Farmacia Igea

What Farmacia Igea does

Farmacia Igea is a privately held Italian online pharmacy (farmacia online) headquartered in Roma that operates as a direct-to-consumer e-commerce platform selling OTC medications, generic drugs, supplements, dermo-cosmetics, baby care, pet care, and wellness products. The platform lists over 78,000 SKUs and serves primarily Italian consumers, with international shipping available above a €179 free-shipping threshold. The company has built a mix of marketplace-style assortment — featuring third-party brands such as Caudalie, Avène, Rilastil, Aboca, and Puressentiel — alongside an own-brand line (Farmacia Igea) covering vitamin C, melatonin, probiotics, red yeast rice, facial cleansers, anti-aging serums, body care, and SPF50+ sun sticks. Customer service operates Monday–Friday 9:00–17:00 via phone (+39 0683660018) and WhatsApp (+39 3317528468).

The core technology is a transactional e-commerce storefront with category, brand, and condition-keyword navigation, complemented by a content layer (Igea Blog) covering health and wellness topics to support organic acquisition. The platform features verified third-party reviews via Recensioni Verificate (70,000+ reviews, 4.8/5 average), supports standard and reduced (4%) VAT for eligible medical purchases, and offers a free-shipping threshold at €29 within Italy.

Revenue is generated one transaction at a time through unit-priced retail sales, supplemented by a 5% cashback program and the PRODIGEA loyalty membership. Marketing is concentrated in owned channels — newsletter with a first-purchase 5% discount code, blog content, promotional banners featuring brand partnerships, and the integrated review widget. No B2B contracts, enterprise customers, subscription revenue, or marketplace commissions are disclosed; the business is a single-segment Italian consumer retail operation with limited public information on ownership, founders, headcount, financials, or funding.

Name

Farmacia Igea

Website

https://farmaciaigea.com

Company type

Private

Operating status

Operating

Short description

Farmacia Igea is a privately held Italian online pharmacy (Roma) operating a DTC e-commerce platform with 78,000+ SKUs across OTC medications, supplements, dermo-cosmetics, and wellness products, serving Italian consumers plus selected international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Farmacia Igea generates revenue through direct online retail sales of pharmaceutical products, OTC medications, supplements, cosmetics, and wellness products to Italian consumers. The business operates as an e-commerce pharmacy with per-transaction pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Farmacia Igea runs an online pharmacy e-commerce platform selling OTC medications, supplements, cosmetics, baby and pet care, medical devices, and wellness products, totaling more than 78,000 SKUs. The company also markets its own Farmacia Igea-branded line of supplements (vitamin C, melatonin, probiotics, red yeast rice, urinary tract) and dermo-cosmetic products (cleansers, serums, moisturizers, anti-aging creams, sun protection). Orders are placed online with home delivery in Italy and selected international destinations.

Product overview

Farmacia Igea is an online pharmacy operating as an e-commerce platform with over 78,000 products across multiple health and wellness categories. The core offering is a marketplace model selling third-party pharmacy, supplement, cosmetic, and health products from established brands, supplemented by a proprietary line of Igea-branded products including vitamin C supplements, facial care cosmetics (cleansers, serums, moisturizers, anti-aging creams), and wellness supplements (melatonin, probiotics, red yeast rice). The platform also features content through its Igea Blog for health and beauty advice, and operates customer loyalty programs including PRODIGEA rewards and a 5% cashback system.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmacia Igea Vitamina C Integratore Vitamin C food supplement sold under the Farmacia Igea own-brand label, available in 20 and 30 chewable tablet formats and formulated without gluten or lactose, targeted at Italian consumers seeking immune/wellness support.
• Farmacia Igea Burro Struccante 80 ml deep cleansing makeup-removing butter marketed under the Farmacia Igea own-brand label for facial cleansing.
• Farmacia Igea Gel Detergente Viso 200 ml facial cleansing gel with chamomile and hyaluronic acid, sold under the Farmacia Igea own-brand label for gentle daily skin care.
• Farmacia Igea Siero Antiage Rinnovatore 30 ml anti-aging renewing and unifying facial serum with echinacea and collagen, sold under the Farmacia Igea own-brand label.
• Farmacia Igea Latte Idratante Corpo 200 ml daily body moisturizing milk sold under the Farmacia Igea own-brand label for full-body hydration.
• Farmacia Igea Stick Solare Viso e Corpo SPF50+ Very-high-protection SPF50+ sun stick for face and body, sold under the Farmacia Igea own-brand label.
• Farmacia Igea Crema Rassodante per Viso e Collo 50 ml firming face and neck cream with horsetail and soy extract, sold under the Farmacia Igea own-brand label.
• Farmacia Igea Crema Globale Antietà 50 ml comprehensive anti-aging cream for day and night use, sold under the Farmacia Igea own-brand label.
• Farmacia Igea Fermento Lattico Plus 30-capsule food supplement based on S. boulardii yeast, sold under the Farmacia Igea own-brand label for intestinal wellness.
• Farmacia Igea Melatonina Integratore 60-tablet melatonin food supplement sold under the Farmacia Igea own-brand label to promote sleep.
• Farmacia Igea Riso Rosso Integratore 30-tablet red yeast rice (riso rosso) food supplement sold under the Farmacia Igea own-brand label for cholesterol control.
• Farmacia Igea Vie Urinarie Integratore 20-capsule urinary tract food supplement with Uva Ursina and zinc, sold under the Farmacia Igea own-brand label.

Quantifiable outcome

• Customer satisfaction rating of 4.8 out of 5 based on 70,000+ verified reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zur Rose Group: Parent of DocMorris and one of Europe's largest e-pharmacy groups. Provides a benchmark for scaled online pharmacy economics, cross-border logistics, and assortment strategy.
• DocMorris: Major European online pharmacy (Zur Rose group) operating in Italy. Overlaps heavily in OTC, supplements, and pharmacy retail but at significantly larger pan-EU scale and marketing budget.
• LloydsFarmacia: Italian pharmacy chain (Admenta/Adler) with a growing e-commerce channel for OTC, supplements, and personal care. Comparable retail assortment with both physical and online distribution.
• Amazon Pharmacy (Italy / EU): Global e-commerce platform with growing pharmacy and OTC/health assortment in Italy/EU. Represents the largest competitive threat in pricing, assortment, and logistics for online pharmacy players.

Direct peers

• Farmaè: One of Italy's largest online pharmacies, selling OTC medications, supplements, cosmetics, and dermo-cosmetics direct to Italian consumers. Directly comparable in product mix, DTC e-commerce model, and target customer.
• Amicafarmacia: Italian online pharmacy retailing OTC drugs, parapharmaceuticals, cosmetics, and wellness products. Operates the same DTC e-commerce pharmacy model targeting Italian consumers with similar category breadth.
• 1000Farmacie: Italian pharmacy aggregator and online pharmacy marketplace offering OTC, supplements, and beauty products. Comparable marketplace-plus-pharmacy model serving Italian consumers.
• Pharmasi: Italian online pharmacy selling pharmaceuticals, parapharmaceuticals, cosmetics, and wellness products. Closely comparable DTC e-commerce pharmacy targeting Italian consumers.
• eFarma: Italian online pharmacy with a broad catalog of OTC drugs, supplements, and dermo-cosmetics. Directly comparable assortment, customer base, and digital-first retail model.

Emerging players

• Trovaprezzi: Italian price-comparison platform covering pharmacy, parapharma, and OTC categories. Adjacent competitor for demand capture and an emerging channel where pharmacy price discovery happens online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FarmaIgea
• LinkedInlinkedin.com/company/farmacia-igea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia Igea