Safeguard

Name

Safeguard

Legal name

Safeguard Service

Website

https://safeguardservice.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Promotional Products and Printing Services

NAICS

Printing and Related Support Activities (3231), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industry

Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Promotional products
• Custom printing services
• Branded apparel
• Business checks
• Marketing services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Promotional Products Sales: Sale of branded promotional items including drinkware, writing instruments, apparel, bags, technology accessories, health and wellness products, and custom merchandise. Revenue is generated through one-time product transactions with per-unit pricing based on quantity and customization requirements.
2. Print Services: Professional printing solutions including business checks, marketing materials, brochures, catalogs, maps, guides, signage, banners, and stationery. Revenue generated through individual print orders with pricing based on format, quantity, and finishing options.
3. Branded Apparel: Custom branded apparel including t-shirts, polos, jackets, hats, and workwear. Revenue from embroidery and screen printing services on customer-provided or sourced apparel items.
4. Business Checks: High-security business checks with fraud prevention features for businesses. Includes new customer promotions (60% off first order), reactivation discounts (50% off for lapsed customers), and annual reorder incentives (75% off following year).
5. All Occasion Kits: Pre-configured branded gift kits including Premium Tumbler Kit ($45 per kit, 24 qty minimum) and Sipster Kit ($35 per kit, 36 qty minimum). Customizable packaging with company branding for onboarding, appreciation, and celebration purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Safeguard sells promotional products, custom printed materials, and branded apparel to businesses across the US and Canada. Its offerings span print services (business cards, letterhead, brochures, banners), promotional merchandise (drinkware, writing instruments, bags, tech accessories), branded apparel (t-shirts, polos, jackets, hats), high-security business checks, pre-packaged All Occasion Kits, and marketing services such as online company stores and Brand Discovery Boxes. Sales are conducted through dedicated sales representatives, the company website, and a network of nearly 150 distributorships.

Product overview

Safeguard is a promotional products and printing services company offering a comprehensive suite of solutions including Print Services, Promotional Products, Apparel, Marketing Services, and All Occasion Kits. The core offering consists of professional printing (business cards, letterhead, brochures, banners) combined with branded merchandise (drinkware, writing instruments, apparel, tech accessories, health & wellness products). Key product lines include Business Checks with built-in security features and All Occasion Kits (pre-packaged gift bundles for onboarding, appreciation, and celebrations). Additional services encompass tax forms, brand discovery boxes, and online company stores. The company serves diverse industries including healthcare, education, legal, automotive, financial services, construction, hospitality, and manufacturing across the US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Services Professional printing solutions including business cards, letterhead, envelopes, brochures, flyers, banners, maps, catalogs, books, and marketing materials for businesses across industries.
• Promotional Products Branded promotional items including drinkware, writing instruments, bags, technology accessories, health and wellness products, trade show materials, and eco-friendly items for marketing and customer engagement.
• Apparel Custom branded apparel including t-shirts, polos, jackets, hats, activewear, and sustainable apparel options for team uniforms, employee wear, and promotional use, decorated via embroidery and screen printing.
• Marketing Services Comprehensive marketing support including artwork services, online company stores, brand discovery boxes, company anniversary programs, and promotional strategy consulting for businesses.
• All Occasion Kits Pre-packaged branded gift kits for new hire onboarding, employee appreciation, birthday celebrations, and professional events. Includes the Premium Tumbler Kit at $45 per kit (24 quantity minimum) and the Sipster Kit at $35 per kit (36 quantity minimum), each with full-color custom packaging and inserts.
• Business Checks High-security laser business checks with fraud prevention features including microprinting, security screens, heat-sensitive ink, and watermarks. Available in Standard Laser and Standard 3-On-A-Page formats, designed to integrate with accounting software such as QuickBooks.
• Tax Forms Business tax forms and related financial documents for corporate accounting and compliance needs.
• Brand Discovery Box A curated selection of branded promotional products sent to potential clients to showcase Safeguard's offerings and help businesses discover appropriate branding solutions.
• Online Company Stores Custom e-commerce platforms for businesses to order branded merchandise, manage apparel purchases, and maintain consistent branding across their organization.
• Company Anniversaries Branded merchandise and promotional programs designed to help businesses celebrate company milestones and anniversaries.
• Artwork Services Design and artwork services supporting customer branding and customization across printed materials, promotional products, and apparel.

Quantifiable outcome

• 67% of businesses use checks to pay vendors and contractors
• +8 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ProformaflagshipStrategic or Co-development Partner · 11 February 2026Proforma, a family-owned promotional products distributor, agreed to acquire Safeguard from Deluxe Corp. for approximately $25 million in Q1 2026. The acquisition includes nearly 150 Safeguard distributorships and is expected to boost Proforma's annual revenue by nearly $180 million. Leadership from both organizations emphasized cultural alignment and long-term growth potential. Proforma plans dedicated onboarding teams to integrate Safeguard's operations and people.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrandAlliance: BrandAlliance is a promotional products and branded merchandise distributor serving North American businesses, with a focus on mid-market and enterprise accounts. Its product assortment and customer base closely mirror Safeguard's promotional products and apparel categories.
• 4imprint: 4imprint is one of the largest North American promotional products distributors, selling branded merchandise directly to businesses through a digital-first catalog model. It directly competes with Safeguard in promotional products and overlaps in apparel and drinkware categories.
• Halo Branded Solutions: Halo is a large US promotional products distributor offering branded merchandise, apparel, and printing services to businesses and organizations. Its product breadth, vertical coverage, and distributor-style fulfillment overlap directly with Safeguard's offering.
• Proforma: Proforma is a large North American promotional products and printing distributor network and the announced acquirer of Safeguard. Both operate distributor-based models selling branded merchandise, print, and apparel to businesses across the US and Canada, making them the closest direct peer.
• National Pen: National Pen (a Cimpress company) specializes in customized writing instruments and promotional products for SMBs. It competes head-to-head with Safeguard in writing instruments, drinkware, and small-quantity branded merchandise, with comparable go-to-market across SMBs.

Broad incumbents

• Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a large printing and customized products platform serving SMBs with marketing materials, signage, apparel, and promotional products. It overlaps with Safeguard's print services, signage, and promotional merchandise categories, operating at much greater scale through a technology-led model.
• Deluxe Corporation: Deluxe is the parent company that divested Safeguard and is a major provider of business checks, printed materials, and financial services products to SMBs. It is highly comparable on the business checks, tax forms, and printed financial products side of Safeguard's portfolio.

Emerging players

• CustomInk: CustomInk is a digital-first custom apparel and promotional products retailer focused on group orders, teams, and events. It overlaps with Safeguard's branded apparel and promotional product categories through a more consumer-facing, technology-driven experience.
• Printful: Printful is a print-on-demand and custom apparel/merchandise platform serving SMBs and creators. While distribution-led rather than distributor-based, it competes in the same branded apparel and on-demand printed merchandise space as Safeguard.
• MOO: MOO is a premium custom print and stationery brand offering business cards, marketing materials, and branded merchandise to SMBs and creative professionals. It overlaps with Safeguard's print services and premium branded stationery categories with a design-forward, digital-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafeguardPromos
• YouTubeyoutube.com/channel/UCZMSzQe6WlL8Q8WtkioQtng
• Facebookfacebook.com/SafeguardPrintPromotionApparel
• LinkedInlinkedin.com/company/print-imaging-group
• Instagraminstagram.com/shopsafeguard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeguard