Morris Yachts
Morris Yachts is a Maine-based custom sailing yacht builder producing handcrafted M-Series and Ocean Series vessels with carbon-epoxy construction and Sparkman & Stephens design, serving high-net-worth buyers globally as a subsidiary of The Hinckley Company.
- Company typePrivate
- Founded1972
- HeadquartersNortheast Harbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Morris Yachts does
Morris Yachts is a Maine-based builder of custom handcrafted sailing yachts, founded in 1972 by the Morris family in Southwest Harbor and now operating as a wholly-owned subsidiary of The Hinckley Company following its January 2016 acquisition. The company produces yachts one at a time from its Trenton, Maine production facility using vacuum-infused carbon-epoxy composite construction with a Kevlar outer layer, designs drawn from the Sparkman & Stephens naval architecture firm, and features such as self-tacking jibs and below-deck line control systems that enable single-handed handling. The product range centers on the M-Series (M29, M36, M42, M52, each available as an X-Type performance variant), the Ocean Series bluewater cruisers (45 RS, 48 GT, 52 RS), and bespoke M65 and M80 superyacht builds.
The company's revenue model is built on three streams: one-time custom new-yacht sales priced on a quote basis, year-round service and maintenance (decommissioning, storage, paint, varnish, carpentry, electronics, refits) operated from Maine with nationwide reach through Hinckley, and brokerage of pre-owned Morris and other premium yachts via the Hinckley Yacht Brokerage network. Go-to-market is a high-touch enterprise field-sales motion: a direct team of sailing professionals based in Northeast Harbor, ME and Newport, RI, supplemented by a 2018 channel partnership with Manchester Yacht Group for US coverage and event-driven demand generation through America's Cup World Series, regattas, and owner rendezvous. Morris serves a global base of high-net-worth individual buyers across North America, Europe, Asia-Pacific, Oceania, and South America, with a small number of institutional or government buyers (notably the U.S. Coast Guard Leadership 44) rounding out the customer mix.
Morris Yachts firmographics
Firmographics- Name
- Morris Yachts
- Legal name
- Morris Yachts, LLC
- Website
- https://morrisyachts.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morris Yachts is a Maine-based custom sailing yacht builder producing handcrafted M-Series and Ocean Series vessels with carbon-epoxy construction and Sparkman & Stephens design, serving high-net-worth buyers globally as a subsidiary of The Hinckley Company.
- Ownership category
- akta.pro rank
Morris Yachts industry classification
Industry- Product category
- Luxury Sailing Yachts
- NAICS
- Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Sailing Yacht Manufacturing (IMAJAEAA)
- akta.pro secondary industries
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Luxury Yacht Prototype, One-Off & Concept Build Programs (IMAJAMAL)
Keywords
Where Morris Yachts is headquartered
LocationHeadquarters
- HQ city
- Northeast Harbor
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Morris Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom New Yacht Sales: Custom-built sailing yachts sold directly to customers. Yachts are handcrafted one at a time to customer specifications with 2-3 cabin layout options and various customization choices including interior finishes, cherry joinery, and equipment selections.
- Yacht Service and Maintenance: Year-round service department offering decommissioning, indoor storage, paint, varnish, carpentry, electronics work, and complete refits or repairs. Service facilities in Maine with nationwide service capabilities through parent company Hinckley Yachts.
- Brokerage and Pre-Owned Sales: Brokerage sales of pre-owned Morris yachts and other premium brands through Hinckley Yacht Brokerage network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Build Yachts - No fixed pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Morris Yachts product offering
Product offeringCore offering
Morris Yachts designs and builds handcrafted custom sailing yachts in Maine, ranging from the M29 daysailer through the M52 cruiser, Ocean Series performance yachts, and bespoke M65/M80 superyachts. Each vessel is built one at a time to owner specifications using vacuum-infused carbon-epoxy/Kevlar composite construction and Sparkman & Stephens naval architecture. The company also offers pre-owned brokerage through Hinckley Yacht Brokerage and full-service yard operations including paint, varnish, carpentry, electronics, and refit work.
Product overview
Morris Yachts builds custom handcrafted sailing yachts with exceptional craftsmanship on the coast of Maine. The product portfolio centers on the M-Series (M29 through M52) featuring classic styling combined with modern construction using carbon-epoxy and Kevlar materials, designed by Sparkman & Stephens. The Ocean Series (45 RS, 48 GT, 52 RS) offers bluewater performance cruisers for offshore sailing. Custom superyacht options include M65 and M80 models. Services include pre-owned brokerage through Hinckley Yacht Brokerage, full service yard operations with paint and varnish facilities, and yachtcare maintenance programs. All boats feature Yanmar diesel engines and are built to accommodate 2-3 cabin layouts with luxurious interiors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 40% improvement in resin strength with new epoxy-infused carbon construction
- +1 more outcomes
Companies that use Morris Yachts
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Morris Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Morris Yachts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, core and minor.
- Manchester Yacht GroupmajorMorris Yachts partnered with Manchester Yacht Group for US yacht sales. Don Brophy, President of Manchester Yacht Group stated: 'We are really excited to partner with Morris Yachts. These are iconic yachts that discerning sailors adore.' Manchester Yacht Group built their name as top sales team at Alerion Yachts for many years.
- The Hinckley CompanycoreThe Hinckley Company acquired Morris Yachts in January 2016, bringing together two premier American yacht builders. Morris Yachts joined the Hinckley family, gaining access to Hinckley's service capabilities, resources, and infrastructure while maintaining its brand identity and craftsmanship traditions.
- Junior Olympic Sailing FestivalminorMorris Yachts sponsored the Junior Olympic Sailing Festival in Northeast Harbor, ME. Doug Metchick, CEO stated: 'We are proud to support this nationwide series of youth regattas in Northeast Harbor. We wish these young sailors all the best and are looking forward to seeing them out on the water racing.'
- Artemis RacingminorMorris Yachts announced support of Artemis Racing during the America's Cup World Series in Newport, RI. 'Both Morris Yachts and Artemis Racing exemplify unrivaled quality, commitment to innovation and teamwork' said Doug Metchick, CEO of Morris Yachts.
- Sparkman & StephenscoreMorris Yachts works with renowned naval architecture firm Sparkman & Stephens to design their M-Series yachts. The partnership combines classic styling with modern features and sailing performance. Sparkman & Stephens design pedigree is a key differentiator for Morris yachts.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Morris Yachts competitors and assessment
Company assessmentDirect peers
- Grand Yachts: Builder of premium semi-custom sailing yachts in the 50-80 ft range targeting luxury cruisers; comparable as a smaller builder of high-end sailing yachts competing in similar size and price segments as Morris's M52 and Ocean Series.
- Hallberg-Rassy: Swedish builder of premium bluewater sailing yachts renowned for handcrafted construction and long-distance cruising pedigree; directly comparable as a builder of high-end bluewater sailing yachts with similar semi-custom production approach.
- X-Yachts: Danish builder of performance and luxury sailing yachts with strong racing pedigree; comparable as a builder of premium semi-custom sailing yachts combining classic aesthetics with modern performance targeting the same affluent experienced sailor demographic.
- Baltic Yachts: Finnish custom carbon-composite sailing yacht builder specializing in high-performance cruisers and superyachts; directly comparable as a builder of advanced composite sailing yachts using vacuum-infusion and carbon construction techniques targeting premium buyers.
- Hylas Yachts: Builder of offshore cruising sailing yachts designed by German Frers with high-quality construction; comparable as a premium bluewater sailing yacht builder targeting the same experienced offshore sailor segment as Morris's Ocean Series.
- Tartan Yachts: American sailing yacht manufacturer based in Ohio building custom and semi-custom cruising yachts; comparable as a US-based sailing yacht builder targeting experienced owners seeking quality-built cruising and performance sailboats.
- Sabre Yachts: Maine-based yacht builder producing semi-custom motor yachts and downeast-style vessels with handcrafted construction; directly comparable as a premium Maine yard competing for the same affluent Northeastern buyer with custom-built boats.
Broad incumbents
- The Hinckley Company: Parent company of Morris Yachts since 2016; builds both power and sailing yachts in Maine and offers yachtcare, brokerage, and service — directly comparable premium American yacht builder with overlapping craftsmanship and customer base.
- Beneteau Group: World's largest sailboat manufacturer producing volume lines including Oceanis and First; comparable broadly as a sailing yacht builder across price points, including premium segments where Morris competes, though predominantly volume rather than custom.
Regional players
- Back Cove Yachts: Maine-built downeast-style motor yachts also owned by The Hinckley Company; comparable as a sister Maine craft-built brand serving a similar Northeastern luxury buyer, though focused on powerboats rather than sailing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Morris Yachts social profiles
Digital presenceMorris Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris Yachts leadership team
Management profileNumber of profiles
Profiles6 records
Morris Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris Yachts
What does Morris Yachts do?
Morris Yachts designs and builds handcrafted custom sailing yachts in Maine, ranging from the M29 daysailer through the M52 cruiser, Ocean Series performance yachts, and bespoke M65/M80 superyachts. Each vessel is built one at a time to owner specifications using vacuum-infused carbon-epoxy/Kevlar composite construction and Sparkman & Stephens naval architecture. The company also offers pre-owned brokerage through Hinckley Yacht Brokerage and full-service yard operations including paint, varnish, carpentry, electronics, and refit work.
Is Morris Yachts a public or private company?
Morris Yachts is a private company. It is classified as corporate owned and is currently operating.
When was Morris Yachts founded?
Morris Yachts was founded in 1972. It employs 11 to 50 people.
Where is Morris Yachts based?
Morris Yachts is headquartered in Northeast Harbor, United States, in the North America region.
How does Morris Yachts make money?
Three revenue lines are on record. Custom New Yacht Sales are the primary driver. The others are yacht Service and Maintenance and brokerage and Pre-Owned Sales.
Who are Morris Yachts's main competitors?
Direct peers on record are Grand Yachts, Hallberg-Rassy, X-Yachts, Baltic Yachts, Hylas Yachts, Tartan Yachts and Sabre Yachts. Broad incumbents are The Hinckley Company and Beneteau Group. Back Cove Yachts is listed as a regional player.
Does Morris Yachts have an API?
No public API is recorded for Morris Yachts.
What industry is Morris Yachts in?
Morris Yachts's product category is Luxury Sailing Yachts. Its primary akta.pro industry code is IMAJAEAA, Sailing Yacht Manufacturing, with a secondary code of IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.