Filtronics
Filtronics is a private manufacturer of municipal and industrial water treatment systems, founded in 1974 and headquartered in Irvine, California. It sells proprietary Electromedia® filtration, reverse osmosis, and arsenic removal equipment via direct sales and an 18+ regional representative network.
- Company typePrivate
- Founded1974
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Filtronics does
Filtronics is a private, founder-controlled manufacturer of municipal and industrial water treatment systems, founded in 1974 and headquartered at 16872 Hale Ave, STE B, Irvine, California. The company designs, builds, and services physical water treatment equipment for two primary end markets — municipal water utilities serving drinking water compliance, and industrial customers (manufacturing, mining, semiconductor, petroleum) treating process water and wastewater. Its proprietary platform is the Electromedia® filtration system, an NSF-certified adsorptive filter media that captures contaminants such as iron, manganese, and arsenic in the filter bed; the technology has been the company's signature product since founding.
The product portfolio spans five core hardware lines — Electromedia Filtration Systems, Reverse Osmosis Systems, Filter Press Systems, Packaged Water Treatment Plants, and Consumables & Parts — together with application-specific systems for iron/manganese removal and arsenic removal. Filtronics monetizes through capital equipment sales plus a recurring aftermarket layer consisting of pilot testing, media core sampling, media replacement, and on-site service. Pricing is quote-based via email, contracts are multi-year, and no public price list is published. The company carries NSF and ANSI/NSF Standard 60/61 certifications across its media portfolio, which constitutes a key compliance asset in regulated municipal markets.
Filtronics combines direct manufacturer sales from its Irvine headquarters with an indirect channel of 18+ regional sales representatives covering the entire United States, Canadian provinces (Quebec, NB, NS, PEI, NF, PQ), and the Philippines. The company operates with 11-50 employees, has no disclosed subsidiaries, parent company, external funding rounds, or M&A activity, and has remained under founder/management control since inception. Marketing is minimal — confined to the corporate website, an email newsletter signup, and the legacy reputation built over 50 years in the water treatment sector.
Filtronics firmographics
Firmographics- Name
- Filtronics
- Legal name
- Filtronics, Incorporated
- Website
- https://filtronics.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Filtronics is a private manufacturer of municipal and industrial water treatment systems, founded in 1974 and headquartered in Irvine, California. It sells proprietary Electromedia® filtration, reverse osmosis, and arsenic removal equipment via direct sales and an 18+ regional representative network.
- Ownership category
- akta.pro rank
Filtronics industry classification
Industry- Product category
- Water Treatment Equipment Manufacturing
- akta.pro primary industry
- Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)
- akta.pro secondary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where Filtronics is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Filtronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Water Treatment Equipment Sales: Sale of industrial water treatment systems including Electromedia filtration systems, reverse osmosis systems, filter press systems, and packaged water treatment plants. Equipment is manufactured and sold directly to municipal and industrial customers.
- Service and Maintenance: Comprehensive service offerings including pilot study testing services, media core sampling, media replacement services, and on-site services for existing water treatment systems.
- Consumables and Parts: Sale of replacement filters, membranes, consumables and parts for water treatment systems, and associated membrane treatment chemicals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for water treatment systems and services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Filtronics product offering
Product offeringCore offering
Filtronics manufactures and sells municipal and industrial water treatment systems, anchored by its proprietary, NSF-certified Electromedia® filtration platform. The company sells complete treatment systems (Electromedia filtration units, reverse osmosis, filter press, packaged water treatment plants), specialized application solutions (iron/manganese removal, arsenic removal), and replacement consumables, supported by pilot testing, media replacement, and on-site field services.
Product overview
Filtronics is a manufacturer of municipal and industrial water treatment systems established in 1974, offering a portfolio of physical water treatment equipment centered on its award-winning Electromedia filtration platform. The core product line includes Electromedia Filtration Systems, Electromedia filter media, Reverse Osmosis Systems, Filter Press Systems, and Packaged Water Treatment Plants, all supported by Consumables & Parts. The portfolio includes specialized application solutions for industrial wastewater treatment, iron and manganese removal, and arsenic removal. Supporting services include Pilot Study (pilot testing), Media Core Sampling, Media Replacement Services, and On-Site Services. Filtronics operates as an equipment manufacturer providing complete water treatment solutions rather than a software or AI platform.
Differentiator
Problem solved
Functional benefit
Brands
- Electromedia®: NSF certified filtration media and systems for water purification, including Electromedia® I for iron and manganese removal, and Electromedia® Arsenic Removal systems.
Products and services
- Electromedia Filtration Systems Award-winning, NSF certified filtration systems for potable water purification that use proprietary media with an adsorptive surface to attract and hold contaminants in the filter bed; designed for municipal and industrial water treatment customers.
- Electromedia filter media (Electromedia I) Proprietary filter media used in Electromedia I systems, specifically designed for iron and manganese removal with an adsorptive surface that attracts and holds ions in the filter bed; ANSI/NSF Standard 60 and 61 compliant.
- Reverse Osmosis System Industrial reverse osmosis and membrane systems delivering high performance with the lowest life cycle costs, featuring pre-engineered assemblies with all necessary filters, membranes, pipes, pumps, controls, and automation.
- Filter Press System Industrial filter press equipment for water treatment and separation processes.
- Packaged Water Treatment Plants Complete, self-contained water treatment plants designed for various municipal and industrial applications.
- Consumables & Parts Replacement parts and consumable media for Filtronics water treatment systems, including replacement filters, membranes, and associated membrane treatment chemicals.
- Industrial Wastewater Treatment Systems Process and industrial wastewater treatment systems serving industrial, manufacturing, mining, semiconductor, and petroleum companies with filtration and purification services.
- Iron and Manganese Filtration System Cost-effective iron and manganese removal systems using Electromedia I media, designed based on influent quality, economics, and space management to address discoloration, poor taste, foul odor, and deposit buildup.
- Electromedia Arsenic Removal System Simple, proven, and cost-effective arsenic removal system designed to meet drinking water compliance standards using ANSI/NSF Standard 60 and 61 compliant media.
- Pilot Study Service Comprehensive pilot testing services using small-scale pilot units for long-term, real-time field tests to assess water source treatability and document treatment effectiveness.
- Media Core Sampling Service Analysis service that physically measures media depth in filtration systems to assess depletion from backwash cycles, water chemistry, or water quality.
- Media Replacement Services Turnkey solution for replacing exhausted media in water filtration systems, handled by skilled professionals.
- On-Site Services Field services for installation, maintenance, and support of water treatment systems.
Companies that use Filtronics
Customer profileSegments3 records
Ideal customer profiles2 records
Filtronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Filtronics partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- AFTEK INC.coreRegional sales representative covering New York (NY) for Filtronics water treatment products. Contact: [email protected], +1 585-458-7550.
- Larsco Inc.coreRegional sales representative covering Minnesota, Montana, North Dakota, South Dakota, and Wisconsin. Contact: [email protected], +1 763-421-3319.
- PSI Process & Equipment, Inc.coreRegional sales representative covering New Jersey, Eastern Pennsylvania, Southern New York, and Metro New York. Contact: [email protected], +1 732-469-4540.
- Russell Resources Inc.coreRegional sales representative covering Eastern Massachusetts and Rhode Island. Contact: [email protected], +1 207-989-0591.
- Sherwood Logan & Associates InccoreRegional sales representative covering Maryland, DC, Delaware, Connecticut, Western Massachusetts, and Virginia. Contact: [email protected].
- Best H2O Inc.coreRegional sales representative covering Quebec, Canada. Contact: [email protected], +1 450-427-1440.
- Marshall Bond Inc.coreRegional sales representative covering Northern Illinois. Contact: [email protected], +1 630-978-7867.
- Pumptech Inc.coreRegional sales representative covering Washington, Northern Idaho, and Oregon. Contact: [email protected], +1 425-644-8501.
- Jim House & Associates Inc.coreRegional sales representative covering Alabama and additional regions. Contact: [email protected], +1 205-592-6302.
- Process-Kana Inc.coreRegional sales representative covering Western Pennsylvania and West Virginia. Contact: [email protected], +1 724-325-4747.
- R.C. Beach & Associates Inc.coreRegional sales representative covering Florida. Contact: [email protected], +1 727-736-3696.
- RENDCo Inc.coreRegional sales representative covering Philippines. Contact: [email protected], +6 397-868-8733.
- Southern Sales CompanycoreRegional sales representative covering Tennessee, Kentucky, Southern and Central Ohio. Contact: [email protected], +1 615-254-0066.
- Progress Environmental Inc.coreRegional sales representative covering Eastern Missouri, Southern Illinois, Maine, and New Hampshire. Contact: [email protected], +1 636-532-1600.
- Sansom Equipment LimitedcoreRegional sales representative covering New Brunswick, Nova Scotia, PEI, Newfoundland, and PQ Canada. Contact: [email protected], +1 506-444-0344.
- Templeton & AssociatescoreRegional sales representative covering Georgia. Contact: [email protected], +1 770-614-8550.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Filtronics competitors and assessment
Company assessmentDirect peers
- WesTech Engineering: WesTech manufactures water and wastewater treatment equipment for municipal and industrial customers, directly overlapping Filtronics' core product lines in filtration, packaged treatment plants, and process water systems.
- Lenntech: Lenntech supplies water treatment systems and components (filtration, reverse osmosis, softening) to municipal and industrial customers, directly competing with Filtronics in specialty contaminant removal.
- Harn R/O Systems: Harn R/O Systems designs and manufactures industrial reverse osmosis and water treatment equipment, directly comparable to Filtronics' Industrial Reverse Osmosis and membrane system offerings.
- US Water Services: US Water Services is an integrated water treatment solutions provider for industrial and municipal markets, offering specialty treatment, filtration, and service contracts analogous to Filtronics' full-stack model.
- Graver Water Systems: Graver Water Systems manufactures filtration and separation equipment (including cartridge and specialty media filters) for industrial process water and municipal applications, directly comparable to Filtronics' Electromedia filtration line.
Broad incumbents
- Xylem: Xylem (including the acquired Evoqua) is a global water technology leader serving municipal utilities and industrial customers with a broad portfolio spanning filtration, treatment, and digital water solutions, competing broadly with Filtronics in larger accounts.
- Veolia Water Technologies: Veolia is a global water and wastewater treatment solutions provider serving municipal and industrial clients worldwide; its municipal and industrial filtration offerings sit in the same competitive set as Filtronics' systems.
- Pentair: Pentair provides water treatment equipment and services across residential, commercial, and industrial segments, with filtration and treatment offerings that overlap Filtronics' industrial and municipal lines as part of a much larger portfolio.
- SUEZ Water Technologies & Solutions: SUEZ supplies water treatment chemicals, equipment, and services to municipal and industrial customers globally, competing with Filtronics in specialty contaminant removal and packaged treatment solutions.
Emerging players
- Aquatech: Aquatech specializes in water reuse, zero liquid discharge, and high-purity process water for industrial and semiconductor customers — an emerging, higher-tech niche that intersects with Filtronics' industrial and semiconductor customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Filtronics social profiles
Digital presenceFiltronics compliance and trust
Trust signalCompliance5 records
Filtronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filtronics leadership team
Management profileNumber of profiles
Profiles4 records
Filtronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filtronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filtronics
What does Filtronics do?
Filtronics manufactures and sells municipal and industrial water treatment systems, anchored by its proprietary, NSF-certified Electromedia® filtration platform. The company sells complete treatment systems (Electromedia filtration units, reverse osmosis, filter press, packaged water treatment plants), specialized application solutions (iron/manganese removal, arsenic removal), and replacement consumables, supported by pilot testing, media replacement, and on-site field services.
Is Filtronics a public or private company?
Filtronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Filtronics founded?
Filtronics was founded in 1974. It employs 11 to 50 people.
Where is Filtronics based?
Filtronics is headquartered in Anaheim, United States, in the North America region.
How does Filtronics make money?
Three revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are service and Maintenance and consumables and Parts.
Who are Filtronics's main competitors?
Direct peers on record are WesTech Engineering, Lenntech, Harn R/O Systems, US Water Services and Graver Water Systems. Broad incumbents are Xylem, Veolia Water Technologies, Pentair and SUEZ Water Technologies & Solutions. Aquatech is listed as an emerging player.
Does Filtronics have an API?
No public API is recorded for Filtronics.
What industry is Filtronics in?
Filtronics's product category is Water Treatment Equipment Manufacturing. Its primary akta.pro industry code is IMAHAEAB, Separation & Filtration Equipment (Filters, Centrifuges, Membranes), with a secondary code of IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems).