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Direct Radiology

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uuid000kjj5

Namestring
Direct Radiology
Websiteurl
directradiology.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Direct Radiology is a private, for-profit teleradiology practice founded in 2011 and headquartered in Coeur D'Alene, Idaho. The firm delivers remote radiological interpretation and diagnostic imaging services to hospitals and medical institutions, operating with a workforce of 101–250 employees under a founder-led structure (Kyle Henneberry as managing partner and founder) with a designated Medical Director (Laura Hotchkiss). Its functional role is to provide outsourced radiology reading capacity to healthcare providers that require continuous or specialist imaging coverage without maintaining a fully in-house radiologist roster.

The company operates within the broader medical imaging management market, which was estimated at USD 4.91 billion in 2025 and projected to reach USD 6.87 billion by 2030 at a roughly 7% CAGR, with PACS representing 52.23% of segment revenue and cloud-based deployment the fastest-growing delivery model. North America accounted for 39.32% of 2024 regional revenue, anchoring Direct Radiology's addressable geography. Specific proprietary technology, product modules, pricing structure, and AI tooling are not disclosed in available sources.

The business model is fee-for-service radiology interpretation, in which hospitals and medical institutions pay for read volume, on-call coverage, and subspecialty interpretation on a per-study or contracted basis — consistent with industry-standard teleradiology commercial structures. No go-to-motion specifics (direct sales vs. channel), no named customer logos, and no pricing tiers are disclosed in the supplied source material, and the company has no disclosed funding rounds, ownership investors, or M&A history in the data provided.

Short descriptiontext

Direct Radiology is a private, founder-led teleradiology practice founded in 2011 in Coeur D'Alene, Idaho, providing remote radiological interpretation services to hospitals and medical institutions across the United States.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCoeur D'alene, United States
HQ citystring
Coeur D'alene
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
teleradiology services, radiology reading, medical imaging workflow, picture archiving systems, radiology interpretation
Industry3 codes
1Teleradiology Platforms & Reading Workflow
CodeHLACALAKPrimaryYes
2Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE)
CodeHLACALAJPrimaryNo
3Imaging Informatics & Workflow (PACS/RIS/VNA)
CodeHLAHABAIPrimaryNo
NAICS code1 code
  • Diagnostic Imaging Centers621512
SIC code1 code
  • Services-Offices & Clinics Of Doctors Of Medicine8011
Product category
Teleradiology Services
Social media profiles1 record
Cost components5 values
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Direct Radiology is a teleradiology practice that provides remote radiological interpretation, image reading, and medical imaging management solutions to hospitals and medical institutions. The company delivers picture archiving, communication systems integration, and cloud-enabled imaging workflows that enable scalable, secure access to diagnostic images.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Teleradiology Practice Services
CategoryTeleradiology
Description

Remote radiological interpretation and medical imaging management services delivered to hospitals, imaging centers, and radiology practices. Provides diagnostic image reading with PACS-integrated workflows for healthcare providers.

2Medical Imaging Management Solutions
CategoryMedical Imaging Management
Description

Picture archiving and communication systems (PACS) integration, secure image storage, and cloud-based imaging deployment services for healthcare providers managing diagnostic imaging data.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Radiology Partners
TypeBroad incumbent
Description

One of the largest U.S. radiology practices with a significant teleradiology arm serving hospitals and imaging centers; competes for the same enterprise hospital contracts as Direct Radiology.

2Carestream Health
TypeBroad incumbent
Description

Major medical imaging IT and equipment vendor offering PACS/RIS, enterprise imaging, and cloud workflow products serving hospitals and imaging centers globally.

3US Radiology Specialists
TypeBroad incumbent
Description

Large-scale radiology group with subspecialty teleradiology capabilities serving hospitals and outpatient centers across the U.S.; broader portfolio than Direct Radiology but overlapping enterprise customer set.

4Virtual Radiologic (vRad)
TypeDirect peer
Description

Largest U.S. teleradiology practice, providing remote preliminary and final reads to hospitals, imaging centers, and physician groups nationwide — directly comparable service model and customer base to Direct Radiology.

5NucleusHealth
TypeDirect peer
Description

Teleradiology and cloud-native imaging workflow provider serving hospitals and radiology groups; overlaps heavily with Direct Radiology in teleradiology reading services and image-management technology.

6RamSoft
TypeEmerging player
Description

Cloud-native PACS/RIS/medical imaging workflow vendor whose software underpins many teleradiology and imaging center operations; competes indirectly with Direct Radiology on the workflow/technology layer.

7Philips (Enterprise Imaging)
TypeBroad incumbent
Description

Healthcare technology incumbent with a major PACS, enterprise imaging, and radiology informatics portfolio; competes for the same hospital imaging IT spend Direct Radiology addresses.

8Teleradiology Solutions
TypeDirect peer
Description

Global teleradiology provider offering remote reads to hospitals and institutions, with a similar practice-based model to Direct Radiology and comparable subspecialty reading workflows.

9Intelerad Medical Systems
TypeEmerging player
Description

Medical imaging IT platform provider offering PACS, RIS, and cloud imaging workflow solutions used by teleradiology groups and hospital radiology departments; adjacent competitor on technology layer.

10Imaging Advantage
TypeDirect peer
Description

Teleradiology and radiology management services company serving hospitals and health systems; comparable operating model focused on outsourced radiology reading and imaging workflow services.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Direct Radiology

Teleradiology Servicesdirectradiology.com

Direct Radiology is a private, founder-led teleradiology practice founded in 2011 in Coeur D'Alene, Idaho, providing remote radiological interpretation services to hospitals and medical institutions across the United States.

What Direct Radiology does

Direct Radiology is a private, for-profit teleradiology practice founded in 2011 and headquartered in Coeur D'Alene, Idaho. The firm delivers remote radiological interpretation and diagnostic imaging services to hospitals and medical institutions, operating with a workforce of 101–250 employees under a founder-led structure (Kyle Henneberry as managing partner and founder) with a designated Medical Director (Laura Hotchkiss). Its functional role is to provide outsourced radiology reading capacity to healthcare providers that require continuous or specialist imaging coverage without maintaining a fully in-house radiologist roster.

The company operates within the broader medical imaging management market, which was estimated at USD 4.91 billion in 2025 and projected to reach USD 6.87 billion by 2030 at a roughly 7% CAGR, with PACS representing 52.23% of segment revenue and cloud-based deployment the fastest-growing delivery model. North America accounted for 39.32% of 2024 regional revenue, anchoring Direct Radiology's addressable geography. Specific proprietary technology, product modules, pricing structure, and AI tooling are not disclosed in available sources.

The business model is fee-for-service radiology interpretation, in which hospitals and medical institutions pay for read volume, on-call coverage, and subspecialty interpretation on a per-study or contracted basis — consistent with industry-standard teleradiology commercial structures. No go-to-motion specifics (direct sales vs. channel), no named customer logos, and no pricing tiers are disclosed in the supplied source material, and the company has no disclosed funding rounds, ownership investors, or M&A history in the data provided.

Direct Radiology firmographics

Firmographics
Name
Direct Radiology
Website
https://directradiology.com
Company type
Private
Founded year
2011
Headcount range
101–250 employees
Short description
Direct Radiology is a private, founder-led teleradiology practice founded in 2011 in Coeur D'Alene, Idaho, providing remote radiological interpretation services to hospitals and medical institutions across the United States.
Ownership category
akta.pro rank

Direct Radiology industry classification

Industry
Product category
Teleradiology Services
NAICS
Diagnostic Imaging Centers (621512)
SIC
Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry
Teleradiology Platforms & Reading Workflow (HLACALAK)
akta.pro secondary industries
Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI)

Keywords

  • Teleradiology services
  • Radiology reading
  • Medical imaging workflow
  • Picture archiving systems
  • Radiology interpretation

Where Direct Radiology is headquartered

Location

Headquarters

HQ city
Coeur D'alene
HQ country
United States
HQ region
North America

Markets served

Direct Radiology business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Direct Radiology product offering

Product offering

Core offering

Direct Radiology is a teleradiology practice that provides remote radiological interpretation, image reading, and medical imaging management solutions to hospitals and medical institutions. The company delivers picture archiving, communication systems integration, and cloud-enabled imaging workflows that enable scalable, secure access to diagnostic images.

Differentiator

Problem solved

Functional benefit

Products and services

  • Teleradiology Practice Services Remote radiological interpretation and medical imaging management services delivered to hospitals, imaging centers, and radiology practices. Provides diagnostic image reading with PACS-integrated workflows for healthcare providers.
  • Medical Imaging Management Solutions Picture archiving and communication systems (PACS) integration, secure image storage, and cloud-based imaging deployment services for healthcare providers managing diagnostic imaging data.

Companies that use Direct Radiology

Customer profile

Segments1 record

Ideal customer profiles1 record

Direct Radiology technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Direct Radiology partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct Radiology competitors and assessment

Company assessment

Broad incumbents

  • Radiology Partners: One of the largest U.S. radiology practices with a significant teleradiology arm serving hospitals and imaging centers; competes for the same enterprise hospital contracts as Direct Radiology.
  • Carestream Health: Major medical imaging IT and equipment vendor offering PACS/RIS, enterprise imaging, and cloud workflow products serving hospitals and imaging centers globally.
  • US Radiology Specialists: Large-scale radiology group with subspecialty teleradiology capabilities serving hospitals and outpatient centers across the U.S.; broader portfolio than Direct Radiology but overlapping enterprise customer set.
  • Philips (Enterprise Imaging): Healthcare technology incumbent with a major PACS, enterprise imaging, and radiology informatics portfolio; competes for the same hospital imaging IT spend Direct Radiology addresses.

Direct peers

  • Virtual Radiologic (vRad): Largest U.S. teleradiology practice, providing remote preliminary and final reads to hospitals, imaging centers, and physician groups nationwide — directly comparable service model and customer base to Direct Radiology.
  • NucleusHealth: Teleradiology and cloud-native imaging workflow provider serving hospitals and radiology groups; overlaps heavily with Direct Radiology in teleradiology reading services and image-management technology.
  • Teleradiology Solutions: Global teleradiology provider offering remote reads to hospitals and institutions, with a similar practice-based model to Direct Radiology and comparable subspecialty reading workflows.
  • Imaging Advantage: Teleradiology and radiology management services company serving hospitals and health systems; comparable operating model focused on outsourced radiology reading and imaging workflow services.

Emerging players

  • RamSoft: Cloud-native PACS/RIS/medical imaging workflow vendor whose software underpins many teleradiology and imaging center operations; competes indirectly with Direct Radiology on the workflow/technology layer.
  • Intelerad Medical Systems: Medical imaging IT platform provider offering PACS, RIS, and cloud imaging workflow solutions used by teleradiology groups and hospital radiology departments; adjacent competitor on technology layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Direct Radiology social profiles

Digital presence

Direct Radiology financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Direct Radiology leadership team

Management profile

Number of profiles

Profiles2 records

Direct Radiology funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Direct Radiology M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Radiology

What does Direct Radiology do?

Direct Radiology is a teleradiology practice that provides remote radiological interpretation, image reading, and medical imaging management solutions to hospitals and medical institutions. The company delivers picture archiving, communication systems integration, and cloud-enabled imaging workflows that enable scalable, secure access to diagnostic images.

When was Direct Radiology founded?

Direct Radiology was founded in 2011. It employs 101 to 250 people.

Where is Direct Radiology based?

Direct Radiology is headquartered in Coeur D'alene, United States, in the North America region.

Who are Direct Radiology's main competitors?

Broad incumbents on record are Radiology Partners, Carestream Health, US Radiology Specialists and Philips (Enterprise Imaging). Direct peers are Virtual Radiologic (vRad), NucleusHealth, Teleradiology Solutions and Imaging Advantage. Emerging players are RamSoft and Intelerad Medical Systems.

Does Direct Radiology have an API?

No public API is recorded for Direct Radiology.

What industry is Direct Radiology in?

Direct Radiology's product category is Teleradiology Services. Its primary akta.pro industry code is HLACALAK, Teleradiology Platforms & Reading Workflow, with a secondary code of HLACALAJ, Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE). Its NAICS code is 621512 and its SIC code is 8011.

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Live signals
EIN PresswireTeleradiology Market to reach USD 26.94 Billion by 2035 at 15.10% CAGRThe global teleradiology market is projected to grow from USD 7.12 billion in 2025 to USD 26.94 billion by 2035, a CAGR of 15.10%. Growth is driven by radiologist workforce scarcity, permanent telehealth reimbursement, and cloud infrastructure migration. North America leads with 40.9% of global revenue in 2025.Pulse 2.0ONRAD Buying Emergency Imaging And Teleradiology Company Direct RadiologyONRAD acquired Direct Radiology from Royal Philips, creating the largest independent teleradiology provider in the U.S. Direct Radiology, with about 80 radiologists serving 430+ facilities, will operate as a wholly owned subsidiary. Financial terms were not disclosed.Radiology BusinessPractice acquisition will create 1 of the largest teleradiology groups in the USPhoenix-based OnRad Inc. is acquiring competitor Direct Radiology from Royal Philips in an undisclosed transaction, creating a combined entity with approximately 240 radiologists. This merger aims to achieve operational efficiencies and address recruitment challenges in the competitive U.S. teleradiology market by expanding national footprint and economies of scale.PR NewswireTeleradiology Market - Widely Accepted Scanner Technology in Healthcare: Infinium Global ResearchInfinium Global Research published a market report projecting the global teleradiology market to reach $11.2 billion by 2025, growing at a compound annual growth rate of 7.4% during 2019–2025, driven by advances in CT scanner technology and broadband connectivity enabling remote radiological interpretation. The report highlights recent consolidation activity, including Royal Philips' acquisition of Direct Radiology's teleradiology platform in March 2019 and several AI-enabled partnerships involving Qure.ai, Teleradiology Solutions, Telerad Tech, and Ambra Health. Key market restraints identified include high technology expenditure and shortage of skilled radiologists, while North America represents the largest regional market and Asia-Pacific the fastest-growing.GlobeNewswirePhilips expands its radiology solutions offering with advanced teleradiology servicesPhilips announced expanded radiology solutions with teleradiology services, including remote image interpretation and on-call radiologist support. The services build on its PACS/VNA portfolio and the recent acquisition of Direct Radiology's teleradiology platform, which serves over 300 US facilities. Philips plans to scale the platform globally.PhilipsPhilips expands its radiology solutions offering with advanced teleradiology servicesRoyal Philips expanded its radiology solutions portfolio by introducing advanced teleradiology services, leveraging its cloud-based informatics infrastructure and recent acquisition of Direct Radiology's platform. This move aims to address the global shortage of radiologists and improve access to precision diagnoses through remote image interpretation and reporting capabilities. The service builds upon Philips' existing HealthSuite Digital Platform to support radiology departments in optimizing resources and enhancing workflow efficiency.