B&B packaging technology

What B&B packaging technology does

B&B Verpackungstechnik GmbH is a German, family-owned manufacturer of modular bag-making and end-packaging machines headquartered in Hopsten, North Rhine-Westphalia, with a wholly-owned US subsidiary in Green Bay, Wisconsin (B&B Packaging Technologies Corp). The company designs and builds servo-driven machinery for producing side-fold bags, woven bags, stand-up pouches, and medical/pharma bags, plus a complementary line of end-packaging systems including the Straffpacker stretch wrapper (eliminating shrink tunnels and achieving up to 80% film savings), Kartomat sideloader case packers, Universa top loaders, Combimatic wrap-around packers, MATADOR paper packaging, and the LEAP robotic handling module. All product lines share a modular architecture intended to support format changeover in under 60 minutes and integration with downstream line equipment via OPC-UA Industry 4.0 interfaces.

The company sells through direct enterprise sales from Hopsten, direct sales and light assembly from Green Bay for the North American market, and a network of 60+ international distribution partners covering roughly 50 countries. Pricing is quote-based per project with multi-year contract milestones; revenue is generated from one-time equipment sales complemented by recurring spare-parts, maintenance, retrofit, 24/7 remote support, and training services. Named end customers span pet food (Avenal Petfood), food and beverage (Coca-Cola, Mars, Kellogg's, Melitta, Iglo), packaging converters (Amcor, Mondi, Bischof+Klein, UFlex), tissue (WEPA), building materials (Knauf), chemicals (Henkel), and tobacco (American Snuff Co.). The business is privately held with over 250 employees and a 40,000 m² production campus, and is led by Managing Director Jörn-Peter Bäumer with CSO Alexander Bannach and CFO Stefan Becker as of January 2026.

Name

B&B packaging technology

Legal name

B&B Verpackungstechnik GmbH

Website

https://bub-group.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

B&B Verpackungstechnik is a German family-owned manufacturer of modular bag-making and end-packaging machines (side-fold bags, stretch wrappers, case packers, robotic handling) serving enterprise customers in pet food, food and beverage, packaging converters, tissue, pharma, and industrial sectors across roughly 50 countries via direct sales, a US subsidiary, and 60+ distribution partners.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)

akta.pro secondary industries

Cartoning & Case Packing Systems (IMAHAOAB), Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Bag packaging machines
• Pouch packaging equipment
• Industrial case packers
• Stretch wrapping machines
• Packaging line automation

Headquarters

HQ city

Hopsten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Packaging Machine Sales: Sale of new bag and packaging machines including SFB side fold bag machines, Straffpacker stretch wrappers, Kartomat casepackers, and specialty packaging systems. Custom-configured per customer requirements with project-specific engineering.
2. Spare Parts Service: Replacement parts service ensuring machine availability and longevity. Parts supplied from Germany headquarters and US subsidiary.
3. Maintenance and Inspection: Preventive maintenance and inspection services for B&B machines to ensure reliable operation and maximize machine uptime
4. Upgrade and Retrofit: Modernization and upgrade services for existing machines including technology updates and performance enhancements
5. Remote Support: 24/7 technical remote support service for troubleshooting and machine monitoring
6. Training Services: Training programs for customer personnel on machine operation and maintenance

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

B&B Verpackungstechnik manufactures modular bag-making machines and end packaging machines for industrial customers. Its bag machines produce side-gusset (SFB), woven, medical/pharmaceutical, and stand-up pouch bags, while its end packaging machines handle stretch wrapping (Straffpacker), case packing (Kartomat sideloader, Universa toploader, Combimatic wrap-around), and paper packaging (MATADOR), with optional LEAP robotic automation. The company also delivers full lifecycle services including commissioning, spare parts, maintenance, retrofits, 24/7 remote support, and training.

Product overview

B&B Verpackungstechnik is a German manufacturer of modular bag machines and end packaging machines. Its bag machine portfolio includes the Seitenfaltenbeutel (SFB) series for quad-seal/side-gusseted pouches, Gewebebeutel for woven bags, Standbodenbeutel for stand-up pouches, and Medical/pharma bags. Its end packaging machines cover film wrapping (Straffpacker SBP series), carton packaging (Kartomat/KVA sideloaders, Universa toploaders, Combimatic wrap-around), and paper packaging (MATADOR), plus closure technology. The LEAP robotic packaging module integrates with bag machines for automated handling. All machines share a modular design enabling customization, flexible format changes, and seamless line integration. The company also provides comprehensive customer care services covering the full machine lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Kartomat: Sideloader casepacker for carton packaging
• Combimatic
• Universa
• STRAFFPACKER
• LEAP
• SFB

Products and services

• Seitenfaltenbeutel (SFB) Bag Machine Modular bag machine that processes laminated films longitudinally from a single roll to produce side-gusseted bags (quad-seal, 4-side-seal, and pouches) with options for closures, handles, and laser perforation. Optimized for mono-materials, achieving up to 80 cycles/minute and format changeovers under 60 minutes. Targeted at industrial packaging converters and brand owners in food, pet food, and consumer goods.
• Gewebebeutel (Woven Bags) Machine Bag machine for processing woven and mesh materials into industrial woven bags for heavy-duty packaging applications. Designed for industrial customers requiring robust packaging for bulk products.
• Medical and Pharma Bag Machine Specialized bag machine for medical and pharmaceutical packaging that meets the hygiene and safety standards required for medical applications, including sterile product and medical supply packaging.
• Stand-up Pouch (Standbodenbeutel) Bag Machine Bag machine producing gusseted bottom bags (stand-up pouches) that provide a stable base and high-quality print surfaces for flexible packaging applications.
• Straffpacker (SBP) Stretch Wrapping Machine Servo-driven stretch wrapping machine for secondary packaging using stretch or shrink film that creates tight, form-stable bundles without a shrink tunnel. Achieves up to 45 cycles/minute and up to 80% film savings versus conventional shrink wrapping. Targeted at industrial customers with bundling and grouping packaging requirements.
• Kartomat (KVA) Sideloader Case Packer Sideloader case packer for bundling and grouping products into cartons as part of the carton packaging system lineup, with seamless integration into upstream and downstream line processes. Configured for specific product, carton type, and performance requirements.
• Universa Toploader Case Packer Toploader carton packaging machine for placing and packaging products into cartons from above, configurable for specific product, carton type, and performance requirements.
• Combimatic Wrap-Around Case Packer Wrap-around carton packaging solution that wraps carton blanks around grouped products, providing an alternative to traditional top-loading case packing.
• MATADOR Paper Packaging Machine Paper packaging machine for bundling products in paper-based materials, supporting sustainable packaging initiatives as an alternative to film-based secondary packaging.
• Verschlusstechnik (Closure Technology) Closure technology solutions integrated into packaging machines for sealing and securing packaging, including inline closure application as part of the broader end packaging machine portfolio.
• Customer Care and Lifecycle Services Full lifecycle customer support covering commissioning, spare parts supply, preventive maintenance and inspection, modernization and retrofits, 24/7 remote technical support, and training programs for customer personnel on machine operation and maintenance.

Quantifiable outcome

• Up to 80% film savings with Straffpacker stretch wrapping vs conventional shrink film
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Mespack (BW Packaging Systems): Mespack designs and manufactures horizontal form-fill-seal pouch packaging machines, a direct competitor to B&B's stand-up pouch and side-fold bag machines across food, beverage, and personal care end markets.
• ProMach: ProMach is a US-based packaging machinery integrator offering bagging, cartoning, case packing, and stretch wrapping lines, directly competitive with B&B in the North American market served through its Green Bay subsidiary.
• Concetti: Concetti is an Italian manufacturer of bagging, palletizing, and end-of-line packaging systems, directly competing with B&B in bag-in-box, side-fold, and woven bag machinery for similar CPG and pet food customers.
• Rovema: Rovema is a German manufacturer of vertical form-fill-seal bagging machines and end-of-line packaging equipment, very comparable to B&B in heritage, customer base (food, pet food, pharma), and modular machine design philosophy.
• Haver & Boecker: Haver & Boecker's packaging division produces filling and packaging machinery for dry bulk products in bags, a direct competitor to B&B in woven bag and industrial dry-goods packaging equipment.

Broad incumbents

• Syntegon (formerly Bosch Packaging Technology): Syntegon is a global packaging machinery incumbent serving food, pharma, and consumer goods with a much broader portfolio including cartoning, bagging, and end-of-line—directly overlapping with B&B's SFB, Kartomat, and Combimatic offerings but at greater scale.
• Krones: Krones is a major German packaging and bottling machinery group; its secondary packaging and palletizing lines overlap with B&B's Straffpacker, Kartomat, and end-of-line equipment for beverage and food customers including Coca-Cola.
• Coesia (IMA / GDM): Coesia's packaging machinery divisions (IMA, GDM, R.Bardi) produce bagging, cartoning, and end-of-line systems for similar CPG verticals, competing with B&B on global enterprise tenders while offering a wider product portfolio and geographic footprint.
• SACMI: SACMI is an Italian industrial group offering packaging machinery including form-fill-seal and end-of-line systems, comparable to B&B in food and beverage primary/secondary packaging.

Emerging players

• Viking Masek: Viking Masek is a US-based manufacturer of vertical form-fill-seal and pouch packaging machines competing with B&B in stand-up pouches and side-gusset bags for mid-market CPG customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsf523s9K8VAHEaQcj0QP7Q
• Facebookfacebook.com/people/BB-Verpackungstechnik-GmbH/100053109833039
• LinkedInlinkedin.com/company/b-und-b-verpackungstechnik-gmbh
• Instagraminstagram.com/bub_verpackungstechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&B packaging technology