WDI
WDI AG is a privately held German specialist distributor of electronic components, focusing on frequency control products (quartz crystals, oscillators, RTCs) and passive/electromechanical components from 66 manufacturers across 30,000+ SKUs, serving industrial, aviation, space, medical, and communications customers in Europe and the US.
- Company typePrivate
- Founded1987
- HeadquartersWedel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WDI does
WDI AG is a privately held German Aktiengesellschaft founded in 1987 (operating history described as 38 years) and headquartered in Wedel (Holstein), near Hamburg. It operates as a specialist — not broadline — electronic components distributor, organized around two product divisions: Frequency Control Products (FCP), covering quartz crystals, oscillators (including TCXOs, VC-TCXOs, MEMS, and programmable types), real-time clocks, resonators, and filters; and Passive and Electromechanical Components (PEMCO), covering resistors, potentiometers, inductors, capacitors, and connectors/spring contacts. The group represents 66 manufacturers (including TXC Corporation for European automotive business, Micro Crystal, Epson Europe Electronics, and previously Discera and SiTime for MEMS timing) and offers 30,000+ SKUs to customers in industrial electronics, aviation and space, medical engineering, and communications technology.
The business model is sales-led field distribution with design-in support: pricing is quote-based and negotiated per customer and order, with GTCS governing commercial terms and 30-day payment cycles on standard invoice terms (multi-year customer relationships, no e-commerce or self-serve). Revenue is generated via hardware sales of distributed electronic components, augmented by technical pre-selection, quality assessment, obsolescence management, and Field Application Engineering consultancy provided through dedicated FCP and PEMCO product-marketing teams. Go-to-market is delivered through wholly-owned regional entities in Germany (Wedel HQ plus a Hamburg office), WDI NORDIC, WDI USA, and three specialist/adjacent subsidiaries (WDI EMAC for embedded and mobile audio, WDI MEDIA, WDI FAMA). The company markets via its corporate website, a German-only annual customer magazine ('contexxt', 2025 edition), trade press coverage in Markt&Technik, Elektronik and related titles, and active professional social profiles (LinkedIn, Xing, YouTube, Flickr). Management is led by Christian Dunger (Director/CEO) with Bernd Lundelius as Head of Supervisory Board; founder Wilfried P. Dunger is recorded in leadership references. The company holds memberships in FBDI, COGD, BVMW, AGA, Allianz Trade, and Creditreform, signaling industry advocacy and trade-credit risk management.
WDI firmographics
Firmographics- Name
- WDI
- Legal name
- WDI AG
- Website
- https://wdi.ag
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WDI AG is a privately held German specialist distributor of electronic components, focusing on frequency control products (quartz crystals, oscillators, RTCs) and passive/electromechanical components from 66 manufacturers across 30,000+ SKUs, serving industrial, aviation, space, medical, and communications customers in Europe and the US.
- Ownership category
- akta.pro rank
WDI industry classification
Industry- Product category
- Electronic Components Distribution
- NAICS
- Semiconductor and Other Electronic Component Manufacturing (33441), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Frequency Control Components (Quartz Crystals/Oscillators/Resonators) (HDAHANAF)
- akta.pro secondary industry
- Timing, Frequency & Oscillator Components (Crystals, oscillators, resonators, clock generators) (IMAGAJAH)
Keywords
Where WDI is headquartered
LocationHeadquarters
- HQ city
- Wedel
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
WDI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electronic Components Distribution: WDI AG operates as a specialist distributor of high-quality electronic components, earning revenue through the sale of passive components, electromechanical components, and frequency control products sourced from multiple manufacturer partners. The company sells to industrial customers including companies in aviation, space-travel, industrial electronics, medical engineering, and communications technology industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B distribution model with quote-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
WDI product offering
Product offeringCore offering
WDI AG is a specialist distributor of electronic components for industrial customers. Through its Frequency Control Products (FCP) division it supplies quartz crystals, oscillators (including TCXOs, VC-TCXOs, MEMS and programmable types), real-time clocks, resonators and filters. Through its Passive and Electromechanical Components (PEMCO) division it supplies resistors, potentiometers, inductors, capacitors, connectors and spring contacts. The company represents 66 manufacturers and offers more than 30,000 products, with pre-sales design-in support and Field Application Engineering as integral parts of the offering.
Product overview
WDI AG operates as a specialized electronic components distributor with two main product divisions: FCP (Frequency Control Products) and PEMCO (Passive and Electromechanical Components). The FCP division offers quartz crystals, oscillators (including TCXOs, MEMS, and programmable types), real-time clocks, resonators, and filters for timing and frequency control applications. The PEMCO division provides passive components including resistors, potentiometers, inductors, capacitors, and electromechanical products such as connectors and spring contacts. The company represents 66 manufacturers and offers over 30,000 products, positioning itself as a design-in specialist providing technical consulting and support for customers in aviation, medical engineering, industrial electronics, and communications technology sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Frequency Control Products (FCP) division Specialist division offering frequency control components including quartz crystals, oscillators, resonators, real-time clocks and filters, supplied with design-in support and Field Application Engineering for industrial customers.
- Passive and Electromechanical Components (PEMCO) division Division covering passive components (resistors, potentiometers, inductors, capacitors) and electromechanical products (connectors, spring contacts, pogo pins) for electronic applications.
- Quartz Crystals Piezoelectric frequency control components used as clock sources in electronic circuits, available in various packages including HC49, SMD and miniaturized designs.
- Oscillators Clock generator modules including quartz-based oscillators, MEMS oscillators, TCXOs, VC-TCXOs and programmable oscillators that provide stable frequency signals.
- Real-Time Clocks (RTC) Timekeeping modules with built-in quartz crystals providing calendar and time functions for electronic systems, used in IoT, wearables and industrial applications.
- Resistors Passive components including precision resistors, power film resistors, wirewound resistors, shunt resistors and SMD power resistors for electronic applications.
- Capacitors Passive components including electrolytic capacitors, ceramic capacitors, MLCCs, high-Q capacitors and polymer capacitors for filtering, coupling and energy storage applications.
- Connectors Electromechanical connection components including spring contacts, pogo pins, precision-turned contacts and various connector types for PCB and module connections.
- Inductors Passive magnetic components for energy storage, filtering and frequency control in electronic circuits.
- Potentiometers Variable resistors used for adjusting voltage or current in electronic circuits.
- Filters RF and microwave filtering components including band pass filters for Wi-Fi 6E and other communication applications.
- Resonators Frequency-determining components similar to crystals, used for timing and frequency selection in electronic applications.
Quantifiable outcome
- Represents 28+ manufacturers for clock generator products, enabling optimal customer solutions
- +2 more outcomes
Companies that use WDI
Customer profileSegments4 records
Ideal customer profiles1 record
WDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WDI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TXC CorporationcoreWDI represents TXC Corporation, Taiwan's fourth largest producer of clock generators globally and the largest non-Japanese supplier of frequency control components to the automotive sector. WDI serves as TXC's agent in Europe with responsibility for direct customer business in the automotive sector.
- Micro CrystalcoreWDI distributes products from Swiss manufacturer Micro Crystal, known for real-time clock modules combining extreme energy-saving properties with ultramodern quartz and housing technology.
- Epson Europe ElectronicscoreWDI maintains partnership with Epson for clock generator modules and quartz-based oscillators. Epson provides miniaturized quartz products with reduced equivalent series resistance (ESR).
- Fachverband Bauelemente Distribution e.V. (FBDI)minorWDI is a member of FBDI, the German Electronic Components Distribution Association, indicating participation in industry advocacy and standards.
- BVMW e.V.minorWDI is a member of BVMW (Bundesverband der Deutschen Mittelstand), Germany's SME association.
- COGD (Component Obsolescence Group Deutschland) e.V.minorWDI is a member of COGD, the Component Obsolescence Group Germany, supporting component obsolescence management initiatives.
- AGA UnternehmensverbandminorWDI is a member of AGA Unternehmensverband, a German business association.
- Allianz TrademinorWDI is a member of Allianz Trade for trade credit insurance and risk management services.
- Verband der Vereine Creditreform e.V.minorWDI is a member of Creditreform, Germany's leading credit reporting agency, for credit assessment services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
WDI competitors and assessment
Company assessmentBroad incumbents
- Future Electronics: Global broad-line distributor with significant European operations carrying passive, electromechanical, frequency control, and semiconductor products. Comparable in product overlap but at materially greater scale and with broader semiconductor coverage than WDI.
- Avnet Abacus: European specialist distribution arm of Avnet, focused on interconnect, passive, electromechanical, and frequency control products. Comparable to WDI in product categories served but materially larger in headcount, geography, and supplier portfolio.
- Digi-Key Electronics: Global catalog and online distributor with extensive frequency control, passive, and electromechanical inventories. Comparable to WDI in product categories but competes almost entirely on digital self-serve rather than field-sales-led design-in support.
- TTI, Inc. Global specialist distributor of interconnect, passive, electromechanical, and discrete semiconductor components with deep frequency control coverage. Comparable to WDI in product specialization but operates at far greater scale with US/European/Asian footprint.
- Farnell / element14: European-rooted multi-channel distributor (now part of Avnet) carrying passive, electromechanical, and frequency control components alongside semiconductors. Comparable product overlap with WDI but competes on catalog/e-commerce scale rather than specialist design-in services.
- Mouser Electronics: Global catalog and online distributor carrying passive, electromechanical, and frequency control products from hundreds of manufacturers including TXC, Epson and Abracon. Comparable in product overlap but competes on breadth, digital tooling, and scale rather than specialist design-in services.
Direct peers
- Rutronik Elektronische Bauelemente GmbH: German-headquartered specialist broad-line distributor of electronic components with strong passive, electromechanical, and frequency control portfolios serving industrial, automotive, and medical customers. Directly comparable to WDI in product mix, European customer base, and design-in service model.
- Beck Elektronische Bauelemente GmbH: German specialist distributor of frequency control products and passives with deep focus on quartz and oscillator technologies. Directly comparable to WDI's FCP division in product mix and European customer focus.
- Schukat electronic Vertriebs GmbH: German specialist distributor of passive, electromechanical, and frequency control components serving industrial customers across Europe. Closely comparable to WDI in size, geography, and specialist positioning.
- Anglia Components: UK-headquartered specialist distributor with a strong focus on passive, electromechanical, frequency control, and semiconductor products. Comparable to WDI in specialist positioning, technical support model, and European industrial customer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
WDI social profiles
Digital presenceWDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WDI leadership team
Management profileNumber of profiles
Profiles4 records
WDI subsidiaries and ownership
Company hierarchySubsidiaries5 records
WDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WDI
What does WDI do?
WDI AG is a specialist distributor of electronic components for industrial customers. Through its Frequency Control Products (FCP) division it supplies quartz crystals, oscillators (including TCXOs, VC-TCXOs, MEMS and programmable types), real-time clocks, resonators and filters. Through its Passive and Electromechanical Components (PEMCO) division it supplies resistors, potentiometers, inductors, capacitors, connectors and spring contacts. The company represents 66 manufacturers and offers more than 30,000 products, with pre-sales design-in support and Field Application Engineering as integral parts of the offering.
Is WDI a public or private company?
WDI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WDI founded?
WDI was founded in 1987. It employs 11 to 50 people.
Where is WDI based?
WDI is headquartered in Wedel, Germany, in the Europe region.
How does WDI make money?
One revenue line is on record: electronic Components Distribution.
Who are WDI's main competitors?
Broad incumbents on record are Future Electronics, Avnet Abacus, Digi-Key Electronics, TTI, Inc., Farnell / element14 and Mouser Electronics. Direct peers are Rutronik Elektronische Bauelemente GmbH, Beck Elektronische Bauelemente GmbH, Schukat electronic Vertriebs GmbH and Anglia Components.
Does WDI have an API?
No public API is recorded for WDI.
What industry is WDI in?
WDI's product category is Electronic Components Distribution. Its primary akta.pro industry code is HDAHANAF, Frequency Control Components (Quartz Crystals/Oscillators/Resonators), with a secondary code of IMAGAJAH, Timing, Frequency & Oscillator Components (Crystals, oscillators, resonators, clock generators). Its NAICS code is 33441 and its SIC code is 5065.