Sunland Fire Protection

What Sunland Fire Protection does

Sunland Fire Protection Inc. is a fire protection and life safety services contractor headquartered in High Point, North Carolina, founded in 1978 and operating as a wholly owned subsidiary of American Fire Protection Group (AFPG), which in turn sits under publicly traded APi Group Corporation (NYSE: APG). The company serves commercial, industrial, retail, healthcare, education, and residential customers across North Carolina, South Carolina, Virginia, and Georgia, with offices in High Point and Wilmington, NC, and a 24/7 service operation. Its core offerings span the full life-safety value chain: fire sprinkler system design, installation, inspection, and service (wet pipe, dry pipe, pre-action, deluge, ESFR, Quell, in-rack); fire alarm installation, inspection, and repair; 24/7 central station fire alarm and security monitoring on subscription contracts (including a 2020-launched wireless monitoring offering bundled with 5-year agreements); Bi-Directional Amplification (BDA) systems for first-responder radio coverage; commercial security and access control; kitchen hood suppression; backflow prevention; fire extinguishers; and emergency lighting.

The company monetizes primarily through project-based professional services (installation and inspection) complemented by recurring monitoring subscriptions and managed-service security contracts. Pricing is quote-based and not publicly disclosed; transaction surcharges apply to credit-card payments (3%) but not to ACH or debit. Notable technical capabilities include in-house use of Building Information Modeling (BIM) with Navisworks clash detection to virtually construct and deconflict sprinkler systems prior to field installation, plus an in-house fabrication process that lowers cost on parts of the work. The go-to-market is direct enterprise field sales to commercial and industrial facilities, augmented by national-account pursuit through the APi National Service Group partnership (80+ US branches, 18 Canadian branches) for customers with regional or multi-state property portfolios.

Sunland's competitive positioning rests on regulatory credentials (state fire sprinkler contractor licenses in four states, NICET Level IV certification, AFSA Quality Contractor recognition, NFPA membership, OSHA 500-certified Safety Director), Elite Partner status with Honeywell NOTIFIER and Gamewell-FCI, the 2019 ABC Platinum STEP Award for safety, and bonding capacity of $5M per single job / $25M work program. As a subsidiary inside AFPG's 17-location national network and APi Group's broader Life Safety platform, Sunland benefits from corporate scale advantages while retaining a local operating identity in the Carolinas.

Name

Sunland Fire Protection

Legal name

Sunland Fire Protection Inc.

Website

https://sunlandfire.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunland Fire Protection is a North Carolina-based fire protection and life safety services contractor founded in 1978, serving commercial, industrial, retail, healthcare, and education facilities across NC, SC, VA, and GA with sprinklers, alarms, 24/7 monitoring, security, and BDA systems.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)

akta.pro secondary industries

Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

• Fire protection services
• Fire sprinkler installation
• Fire alarm monitoring
• Life safety systems
• Commercial security systems

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fire Sprinkler Services: Installation, inspection, service, and maintenance of fire sprinkler systems including wet pipe, dry pipe, pre-action, deluge, and special hazards systems.
2. Fire Alarm Monitoring: 24/7 central station monitoring for commercial fire alarm and security systems with notifications to emergency services. Offered with free installation and wireless upgrade for 5-year monitoring agreements.
3. Fire Alarm Services: Installation, inspection, troubleshooting, repair of fire alarm systems for commercial facilities.
4. Bi-Directional Amplification (BDA): Emergency radio communication enhancement systems including site surveys, design, installation, inspections, maintenance, and certification.
5. Commercial Security Systems: Access control, CCTV, intrusion systems, intercoms, and security monitoring services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sunland Fire Protection provides comprehensive fire protection and life safety services including the design, installation, inspection, maintenance, and monitoring of fire sprinkler systems, fire alarm systems, security and access control systems, and emergency radio communication (BDA) systems. Founded in 1978 and operating as a one-stop shop, the company serves commercial, industrial, retail, healthcare, and multi-family residential facilities across North Carolina, South Carolina, and Virginia. It operates as a wholly owned subsidiary of American Fire Protection Group (AFPG) under publicly traded APi Group Corporation (NYSE: APG).

Product overview

Sunland Fire Protection provides a comprehensive suite of Life Safety services designed to protect people and property. The company operates as a one-stop-shop offering fire sprinkler systems (installation, inspection, service) and fire alarm systems (installation, monitoring, inspection) as its core offerings, complemented by specialized services including Bi-Directional Amplification (BDA) for emergency radio communication, security and access control, kitchen hood suppression, backflow prevention, fire extinguishers, smoke detectors, and emergency lighting. The product portfolio includes multiple sprinkler system types (wet pipe, dry pipe, pre-action, Quell, in-rack, ESFR) serving different facility requirements from commercial buildings to cold storage and data centers. Sunland is a subsidiary of APi Group and manages national accounts through the APi National Service Group partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Sprinkler Systems Complete fire sprinkler system services including new installation, inspection, and maintenance for commercial, industrial, and retail facilities. Covers wet pipe, dry pipe, pre-action, deluge, and special hazards systems.
• Fire Alarm Systems Comprehensive fire alarm system services including installation, inspection, troubleshooting, and repair of addressable fire alarm systems, smoke detection, and special hazards detection for commercial facilities.
• Fire Alarm Monitoring 24/7 central station monitoring for commercial fire alarm and security systems with notifications to emergency services. Includes wireless monitoring options.
• Security & Access Control Commercial security solutions including access control, CCTV, intrusion systems, intercoms, and security communications with monitoring capabilities.
• Bi-Directional Amplification (BDA) Emergency radio communication system that amplifies first responder radio signals within buildings, including site surveys, design, installation, inspections, maintenance, and certification.
• Backflow Prevention Backflow preventer installation, inspection, and service to protect commercial water supplies from contamination.
• Kitchen Hood Suppression Fire suppression systems for commercial kitchen hoods, inspected and maintained according to NFPA 96 Fire Code standards.
• Fire Extinguishers Fire extinguisher services including new installations, bulk orders, testing, and maintenance for commercial facilities.
• Commercial Smoke Detectors Smoke detector installation, service, and inspection for commercial buildings as part of fire alarm systems.
• Emergency Lights Exit signs and emergency lighting installation, service, and inspection required for commercial building compliance.

Quantifiable outcome

• Companies with Platinum STEP Award are statistically 300x safer than Bureau of Labor national average

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• APi National Service Group (APi NSG)coreChannel Partner/ Reseller/ DistributorSunland works in partnership with APi NSG to manage national accounts. APi NSG specializes in fire protection services and provides a single point of contact for customers with regional or national portfolio of properties. With more than 80 branch office locations in the US and 18 in Canada, they provide coordinated and consistent service for inspections and repair of fire suppression and life safety systems.
• Honeywell (Notifier, Gamewell-FCI)coreTechnology or IntegrationElite Honeywell NOTIFIER Partner with access to latest fire alarm technology. Sunland is also an Elite Partner for Honeywell's Gamewell-FCI and NOTIFIER product lines for BDA equipment. Honeywell offers the only UL2524 listed BDA equipment in the industry.
• American Fire Protection Group (AFPG)coreOthersIn 2017, Sunland became a wholly owned subsidiary of American Fire Protection Group, a national industry leader in the Life Safety industry. AFPG has 17 locations nationwide offering a full range of Life Safety services. Being part of AFPG allows Sunland to have resources of a national company while maintaining local North Carolina presence.
• Associated Builders and Contractors (ABC)minorStrategic or Co-development PartnerNational construction industry trade association representing more than 21,000 members. Founded on merit shop philosophy, ABC helps members develop people, win work and deliver safely, ethically and profitably.
• National Fire Sprinkler Association (NFSA)minorStrategic or Co-development PartnerFor over a century, NFSA has advocated to protect lives and property through widespread acceptance of fire sprinkler concept through advocacy, live demonstrations, and partnerships with Common Voices and Home Fire Sprinkler Coalition.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Phoenix Fire Protection: Sister company within American Fire Protection Group (AFPG), providing the same fire sprinkler, alarm, and life safety services across adjacent geographies. Operates the same business model under the same parent and is the most directly comparable peer in AFPG's network.
• Koorsen Fire & Security: Privately held regional fire protection and security services company serving commercial and industrial customers across the Midwest and Southeast. Directly comparable in offering mix (sprinklers, alarms, monitoring, security) and in reliance on local field service execution.
• VFP Fire Systems: Virginia-headquartered fire protection contractor providing sprinkler design, installation, inspection, and alarm services across the Mid-Atlantic and Southeast. Direct geographic and offering overlap with Sunland's core NC/VA territory.
• Century Fire Protection: Regional fire protection contractor serving the Southeast US with sprinkler and alarm installation, inspection, and service. Comparable mid-sized services business with similar customer mix and recurring inspection revenue model.
• Wiginton Fire Systems: Design-build fire protection contractor providing sprinkler and alarm systems for commercial, industrial, and residential projects across the Southeast. Comparable in scale, service mix, and reliance on code-driven demand.
• APi National Service Group: Sunland's sister channel partner within APi Group providing coordinated national fire protection services. Directly comparable offering but operated at multi-region scale and serves as the channel through which Sunland reaches national account customers.
• Summit Fire Protection: Regional fire sprinkler and alarm contractor serving commercial and residential customers in the Eastern US. Comparable mid-sized services player with similar design-build, inspection, and service revenue streams.

Broad incumbents

• Pye-Barker Fire & Safety: One of the largest US fire and life safety consolidators, built through aggressive rollup of regional contractors. Represents the national-platform competitive threat: broader geographic footprint, larger capital base, and active acquirer of regional players like Sunland.
• Fortis Fire & Safety: National fire and life safety services platform formed via rollup, offering sprinklers, alarms, monitoring, and specialty suppression. Comparable in services but operates at much greater scale across multiple US regions.
• Cintas Fire Protection: Division of Cintas Corporation providing fire protection services (inspection, extinguisher service, alarm monitoring) primarily bundled with broader uniform and facility services contracts. Comparable services but operates within a much larger diversified services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sunlandfireprotection
• LinkedInlinkedin.com/company/3955602

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunland Fire Protection