Alif Investments Group

What Alif Investments Group does

Alif Investments Group is a Dubai-headquartered, privately-held investment holding company founded in 2009 by Asif Jabbar, operating seven wholly-owned subsidiaries across consumer-facing verticals: fast food (Emly Chilli), fine-dining (B&B Breakfast & Barbecue Restaurant), ethnic fashion retail (Junaid Jamshed/J. and Anarkali & James multi-brand), Zabiha halal meat retail (Meat One), Shariah-compliant real estate brokerage (Alif Properties, RERA/Ejari certified), OEM/ODM international trading (Tajir China Limited – Hong Kong, with the Shinon brand of 500+ SKUs), and a proprietary e-commerce aggregation platform (Alif Bazaar). The company serves South Asian expatriate communities in the UAE and broader GCC seeking halal food, ethnic Pakistani fashion, and Shariah-compliant investment opportunities, with a Shariah Advisory Board drawn from Jamia Binoria and other seminaries providing religious certification across operations. Revenue mechanics span physical point-of-sale retail and restaurant transactions, B2C e-commerce via Alif Bazaar, real estate brokerage commissions, OEM/ODM manufacturing margins from Tajir China, and asset/portfolio management fees. Distribution combines 10+ owned retail and restaurant outlets at prime UAE mall and bazaar locations, a franchise/licensed-operator model expanding into Pakistan, India, UK, Canada, and additional GCC countries, and export/wholesale channels for Meat One and Tajir China. The business is family-controlled, self-funded, operates without proprietary technology platforms, public APIs, or disclosed AI/ML systems.

Name

Alif Investments Group

Legal name

Alif Investments Group

Website

https://alifinvestments.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Alif Investments Group is a Dubai-based, family-owned holding company operating seven Shariah-compliant consumer brands spanning halal restaurants, ethnic fashion, Zabiha meat retail, real estate brokerage, OEM trading, and an e-commerce platform, serving South Asian expatriates in the UAE and GCC.

Ownership category

akta.pro rank

Product category

Diversified Halal Consumer Brands and Shariah-Compliant Investment Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Islamic Investment Banking & Capital Markets Services (FSABAGAG)

akta.pro secondary industry

Islamic Private Banking & Wealth (FSABAGAD)

Keywords

• Shariah-compliant investments
• Halal food brands
• Fashion retail brands
• Real estate brokerage
• International trading

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant & Food & Beverage Operations: Revenue from owned and operated restaurant brands including Emly Chilli (South Asian fast food), B&B Breakfast & Barbecue Restaurant (fine-dining Pakistani cuisine), and the Alif Bazaar e-commerce platform aggregating all brands for digital ordering. The company operates multiple outlets across the UAE and franchises internationally.
2. Fashion & Retail Clothing: Revenue from retail clothing sales through Junaid Jamshed (J.) fashion brand offering eastern and western attire for men, women, and children, and Anarkali & James multi-brand fashion store featuring 17+ Pakistani designer brands. Brands are sold through owned retail outlets in the UAE and via the Alif Bazaar e-commerce platform.
3. Halal Meat Retailing: Revenue from Meat One, a Zabiha Halal meat retail chain providing fresh Mutton, Beef, and Chicken. The brand operates as a boutique-style butcher and exports meat from Pakistan to the Middle East, with outlets across the UAE and presence in Saudi Arabia.
4. Real Estate Brokerage & Development: Revenue from Alif Properties, a real estate company in Dubai providing property brokerage services. The company is Ejari regulated and RERA certified, operating in the commercial, residential, and leisure property segments.
5. International Trading & Manufacturing: Revenue from Tajir China Limited – Hong Kong, which manages OEM and ODM manufacturing projects spanning electronics, furniture, household goods, building materials, and logistics. The company develops and markets products under the Shinon brand (over 500 products) distributed globally.
6. Strategic & Equity Investment Management: Revenue from providing Shariah-compliant investment opportunities, equity investment, and asset and portfolio management services to prospective investors. The company has a stated plan to inject AED 10 million over 5 years into food, clothing, real estate development, and online portals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alif Investments Group is a Shariah-compliant diversified investment company that operates and manages a portfolio of seven halal-focused businesses spanning restaurants (Emly Chilli, B&B Breakfast & Barbecue), Zabiha halal meat retail (Meat One), ethnic fashion retail (Junaid Jamshed (J.), Anarkali & James), real estate brokerage (Alif Properties), international trading and OEM/ODM manufacturing (Tajir China Limited – Hong Kong) and a multi-brand e-commerce platform (Alif Bazaar). The group simultaneously offers Shariah-compliant strategic investment, equity investment, asset and portfolio management services to prospective investors seeking halal opportunities in food, clothing and shelter.

Product overview

Alif Investments Group operates as a diversified investment company managing a portfolio of 7+ businesses across the food & beverage, retail fashion, meat products, real estate, and ecommerce sectors. The company's portfolio includes restaurant brands (Emly Chilli, B&B Breakfast & Barbecue Restaurant), fashion retail brands (Junaid Jamshed, Anarkali & James), halal meat retail (Meat One), real estate services (Alif Properties), international trading (Tajir China Limited), and a digital ecommerce platform (Alif Bazaar). All operations are conducted under Shariah-compliant business principles with a focus on providing halal necessities to consumers in the Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• B&B Breakfast & Barbecue Restaurant: Fine-dine restaurant serving authentic Pakistani cuisine including Halwa Puri, Nihari, BBQ, Chinese Delicacy
• Emly Chilli
• Junaid Jamshed (J.)
• Meat One
• Anarkali and James
• Alif Properties
• Tajir China Limited
• Alif Bazaar

Products and services

• Emly Chilli Fast-food restaurant franchise specialising in authentic South-Asian cuisine including Bun Kebab, Kebab Roll and Biryani for South Asian consumers in the UAE and Pakistan.
• B&B Breakfast & Barbecue Restaurant Fine-dine restaurant offering authentic Pakistani cuisine including Halwa Puri, Nihari, Paya, BBQ and Chinese delicacies for consumers seeking traditional Pakistani dining in the UAE.
• Meat One Concept Zabiha halal meat retail store providing fresh Mutton, Beef and Chicken air-lifted daily from source, combining fresh cuts with packaged offerings for halal-conscious consumers in the UAE and Saudi Arabia.
• Junaid Jamshed (J.) Pakistani fashion brand offering eastern fashion including Lawn Suits, Chiffon Suits, Kurta, Shalwar Kameez and Sherwanis for men, women and children across 75+ global stores in Pakistan, UAE, Oman, Qatar, Saudi Arabia, Canada, UK and USA.
• Anarkali & James Multi-brand fashion store in Meena Bazaar, Bur Dubai, featuring 17+ Pakistani designer brands blending eastern and western ready-to-wear fashion for South Asian consumers.
• Alif Properties Ejari-regulated, RERA-certified real estate brokerage and development company in Dubai providing commercial, residential and leisure property services for individual and institutional buyers, sellers, lessees and investors.
• Tajir China Limited – Hong Kong Hong-Kong-based trading and manufacturing company providing OEM and ODM project services across electronics, furniture, household goods and building materials under the Shinon brand (500+ products) with logistics management for global distribution to Europe, Africa, Middle East, GCC and Asia.
• Alif Bazaar Proprietary multi-brand e-commerce platform aggregating Alif Investments F&B and retail brands for convenient online ordering, with plans to expand into Electronics and Grocery categories.
• Shariah-Compliant Investment and Portfolio Management Services Shariah-supervised strategic investment, equity investment, asset and portfolio management services for prospective investors seeking halal opportunities in food, clothing, real estate development and online portals.

Quantifiable outcome

• 25% overall growth achieved during 2019 social media engagement campaign
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jamia BinoriacoreStrategic or Co-development PartnerAlif Investments Group's Supervisory Board and Shariah Advisory Board consists of highly qualified individuals representing the knowledge base of Jamia Binoria, a seminary of education and Islamic disciplines. The board advises on development, develops guidelines that comply with Shariah rules and principles, and supervises operations to ensure all documentation and transactions are in compliance with core Shariah principles.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Mashreq Al-Islami: Islamic banking window of UAE's Mashreq Bank offering Shariah-compliant financing and investment products to UAE residents; operates in the same Dubai market with overlapping consumer segments.
• Dubai Islamic Bank: UAE-headquartered Islamic bank providing Shariah-compliant retail, investment, and wealth management products in the same Dubai market where Alif Investments is based, with a comparable Shariah Supervisory Board structure.
• Kuwait Finance House: One of the largest Shariah-compliant financial institutions in the GCC offering investment banking, asset management, and private banking — overlapping with Alif's Shariah investment management and capital markets activities.
• Gatehouse Bank: UK-based Shariah-compliant bank offering investment, wealth management, and property finance to GCC-linked clients; comparable boutique Shariah wealth and real estate investment focus.
• Qatar Islamic Bank: Qatari Islamic bank providing Shariah-compliant retail, investment, and wealth management products to GCC-based customers; comparable Shariah governance and regional investor focus.
• Masraf Al Rayan: Qatari Islamic bank (post-Barwa Bank merger) offering full Shariah-compliant banking and investment services — comparable in Shariah product breadth and GCC regional positioning.
• Abu Dhabi Islamic Bank (ADIB): UAE Islamic bank offering Shariah-compliant asset management, investment, and retail services; comparable to Alif Investments on Shariah-governed investment products and GCC retail presence.
• Bank of London and the Middle East (BLME): UK-headquartered Shariah-compliant bank offering wealth management, asset management, and real estate finance to GCC-connected clients; comparable niche Shariah private banking and wealth positioning.

Broad incumbents

• Al Rajhi Bank: Saudi Arabia's largest Islamic bank offering Shariah-compliant retail, investment, and wealth management services across the GCC — directly comparable to Alif Investments' Shariah-compliant asset and portfolio management offering in the same regional market.
• Standard Chartered Saadiq: Global bank's Islamic banking arm offering Shariah-compliant wealth, investment, and financing across MENA and South Asia; overlapping target customer base with Alif's UAE-based South Asian expatriate segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AlifInvestmentsOfficial
• Facebookfacebook.com/ALIFdxb
• LinkedInlinkedin.com/company/alif-investments/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alif Investments Group