Rockdale Medical Center

What Rockdale Medical Center does

Rockdale Medical Center is a 138-bed acute-care hospital located at 1412 Milstead Avenue in Conyers, Georgia, founded in 1954 and operated as a subsidiary of LifePoint Health. It is the only acute-care hospital in Rockdale County and serves a primary service area of approximately 185,000 residents, with a broader catchment of roughly 237,000 and a county population of 86,919. The facility treats approximately 50,000 emergency department visits annually (per 2012 baseline) and operates an Emergency Department, inpatient units, The Birth Place with a Level III NICU (20 rooms, expanded in 2013 at $5.5M), a Women's Diagnostics Center, a Heart and Vascular Center (launched 2015 in partnership with Piedmont Heart), and surgical services anchored by a da Vinci Robotic Surgery System across seven operating suites.

The hospital's technology stack includes digital mammography with computer-aided detection (CAD), hyperbaric oxygen therapy for wound healing, a wide-bore 1.5T MRI, a 64-slice CT scanner, a multi-million-dollar cardiac catheterization laboratory with PCI capability, and ACR-accredited imaging across all modalities. It is accredited by The Joint Commission (including Primary Stroke Center designation), the Society of Cardiovascular Patient Care as a Chest Pain Center, and recognized by the American Diabetes Association for diabetes education. The hospital has earned AHA Get With The Guidelines-Stroke Bronze and Silver Quality Achievement Awards, with the Silver award including the Target: Stroke Honor Roll.

Revenue is generated primarily through fee-for-service patient care across emergency, inpatient, outpatient, surgical, imaging, OB, cardiac, and rehabilitation service lines, billed to commercial payers (including Blue Cross Blue Shield), Medicare, and Medicaid, supplemented by per-procedure outpatient fees. The go-to-market is community-based: physician referrals via a find-a-doctor directory, community events (blood drives, support groups, childbirth and CPR classes), employer wellness programs through Workpoint Wellness, and partnerships with the American Red Cross, American Cancer Society, Kimberley Chance Atkins Foundation, Avilys (sleep diagnostics), Piedmont Heart, and CaringBridge. Outpatient channels include a primary and urgent care clinic at 1301 Sigman Road, outpatient rehabilitation at 1290 Wellbrook Circle, and online pre-registration and mammogram scheduling through the My HealthPoint patient portal.

Name

Rockdale Medical Center

Legal name

Rockdale Medical Center

Website

http://www.rockdalemedicalcenter.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

251–500 employees

Short description

Rockdale Medical Center is a 138-bed acute-care hospital in Conyers, Georgia, operated by LifePoint Health as the sole acute-care provider in Rockdale County, serving a primary population of approximately 185,000 with emergency, inpatient, surgical, OB/NICU, cardiac, and outpatient services.

Ownership category

akta.pro rank

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Rockdale Medical Center generates revenue primarily through providing medical services including emergency department visits (approximately 50,000 patients annually per 2012 data), inpatient care (138-bed acute-care facility), outpatient procedures, diagnostic imaging, surgical services, and specialty care (cardiology, orthopedics, neurology, OB/GYN, wound care, etc.).
2. Insurance & Government Program Billing: Hospital files insurance claims and accepts all major credit cards. Revenue received from health insurance plans (Blue Cross Blue Shield, Medicare, Medicaid), with patients responsible for deductibles, co-pays, and non-covered charges.
3. Outpatient Services & Procedures: Outpatient services including imaging, physical therapy, cardiac rehabilitation, wound care, sleep diagnostics, and same-day surgery generate revenue on a per-procedure basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Rockdale Medical Center operates as a 138-bed acute-care hospital in Conyers, Georgia, delivering comprehensive inpatient and outpatient medical services to residents of Rockdale County and surrounding communities. The hospital provides a wide range of clinical specialties including cardiology, emergency medicine, orthopedics, oncology, sleep medicine, radiology, surgical services, rehabilitation, and women's services, operating as part of the LifePoint Health network.

Product overview

Rockdale Medical Center is a 138-bed acute care hospital offering a comprehensive range of inpatient and outpatient medical services. The hospital operates as a unified healthcare delivery system with multiple specialized departments including The Birth Place for maternity services, Women's Diagnostics Center for mammography and breast health, the Heart and Vascular Center for cardiovascular care with PCI capabilities, and a Surgical Services department featuring da Vinci robotic surgery. Additional core services include emergency medicine, neurology with stroke care, orthopedics, physical therapy and rehabilitation services, sleep diagnostics, wound healing with hyperbaric medicine, diabetes education, and cancer support services. The facility also provides community health programs through Workpoint Wellness for employers and maintains a My HealthPoint patient portal for digital access to health records. All services are supported by board-certified physicians, specialized healthcare professionals, and advanced medical technology including diagnostic imaging, cardiac catheterization lab, and robotic surgical systems.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Emergency Department treats approximately 50,000 patients annually (2012 data)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Piedmont HeartcoreStrategic or Co-development Partner · 16 July 2015Rockdale Medical Center partnered with Piedmont Heart to launch a Heart and Vascular Center and Interventional Cardiology Program (PCI) on July 16, 2015. The partnership includes a multi-million dollar cardiac catheterization laboratory and the development of a PCI (percutaneous coronary intervention) program, enabling non-surgical cardiac procedures closer to home.
• Avilys, LLCcoreTechnology or IntegrationRockdale Medical Center partnered with Avilys, LLC to provide sleep diagnostics studies for adults and children suffering from sleep-related disorders including obstructive sleep apnea, insomnia, restless leg syndrome, narcolepsy, nightmares, and night terrors. Avilys manages the sleep lab and customizes treatment plans.
• Kimberley Chance Atkins FoundationcoreStrategic or Co-development PartnerFoundation assists with funding mammograms for uninsured and underinsured women referred by the Rockdale County Health Department. KCAF has funded 227 mammograms and procedures at RMC, with one case of breast cancer detected. Partnership began in late 2011.
• American Cancer SocietyminorGTM or Marketing PartnerAmerican Cancer Society provides the Look Good, Feel Better program at RMC — hands-on group workshops for female cancer patients coping with appearance-related side effects of chemotherapy and radiation. Also co-branded FRESHSTART Smoking Cessation Program.
• American Red CrossminorGTM or Marketing PartnerAmerican Red Cross supplies blood and blood products to patients in the community. RMC hosts community blood drives on five dates in 2017 at its East Tower Classrooms, with Red Cross providing staff, materials, and prize drawings.
• American Cancer Society (FRESHSTART Program)minorGTM or Marketing PartnerRockdale Medical Center offers the American Cancer Society's FRESHSTART Smoking Cessation Program — a four-session series delivered by trained facilitators. Classes are free ($25 returned upon completion) with minimum 4 participants.
• CaringBridgeminorGTM or Marketing PartnerRockdale Medical Center recommends CaringBridge, a nonprofit online platform where patients can share health updates and receive support from family and friends during health events. RMC enhances family support systems through this partnership.
• LifePoint HealthcoreStrategic or Co-development PartnerRockdale Medical Center is part of LifePoint Health, a leading hospital company focused on providing quality healthcare services close to home. LifePoint Health provides capital, resources, and network affiliations. Parent company of RMC since founding context is 'Making Communities Healthier.'

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Piedmont Atlanta Hospital: Flagship tertiary hospital of Piedmont Healthcare in Atlanta and RMC's cardiology partner for the Heart and Vascular Center/PCI program. Directly comparable as a general acute-care hospital with strong cardiovascular services serving the Atlanta metro and eastern suburbs.
• Piedmont Newton Hospital: Closest neighboring hospital in Covington, GA within the same Piedmont system that partners with RMC. Most directly comparable as a small-to-mid acute-care community hospital in the east-metro Atlanta region with overlapping service area.
• DeKalb Medical North Decatur: Community acute-care hospital just inside the Atlanta perimeter serving a suburban population similar in profile to Rockdale County. Comparable on general med-surg, OB, and outpatient services and as a direct competitor for east-metro Atlanta secondary market patients.
• Gwinnett Medical Center - Lawrenceville: Mid-size community hospital serving a large, fast-growing suburban Atlanta county (Gwinnett). Comparable on the model of a suburban acute-care community hospital competing against Atlanta tertiary systems for resident volume.
• Athens Regional Medical Center (Piedmont Athens Regional): Mid-size regional acute-care hospital in Athens, GA, also part of the Piedmont system. Highly comparable on size, service mix, and as another Piedmont-affiliated community/regional hospital in Georgia with shared GTM dynamics.

Broad incumbents

• WellStar Kennestone Hospital: Large community/regional health system hospital serving Atlanta's northwestern suburbs. Comparable as a multi-specialty acute-care hospital competing for suburban Atlanta inpatient and ED volume with similar general med-surg and cardiology capability.
• Northside Hospital Atlanta: Major Atlanta health system known for OB, women's health, and oncology. Highly comparable to RMC's The Birth Place / Women's Diagnostics / NICU services and competes for the same east-metro Atlanta obstetrical and surgical volumes.
• Emory University Hospital Midtown: Academic-affiliated acute-care hospital in midtown Atlanta with strong cardiovascular and surgical programs. Comparable on advanced cardiac, stroke, and robotic surgery capabilities and represents the tertiary referral sink that RMC's local services aim to keep patients away from.

Regional players

• HCA Memorial Health Memorial Satilla Specialists: HCA-affiliated community hospital in Waycross, GA with a similar community-hospital profile and LifePoint/HCA competitive dynamic. Comparable on size, scope, and the pressures of operating a general acute-care hospital in a non-urban Georgia market.
• Hamilton Medical Center: Independent community hospital in Dalton, GA offering similar general med-surg and specialty services to a non-metro population. Comparable as a community-hospital peer in scale, service mix, and reliance on regional referral patterns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rockdalecareers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockdale Medical Center