Junxion Strategy
Junxion Strategy is a Vancouver-based sustainability and purpose consulting firm serving boards, CEOs, and executive teams of enterprises across North America and Europe with purpose definition, ESG strategy, impact measurement, and B Corp certification advisory.
- Company typePrivate
- Founded2005
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Junxion Strategy does
Junxion Strategy is a Vancouver-headquartered professional services consultancy that helps boards, CEOs, and executive teams define organizational purpose, develop sustainability and ESG strategy, build impact measurement frameworks, and communicate results to stakeholders. Founded in 2005 and operating as Junxion Global Holdings Inc., the firm is a certified B Corporation serving clients across North America, the UK, and Europe from offices in Vancouver, London, and Toronto.
The firm's offering is organized around four service modules — Define Your Purpose, Craft Your Strategy, Measure What Matters, and Showcase Your Impact — supported by proprietary frameworks including the Impact Wayfinder tool, Theory of Change methodology, an integrated Purpose Measurement Framework combining B Corp, DEI, Truth and Reconciliation, and ESG metrics, and B Corp certification advisory. These are consulting service modules and assessment tools rather than a software platform; the underlying technology stack consists primarily of Zoho-based CRM and web forms. Named clients include adidas, UNEP, Danone, The Guardian, MSF, INTERSPORT, Crown Agents Bank, Coast Capital Savings, and Nordea.
Junxion generates revenue through project-based and retainer consulting engagements sold via a direct, relationship-led sales motion targeting senior enterprise leadership. Pricing is not publicly disclosed. The firm is privately held with no disclosed funding rounds, no parent company, and headcount in the 11–50 range. Distribution is direct-to-enterprise, augmented by content marketing, a monthly newsletter, case studies, and active participation in the B Corp, Canadian Purpose Economy Project, and Wellbeing Economy Alliance communities.
Junxion Strategy firmographics
Firmographics- Name
- Junxion Strategy
- Legal name
- Junxion Global Holdings Inc.
- Website
- https://junxion.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Junxion Strategy is a Vancouver-based sustainability and purpose consulting firm serving boards, CEOs, and executive teams of enterprises across North America and Europe with purpose definition, ESG strategy, impact measurement, and B Corp certification advisory.
- Ownership category
- akta.pro rank
Junxion Strategy industry classification
Industry- Product category
- Sustainability and Purpose Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Other Scientific and Technical Consulting Services (54169), Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)
- akta.pro secondary industry
- EHS Training, Competency & Culture Programs (BPAHAJAL)
Keywords
Where Junxion Strategy is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Junxion Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Strategic Consulting Services: Junxion generates revenue through professional consulting engagements with boards, CEOs, and executive teams. Services include purpose definition, strategy development, impact measurement, and sustainability reporting. Engagements appear to be project-based or retainer arrangements with enterprise clients seeking transformation support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Junxion Strategy product offering
Product offeringCore offering
Junxion Strategy is a professional consulting firm that helps boards, CEOs, and executive teams define organizational purpose, craft sustainability and ESG strategy, measure social and environmental impact, and communicate that impact to stakeholders. Its services are organized into four practice areas — Define Your Purpose, Craft Your Strategy, Measure What Matters, and Showcase Your Impact — supported by proprietary frameworks such as the Impact Wayfinder tool and a Theory of Change methodology, plus dedicated B Corp certification advisory.
Product overview
Junxion Strategy is a professional services firm (not a software platform) offering consulting services organized around four interconnected practice areas: Define Your Purpose (purpose discovery and articulation), Craft Your Strategy (sustainability and ESG strategy development), Measure What Matters (impact measurement frameworks), and Showcase Your Impact (reporting and communications). The firm also provides supplementary tools and resources including Impact Wayfinder, Reporting Roadmap, B Ready Insights, and Charity Assessment to support clients throughout their purpose-driven transformation journey. The offering is a service-based model rather than a software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Impact Wayfinder: A framework tool for understanding organizational position in the purpose economy
Quantifiable outcome
- Crown Agents Bank successfully certified as B Corp in 2023
- +2 more outcomes
Companies that use Junxion Strategy
Customer profileNamed customers13 records
Segments3 records
Junxion Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Junxion Strategy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Canadian Purpose Economy ProjectcoreCollaborative initiative co-founded by CEO Mike Rowlands aimed at creating conditions for social purpose businesses to emerge and thrive in Canada. The project brings together leading thinkers on social purpose in business and serves as an advisory platform to B Lab on new standards.
- Wellbeing Economy Alliance (WEAll)coreInternational alliance working to create economic systems that serve people and planet. Junxion supports this collective platform as a collaborator in advancing the purpose economy.
- B LabcoreNonprofit organization behind B Corp certification. Junxion is a certified B Corp and supports B Lab's mission through consulting engagements helping organizations achieve certification and through thought leadership at B Corp Champions Retreat.
- Business DeclaresminorLondon-based movement encouraging businesses to take action on social and environmental challenges. Junxion has a dedicated page for Business Declares on their website.
- Financial Resilience InstituteminorCanadian research institute focused on financial resilience. Partnered with Junxion on surveying 600 SMEs about social purpose adoption in Canada.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Junxion Strategy competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Junxion Strategy social profiles
Digital presenceJunxion Strategy compliance and trust
Trust signalCompliance1 record
Junxion Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Junxion Strategy leadership team
Management profileNumber of profiles
Junxion Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Junxion Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Junxion Strategy
What does Junxion Strategy do?
Junxion Strategy is a professional consulting firm that helps boards, CEOs, and executive teams define organizational purpose, craft sustainability and ESG strategy, measure social and environmental impact, and communicate that impact to stakeholders. Its services are organized into four practice areas — Define Your Purpose, Craft Your Strategy, Measure What Matters, and Showcase Your Impact — supported by proprietary frameworks such as the Impact Wayfinder tool and a Theory of Change methodology, plus dedicated B Corp certification advisory.
Is Junxion Strategy a public or private company?
Junxion Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Junxion Strategy founded?
Junxion Strategy was founded in 2005. It employs 11 to 50 people.
Where is Junxion Strategy based?
Junxion Strategy is headquartered in Vancouver, Canada, in the North America region.
How does Junxion Strategy make money?
One revenue line is on record: strategic Consulting Services.
Does Junxion Strategy have an API?
No public API is recorded for Junxion Strategy.
What industry is Junxion Strategy in?
Junxion Strategy's product category is Sustainability and Purpose Consulting. Its primary akta.pro industry code is BPAHAJAF, EHS Management Systems & ISO Consulting (ISO 14001/45001), with a secondary code of BPAHAJAL, EHS Training, Competency & Culture Programs. Its NAICS code is 54161 and its SIC code is 8742.