Safeguard
- Company typePrivate
- Founded1986
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Safeguard firmographics
Firmographics- Name
- Safeguard
- Legal name
- Safeguard Service
- Website
- https://safeguardservice.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Safeguard industry classification
Industry- Product category
- Promotional Products and Printing Services
- NAICS
- Printing and Related Support Activities (3231), Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Trade Show Giveaways & Event Premiums (BPAFAMAG)
- akta.pro secondary industry
- Promotional Products & Branded Merchandise Retail (CRALAJAM)
Keywords
Where Safeguard is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safeguard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Promotional Products Sales: Sale of branded promotional items including drinkware, writing instruments, apparel, bags, technology accessories, health and wellness products, and custom merchandise. Revenue is generated through one-time product transactions with per-unit pricing based on quantity and customization requirements.
- Print Services: Professional printing solutions including business checks, marketing materials, brochures, catalogs, maps, guides, signage, banners, and stationery. Revenue generated through individual print orders with pricing based on format, quantity, and finishing options.
- Branded Apparel: Custom branded apparel including t-shirts, polos, jackets, hats, and workwear. Revenue from embroidery and screen printing services on customer-provided or sourced apparel items.
- Business Checks: High-security business checks with fraud prevention features for businesses. Includes new customer promotions (60% off first order), reactivation discounts (50% off for lapsed customers), and annual reorder incentives (75% off following year).
- All Occasion Kits: Pre-configured branded gift kits including Premium Tumbler Kit ($45 per kit, 24 qty minimum) and Sipster Kit ($35 per kit, 36 qty minimum). Customizable packaging with company branding for onboarding, appreciation, and celebration purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Tumbler Kit - $45 per kit |
| Unit Pricing | Pay-as-you-go | Sipster Kit - $35 per kit |
| Unit Pricing | Pay-as-you-go | New Customer Check Promotion - 60% off first order |
| Unit Pricing | Annual | Reconnect & Save - 50% off laser check order |
| Unit Pricing | Pay-as-you-go | New Check Ordering - 50% off all laser checks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Safeguard product offering
Product offeringCore offering
Safeguard sells promotional products, custom printed materials, and branded apparel to businesses across the US and Canada. Its offerings span print services (business cards, letterhead, brochures, banners), promotional merchandise (drinkware, writing instruments, bags, tech accessories), branded apparel (t-shirts, polos, jackets, hats), high-security business checks, pre-packaged All Occasion Kits, and marketing services such as online company stores and Brand Discovery Boxes. Sales are conducted through dedicated sales representatives, the company website, and a network of nearly 150 distributorships.
Product overview
Safeguard is a promotional products and printing services company offering a comprehensive suite of solutions including Print Services, Promotional Products, Apparel, Marketing Services, and All Occasion Kits. The core offering consists of professional printing (business cards, letterhead, brochures, banners) combined with branded merchandise (drinkware, writing instruments, apparel, tech accessories, health & wellness products). Key product lines include Business Checks with built-in security features and All Occasion Kits (pre-packaged gift bundles for onboarding, appreciation, and celebrations). Additional services encompass tax forms, brand discovery boxes, and online company stores. The company serves diverse industries including healthcare, education, legal, automotive, financial services, construction, hospitality, and manufacturing across the US and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Print Services Professional printing solutions including business cards, letterhead, envelopes, brochures, flyers, banners, maps, catalogs, books, and marketing materials for businesses across industries.
- Promotional Products Branded promotional items including drinkware, writing instruments, bags, technology accessories, health and wellness products, trade show materials, and eco-friendly items for marketing and customer engagement.
- Apparel Custom branded apparel including t-shirts, polos, jackets, hats, activewear, and sustainable apparel options for team uniforms, employee wear, and promotional use, decorated via embroidery and screen printing.
- Marketing Services Comprehensive marketing support including artwork services, online company stores, brand discovery boxes, company anniversary programs, and promotional strategy consulting for businesses.
- All Occasion Kits Pre-packaged branded gift kits for new hire onboarding, employee appreciation, birthday celebrations, and professional events. Includes the Premium Tumbler Kit at $45 per kit (24 quantity minimum) and the Sipster Kit at $35 per kit (36 quantity minimum), each with full-color custom packaging and inserts.
- Business Checks High-security laser business checks with fraud prevention features including microprinting, security screens, heat-sensitive ink, and watermarks. Available in Standard Laser and Standard 3-On-A-Page formats, designed to integrate with accounting software such as QuickBooks.
- Tax Forms Business tax forms and related financial documents for corporate accounting and compliance needs.
- Brand Discovery Box A curated selection of branded promotional products sent to potential clients to showcase Safeguard's offerings and help businesses discover appropriate branding solutions.
- Online Company Stores Custom e-commerce platforms for businesses to order branded merchandise, manage apparel purchases, and maintain consistent branding across their organization.
- Company Anniversaries Branded merchandise and promotional programs designed to help businesses celebrate company milestones and anniversaries.
- Artwork Services Design and artwork services supporting customer branding and customization across printed materials, promotional products, and apparel.
Quantifiable outcome
- 67% of businesses use checks to pay vendors and contractors
- +8 more outcomes
Companies that use Safeguard
Customer profileNamed customers18 records
Segments10 records
Ideal customer profiles2 records
Safeguard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Safeguard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProformaflagshipProforma, a family-owned promotional products distributor, agreed to acquire Safeguard from Deluxe Corp. for approximately $25 million in Q1 2026. The acquisition includes nearly 150 Safeguard distributorships and is expected to boost Proforma's annual revenue by nearly $180 million. Leadership from both organizations emphasized cultural alignment and long-term growth potential. Proforma plans dedicated onboarding teams to integrate Safeguard's operations and people.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Safeguard competitors and assessment
Company assessmentDirect peers
- BrandAlliance: BrandAlliance is a promotional products and branded merchandise distributor serving North American businesses, with a focus on mid-market and enterprise accounts. Its product assortment and customer base closely mirror Safeguard's promotional products and apparel categories.
- 4imprint: 4imprint is one of the largest North American promotional products distributors, selling branded merchandise directly to businesses through a digital-first catalog model. It directly competes with Safeguard in promotional products and overlaps in apparel and drinkware categories.
- Halo Branded Solutions: Halo is a large US promotional products distributor offering branded merchandise, apparel, and printing services to businesses and organizations. Its product breadth, vertical coverage, and distributor-style fulfillment overlap directly with Safeguard's offering.
- Proforma: Proforma is a large North American promotional products and printing distributor network and the announced acquirer of Safeguard. Both operate distributor-based models selling branded merchandise, print, and apparel to businesses across the US and Canada, making them the closest direct peer.
- National Pen: National Pen (a Cimpress company) specializes in customized writing instruments and promotional products for SMBs. It competes head-to-head with Safeguard in writing instruments, drinkware, and small-quantity branded merchandise, with comparable go-to-market across SMBs.
Broad incumbents
- Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a large printing and customized products platform serving SMBs with marketing materials, signage, apparel, and promotional products. It overlaps with Safeguard's print services, signage, and promotional merchandise categories, operating at much greater scale through a technology-led model.
- Deluxe Corporation: Deluxe is the parent company that divested Safeguard and is a major provider of business checks, printed materials, and financial services products to SMBs. It is highly comparable on the business checks, tax forms, and printed financial products side of Safeguard's portfolio.
Emerging players
- CustomInk: CustomInk is a digital-first custom apparel and promotional products retailer focused on group orders, teams, and events. It overlaps with Safeguard's branded apparel and promotional product categories through a more consumer-facing, technology-driven experience.
- Printful: Printful is a print-on-demand and custom apparel/merchandise platform serving SMBs and creators. While distribution-led rather than distributor-based, it competes in the same branded apparel and on-demand printed merchandise space as Safeguard.
- MOO: MOO is a premium custom print and stationery brand offering business cards, marketing materials, and branded merchandise to SMBs and creative professionals. It overlaps with Safeguard's print services and premium branded stationery categories with a design-forward, digital-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Safeguard social profiles
Digital presenceSafeguard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeguard leadership team
Management profileNumber of profiles
Profiles1 record
Safeguard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeguard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeguard
What does Safeguard do?
Safeguard sells promotional products, custom printed materials, and branded apparel to businesses across the US and Canada. Its offerings span print services (business cards, letterhead, brochures, banners), promotional merchandise (drinkware, writing instruments, bags, tech accessories), branded apparel (t-shirts, polos, jackets, hats), high-security business checks, pre-packaged All Occasion Kits, and marketing services such as online company stores and Brand Discovery Boxes. Sales are conducted through dedicated sales representatives, the company website, and a network of nearly 150 distributorships.
Is Safeguard a public or private company?
Safeguard is a private company. It is classified as corporate owned and is currently operating.
When was Safeguard founded?
Safeguard was founded in 1986. It employs 11 to 50 people.
Where is Safeguard based?
Safeguard is headquartered in Columbus, United States, in the North America region.
How does Safeguard make money?
Five revenue lines are on record. Promotional Products Sales are the primary driver. The others are print Services, branded Apparel, business Checks and all Occasion Kits.
Who are Safeguard's main competitors?
Direct peers on record are BrandAlliance, 4imprint, Halo Branded Solutions, Proforma and National Pen. Broad incumbents are Cimpress (Vistaprint) and Deluxe Corporation. Emerging players are CustomInk, Printful and MOO.
Does Safeguard have an API?
No public API is recorded for Safeguard.
What industry is Safeguard in?
Safeguard's product category is Promotional Products and Printing Services. Its primary akta.pro industry code is BPAFAMAG, Trade Show Giveaways & Event Premiums, with a secondary code of CRALAJAM, Promotional Products & Branded Merchandise Retail. Its NAICS code is 3231 and its SIC code is 5110.