Ten Group

What Ten Group does

Ten Group (CÔNG TY CỔ PHẦN TEN GROUP) is a Vietnam-headquartered, private professional services firm founded in 2007 that delivers integrated business solutions across four core verticals: Marketing, Software, Architecture, and Consulting. The group operates through sub-brands TEN-Mar (Marketing), TEN-Soft, TEN-Architecture (Kiến trúc), and TEN-Consulting (Tư vấn), marketed as a one-stop alternative to fragmented single-vendor engagements for enterprise clients. The company is privately held, with its registered office in Ho Chi Minh City, no disclosed institutional investors, no funding rounds, and no public ownership information.

The group's flagship technology product is Octopus, an AI-marketed marketing management platform that handles Display audit, Activation, Event, Redemption, Thematic, and Point of Sale Materials (POSM) operations. Octopus operates from a separate office in District 8 of Ho Chi Minh City and is positioned to reduce implementation costs while improving quality and efficiency of in-store and event marketing projects. A second wholly-owned subsidiary, EGG Mall, extends the group into e-commerce/mall technology. Revenue is generated primarily through B2B professional-services engagements (project-based, quote-based, not publicly priced) and, for Octopus, a recurring software/subscription stream; the go-to-market is direct enterprise field sales targeting large accounts across automotive, pharma, telecom, banking, aviation, F&B, and consumer goods.

Named enterprise customers include Bosch, Bayer (with documented festival-event execution across Vietnam regions), Viettel, Vinaphone, Sacombank, Jetstar, DKSH, Trung Nguyen, and Cetaphil. The business is served by a bilingual corporate website, direct client engagement, and the company's stated positioning around 'KỸ LƯỠNG' (meticulousness) in delivery as a quality-control differentiator.

Name

Ten Group

Legal name

CÔNG TY CỔ PHẦN TEN GROUP

Website

https://tengroup.com.vn

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Ten Group is a Ho Chi Minh City-based B2B professional services firm founded in 2007 that delivers integrated marketing, software, architecture, and consulting solutions to enterprise clients in Vietnam across automotive, telecom, banking, pharma, aviation, and consumer goods.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: TEN Group generates revenue by providing integrated business solutions across four main verticals: Marketing, Software, Architecture, and Consulting services. The company serves as a one-stop solution provider for enterprise business operations.
2. Software Products: Revenue from proprietary software products including the Octopus marketing management platform and other software solutions developed by the company.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ten Group is a B2B integrated business solutions provider operating across four verticals: Marketing, Software, Architecture, and Consulting. It serves enterprise clients in Vietnam with custom marketing services, proprietary software products (including the AI-powered Octopus marketing management platform), architectural design services, and strategic consulting. The company operates as a one-stop partner for enterprise business operations, anchored by its AI-driven Octopus platform that automates display audits, activations, events, redemptions, thematics, and POSM materials.

Product overview

TEN Group is a Vietnamese conglomerate providing integrated business solutions across four core verticals: Marketing, Software, Architecture, and Consulting. The group operates a multi-brand portfolio anchored by its AI-powered marketing management platform Octopus, which enables automated management of display audits, event activations, redemptions, thematics, and POSM materials. All four verticals operate under the unified TEN Group umbrella, with Octopus representing the group's most clearly defined technology product, built on artificial intelligence to streamline marketing operations for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Octopus: AI-powered marketing management platform handling Display audit, Activation, Event, Redemption, Thematic, and POSM operations
• TEN Soft
• TEN Architecture
• TEN Consulting

Products and services

• Marketing Services (TEN-Mar) Full marketing services for enterprise clients covering brand awareness, creative campaigns, event execution, and integrated marketing programs delivered with a creative, thorough, and quality-controlled approach.
• Octopus Marketing Management Platform An intelligent, AI-powered marketing management platform that automates and manages display audits, activations, events, redemptions, thematics, and POSM (Point of Sale Materials) operations, reducing implementation costs while improving quality and efficiency of marketing projects for enterprise clients.
• Software Solutions (TEN Soft) Software products and custom enterprise software solutions developed by Ten Group's software division, including the Octopus platform as a flagship offering.
• Architecture Services (TEN Architecture) Architecture and design services offered as one of Ten Group's four core business areas for enterprise clients.
• Consulting Services (TEN Consulting) Strategic consulting solutions combining solid theory and rich practical experience, offered as one of Ten Group's four main business areas.

Quantifiable outcome

• Reduced implementation costs for marketing projects
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OctopuscoreOthersOctopus is a proprietary AI-powered marketing management platform developed by TEN Group. It is presented as one of the company's key digital products alongside other business units like TEN-Mar, TEN-Soft, TEN-Architect, and TEN-Con.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hakuhodo & Saigon Advertising: Vietnamese-Japanese advertising joint venture providing integrated marketing services to multinational and local enterprises, directly comparable as a Vietnam-based, multi-discipline marketing agency.
• Vero Vietnam: Vietnamese branding and marketing agency serving regional enterprise clients across integrated campaigns, comparable in B2B enterprise focus and creative-plus-technology service mix.
• Golden Communication Group: Vietnamese integrated marketing and advertising agency serving enterprise and consumer brands across multiple services, comparable in scale, domestic focus, and full-service orientation.
• MPT Group: Vietnamese integrated marketing and communications group offering multi-vertical services to enterprise clients, directly comparable to TEN Group's four-pillar structure of marketing, software, and consulting.

Others

• FPT Corporation: Vietnamese technology conglomerate with software, IT services, and digital transformation offerings. Not a direct marketing competitor but an adjacent enterprise-software player whose scale and capital raise the competitive bar in Vietnam's enterprise tech market.

Broad incumbents

• Publicis Vietnam: Vietnamese operation of Publicis Groupe, providing integrated advertising, media, digital, and consulting services. Comparable as an enterprise-focused full-service marketing group with broader international reach.
• MullenLowe Vietnam: Vietnamese office of MullenLowe Group, an integrated advertising and marketing network. Comparable as a global full-service agency competitor pursuing enterprise B2B clients in Vietnam.
• Dentsu Vietnam: Vietnamese operation of Dentsu, one of the largest global advertising holding companies. Operates broadly across creative, media, and CX in Vietnam, comparable as a multinational marketing competitor with deeper global resources.
• BBDO Vietnam: Vietnamese arm of BBDO Worldwide (Omnicom Group), offering creative advertising and integrated marketing services. Competes with TEN Group for the same multinational enterprise clients in Vietnam.
• Ogilvy Vietnam: Vietnamese arm of WPP-owned Ogilvy, offering advertising, PR, consulting, and digital services. Overlaps with TEN Group across marketing and consulting verticals but with global scale and brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tengroupJSC
• LinkedInlinkedin.com/company/ten-group-vn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Group