Innoinvest
InnoInvest is a Sydney-based boutique advisory firm that provides AFSL and credit licensing, AML/CTF compliance, and ongoing regulatory consulting to Australian financial services firms including brokers, fund managers, and fintechs.
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Innoinvest does
InnoInvest is a Sydney-based boutique financial services advisory firm founded in 2008 by Su-King Hii. The firm specializes in regulatory licensing and compliance consulting for Australian financial services companies, with a focus on Australian Financial Services Licence (AFSL) applications, Australian Credit Licence support, AML/CTF compliance, and ongoing compliance retainers. Its stated client base spans forex brokers, fund managers, fintech startups, mortgage brokers, and banks, indicating a deliberately broad segment footprint within Australian regulated finance.
The firm's service model is project-based for initial licence work and retainer-based for ongoing compliance obligations, with revenue derived from advisory fees rather than software licensing or transaction-based pricing. There is no disclosed technology platform or productized offering; delivery is human-led professional services grounded in ASIC regulatory expertise.
InnoInvest is privately held, founder-led, and operates from a single Sydney office with no disclosed headcount, funding, or geographic footprint beyond Australia. Recognition as Best Financial Services Boutique in 2016 and the founder's committee role at the Sydney Stock Exchange are the most prominent external signals of credibility. The firm has not announced acquisitions, fundraising, international expansion, or product launches in the available record, and operates as a specialist advisory practice rather than a scaled compliance technology platform.
Innoinvest firmographics
Firmographics- Name
- Innoinvest
- Legal name
- InnoInvest
- Website
- https://innoinvest.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InnoInvest is a Sydney-based boutique advisory firm that provides AFSL and credit licensing, AML/CTF compliance, and ongoing regulatory consulting to Australian financial services firms including brokers, fund managers, and fintechs.
- Ownership category
- akta.pro rank
Innoinvest industry classification
Industry- Product category
- Financial Compliance Consulting
- NAICS
- Finance and Insurance (52)
- akta.pro primary industry
- Financial Crime, AML/CFT & Sanctions Compliance (BPAHAFAE)
Keywords
Where Innoinvest is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Innoinvest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Compliance Consultancy Services: Ongoing compliance consulting services including monthly or quarterly compliance programs, working alongside in-house compliance teams or providing external compliance management. Revenue is generated through retainer-based consulting engagements.
- Australian Credit Licence Application Assistance: Step-by-step guidance through credit licence application process, including business structure assessment, requirements determination, and application preparation.
- AFSL Acquisition Services: Assistance with Australian Financial Services Licence applications, including strategic planning, preparation, and process management through the licensing journey.
- AML/CTF Program Implementation: AML/CTF program development, risk assessments, KYC implementation, suspicious matter reporting to AUSTRAC, and ongoing compliance support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customized compliance consulting packages based on client needs and complexity |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Innoinvest product offering
Product offeringCore offering
InnoInvest is an Australian boutique advisory firm that helps financial services companies obtain Australian Financial Services Licences (AFSL) and Australian Credit Licences, implement AML/CTF compliance programs aligned with AUSTRAC requirements, and manage ongoing regulatory obligations. The firm works with forex brokers, fund managers, fintech startups, mortgage brokers, credit providers, remittance dealers, share brokers, money lenders, and banks to navigate ASIC and AUSTRAC regulatory frameworks. Services are delivered on a consultative, retainer or project basis under founder Su-King Hii.
Product overview
Innoinvest is a financial services consulting firm offering a suite of advisory services centered on regulatory licensing and compliance for the Australian market. The core offerings include Australian Financial Services Licence (AFSL) advisory, Australian Credit Licence advisory, AML/CTF compliance services, and ongoing compliance consultancy. These services are delivered through consultative, tailored approaches rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Financial Services Licence (AFSL) Advisory Consulting and advisory service guiding Australian financial services businesses through the application process for obtaining an Australian Financial Services Licence, including strategic planning, business structure evaluation, and preparation of application materials for ASIC submission.
- Australian Credit Licence Advisory Expert guidance through the Australian Credit Licence application process, helping credit, lending, and mortgage businesses determine the appropriate licence type and structure and prepare their ASIC application.
- Anti-Money Laundering and Counter Terrorism Financing (AML/CTF) Compliance Services Comprehensive AML/CTF program implementation for reporting entities under the AML/CTF Act 2006, including risk assessments, Know Your Client (KYC) program design, suspicious matter reporting to AUSTRAC, and ongoing compliance monitoring with templates.
- Compliance Consultancy Ongoing compliance consulting for Australian financial services companies, including internal staffing support, external compliance management, regulatory guidance, breach reporting, board meeting minute preparation, and ASIC liaison. Delivered as monthly or quarterly retainer-based engagements.
Companies that use Innoinvest
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Innoinvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Innoinvest partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered regulatory and core.
- AUSTRACregulatoryRegulatory body referenced in links section. InnoInvest assists clients with AUSTRAC reporting requirements including suspicious matter reporting (SMR), threshold transaction reporting, and AML/CTF compliance obligations under the AML/CTF Act 2006.
- ASIC (Australian Securities and Investments Commission)regulatoryPrimary regulatory authority governing AFSL and Credit Licence requirements. InnoInvest facilitates regulatory liaison between clients and ASIC, including breach reporting and surveillance handling.
- Reserve Bank of AustraliaregulatoryCentral bank of Australia referenced in links. InnoInvest's clients may interact with RBA for certain financial services operations.
- Australian Prudential Regulation Authority (APRA)regulatoryRegulatory body for prudential supervision of banks, insurance companies, and superannuation funds. Referenced in company links.
- Australian Securities Exchange (ASX)regulatoryPrimary securities exchange in Australia. InnoInvest founder has committee membership at Sydney Stock Exchange, providing regulatory and market oversight expertise.
- Sydney Stock ExchangecoreInnoInvest founder Su-King Hii serves as member of Market Supervision and Compliance Committee, providing direct involvement in exchange regulatory oversight.
- Financial Ombudsman Service (FOS)regulatoryDispute resolution body for financial services complaints. InnoInvest advises clients on handling complaints that escalate to FOS.
Scale indicators3 records
Recent moves3 records
Expansion highlights2 records
Innoinvest competitors and assessment
Company assessmentBroad incumbents
- EY Australia: Big 4 firm with Financial Services regulatory and risk practices covering licensing, AML, and ongoing compliance work. A broad incumbent that competes for compliance mandates across Australia's largest financial institutions.
- PwC Australia: Big 4 advisory firm offering AFSL support, AML/CTF compliance programs, and broader financial services regulatory consulting. An established incumbent whose scale InnoInvest cannot match for large enterprise mandates.
- King & Wood Mallesons: Top-tier Australian law firm with a market-leading financial services regulation practice, advising AFSL holders, banks, and fund managers on licensing and compliance matters. A large incumbent that overlaps significantly with InnoInvest's core advisory services.
- Ashurst: Global law firm with a strong Australian Financial Services Regulation practice advising on AFSL applications, AML/CTF obligations, and corporate governance. A larger incumbent competing for similar engagements at larger clients.
- Allens: Leading Australian law firm with deep financial services regulatory expertise including AFSL and Credit Licence advisory, AML compliance, and regulatory investigations. Established incumbent serving similar client segments at the top end of the market.
- Deloitte Australia: Big 4 firm with a Financial Services Industry practice providing regulatory, risk, and compliance advisory to banks, insurers, and asset managers. A broad incumbent that competes across the full AFSL/AML advisory value chain.
- KPMG Australia: Big 4 professional services firm with a substantial financial services regulatory practice covering AFSL advisory, AML/CTF compliance, and risk consulting. A much larger incumbent that competes for the same compliance mandates from larger clients.
Direct peers
- BDO Australia: Mid-tier accounting and advisory firm with a financial services regulation practice that assists clients with AFSL applications, AML/CTF compliance, and ongoing regulatory advisory. Closely comparable in size and target client profile of mid-market financial services companies seeking licensing support.
- Hall & Wilcox: Australian law firm with a market-leading financial services regulation practice advising on AFSL, AML/CTF, and compliance matters. Comparable target client base of financial services licensees and similar advisory service mix.
- Pitcher Partners: Australian mid-tier advisory firm with financial services compliance and licensing expertise serving brokers, fund managers, and lending businesses. Comparable in scale, target market, and AFSL/Credit Licence advisory focus to InnoInvest.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Innoinvest social profiles
Digital presenceInnoinvest compliance and trust
Trust signalCompliance1 record
Innoinvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innoinvest leadership team
Management profileNumber of profiles
Profiles1 record
Innoinvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innoinvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innoinvest
What does Innoinvest do?
InnoInvest is an Australian boutique advisory firm that helps financial services companies obtain Australian Financial Services Licences (AFSL) and Australian Credit Licences, implement AML/CTF compliance programs aligned with AUSTRAC requirements, and manage ongoing regulatory obligations. The firm works with forex brokers, fund managers, fintech startups, mortgage brokers, credit providers, remittance dealers, share brokers, money lenders, and banks to navigate ASIC and AUSTRAC regulatory frameworks. Services are delivered on a consultative, retainer or project basis under founder Su-King Hii.
Is Innoinvest a public or private company?
Innoinvest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innoinvest founded?
Innoinvest was founded in 2008. It employs 11 to 50 people.
Where is Innoinvest based?
Innoinvest is headquartered in Sydney, Australia, in the Oceania region.
How does Innoinvest make money?
Four revenue lines are on record. Compliance Consultancy Services are the primary driver. The others are australian Credit Licence Application Assistance, AFSL Acquisition Services and AML/CTF Program Implementation.
Who are Innoinvest's main competitors?
Broad incumbents on record are EY Australia, PwC Australia, King & Wood Mallesons, Ashurst, Allens, Deloitte Australia and KPMG Australia. Direct peers are BDO Australia, Hall & Wilcox and Pitcher Partners.
Does Innoinvest have an API?
No public API is recorded for Innoinvest.
What industry is Innoinvest in?
Innoinvest's product category is Financial Compliance Consulting. Its primary akta.pro industry code is BPAHAFAE, Financial Crime, AML/CFT & Sanctions Compliance. Its NAICS code is 52.