Azurit Gruppe

What Azurit Gruppe does

Azurit Gruppe, legally AZURIT Rohr GmbH, is a German for-profit private limited company headquartered in Eisenberg, Rhineland-Palatinate, operating a network of more than 60 senior living and care facilities across Germany with a workforce of over 6,000 employees serving approximately 5,500 residents. The company delivers a continuum of elderly care services including full-time residential care (Stationäre Pflege), short-term and respite care (Kurzzeit- und Verhinderungspflege, up to 56 days), specialized dementia care under a proprietary Demenzkonzept, highly specialized care for conditions such as Morbus Huntington, Morbus Korsakow, and addiction disorders, day care (Tagespflege), outpatient home care (Ambulante Pflege), and barrier-free service living (Wohnen mit Service), with an additional supported-living (SBW) sub-brand extending into disability services. Operational differentiators include in-house kitchens, a Präsenzkräfte staffing model that separates non-medical support from clinical care, and individual life-world design for dementia residents in protected living areas.

The business model is a direct-to-consumer, recurring-revenue model in which customers (seniors and their families) find facilities through the central website or by visiting locations, and pay via a combination of German statutory long-term care insurance (Pflegeversicherung) and co-payments for accommodation, meals, and additional services. Go-to-market is executed through the corporate website, regional social media presence, employer branding, and earned media around quality awards such as Beste Gesundheitsdienstleister 2026 (WirtschaftsWoche), TOP AUSBILDUNG DEUTSCHLAND 2025, Deutscher Kunden-Award 2024/25, and five facilities named among Deutschlands beste Pflegeheime 2024. The group is also marketed jointly with HANSA Gruppe, suggesting a broader corporate grouping, though the ownership and consolidation boundaries are not disclosed in the available data.

Name

Azurit Gruppe

Legal name

AZURIT Rohr GmbH

Website

https://azurit-gruppe.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Azurit Gruppe operates 60+ senior care facilities across Germany, serving roughly 5,500 residents with residential, dementia, short-term, outpatient, and day care plus service living, funded by long-term care insurance and co-payments.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG), Live-In Respite Care (Multi-Day) (HSABAGAC), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Senior care services
• Residential nursing care
• Dementia care facilities
• Outpatient home care
• Assisted living services

Headquarters

HQ city

Eisenberg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Stationäre Pflege (Full-time residential care): Revenue from providing permanent residential care to seniors in AZURIT facilities. Covered by German long-term care insurance (Pflegeversicherung) plus patient co-payments for accommodation and additional services.
2. Kurzzeit- und Verhinderungspflege (Short-term and respite care): Revenue from temporary care services for up to 8 weeks (56 days), funded by care insurance and private payments.
3. Ambulante Pflege (Ambulatory/outpatient care): Revenue from home care services provided to people in their own homes.
4. Wohnen mit Service (Service living): Revenue from providing barrier-free apartments with optional care services for seniors who want independent living with support.
5. Tagespflege (Day care): Revenue from daytime care services for seniors who live at home but need daytime supervision and activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Azurit Gruppe operates a network of 60+ senior living and care facilities across Germany, providing full-time residential care, short-term and respite care, dementia care, specialized care for conditions such as Huntington's disease and Korsakow syndrome, day care, outpatient home care, and barrier-free service-living apartments. The group serves approximately 5,500 residents with a workforce of 6,000+ employees and differentiates through proprietary care concepts and in-house kitchens delivering fresh meals.

Product overview

AZURIT Gruppe operates as a unified platform of senior care services with a network of 60+ facilities across Germany. The company's integrated offering combines residential care (Stationäre Pflege) with specialized dementia care (Pflege bei Demenz), short-term and respite care (Kurzzeit- und Verhinderungspflege), vacation care (Urlaubspflege), and specialized care (Spezialisierte Pflege) for conditions like Morbus Huntington and Korsakow. These core services are complemented by outpatient care (Ambulante Pflege) delivered at patients' homes, day care (Tagespflege) for partial stationary support, and Wohnen mit Service for barrier-free senior apartments with optional care packages. The subsidiary service Betreutes Wohnen (SBW) extends support to people with disabilities. All services are supported by in-house kitchens, presence staff (Präsenzkräfte), and comprehensive activity programs.

Differentiator

Problem solved

Functional benefit

Brands

• AZURIT Seniorenzentren: Stationary care facilities for seniors offering full-time residential care
• AZURIT Pflegezentren
• PflegePower

Products and services

• Stationäre Pflege (Full-Time Residential Care) Comprehensive 24-hour care in senior living centers for individuals who can no longer be cared for at home, including medical care, daily activities, meals from in-house kitchens, and housekeeping services.
• Kurzzeit- und Verhinderungspflege (Short-Term and Respite Care) Temporary care services for up to 8 weeks (56 days) when home care is temporarily not possible, subsidized by nursing care insurance for those with care level 2 or higher.
• Urlaubspflege (Vacation Care) Special form of short-term care allowing caregivers to take vacation while their loved one receives care, with options including care near vacation destinations or annual trips to other AZURIT facilities.
• Pflege bei Demenz (Dementia Care) Specialized care for people with dementia using a dedicated dementia concept emphasizing day structure, individual living environment design, and protected living areas with familiar styling.
• Spezialisierte Pflege (Specialized Care) Care for individuals with special medical conditions including Morbus Huntington, Morbus Korsakow, addiction disorders, and particular mental health conditions under SGB XI and SGB XII frameworks.
• Tagespflege (Day Care) Part-time day care services for seniors who require supervision but wish to remain in their familiar home environment, complementing full-time care as a partial stationary option.
• Ambulante Pflege (Outpatient Care) Home-based care services where professional caregivers come to the patient's home, including nursing care, household support, and menu delivery services.
• Wohnen mit Service (Senior Living with Service) Barrier-free, age-appropriate apartments combined with optional professional care services, allowing seniors to live independently while receiving support as needed.
• Betreutes Wohnen (SBW) (Supported Living for People with Disabilities) Independent living with support services for people with disabilities, provided by social educators and social workers to help maintain independent living, including daily support, appointment management, and leisure activities.
• AZURIT Senioren- und Pflegezentren (Senior Living Centers Network) Network of 60+ senior living and care facilities across Germany providing stationary care, short-term care, dementia care, day care, and service living, with over 6,000 employees serving approximately 5,500 residents.

Quantifiable outcome

• 5500 people under care across 60+ facilities

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Victor's Group: Family-owned German operator of senior residences, residential care, and assisted living. Comparable mid-sized private competitor with similar geographic spread and focus on quality/in-house services.
• Convivo Holding: Mid-sized private German operator of senior residences, assisted living, and outpatient care. Directly comparable to AZURIT in scope and size, with overlapping ambulatory and service-living offerings.
• Renafan Group: German provider of stationary care, intensive care, and outpatient services. Comparable to AZURIT's mix of residential and Ambulant Pflege offerings, including care for high-acuity residents.
• Alloheim Senioren-Residenzen: Major German private chain operating residential care and assisted living communities nationwide. Closest direct peer to AZURIT by service portfolio (stationary, short-term, dementia) and target resident profile; similarly leverages a multi-state facility network.
• Pro Seniore / Orpea Deutschland: German arm of the international Orpea group, operating Pflegeheime and assisted living across Germany. Directly comparable to AZURIT in stationary, short-term, and specialized dementia care, with additional backing from a global platform.
• Dussmann / Kursana Residenzen: German senior care operator (part of Dussmann Group) running a multi-state network of Pflegeheime and residences. Overlaps directly with AZURIT on stationary care, service living, and dementia offerings, with a similarly diversified care portfolio.
• Casa Reha (Orpea Germany): German residential and short-term care provider within the Orpea network. Competes with AZURIT in stationary Pflege and Verhinderungspflege across multiple German states with a similar service-line breadth.
• Bonitas Pflegegruppe: German operator of inpatient care facilities, short-term care, and assisted living. Competes head-to-head with AZURIT in stationary Pflege and dementia/memory care across German states.

Broad incumbents

• Korian Deutschland (Clariane): Largest private operator of senior care facilities in Germany and a direct competitor in stationary care, short-term care, and assisted living. Comparable to AZURIT on core service mix, but with significantly larger scale, international (French) parent backing, and broader service breadth.

Others

• Diakonie Deutschland (care operations): Largest German non-profit provider of stationary care, short-term care, and assisted living through regional member organizations. Operates in the same end markets and care modalities as AZURIT but as a faith-based non-profit rather than a for-profit chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AzuritVideoChannel
• Facebookfacebook.com/azurithansagruppe
• LinkedInlinkedin.com/company/azurit-gruppe
• Instagraminstagram.com/azurit_hansa_gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azurit Gruppe