Teaology
Teaology is a B Corp-certified clean beauty brand selling patented tea-infusion skincare — substituting water with tea in formulations — through DTC e-commerce, retail, and B2B wholesale, primarily serving individual consumers in Canada and North America.
- Company typePrivate
- Founded2016
- HeadquartersMonza, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Teaology does
Teaology is a clean-beauty skincare company founded in 2016 and headquartered in Monza, Italy, operating in North America through Teaology Skincare North America (Toronto, Canada). The company's core technology is a patented formulation method that substitutes water with tea as the base ingredient, producing 100% active products marketed around antioxidant, anti-aging, brightening, and hydrating benefits. The portfolio spans face care (creams, serums, masks, cleansers, lip treatments), body care (body wash, body cream, slimming balm), multi-step ritual kits, and a limited-edition home fragrance diffuser, with vegan, cruelty-free, and up-to-100% natural-origin formulations and B Corp certification underpinning the positioning.
The business model is direct-to-consumer e-commerce-first, selling through an owned Shopify storefront (teaologyskincare.ca) with unit pricing ranging from $5 to $89 per SKU, supported by a dedicated B2B wholesale catalog for retail partners and a small physical retail footprint. Customer acquisition relies on owned marketing channels — a Klaviyo-powered 'CommuniTea' newsletter, a Rebuy personalization layer, an interactive skin quiz, content marketing around tea benefits, and an affiliate program. Recent strategic activity has emphasized SKU and category expansion (lip treatments, ritual kits, home fragrance) rather than geographic or enterprise-channel growth, and the operation is supported by a 1–10 employee team with no disclosed funding, revenue, or institutional ownership.
Teaology firmographics
Firmographics- Name
- Teaology
- Legal name
- Teaology Skincare North America
- Website
- https://teaologyskincare.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Teaology is a B Corp-certified clean beauty brand selling patented tea-infusion skincare — substituting water with tea in formulations — through DTC e-commerce, retail, and B2B wholesale, primarily serving individual consumers in Canada and North America.
- Ownership category
- akta.pro rank
Teaology industry classification
Industry- Product category
- Natural Skincare and Clean Beauty Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industry
- Eye & Lip Skincare (CRABAAAC)
Keywords
Where Teaology is headquartered
LocationHeadquarters
- HQ city
- Monza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Teaology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time purchase model for skincare products sold directly to consumers through e-commerce and retail channels. Products include face creams, body care, cleansers, serums, and specialty items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from $5 to $89 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Teaology product offering
Product offeringCore offering
Teaology manufactures and sells tea-infused skincare, body care, lip care, and home fragrance products under a patented formulation approach that substitutes water with tea as the base ingredient, producing 100% active formulations with antioxidant, anti-aging, brightening, firming, and hydrating benefits. The portfolio spans face creams, serums, masks, cleansers, body wash and creams, slimming balms, lip treatments, multi-step ritual kits, and limited-edition fragrance diffusers, sold primarily through its own e-commerce storefront and retail locations with a B2B wholesale catalog for partners.
Product overview
Teaology is a clean beauty skincare brand offering a unified product portfolio centered on tea infusion technology. The company holds a patent for substituting water with tea in formulations, creating 100% active products. The product lineup spans face care (creams, serums, masks, cleansers, lip treatments), body care (body wash, body cream, slimming balm), and home fragrance (diffusers), along with multi-step ritual kits. Key product lines include Matcha Tea (firming/anti-aging), Jasmine Tea (firming), Black Matcha (purifying), White Tea (anti-aging), Hyaluronic Tea (hydrating), Tea Gloss (lip care), and Beautea Ritual (multi-step kits). The brand emphasizes vegan, cruelty-free formulations with up to 100% natural origin ingredients and B Corp certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Matcha Tea Ultra-Firming Face Cream Ultra-firming face cream with matcha tea as the hero ingredient, formulated to firm and revitalize skin; available in 30ml and 50ml sizes for adult consumers seeking anti-aging skincare.
- Happy Body All-in-One Slimming Balm All-in-one body treatment balm with tea infusion targeting body contouring and slimming effects, for consumers seeking body care products.
- Black Matcha Purifying and Exfoliating Micellar Jelly Cleanser Purifying and exfoliating cleanser featuring black matcha in a micellar jelly texture for deep cleansing of the face.
- Bronzing Tea Drops Self-Tanning Serum Self-tanning serum infused with tea extracts designed to deliver a natural bronzing effect on the skin.
- Jasmine Tea Firming Body Cream Firming body cream with jasmine tea infusion intended to firm and hydrate the skin.
- Hyaluronic Tea Under Eye Mask Under eye treatment mask combining hyaluronic acid with tea infusion to hydrate and de-puff the delicate eye area.
- White Tea Miracle Anti-Age Cream Anti-aging face cream with white tea as the hero ingredient, marketed for visible anti-aging benefits at a premium price point.
- Matcha Infusion Ultra-Firming Serum with Acmella Oleracea Ultra-firming serum combining matcha tea infusion with Acmella Oleracea extract for anti-aging and firming effects.
- LIMITED EDITION - Flower Tea Fragrance Diffuser Limited edition home fragrance diffuser combining flower and tea scents for ambient home use.
- Jasmine Tea Body Wash Body wash infused with jasmine tea designed for cleansing and aromatherapy benefits.
- Super-hydrating Beautea Ritual Multi-step skincare ritual kit featuring tea infusion technology for deep hydration.
- Smoothing Beautea Ritual Multi-step skincare ritual kit featuring tea infusion for smoothing and evening out skin texture.
- Tea Gloss Volume Lip Treatment Transparent Transparent lip treatment with a tea-infused formula designed to add volume and hydration to the lips.
- Tea Gloss Tinted Volume Lip Treatment Peach Peach-tinted lip treatment with a tea-infused formula combining color with volume and hydration.
- Tea Gloss Tinted Volume Lip Treatment Berry Berry-tinted lip treatment with a tea-infused formula combining color with volume and hydration.
- Hyaluronic Hydra Face Mask Hydrating face mask with 20% hyaluronic acid combined with tea infusion for intense moisture.
- Tea Glow Exfoliating Cleansing Foam Exfoliating cleansing foam for the face with tea infusion intended to brighten skin and provide gentle exfoliation.
- Tea Glow Blemish Face Scrub Face scrub with tea infusion designed for deep cleansing and improving skin clarity by targeting blemishes.
- B2B Wholesale Catalog (All Products & Testers) Dedicated B2B catalog offering Teaology products and testers to wholesale buyers, beauty retailers, and business partners for resale and distribution.
Companies that use Teaology
Customer profileSegments1 record
Ideal customer profiles2 records
Teaology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Teaology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreE-commerce platform powering the Teaology online storefront, providing secure shopping cart, checkout, and store management capabilities.
- B CorporationcoreB Corp certification partner providing third-party verification of Teaology's social and environmental performance standards.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Teaology competitors and assessment
Company assessmentEmerging players
- Dr. Barbara Sturm: Premium skincare brand built around proprietary ingredient innovation (e.g., MCB technology). Comparable founder-led, IP-positioned, ultra-premium pricing strategy in the clean beauty adjacent segment.
Direct peers
- Herbivore Botanicals: Clean, natural-origin skincare and body care brand. Overlaps with Teaology's body care (creams, scrubs) and clean-beauty positioning at similar premium price points.
- Drunk Elephant: Clean, biocompatible skincare brand emphasizing transparent ingredient lists and active formulations. Highly comparable clean-beauty premium positioning and direct-to-consumer + retail distribution model.
- Youth to the People: Clean skincare brand built around plant-derived superfood ingredients (kale, spinach, green tea). Directly comparable botanical hero-ingredient narrative and premium DTC + retail model.
- Tatcha: Premium skincare brand built around Japanese botanical/tea-inspired formulations (e.g., green tea, rice, camellia). Closely comparable to Teaology's positioning of tea as the hero active ingredient in clean, premium skincare.
- Tata Harper: Luxury clean skincare brand with a 100% natural origin positioning. Comparable clean, vegan, premium-price ($30–$200+) product portfolio targeting the same conscious-consumer segment as Teaology.
- Allies of Skin: Clean, clinical-grade skincare brand with active-ingredient formulations. Comparable premium pricing, vegan/cruelty-free credentials, and concentrated active-serum product positioning.
Broad incumbents
- Glossier: Iconic digitally native clean beauty brand. Comparable DTC-first distribution strategy, millennial consumer targeting, and minimalist brand aesthetic, though at materially larger scale.
- Fresh: LVMH-owned skincare brand with iconic tea- and soy-based products (e.g., Black Tea line). Comparable botanical-led, premium positioning, but with substantially broader scale, distribution, and brand awareness.
- The Ordinary (DECIEM): Estée Lauder-owned ingredient-led skincare brand. Comparable clean, transparent-formulation ethos; broader scale, deeper retail distribution, and lower price points competing for the same clean-beauty consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Teaology social profiles
Digital presenceTeaology compliance and trust
Trust signalCompliance1 record
Teaology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teaology leadership team
Management profileNumber of profiles
Teaology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teaology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teaology
What does Teaology do?
Teaology manufactures and sells tea-infused skincare, body care, lip care, and home fragrance products under a patented formulation approach that substitutes water with tea as the base ingredient, producing 100% active formulations with antioxidant, anti-aging, brightening, firming, and hydrating benefits. The portfolio spans face creams, serums, masks, cleansers, body wash and creams, slimming balms, lip treatments, multi-step ritual kits, and limited-edition fragrance diffusers, sold primarily through its own e-commerce storefront and retail locations with a B2B wholesale catalog for partners.
Is Teaology a public or private company?
Teaology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teaology founded?
Teaology was founded in 2016. It employs 1 to 10 people.
Where is Teaology based?
Teaology is headquartered in Monza, Italy, in the Europe region.
How does Teaology make money?
One revenue line is on record: direct Product Sales.
Who are Teaology's main competitors?
Dr. Barbara Sturm is listed as an emerging player. Direct peers are Herbivore Botanicals, Drunk Elephant, Youth to the People, Tatcha, Tata Harper and Allies of Skin. Broad incumbents are Glossier, Fresh and The Ordinary (DECIEM).
Does Teaology have an API?
No public API is recorded for Teaology.
What industry is Teaology in?
Teaology's product category is Natural Skincare and Clean Beauty Cosmetics. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRABAAAC, Eye & Lip Skincare. Its NAICS code is 456120 and its SIC code is 2844.