Azurit Gruppe
Azurit Gruppe operates 60+ senior care facilities across Germany, serving roughly 5,500 residents with residential, dementia, short-term, outpatient, and day care plus service living, funded by long-term care insurance and co-payments.
- Company typePrivate
- Founded-
- HeadquartersEisenberg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Azurit Gruppe does
Azurit Gruppe, legally AZURIT Rohr GmbH, is a German for-profit private limited company headquartered in Eisenberg, Rhineland-Palatinate, operating a network of more than 60 senior living and care facilities across Germany with a workforce of over 6,000 employees serving approximately 5,500 residents. The company delivers a continuum of elderly care services including full-time residential care (Stationäre Pflege), short-term and respite care (Kurzzeit- und Verhinderungspflege, up to 56 days), specialized dementia care under a proprietary Demenzkonzept, highly specialized care for conditions such as Morbus Huntington, Morbus Korsakow, and addiction disorders, day care (Tagespflege), outpatient home care (Ambulante Pflege), and barrier-free service living (Wohnen mit Service), with an additional supported-living (SBW) sub-brand extending into disability services. Operational differentiators include in-house kitchens, a Präsenzkräfte staffing model that separates non-medical support from clinical care, and individual life-world design for dementia residents in protected living areas.
The business model is a direct-to-consumer, recurring-revenue model in which customers (seniors and their families) find facilities through the central website or by visiting locations, and pay via a combination of German statutory long-term care insurance (Pflegeversicherung) and co-payments for accommodation, meals, and additional services. Go-to-market is executed through the corporate website, regional social media presence, employer branding, and earned media around quality awards such as Beste Gesundheitsdienstleister 2026 (WirtschaftsWoche), TOP AUSBILDUNG DEUTSCHLAND 2025, Deutscher Kunden-Award 2024/25, and five facilities named among Deutschlands beste Pflegeheime 2024. The group is also marketed jointly with HANSA Gruppe, suggesting a broader corporate grouping, though the ownership and consolidation boundaries are not disclosed in the available data.
Azurit Gruppe firmographics
Firmographics- Name
- Azurit Gruppe
- Legal name
- AZURIT Rohr GmbH
- Website
- https://azurit-gruppe.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Azurit Gruppe operates 60+ senior care facilities across Germany, serving roughly 5,500 residents with residential, dementia, short-term, outpatient, and day care plus service living, funded by long-term care insurance and co-payments.
- Ownership category
- akta.pro rank
Azurit Gruppe industry classification
Industry- Product category
- Senior Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (6239)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG), Live-In Respite Care (Multi-Day) (HSABAGAC), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Azurit Gruppe is headquartered
LocationHeadquarters
- HQ city
- Eisenberg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Azurit Gruppe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Stationäre Pflege (Full-time residential care): Revenue from providing permanent residential care to seniors in AZURIT facilities. Covered by German long-term care insurance (Pflegeversicherung) plus patient co-payments for accommodation and additional services.
- Kurzzeit- und Verhinderungspflege (Short-term and respite care): Revenue from temporary care services for up to 8 weeks (56 days), funded by care insurance and private payments.
- Ambulante Pflege (Ambulatory/outpatient care): Revenue from home care services provided to people in their own homes.
- Wohnen mit Service (Service living): Revenue from providing barrier-free apartments with optional care services for seniors who want independent living with support.
- Tagespflege (Day care): Revenue from daytime care services for seniors who live at home but need daytime supervision and activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Azurit Gruppe product offering
Product offeringCore offering
Azurit Gruppe operates a network of 60+ senior living and care facilities across Germany, providing full-time residential care, short-term and respite care, dementia care, specialized care for conditions such as Huntington's disease and Korsakow syndrome, day care, outpatient home care, and barrier-free service-living apartments. The group serves approximately 5,500 residents with a workforce of 6,000+ employees and differentiates through proprietary care concepts and in-house kitchens delivering fresh meals.
Product overview
AZURIT Gruppe operates as a unified platform of senior care services with a network of 60+ facilities across Germany. The company's integrated offering combines residential care (Stationäre Pflege) with specialized dementia care (Pflege bei Demenz), short-term and respite care (Kurzzeit- und Verhinderungspflege), vacation care (Urlaubspflege), and specialized care (Spezialisierte Pflege) for conditions like Morbus Huntington and Korsakow. These core services are complemented by outpatient care (Ambulante Pflege) delivered at patients' homes, day care (Tagespflege) for partial stationary support, and Wohnen mit Service for barrier-free senior apartments with optional care packages. The subsidiary service Betreutes Wohnen (SBW) extends support to people with disabilities. All services are supported by in-house kitchens, presence staff (Präsenzkräfte), and comprehensive activity programs.
Differentiator
Problem solved
Functional benefit
Brands
- AZURIT Seniorenzentren: Stationary care facilities for seniors offering full-time residential care
- AZURIT Pflegezentren
- PflegePower
Products and services
- Stationäre Pflege (Full-Time Residential Care) Comprehensive 24-hour care in senior living centers for individuals who can no longer be cared for at home, including medical care, daily activities, meals from in-house kitchens, and housekeeping services.
- Kurzzeit- und Verhinderungspflege (Short-Term and Respite Care) Temporary care services for up to 8 weeks (56 days) when home care is temporarily not possible, subsidized by nursing care insurance for those with care level 2 or higher.
- Urlaubspflege (Vacation Care) Special form of short-term care allowing caregivers to take vacation while their loved one receives care, with options including care near vacation destinations or annual trips to other AZURIT facilities.
- Pflege bei Demenz (Dementia Care) Specialized care for people with dementia using a dedicated dementia concept emphasizing day structure, individual living environment design, and protected living areas with familiar styling.
- Spezialisierte Pflege (Specialized Care) Care for individuals with special medical conditions including Morbus Huntington, Morbus Korsakow, addiction disorders, and particular mental health conditions under SGB XI and SGB XII frameworks.
- Tagespflege (Day Care) Part-time day care services for seniors who require supervision but wish to remain in their familiar home environment, complementing full-time care as a partial stationary option.
- Ambulante Pflege (Outpatient Care) Home-based care services where professional caregivers come to the patient's home, including nursing care, household support, and menu delivery services.
- Wohnen mit Service (Senior Living with Service) Barrier-free, age-appropriate apartments combined with optional professional care services, allowing seniors to live independently while receiving support as needed.
- Betreutes Wohnen (SBW) (Supported Living for People with Disabilities) Independent living with support services for people with disabilities, provided by social educators and social workers to help maintain independent living, including daily support, appointment management, and leisure activities.
- AZURIT Senioren- und Pflegezentren (Senior Living Centers Network) Network of 60+ senior living and care facilities across Germany providing stationary care, short-term care, dementia care, day care, and service living, with over 6,000 employees serving approximately 5,500 residents.
Quantifiable outcome
- 5500 people under care across 60+ facilities
Companies that use Azurit Gruppe
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Azurit Gruppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Azurit Gruppe partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Azurit Gruppe competitors and assessment
Company assessmentDirect peers
- Victor's Group: Family-owned German operator of senior residences, residential care, and assisted living. Comparable mid-sized private competitor with similar geographic spread and focus on quality/in-house services.
- Convivo Holding: Mid-sized private German operator of senior residences, assisted living, and outpatient care. Directly comparable to AZURIT in scope and size, with overlapping ambulatory and service-living offerings.
- Renafan Group: German provider of stationary care, intensive care, and outpatient services. Comparable to AZURIT's mix of residential and Ambulant Pflege offerings, including care for high-acuity residents.
- Alloheim Senioren-Residenzen: Major German private chain operating residential care and assisted living communities nationwide. Closest direct peer to AZURIT by service portfolio (stationary, short-term, dementia) and target resident profile; similarly leverages a multi-state facility network.
- Pro Seniore / Orpea Deutschland: German arm of the international Orpea group, operating Pflegeheime and assisted living across Germany. Directly comparable to AZURIT in stationary, short-term, and specialized dementia care, with additional backing from a global platform.
- Dussmann / Kursana Residenzen: German senior care operator (part of Dussmann Group) running a multi-state network of Pflegeheime and residences. Overlaps directly with AZURIT on stationary care, service living, and dementia offerings, with a similarly diversified care portfolio.
- Casa Reha (Orpea Germany): German residential and short-term care provider within the Orpea network. Competes with AZURIT in stationary Pflege and Verhinderungspflege across multiple German states with a similar service-line breadth.
- Bonitas Pflegegruppe: German operator of inpatient care facilities, short-term care, and assisted living. Competes head-to-head with AZURIT in stationary Pflege and dementia/memory care across German states.
Broad incumbents
- Korian Deutschland (Clariane): Largest private operator of senior care facilities in Germany and a direct competitor in stationary care, short-term care, and assisted living. Comparable to AZURIT on core service mix, but with significantly larger scale, international (French) parent backing, and broader service breadth.
Others
- Diakonie Deutschland (care operations): Largest German non-profit provider of stationary care, short-term care, and assisted living through regional member organizations. Operates in the same end markets and care modalities as AZURIT but as a faith-based non-profit rather than a for-profit chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Azurit Gruppe social profiles
Digital presenceAzurit Gruppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azurit Gruppe leadership team
Management profileNumber of profiles
Profiles1 record
Azurit Gruppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azurit Gruppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azurit Gruppe
What does Azurit Gruppe do?
Azurit Gruppe operates a network of 60+ senior living and care facilities across Germany, providing full-time residential care, short-term and respite care, dementia care, specialized care for conditions such as Huntington's disease and Korsakow syndrome, day care, outpatient home care, and barrier-free service-living apartments. The group serves approximately 5,500 residents with a workforce of 6,000+ employees and differentiates through proprietary care concepts and in-house kitchens delivering fresh meals.
Is Azurit Gruppe a public or private company?
Azurit Gruppe is a private company. It is classified as unknown and is currently operating.
When was Azurit Gruppe founded?
Azurit Gruppe was founded in -1. It employs 1 to 10 people.
Where is Azurit Gruppe based?
Azurit Gruppe is headquartered in Eisenberg, Germany, in the Europe region.
How does Azurit Gruppe make money?
Five revenue lines are on record. Stationäre Pflege (Full-time residential care) is the primary driver. The others are kurzzeit- und Verhinderungspflege (Short-term and respite care), ambulante Pflege (Ambulatory/outpatient care), wohnen mit Service (Service living) and tagespflege (Day care).
Who are Azurit Gruppe's main competitors?
Direct peers on record are Victor's Group, Convivo Holding, Renafan Group, Alloheim Senioren-Residenzen, Pro Seniore / Orpea Deutschland, Dussmann / Kursana Residenzen, Casa Reha (Orpea Germany) and Bonitas Pflegegruppe. Korian Deutschland (Clariane) is listed as a broad incumbent. Diakonie Deutschland (care operations) is listed as an others.
Does Azurit Gruppe have an API?
No public API is recorded for Azurit Gruppe.
What industry is Azurit Gruppe in?
Azurit Gruppe's product category is Senior Care Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADAKAB, Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays). Its NAICS code is 62331 and its SIC code is 8050.