What Smart Water Group does

Smart Water Group LLC is a Delaware-incorporated commercial entity headquartered in Santa Monica, California, operating as a consortium under parent WFI Group to represent three Israeli water-technology partners in global markets: ROTEC (patented Flow Reversal RO membrane desalination technology that boosts permeate production up to 20% while cutting brine disposal up to 70%); Triple-T (patented TAYA aerobic-anoxic fixed-film biological wastewater treatment system with 10+ years of commercial operation, 80% energy reduction versus activated sludge, and zero secondary sludge); and ToxSorb (NSF 61-approved MAC — Modified Activated Carbon — selective filtration media for removing specific inorganics such as chromium, perchlorate, nitrate, arsenic, and heavy metals). The company delivers custom-engineered water treatment and reuse solutions across eight practice areas: wastewater reuse, ingredient water, manure management, drinking water, industrial reuse, groundwater remediation, brackish desalination, and seawater desalination.

The company serves municipal water utilities, food & beverage manufacturers, industrial and metal-finishing operations, small communities and developers, agricultural operations, and groundwater remediation sites. Its revenue model combines three streams: (1) design, construction, and operation of turnkey wastewater treatment plants (professional services); (2) sale and licensing of proprietary ROTEC, ToxSorb MAC, and Triple-T TAYA equipment and technology (hardware sales); and (3) ongoing treatment services and facility operations (managed services). Pricing is custom-engineered against client water chemistry and effluent requirements under multi-year contracts, distributed via direct enterprise field sales through website contact, telephone, and industry events such as Business H2O. The company reports reference projects across Israel, the USA, China, Chile, Singapore, and Italy.

Name

Smart Water Group

Legal name

Smart Water Group LLC

Website

https://smartwatergroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Water Group LLC is a US-facing consortium under WFI Group that commercializes three patented Israeli water technologies — ROTEC flow-reversal RO, Triple-T TAYA biological treatment, and ToxSorb MAC selective filtration — serving municipal utilities, food & beverage, industrial, and agricultural clients with custom-engineered water treatment and reuse solutions worldwide.

Ownership category

akta.pro rank

Product category

Water Treatment & Reuse Services

NAICS

Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (22132)

SIC

Water Supply (4941)

akta.pro primary industry

Water Reclamation & Reuse Production (Tertiary/Advanced Treatment) (EUANADAD)

akta.pro secondary industries

Advanced Treatment & Purification Utilities (MF/UF, RO, AOP, UV) (EUANAGAD), Industrial Wastewater Reuse (Cooling/Process/Boiler Feed) (EUANADAM), Industrial Water Reuse Utilities (ZLD/MLD & Process Water Recycling) (EUANAGAG), Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service) (EUANAGAH), Water Reuse & Reclamation Infrastructure Construction (Recycled Water Systems) (IMAFAGAH)

Keywords

• Water treatment systems
• Wastewater reuse solutions
• Membrane desalination
• Industrial water filtration
• Drinking water treatment

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wastewater Treatment Plant Design, Construction & Operation: Design, construct, and operate state-of-the-art wastewater treatment plants for industrial clients. ToxSorb selected by PCB Technologies to design, construct and operate WWTP. Includes ongoing operational services.
2. Equipment and Technology Licensing: Sale and licensing of proprietary technologies including ROTEC Flow Reversal systems, ToxSorb MAC filtration systems, and Triple-T TAYA systems for wastewater treatment applications.
3. Treatment Services and Operations: Ongoing water treatment services including facility operation and maintenance. ToxSorb operates full-scale drinking water treatment facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smart Water Group designs, supplies, and operates advanced water treatment and reuse systems based on proprietary Israeli technologies — ROTEC flow-reversal reverse osmosis, Triple-T/TAYA biological wastewater treatment, and ToxSorb Modified Activated Carbon filtration — for municipalities, industrial facilities, food and beverage operations, and small communities in North America.

Product overview

Smart Water Group is a consortium representing Israeli water technology companies, offering a portfolio of three distinct core technologies: ROTEC (Flow Reversal Technology) for high-recovery reverse osmosis membrane desalination; Triple-T's TAYA system for wastewater treatment and reuse; and ToxSorb's MAC (Modified Activated Carbon) filtration media for selective contaminant removal. These technologies serve applications across wastewater reuse, drinking water treatment, industrial reuse, groundwater remediation, and desalination for municipal, agricultural, and industrial clients.

Differentiator

Problem solved

Functional benefit

Brands

• ROTEC: Total RO Optimization using game-changing Flow Reversal technology, producing more water and less waste. Patented technology boosting permeate production up to 20% and reducing brine disposal by up to 70%.
• Triple-T
• ToxSorb
• TAYA

Products and services

• ROTEC Flow Reversal Technology
• Triple-T / TAYA Wastewater Treatment System
• ToxSorb Modified Activated Carbon (MAC) Filtration
• Custom Engineered Water Treatment Solutions

Quantifiable outcome

• 90% recovery rate for 2-stage RO systems
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ROTECcoreTechnology or IntegrationROTEC delivers total RO optimization using patented Flow Reversal technology, producing more water and less waste. Part of Smart Water Group consortium representing Israeli water innovation.
• Triple-TcoreTechnology or IntegrationTriple-T provides simple, sustainable and affordable reuse solutions for developers and small communities using TAYA technology with 10+ years of commercial operation.
• ToxSorbcoreTechnology or IntegrationToxSorb selectively removes harmful pollutants from wastewater using MAC (Modified Activated Carbon) technology, renewing water value and preserving health. NSF 61 approved.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IDE Technologies: Israeli water technology company specializing in desalination and water treatment, including thermal and membrane-based systems. Direct comparable as a fellow Israeli-origin water innovator commercializing globally, with overlapping focus on high-recovery desalination and industrial reuse.
• Nirosoft Industries: Israeli water treatment firm providing custom-engineered membrane systems and ZLD solutions for industrial and municipal clients. Closely comparable in technology portfolio (RO, selective contaminant removal) and go-to-market (custom engineered delivery across multiple verticals).
• Fluence Corporation: Provider of decentralized and packaged wastewater treatment and reuse systems, including MABR technology serving small communities and industrial sites. Comparable in decentralized wastewater reuse, focus on smaller communities/developers, and bundled design-build-operate commercial model.

Emerging players

• Gradiant: U.S.-based water technology company focused on industrial water reuse and ZLD for heavy industries. Comparable in high-recovery RO/RO+ and counter-flow reverse osmosis, target verticals (mining, food & beverage, oil & gas), and emphasis on brine minimization.
• H2O Innovation: Water treatment solutions provider offering membrane systems, specialty chemicals, and O&M services for municipal and industrial customers. Comparable in custom-engineered RO/water reuse delivery and multi-vertical customer base.
• OriginClear: Water treatment and reuse company targeting industrial and decentralized wastewater applications with a focus on high-growth markets. Comparable in decentralized reuse and industrial water recovery, though substantially less proven than SWG's Israeli-validated technology stack.

Broad incumbents

• Veolia Water Technologies: Global water technology and services arm of Veolia, offering extensive solutions in desalination, reuse, and ZLD. Comparable in covering drinking water, wastewater reuse, and industrial reuse across geographies; SWG competes in narrower, more specialized niches inside Veolia's portfolio.
• Suez Water Technologies & Solutions: Global supplier of water treatment systems, chemicals, and services across industrial and municipal markets. Comparable as a broad incumbent in RO, reuse, and selective contaminant removal that SWG's specialized technologies partially overlap with.
• Xylem Inc. Global water technology company providing pumps, treatment systems, and metering. Comparable as a multi-segment water platform serving utilities and industry, against which SWG positions its niche high-recovery and decentralized solutions.

Regional players

• Kurita Water Industries: Japanese water treatment specialist focused on industrial water reuse, ultrapure water, and chemical solutions. Comparable in industrial reuse, ZLD-style service offerings, and selective contaminant treatment, though primarily serving Asia rather than the Americas/Middle East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-water-group
• Xx.com/smartwatergroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Water Group