Bauhow

What Bauhow does

Bauhow Consulting GmbH is a German SaaS company headquartered in Duisburg that sells software and consulting services for energy-efficient building renovation planning. Its core platform, the Bauhow Intelligence Software Suite, combines AI-powered image analysis and an intelligent data model built on over 250 million laser data points of German buildings to produce automated, DIN-compliant analyses. Functional modules include property analysis, LiDAR-based heat load calculation per DIN EN 12831, hydraulic balancing per Procedure B, automatic heat pump dimensioning across manufacturers, energy certificate issuance, and integrated BAFA/KfW subsidy application support. The company's flagship professional service, the Individual Renovation Roadmap (iSFP), combines nationwide on-site consulting with software-generated measure planning and subsidy identification.

Bauhow's business model blends tiered SaaS subscriptions (free Hobby tier up to custom Enterprise contracts, €70–319/month for paid plans), White-Label licensing to manufacturers, energy suppliers, and wholesale distributors, and professional services (energy certificates, subsidy processing, iSFP consulting) delivered in Bauhow's own name. Go-to-market is hybrid: product-led growth via a 30-day free trial and freemium entry targets trade businesses, energy consultants, architects, and chimney sweeps, while direct enterprise sales pursue White-Label deals with industry partners. The company was founded and is led by CEO Maxim Schöbel, operates only in Germany, and discloses no external funding.

The product portfolio targets two primary end-user personas — Fachhandwerksbetriebe (trade businesses installing heat pumps and renovation equipment) and certified Energieberater (energy consultants) — plus a secondary layer of architects, chimney sweeps, and specialist planners. Distribution is amplified through a White-Label partner network of manufacturers, energy suppliers, and wholesalers who deploy the software under their own brands to installer networks. Notable 2024 product introductions (heat pump planning module, LiDAR scanning, iSFP service) and integration infrastructure (Stripe, Pipedrive, Zapier, Sendinblue) indicate active platform investment within a regulatory tailwind from German building decarbonization policy (GEG, KfW 458, BAFA).

Name

Bauhow

Legal name

Bauhow Consulting GmbH

Website

https://bauhow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bauhow is a German SaaS company that provides AI-driven building analysis, heat pump planning, hydraulic balancing, and subsidy services for trade businesses, energy consultants, and White-Label enterprise partners across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel

Revenue model

1. Software Subscription (SaaS): Tiered SaaS subscription plans (Hobby, Basic, Advanced, Professional, Enterprise) providing access to the Bauhow cloud platform, with billing on monthly or annual cycles. Higher tiers include more users, projects, features, and White-Label options.
2. White-Label Licensing: Enterprise and partner licensing of the software under the partner's own brand name (White-Label). Partners (manufacturers, energy suppliers, wholesalers) deploy the software to their networks of tradespeople and end customers, paying license fees per the contractual agreement.
3. Professional Services ( Vermittlung von Dienstleistungen): Bauhow offers additional services in its own name and on its own account via the software platform, including building energy certificates, subsidy application services (BAFA/KfW), heat load calculations, and individual renovation roadmaps. Partners receive a negotiated commission for services brokered through the platform.
4. Energy Consulting Services: Direct energy consulting services for customers including on-site visits for building analysis, renovation roadmaps, and energy certificates, provided by qualified energy efficiency experts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bauhow provides a cloud-based SaaS platform (Bauhow Intelligence Software Suite) for planning energy-efficient building renovations, including AI-powered building analysis, LiDAR-based heat load calculation, heat pump planning, and integrated KfW/BAFA subsidy application workflows. The platform is offered directly to trade businesses, energy consultants, architects, and planners, and is also deployed as a White-Label solution to enterprise partners such as heat pump manufacturers, energy suppliers, and wholesale distributors. Complementing the software, Bauhow delivers professional services such as energy certificate issuance, renovation roadmap (iSFP) creation, and on-site consulting across Germany.

Product overview

Bauhow offers a unified cloud-based platform (Bauhow Intelligence Software Suite) for energetic building renovation planning, combining software products and services. The core platform includes Building Analysis (Gebäudeanalyse) for property evaluation using 250+ million data points, and Heat Pump Planning (Wärmepumpenplanung) with LiDAR-based calculations. These are complemented by professional services: Individual Renovation Roadmap (Individueller Sanierungsfahrplan), Energy Certificates (Energieausweise), and Subsidy Service (Förderservice). Additional offerings include Heat Load Calculation and Floor Plan Digitization services. The White-Label Services module allows partners to rebrand and resell the entire service portfolio under their own corporate identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Bauhow Intelligence Software Suite Cloud-based SaaS platform providing a complete solution for planning, implementation, and success of energetic renovation projects. Combines building analysis, heat pump planning, subsidy services, and renovation roadmaps in a unified cloud-based system. Targeted at trade businesses, energy consultants, architects, manufacturers, energy suppliers, and wholesale distributors.
• Gebäudeanalyse (Building Analysis) Property analysis software providing deep building insights through flexible data capture at various detail levels. Analyzes buildings using over 250 million German building data points for renovation potential identification. Targeted at property owners, energy consultants, and trade businesses.
• Wärmepumpenplanung (Heat Pump Planning) Complete software solution for heat pump planning from initial assessment to subsidy application. Includes quick sizing (3-minute assessment), LiDAR-based heat load calculation via iPhone/iPad, hydraulic balancing, and KfW subsidy service integration. Targeted at heating installers, energy consultants, manufacturers, and energy suppliers.
• Individueller Sanierungsfahrplan (Individual Renovation Roadmap) Tailored renovation concepts with nationwide on-site appointments. Includes individual property analysis, detailed measure planning with cost estimation, and automatic funding program identification including cumulation possibilities. iSFP eligibility delivers a 5% subsidy rate increase and doubled eligible investment volume. Targeted at property owners and trade businesses.
• Energieausweise (Energy Certificates) Issuance of consumption and requirement certificates (Verbrauchs- and Bedarfsausweise) legally compliant with EnEV and GEG. Includes 48-hour express option and nationwide issuance. Targeted at property owners and trade businesses.
• Förderservice (Subsidy Service) Application service for BAFA and KfW subsidies — from application submission (Bestätigung Antrag) through proof of implementation (Bestätigung nach Durchführung). Includes guaranteed subsidies for heat pumps with fast 2–5 business day processing. Targeted at property owners, trade businesses, and energy consultants.
• White-Label Services Deployment package enabling enterprise partners to integrate Bauhow's service portfolio — heat load calculation, subsidy service, energy certificates, renovation roadmaps, heat pump planning, and floor plan digitization — under their own brand identity. Targeted at manufacturers, energy suppliers, and wholesale distributors.

Quantifiable outcome

• Subsidy processing in 2–5 working days (KfW 458 subsidy service)
• +4 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Vaillant Deutschland GmbH & Co. KGminorGTM or Marketing PartnerBauhow partners with Vaillant to connect customers with qualified specialists and trade businesses for further consulting on building energy topics. When customers book Bauhow services and consent to data sharing, they may be referred to Vaillant for additional support. This is a voluntary, opt-in partnership for customer referrals.
• White-Label Partner Network (Fachhandwerksbetriebe, Großhandel, Hersteller, Energieversorger)coreChannel Partner/ Reseller/ DistributorBauhow offers its software as a White-Label solution to a network of channel partners including trade businesses, wholesale distributors, manufacturers, and energy suppliers. These partners deploy the platform under their own brand to serve their installer networks and end customers. This is a core part of Bauhow's distribution and revenue model.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hottgenroth Software: German software vendor specializing in energy and renovation planning tools (including Energieausweis and KfW subsidy workflows) for trades, energy consultants, and planners. Direct overlap with Bauhow's planning, energy certificate, and subsidy automation product set in the same DACH market.
• Enviso: German energy consulting software platform supporting Energieberater with digital tools for building analysis, renovation planning, and subsidy applications. Closely comparable in target persona (certified energy advisors) and workflow scope to Bauhow.
• Thermondo: Germany's leading heat pump installer with proprietary digital planning and CRM tooling for end-to-end heating replacement. Comparable as a digital-first heat pump player in Germany, though focused on installation delivery rather than software licensing.
• 1Komma5°: German heat pump, solar, and EV charging company with proprietary software ('Heartbeat') for energy planning and operations. Comparable as a digital-forward heat pump and renovation planning player serving German homeowners with end-to-end tooling.
• Enpal: German solar and heat pump installer with proprietary digital planning and financing workflows for residential energy retrofits. Overlaps with Bauhow in the German residential decarbonization planning and subsidy-handling workflow.
• co2online: Non-profit digital platform funded by the German government offering energy efficiency tools, renovation guidance, and subsidy information to consumers. Adjacent competitor in the same German energy renovation planning space, focused on consumer-facing flows rather than trade workflows.

Broad incumbents

• Viessmann: Major German heating and heat pump manufacturer with its own digital platforms (e.g., ViCare, Vitotrol) for installers and end customers. A broad incumbent in the same German heat pump ecosystem whose in-house software and installer programs overlap with Bauhow's white-label value proposition.
• Bosch Thermotechnik: Global HVAC and heat pump manufacturer (Bosch, Buderus, Junkers brands) with installer portals and digital planning tools. Broad incumbent offering overlapping capabilities to its trade installer network, comparable to Bauhow's target customers.
• Daikin Europe: Global HVAC leader with growing heat pump exposure in Europe and digital tools (e.g., Daikin Proshop, Altherma planning resources). Broad incumbent addressing the same trade installer base as Bauhow in the German market.

Regional players

• KALO: German energy services and metering company offering digital tools for landlords, property managers, and energy consultants. Comparable as a German energy services platform with adjacent building data, certification, and consulting workflows, operating in similar customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bauhow-consulting-gmbh
• Instagraminstagram.com/bauhow_com
• Facebookfacebook.com/bauhowcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauhow