Dynamic Color Solutions partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dynamic Color Solutions competitors and assessment
Company assessmentDirect peers
- Solomon Colors: Founded in 1927 and headquartered in Springfield, Illinois, Solomon Colors is a US manufacturer of iron oxide pigments and color systems for concrete, mortar, and plaster. It is the most direct competitor to DCS, serving the same architectural precast, MSV, and cast stone customer base with comparable dry, liquid, and granular formats.
- Davis Colors: Davis Colors is a US-based manufacturer of concrete color pigments and systems, including dry and liquid formats supplied to ready-mix, precast, and masonry producers. It directly competes with DCS in the same architectural and structural concrete markets with overlapping product offerings.
Broad incumbents
- Cathay Industries: Cathay Industries is a global manufacturer of synthetic and natural iron oxide pigments serving construction, coatings, plastics, and specialty applications. While its portfolio is much broader than DCS's and its scale far larger, it is a direct competitor in iron oxide pigments sold into concrete and building products.
- Venator Materials (Hoover Color): Venator Materials is a global specialty chemicals company that produces iron oxide pigments for construction and coatings applications, including through the Hoover Color brand historically associated with concrete pigments. It is a much larger incumbent competing with DCS in the same iron oxide end markets.
- Lanxess AG: Lanxess is a German specialty chemicals company with a significant inorganic pigments business producing iron oxides for construction, coatings, and plastics. Its scale, global reach, and broader portfolio make it a large incumbent competing for iron oxide volumes that DCS also addresses in concrete applications.
- Vibrantz Technologies (formerly Ferro Corporation): Vibrantz Technologies is a global specialty chemicals and materials company with a color pigments business serving construction, coatings, plastics, and ceramics. Its much broader portfolio makes it a broad incumbent that overlaps with DCS in construction and industrial pigment applications.
Emerging players
- Yipin Pigments: Yipin Pigments is one of the world's largest iron oxide pigment producers, headquartered in China with US distribution. It is an emerging low-cost competitor in the same iron oxide product category DCS serves, with global scale advantages that could pressure pricing in commoditized segments.
Regional players
- Tomatec (Tohoku Metal & Chemical Co.): Tomatec is a Japanese manufacturer of inorganic pigments, including iron oxides used in construction materials and ceramics. It is a regional player with comparable iron oxide products serving primarily the Japanese and broader Asian markets rather than directly competing with DCS in North America.
Others
- Ash Grove Cement (CRH plc): Ash Grove Cement, now part of CRH, is a large US cement and concrete materials company. While not a direct pigment competitor, it is part of the broader concrete building materials value chain and a potential customer channel for iron oxide pigments in ready-mix and concrete products.
- Quikrete Holdings: Quikrete is a leading US manufacturer of packaged concrete and masonry products, including colored concrete mixes sold through retail and building supply. As a downstream buyer of pigments and a customer/adjacent player in colored concrete, it sits adjacent to DCS in the value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dynamic Color Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynamic Color Solutions leadership team
Management profileNumber of profiles
Profiles10 records
Dynamic Color Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynamic Color Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynamic Color Solutions
What does Dynamic Color Solutions do?
DCS Inc. manufactures and supplies iron oxide pigments for coloring concrete and masonry products in three formats—dry powder, liquid slurry, and granular pellets—offering more than 4,000 standard colors plus custom color development. The company also designs, builds, and installs proprietary automated liquid and granular color dispensing systems that integrate with customer batch plants, and provides laboratory color matching and custom formulation services to precast concrete, cast stone, manufactured stone veneer, and building supply customers.
Is Dynamic Color Solutions a public or private company?
Dynamic Color Solutions is a private company. It is classified as family owned and is currently operating.
When was Dynamic Color Solutions founded?
Dynamic Color Solutions was founded in 1890. It employs 11 to 50 people.
Where is Dynamic Color Solutions based?
Dynamic Color Solutions is headquartered in Milwaukee, United States, in the North America region.
How does Dynamic Color Solutions make money?
Six revenue lines are on record. Dry Pigment Sales are the primary driver. The others are dynamicast Color Hardener, liquid Color Products, granular Pigment Products, automated Dispensing Equipment and private Label Packaging.
Who are Dynamic Color Solutions's main competitors?
Direct peers on record are Solomon Colors and Davis Colors. Broad incumbents are Cathay Industries, Venator Materials (Hoover Color), Lanxess AG and Vibrantz Technologies (formerly Ferro Corporation). Yipin Pigments is listed as an emerging player. Tomatec (Tohoku Metal & Chemical Co.) is listed as a regional player. Others are Ash Grove Cement (CRH plc) and Quikrete Holdings.
Does Dynamic Color Solutions have an API?
No public API is recorded for Dynamic Color Solutions.
What industry is Dynamic Color Solutions in?
Dynamic Color Solutions's product category is Construction Pigments and Concrete Colorants. Its primary akta.pro industry code is AFAJAEAD, Mineral & Inorganic Colorants (Titanium Dioxide Alternatives, Iron Oxides, Calcium Carbonate), with a secondary code of AFAJAEAF, Color Blends & Formulation Systems (Standardized Blends, Shade Matching). Its NAICS code is 32513 and its SIC code is 2851.