KG Knutsson

What KG Knutsson does

KG Knutsson (K.G. Knutsson AS) is the Estonian operating subsidiary of Swedish parent KGK AB and one of the largest independent automotive aftermarket distributors in Estonia. Founded in Estonia in 1994 with three employees and now employing more than 100 people, the company imports and distributes spare parts, accessories, workshop equipment, and related supplies from more than 300 brands — including Webasto, ZF, Hella, Brembo, Bosch, Lemförder, Thule, and Liqui Moly — across passenger, commercial, heavy machinery, marine/leisure, and RV segments. Its commercial backbone is the Autokataloog.ee B2B e-commerce platform, which catalogues more than 500,000 SKUs searchable by vehicle VIN and registration number and accounts for over 70% of sales; this is complemented by 9 Autoekspert retail and workshop stores across Estonia, a phone-based order center, 8 regional field sales representatives, and a logistics network anchored by a 3,000 m² automated warehouse in Tallinn with satellite facilities nationwide.

Name

KG Knutsson

Legal name

K.G. Knutsson AS

Website

https://kgk.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

KG Knutsson is Estonia's leading independent automotive aftermarket distributor, importing 300+ brands and 500,000+ SKUs via its Autokataloog.ee B2B platform and 9 Autoekspert retail/workshop stores, serving dealers, workshops, and end consumers across Estonia.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Durable Goods (5000)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Automotive parts distribution
• Spare parts wholesale
• Vehicle service workshops
• Aftermarket accessories
• Automotive e-commerce

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: KGK distributes automotive spare parts and accessories to dealers, retailers, and workshops across Estonia. Offers over 300 brands including Webasto, ZF, Hella, Brembo, and operates as primary importer for many brands.
2. Retail (Autoekspert Chain): 9 Autoekspert stores and workshops across Estonia provide retail sales of spare parts and accessories plus vehicle repair services. Offers 3-year warranty on parts sold and installed.
3. Professional Services: Vehicle repair and servicing through Autoekspert workshops. Technical support, product training, and installation services provided to customers.
4. E-commerce (Autokataloog.ee): B2B e-commerce platform handling over 70% of company sales with more than 500,000 products. Provides real-time inventory visibility across KGK Group warehouses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

KG Knutsson (K.G. Knutsson AS) is an Estonian automotive aftermarket distributor that imports and supplies over 300 brands and more than 500,000 spare parts, accessories, and workshop equipment to dealers, retailers, and workshops across Estonia. The company operates the Autokataloog.ee B2B e-commerce platform (handling over 70% of sales) and a network of 9 Autoekspert retail stores and service workshops providing vehicle repair and parts installation for end consumers.

Product overview

KGK operates as a diversified automotive aftermarket distributor and retailer with a multi-channel product and service portfolio. The core offering consists of Autokataloog.ee (e-commerce platform with 500,000+ products and VIN/reg search), Autoekspert (9-store workshop chain providing parts sales and vehicle service), and integrated logistics operations. The HaynesPro technical data module adds diagnostic and repair guidance capabilities integrated into the ordering workflow. KGK distributes over 300 brands including Webasto, Calix, ZF, VDO, Hella, Sonax, Brink, Recaro, Sachs, NGK, Kamasa Tools, Brembo, and Lemförder, serving both wholesale (dealers, workshops) and retail customers across Estonia.

Differentiator

Problem solved

Functional benefit

Brands

• Autoekspert: Nationwide car workshop chain and spare parts/accessories retail stores operated by KGK, with 9 locations across Estonia in Tallinn, Tartu, Pärnu, Kuressaare, Võru, Rakvere, Viljandi, Jõhvi and Rapla
• Autokataloog.ee

Products and services

• Autokataloog.ee E-commerce Platform
• Autoekspert Workshop and Retail Services
• Wholesale Spare Parts Distribution

Quantifiable outcome

• 95% of orders delivered on time
• +3 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ATR International AGcoreStrategic or Co-development Partner · 1 January 2006KGK has been a member of ATR International AG since 2006. ATR is one of the world's largest and most successful trade organizations for independent automotive parts distributors, providing access to global network and shared resources.
• WebastoflagshipStrategic or Co-development Partner · 1 January 1972Long-term partnership since 1972 spanning over 50 years. Webasto is a world leader in roof systems and vehicle heating systems. KGK serves as distributor in Nordic/Baltic markets. Sales Director Henrik S. Jakobsen recommends KGK highly for their outstanding performance and customer focus.
• KGK Group (Parent Company)coreOthersKGK AB, the parent company, is a leading Swedish automotive spare parts and accessories company with over 70 years of history. Group offices in Finland (Kaha OY), Latvia (KG Knutsson SIA), Lithuania (KG Knutsson UAB), and Norway (KGK Norge AS).
• HaynesProcoreTechnology or IntegrationHaynesPro provides technical data solutions including VESA diagnostics, SmartFIX bulletins, SmartCASE troubleshooting. Integrated with Autokataloog.ee for professional vehicle diagnosis, repair and maintenance.
• Various Automotive Brands (300+)coreChannel Partner/ Reseller/ DistributorKGK distributes over 300 automotive brands including Webasto, Calix, ZF, VDO, Hella, Sonax, Brink, Recaro, Sachs, NGK, Kamasa Tools, Brembo, Lemförder, Bosch, SKF, Valeo, Thule, Liqui Moly, and many others.

Scale indicators12 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Würth Group: Global automotive and industrial parts distributor with strong presence in Northern Europe and B2B catalog/e-commerce operations. Overlaps with KGK in workshop supplies, tools, and fastener categories.
• Inter Cars: Largest automotive aftermarket parts distributor in Central/Eastern Europe, operating a multi-brand B2B platform and workshop network. Comparable business model and category, with broader geographic reach across CEE and parts of the Baltics.
• LKQ Corporation: Global automotive parts distributor with European operations (including Rhiag Group) covering independent aftermarket channels. Comparable in scale and category breadth, though operating at much larger size across multiple geographies.
• Alliance Automotive Group: European distributor of automotive aftermarket parts operating across multiple countries with B2B platforms and distribution centers. Comparable business model in vehicle parts wholesale and multi-brand distribution.
• Mekonomen: Leading Nordic automotive aftermarket chain with B2B distribution and service workshop operations across Sweden, Norway, Finland, Denmark, and the Baltics. Direct competitor in adjacent Nordic/Baltic markets with similar multi-channel structure.
• Robert Bosch Automotive Aftermarket: Bosch's automotive aftermarket division supplies parts, diagnostics, and workshop equipment globally and is both a KGK distributed brand and a broader competitor with its own distribution channels and diagnostic platforms (ESI[tronic]).

Direct peers

• Kaha Oy: Finnish sister company within the KGK Group, distributing automotive spare parts and accessories with overlapping brand portfolio and similar B2B/retail distribution model in a neighboring Nordic market.
• KGK AB: Swedish parent company of K.G. Knutsson AS, founded 1946. Operates the same automotive spare parts and accessories distribution model with sister subsidiaries across the Nordics and Baltics — most direct structural peer and reference for group-wide operations.

Regional players

• Tempelman (Baltic automotive aftermarket distributors): Regional Baltic automotive aftermarket parts distributors operating in Estonia/Latvia/Lithuania with overlapping customer base of dealers and workshops. Direct local competitors within the same geography.

Others

• Hella (HELLA GmbH & Co. KGaA): Global automotive lighting and electronics supplier — both a key KGK distributed brand and a related actor in the automotive aftermarket. Comparable as a participant in the same vehicle parts ecosystem KGK serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kgknutsson
• LinkedInlinkedin.com/company/k-g-knutsson

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KG Knutsson