What United Minds does

United Minds is a global management consultancy specializing in organizational transformation, operating as a subsidiary of Weber Shandwick (itself part of the Interpublic Group). Spun out from Weber Shandwick's Employee Engagement and Change Management practice — a practice founded by Kate Bullinger, who now serves as CEO — the firm delivers advisory and implementation services organized around five core practice areas: Change Management, Leadership Impact, Culture, Organizational Design and Effectiveness, and Workforce Evolution. It serves enterprise clients, including multiple Fortune 100 and Fortune 500 organizations, across sectors such as pharmaceuticals, transportation, food and beverage, luxury retail, automotive, energy, financial services, and insurance (named clients include AXA, and referenced project work with Nespresso and BT Openreach).

The firm combines change management, organizational psychology, and marketing communications, and has layered proprietary tools onto its consulting delivery: Culture Scan (a culture diagnostic), Firebell (a crisis simulation tool), Culture Pilots (a local implementation methodology), and AI-enabled tools including Nav (an AI change-navigation companion launched in 2025) and SIMON (an AI data-visualization/business-intelligence tool). AI tooling is developed in partnership with Weber I/O, an affiliated technology unit, and generative AI is applied to drafting communications, persona development, data analysis, and gamified learning for AI adoption.

United Minds monetizes through professional-services engagements — project-based and retainer consulting arrangements — sold directly to enterprises via a field/enterprise sales motion led by regional Managing Directors across North America, EMEA, and Latin America. Pricing is not publicly disclosed and is customized per client. Go-to-market leverages thought-leadership content, research publications, industry events, and referrals through the broader Weber Shandwick global network. The firm maintains offices on four continents, including New York (headquarters), London, Chicago, San Francisco, Brussels, Paris, The Hague, Singapore, Mexico City, São Paulo, and Rio de Janeiro.

Name

United Minds

Legal name

United Minds

Website

https://unitedmindsglobal.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

United Minds is a global management consultancy and Weber Shandwick subsidiary that advises enterprise clients on change management, leadership, culture, organizational design, and workforce evolution, increasingly using proprietary AI tools such as Nav and SIMON.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Change management consulting
• Organizational culture transformation
• Leadership development
• Employee engagement
• Workforce transformation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Management Consulting Services: United Minds generates revenue through consulting engagements with organizations on change management, leadership development, culture transformation, and organizational design. Services are delivered by teams of consultants and experts through project-based and retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

United Minds is a global management consultancy that delivers people-centered advisory services across change management, leadership impact, culture transformation, organizational design, and workforce evolution. It partners with enterprise clients from strategy through implementation, complemented by proprietary diagnostic and AI tools such as Culture Scan, Nav, Firebell, and SIMON.

Product overview

United Minds is a global management consultancy offering professional services organized around five core practice areas: Change Management, Leadership Impact, Culture, Organizational Design and Effectiveness, and Workforce Evolution. The firm also offers proprietary tools including Nav (AI change companion), Culture Scan, Culture Pilots, Firebell (crisis simulation), and SIMON (AI data tool). Services range from advisory and assessment to implementation and training, delivered through workshops, coaching, and digital programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Management Advisory services for organizational change including strategy implementation, structural changes from M&A to layoffs, technology and AI adoption, and culture transformation. For enterprise organizations navigating transformation.
• Leadership Impact Leadership development services including defining leadership behaviors, leader/manager development, leadership team alignment, executive coaching, and leadership transition support.
• Culture Culture transformation services including Culture Spark (assessment and pilots), Culture Vigilance (risk assessment and crisis simulation using Firebell), and DE&I initiatives.
• Organizational Design and Effectiveness Advisory and assessment services for organizational design including strategic counsel, functional purpose development, targeted interventions, and transformation planning.
• Workforce Evolution Services covering employee experience, employer brand, employee value proposition (EVP) design, and recruitment/retention strategies.
• Nav AI companion for navigating change that provides priority action recommendations based on unique user situations within five minutes. Designed for HR, Comms, Transformation, Change teams, and leaders driving change initiatives.
• Culture Scan Proprietary diagnostic tool for assessing organizational culture, identifying behavioral gaps, cultural risks, and vulnerabilities to inform change plans.
• Firebell Crisis simulation tool adapted to known cultural issues, enabling leaders to experiment and adapt in a safe environment.
• SIMON AI-powered tool that standardizes data delivery, keeps reports current, and delivers real-time visual insights through dashboards.
• AI-Empowered Workforce Services AI adoption and transformation services including gamified learning experiences, digital/analogue research, AI-driven persona development, rapid message testing, and training programs, delivered in partnership with Weber I/O.

Quantifiable outcome

• 52% increase in ability to understand leadership expectations; 82% behavior change of participants
• +1 more outcomes

Named customers11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Weber Shandwick CollectivecoreStrategic or Co-development PartnerUnited Minds is a subsidiary of Weber Shandwick and part of the Weber Shandwick Collective. The firm was spun out from Weber Shandwick's Employee Engagement and Change Management practice. The partnership provides access to global client network and integrated service offerings.
• Weber I/OcoreTechnology or IntegrationTechnology partnership for AI acceleration tools. United Minds works with Weber I/O to deploy proprietary AI tools and human archetypes for AI transformation consulting engagements. Weber I/O develops fit-for-purpose AI tools used in client implementations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Teneo: Global advisory firm providing management consulting and communications advisory, including organizational transformation and change advisory services. Comparable boutique-scale competitor focused on senior executive and board-level mandates.
• Ketchum (Change & Internal Communications): Omnicom-owned global PR firm with a change and internal communications practice. Geren Raywood of United Minds previously led change teams at Ketchum, and the firms compete for similar enterprise change communications work.

Direct peers

• Kin&Co: UK-based boutique change and culture consultancy focused on internal communications and employee engagement. Directly comparable to United Minds in scope (culture change, leadership, employee engagement) and scale, with several United Minds team members (e.g., Becci Gould) previously leading Kin&Co's change management practice.
• Korn Ferry: Global organizational consulting firm specializing in talent, leadership development, and organizational effectiveness. Direct comparable in leadership impact and organizational design offerings, with a much larger scale and proprietary assessment IP.
• PA Consulting: Global innovation and transformation consultancy with strong practices in change management, organizational design, and digital transformation. United Minds team member Seonaid Carson is a former PA Consulting consultant, and the firms compete for similar enterprise mandates.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a strong practice in culture shaping, leadership development, and organizational consulting. Comparable in leadership impact and culture transformation services, particularly for Fortune 500 clients.

Broad incumbents

• Edelman (Employee Experience & Change): Global communications firm with an employee experience and change management practice competing with United Minds for internal communications and engagement mandates. Multiple United Minds senior leaders (Rodolfo Araujo, Geren Raywood) have Edelman pedigrees.
• McKinsey & Company (Organizational Practice): Global strategy consulting leader with a dedicated Organizational Practice covering culture, change management, and leadership. Directly comparable in service offerings but operates at vastly greater scale; United Minds team member Emily Caruso previously led marketing for McKinsey's Org Solutions business.
• Deloitte (Human Capital Practice): Big Four professional services firm with a large Human Capital practice spanning change management, organization transformation, and workforce evolution. Comparable in core service areas but with significantly larger scale, technology assets, and global delivery capacity.
• Accenture (Strategy & Consulting - Talent & Organization): Global professional services firm with a Talent & Organization practice covering change management, culture transformation, and organizational design. Direct overlap in service portfolio with materially larger bench and tech-enabled delivery platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/united-minds
• Xx.com/unitedminds
• Facebookfacebook.com/united-minds-136902063037400

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Minds