Image Wear
Image Wear AG is a Swiss family-owned company (founded 1988, Zurich HQ) that designs and manufactures custom corporate fashion, workwear, and PPE for Swiss and German enterprise and government clients across hospitality, transport, healthcare, aviation, defense, and financial services.
- Company typePrivate
- Founded1988
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Image Wear does
Image Wear AG is a privately held Swiss family-owned company founded in 1988 and headquartered in Zurich (Binzstrasse 7, 8045 Zürich) that designs and manufactures custom corporate fashion, workwear, and personal protective equipment (PSA). It operates three service tiers — Basis (stock articles with short lead times), Veredelt (stock articles with embroidery or print customization), and Volldesign (fully bespoke fabrics, colors, cuts, and styling) — plus modular corporate collections that allow clients to flex within a consistent brand identity. Underlying technical capabilities include AQL-based quality inspection (MIL-STD 105E), tight textile size tolerances (knits 5%, wovens 3.5%), and Delta E 1.0 color-consistency control for fabric reproductions, with production carried out in Europe under amfori BSCI social-compliance standards.
The company earns revenue through a mix of one-time custom uniform and workwear sales, chargeable design and technical services (CHF 125/hour), customization finishing on stock articles, recurring storage services (0.75% of net goods value per month, billed quarterly), and commission/measurement services. Go-to-market is enterprise B2B direct sales via appointment-based consultation, complemented by an account-based online shop (shop.imagewear.ch) for repeat orders; minimum net order values are CHF 10,000 for first orders and CHF 5,000 for repeat orders, with payment terms of 50% on order and 50% on delivery. Customer concentration spans a broad set of named Swiss and German enterprise and government accounts across hospitality, restaurants, airlines, public transport, healthcare, education, aviation (VistaJet), defense (Arma Suisse), financial services (Swiss Re), and municipal services. A German subsidiary, Image Wear (Europe) GmbH (Wiesbaden), was established in 2023 to extend reach into Germany, and the company is pursuing ISO 9001 and ISO 14001 certifications in 2025 alongside a stated target of 50% greenhouse gas reduction by 2030 (vs. a 2022 baseline), supported by partnerships with STS2030, myclimate, and amfori.
Image Wear firmographics
Firmographics- Name
- Image Wear
- Legal name
- Image Wear AG
- Website
- https://imagewear.ch
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Image Wear AG is a Swiss family-owned company (founded 1988, Zurich HQ) that designs and manufactures custom corporate fashion, workwear, and PPE for Swiss and German enterprise and government clients across hospitality, transport, healthcare, aviation, defense, and financial services.
- Ownership category
- akta.pro rank
Image Wear industry classification
Industry- Product category
- Corporate Workwear and Uniforms Manufacturing
- NAICS
- Apparel Manufacturing (315)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
- akta.pro secondary industry
- Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
Keywords
Where Image Wear is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Image Wear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Uniform and Workwear Sales: One-time product sales of customized corporate fashion, workwear, and personal protective equipment. Pricing based on net goods value with minimum order thresholds of CHF 10,000 for first orders and CHF 5,000 for repeat orders. Payment terms: 50% at order placement, 50% at delivery.
- Design and Technical Services: Chargeable design proposals at CHF 125.00 per hour. Additional services include design adjustments, fabric sourcing, and project implementation at the same hourly rate. Size measurement services also available as chargeable consultations.
- Stock Articles with Customization: Ready-made articles available with customization options including logo applications, embroidery finishing, and print finishing for brand identity additions.
- Storage and Logistics Services: Warehouse storage service for manufactured parts at 0.75% of net goods value per month, billed quarterly. Fabric reserve storage for reproductions included for customer-specific productions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Design Proposal Service |
| Other | Pay-as-you-go | Size Measurement - On-site |
| Other | Pay-as-you-go | Size Measurement - In-house |
| Unit Pricing | Multi-year contract | Minimum Order Values |
| Unit Pricing | Pay-as-you-go | Commissioning per Carrier |
| Other | Monthly | Storage Service |
| Unit Pricing | Pay-as-you-go | Transport Costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Image Wear product offering
Product offeringCore offering
Image Wear AG designs, develops, and manufactures custom corporate fashion, workwear, and personal protective equipment (PPE) for enterprise clients across Switzerland and Germany. The company offers three service tiers: stock articles with quick delivery (Basis), customized stock articles with embroidery/print finishing (Veredelt), and fully bespoke designs with individual fabrics, colors, and cuts (Volldesign). It serves long-term clients in hospitality, transport, healthcare, aviation, defense, and government sectors.
Product overview
Image Wear is a Swiss corporate fashion and workwear company offering individualized professional clothing solutions. The portfolio consists of four core product categories: Corporate Fashion, Workwear, Personal Protective Equipment (PSA), and Uniforms. These products are delivered through three service tiers: Basis (stock articles with quick delivery), Veredelt (stock articles with embroidery or printing customization), and Volldesign (fully custom-designed garments with individual fabrics, colors, cuts, and styling). The company also offers Corporate Collections featuring a modular design system. Image Wear serves diverse industries including hotels, restaurants, casinos, airlines, public transport, retail, healthcare, and government organizations across Switzerland and Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Fashion
Quantifiable outcome
- 35+ years of industry experience serving diverse sectors
- +2 more outcomes
Companies that use Image Wear
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Image Wear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Image Wear partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sustainable Textiles Switzerland 2030 (STS2030)coreMulti-stakeholder program with mission to contribute to Sustainable Development Goals (SDGs) in the Swiss textile and clothing sector along the entire value chain. Image Wear is a member committed to sustainable practices.
- myclimatecoreCO2 balance partner for carbon footprint calculation. The overall corporate carbon footprint calculation takes all business activities into account as an essential step for greenhouse gas reduction.
- Swiss TextilesminorSwiss textile and clothing industry association member. International-oriented textile competence center specializing in development, production and commercialization of high-quality, future-oriented textile products.
- amforicoreGlobal business association for open and sustainable trade. Member since 1988. Image Wear is committed to responsible business practices through amfori BSCI Code of Conduct, recognizing and correcting negative effects on human rights and environment in supply chains.
- Special OlympicsminorSupporting Partner for over 10 years. Special Olympics enables children, adolescents and adults with intellectual disabilities to develop mentally and physically through sport and promotes regular training and competition opportunities.
- GottlieberminorPartner company with logo displayed on company website partners section.
- Londero GmbHminorPartner company with logo displayed on company website partners section.
- Zimmermann TextilminorPartner company with logo displayed on company website partners section.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Image Wear competitors and assessment
Company assessmentDirect peers
- CWS Workwear: European workwear, hygiene and textile-services provider serving industrial, hospitality, healthcare and public-sector customers with customized uniform programs. Comparable to Image Wear's enterprise B2B model and multi-vertical customer base.
- Bardusch: European textile-services group offering workwear rental, laundering, and customized corporate uniforms across industry, healthcare and hospitality. Directly comparable to Image Wear's PPE and workwear corporate-fashion franchise, though Bardusch adds a rental/laundry service layer.
- Alsico: Belgian corporate-workwear manufacturer producing customized uniforms and protective clothing for industry, healthcare, food, services and cleanroom applications. Closely aligned with Image Wear on multi-vertical customization, European production, and enterprise account focus.
- Engelbert Strauss: Germany's best-known workwear and corporate-apparel specialist, manufacturing branded workwear for trades, industry, logistics and service sectors with strong direct-to-enterprise distribution. Comparable to Image Wear in product mix (workwear, corporate collections, custom finishing) and target market (B2B uniform/workwear buyers in DACH).
- James & Nicholson (Gebrüder Elmer): German corporate-fashion, workwear and promotional- apparel manufacturer serving B2B accounts with branded collections and customized designs. Comparable to Image Wear's modular corporate-collection offering and enterprise B2B GTM in DACH.
- Fristads Kansas: Swedish/Nordic workwear and corporate-fashion manufacturer with a multi-decade heritage serving industry, transport, and service-sector customers across Europe. Comparable to Image Wear's 1988-vintage positioning, durable workwear emphasis, and European production footprint.
- Mascot International: Danish workwear manufacturer supplying branded and customized workwear to trades, industry, and service-sector customers across Europe. Comparable in product category, customization capability, and multi-vertical enterprise orientation.
- Würth Modyf: The corporate-fashion and workwear brand of the Würth Group, producing branded workwear and corporate apparel for trades and industry across DACH. Directly comparable to Image Wear's B2B enterprise sales motion and durable workwear/corporate-fashion product mix.
Others
- Klopman: European supplier of technical and workwear fabrics used by uniform and corporate-apparel manufacturers across Europe. An ecosystem/adjacent player that supplies fabrics into the same workwear value chain Image Wear operates in, rather than a direct competitor.
Broad incumbents
- HAIX: German manufacturer of protective footwear, functional apparel and workwear for police, military, fire, industry and outdoor users. Comparable in the protective-apparel / PPE portion of Image Wear's portfolio, though HAIX also spans footwear as an adjacent category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Image Wear social profiles
Digital presenceImage Wear compliance and trust
Trust signalCompliance3 records
Image Wear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Image Wear leadership team
Management profileNumber of profiles
Profiles2 records
Image Wear subsidiaries and ownership
Company hierarchySubsidiaries1 record
Image Wear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Image Wear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Image Wear
What does Image Wear do?
Image Wear AG designs, develops, and manufactures custom corporate fashion, workwear, and personal protective equipment (PPE) for enterprise clients across Switzerland and Germany. The company offers three service tiers: stock articles with quick delivery (Basis), customized stock articles with embroidery/print finishing (Veredelt), and fully bespoke designs with individual fabrics, colors, and cuts (Volldesign). It serves long-term clients in hospitality, transport, healthcare, aviation, defense, and government sectors.
Is Image Wear a public or private company?
Image Wear is a private company. It is classified as family owned and is currently operating.
When was Image Wear founded?
Image Wear was founded in 1988. It employs 11 to 50 people.
Where is Image Wear based?
Image Wear is headquartered in Zürich, Switzerland, in the Europe region.
How does Image Wear make money?
Four revenue lines are on record. Custom Uniform and Workwear Sales are the primary driver. The others are design and Technical Services, stock Articles with Customization and storage and Logistics Services.
Who are Image Wear's main competitors?
Direct peers on record are CWS Workwear, Bardusch, Alsico, Engelbert Strauss, James & Nicholson (Gebrüder Elmer), Fristads Kansas, Mascot International and Würth Modyf. Klopman is listed as an others. HAIX is listed as a broad incumbent.
Does Image Wear have an API?
No public API is recorded for Image Wear.
What industry is Image Wear in?
Image Wear's product category is Corporate Workwear and Uniforms Manufacturing. Its primary akta.pro industry code is CRAAAAAH, Workwear, Uniform & Protective Apparel Manufacturers, with a secondary code of HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields). Its NAICS code is 315 and its SIC code is 2320.