The Conair Group
The Conair Group operates BaByliss, a European hair care and grooming appliance brand, designing and retailing hair dryers, stylers, straighteners, and grooming devices across 35+ European countries via owned e-commerce sites, third-party retailers, and a dedicated BaBylissPRO professional channel.
- Company typePrivate
- Founded1960
- HeadquartersBasingstoke, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Conair Group does
The Conair Group operates the BaByliss brand across Europe as a hair care and grooming appliance business, organized through wholly-owned regional entities in the UK (Conair Group Ltd.), Germany (BaByliss Deutschland GmbH), Belgium (BABYLISS FACO SRL), the Nordics (BaByliss Nordic AB), and Iberia (BaByliss Iberica). The portfolio targets two primary segments: consumer end-users seeking salon-quality home styling (BaByliss) and professional salon and barber operators (BaBylissPRO), with additional gifting and CustomFX custom-made professional SKUs.
The product platform rests on heat-styling and airflow engineering, including AC motor hair dryers, intelligent heat control in straighteners (Hydro-Fusion), the multi-functional Air Collection (Air Wand dryer-straightener-styler, Air Power Pro, Air Power Volume), and grooming hardware such as the Super-X Metal Series 15-in-1 Multi-Trimmer with X-Blade Japanese-steel cutting heads. Hardware is complemented by a recurring spare-parts and accessories line. Channels combine owned localized e-commerce webstores across 35+ European country domains with third-party retail distribution, supplemented by a dedicated BaBylissPRO channel featuring PRO registration, a PRO video library, and CustomFX bespoke tools.
Revenue is generated through one-time hardware unit sales priced at £100-£150 for premium stylers and dryers in the UK, with country-specific pricing (EUR, DKK, SEK, NOK) and accessory revenue streams. Marketing relies on owned DTC storefronts, organic and paid social (Facebook, Instagram, TikTok, YouTube), email, SEO-optimized category content, and gifting promotions. Conair Group is a privately-held subsidiary of US-based Conair Corporation, with no public listing, no external funding rounds disclosed, and no public revenue figure.
The Conair Group firmographics
Firmographics- Name
- The Conair Group
- Legal name
- Conair Group Ltd.
- Website
- https://babyliss.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Conair Group operates BaByliss, a European hair care and grooming appliance brand, designing and retailing hair dryers, stylers, straighteners, and grooming devices across 35+ European countries via owned e-commerce sites, third-party retailers, and a dedicated BaBylissPRO professional channel.
- Ownership category
- akta.pro rank
Where The Conair Group is headquartered
LocationHeadquarters
- HQ city
- Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
The Conair Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Hair Care Appliances: Direct sales of hair styling and grooming appliances to consumers through owned e-commerce stores and third-party retail partners. One-time hardware purchase model with accessories and spare parts revenue.
- Professional/BaBylissPRO Products: Sales of professional-grade styling tools, hair dryers, clippers, and trimmers to salon professionals and barbers through dedicated PRO product lines and CustomFX custom-made products.
- Spare Parts & Accessories: Replacement parts, accessories, and consumables for existing product lines sold through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air Wand - Multi-function styler |
| Unit Pricing | Pay-as-you-go | Air Power Pro Hair Dryer |
| Unit Pricing | Pay-as-you-go | Style Secret Air - Automatic Rotating Curler |
| Unit Pricing | Pay-as-you-go | Air Power Smooth Wet-to-Dry Straightener |
| Unit Pricing | Pay-as-you-go | Standard Delivery Tiers (UK) |
| Unit Pricing | Pay-as-you-go | German Market Pricing |
| Unit Pricing | Pay-as-you-go | Danish Market Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Conair Group product offering
Product offeringCore offering
The Conair Group designs, manufactures, and distributes hair styling and grooming appliances under the BaByliss brand across European markets. Its portfolio includes hair dryers, straighteners, hot air stylers, curlers, clippers, and multi-grooming devices sold through the BaByliss consumer line and the BaBylissPRO professional line. The company also provides spare parts, accessories, and the CustomFX customization service for salon professionals.
Product overview
The Conair Group operates BaByliss as a comprehensive hair care and grooming brand portfolio. The offering consists of two primary tiers: BaByliss for consumers and BaBylissPRO for salon professionals. The product portfolio centers on the Air Collection (featuring the multi-functional Air Wand, Air Power Pro dryer, and Air Power Volume styler), Hydro-Fusion anti-frizz line, and Style Secret Air automated curling system. Grooming products include the Japanese Steel line and Super-X Series with X-Blade technology. The ecosystem includes spare parts, accessories, and the professional CustomFX customization service. The unified platform connects consumer and professional segments through shared technology while differentiated by power levels and professional features.
Differentiator
Problem solved
Functional benefit
Brands
- BaBylissPRO: Professional-grade hair care and styling tools line designed for salon professionals, featuring premium products like FALCO, FXONE, FX3, Stilista, and CustomFX collections.
- Air Collection
- Super-X
- Japanese Steel
- Hydro-Fusion
- CustomFX
Quantifiable outcome
- Strict quality testing with drop tests, power checks, and real-world testing with real people during development; factory and distribution checks before shipping
- +1 more outcomes
Companies that use The Conair Group
Customer profileSegments3 records
Ideal customer profiles2 records
The Conair Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Conair Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DPD (UK)corePrimary logistics partner for UK delivery of BaByliss & BaBylissPRO products (excluding CustomFX items). Handles standard and next-day delivery services for consumer orders.
- Royal Mail (UK)minorSecondary logistics partner for UK delivery of spare parts and accessories, used for smaller packages and online returns processing.
- Beauty BanksminorCharitable partnership supporting beauty product donations. BaByliss is proud to support this initiative providing beauty products to those in need.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Conair Group competitors and assessment
Company assessmentDirect peers
- Dyson: Premium hair dryer and multi-styling tool maker (Supersonic, Airwrap) directly competing with BaByliss in the consumer styling appliance category with strong R&D and brand momentum in premium tiers.
- GHD (Good Hair Day): Direct competitor in professional-grade straighteners and styling tools with strong salon heritage and global consumer brand recognition in the same category as BaByliss/BaBylissPRO.
- Remington: Consumer hair styling appliance competitor with overlapping product portfolio (dryers, straighteners, trimmers) and similar mid-market positioning across European markets.
- Wahl: Professional grooming tool maker with strong clipper and trimmer lineup that overlaps with BaBylissPRO grooming products including Super-X Metal series and Japanese Steel line.
Emerging players
- Shark Beauty (SharkNinja): Emerging competitor in hair care tools extending SharkNinja's consumer appliance base into styling products, competing with BaByliss Air Collection and Hydro-Fusion lines.
- T3 Micro: Premium hair styling tool brand offering dryers, straighteners and curlers at comparable consumer price points with strong design-led positioning.
- L'Oréal Professionnel: Beauty conglomerate with growing connected-device strategy and professional salon reach; competes indirectly with BaBylissPRO through styling services and increasingly through branded styling tools.
Broad incumbents
- Philips Personal Care: Larger consumer electronics incumbent offering hair dryers, straighteners and grooming devices across global markets, providing broad competition to BaByliss at mass-market price tiers.
- Conair Corporation: US parent company that owns the BaByliss brand and sells comparable consumer hair styling appliances in North America, providing direct strategic and product line overlap with the European Conair Group entity.
- Revlon: Broader beauty products incumbent with consumer hair appliance offerings (Revlon One-Step) that compete at mass-market price points against entry-level BaByliss stylers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Conair Group social profiles
Digital presenceThe Conair Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Conair Group leadership team
Management profileNumber of profiles
The Conair Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Conair Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Conair Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Conair Group
What does The Conair Group do?
The Conair Group designs, manufactures, and distributes hair styling and grooming appliances under the BaByliss brand across European markets. Its portfolio includes hair dryers, straighteners, hot air stylers, curlers, clippers, and multi-grooming devices sold through the BaByliss consumer line and the BaBylissPRO professional line. The company also provides spare parts, accessories, and the CustomFX customization service for salon professionals.
Is The Conair Group a public or private company?
The Conair Group is a private company. It is classified as corporate owned and is currently operating.
When was The Conair Group founded?
The Conair Group was founded in 1960. It employs 51 to 100 people.
Where is The Conair Group based?
The Conair Group is headquartered in Basingstoke, United Kingdom, in the Europe region.
How does The Conair Group make money?
Three revenue lines are on record. Consumer Hair Care Appliances are the primary driver. The others are professional/BaBylissPRO Products and spare Parts & Accessories.
Who are The Conair Group's main competitors?
Direct peers on record are Dyson, GHD (Good Hair Day), Remington and Wahl. Emerging players are Shark Beauty (SharkNinja), T3 Micro and L'Oréal Professionnel. Broad incumbents are Philips Personal Care, Conair Corporation and Revlon.
Does The Conair Group have an API?
No public API is recorded for The Conair Group.