Lejon
Lejon of California, Inc. is a Corona, California-based manufacturer and direct-to-consumer retailer of handcrafted leather belts and accessories for men, selling through its own e-commerce storefront (lejonbelts.com) and a factory retail location.
- Company typePrivate
- Founded1968
- HeadquartersCorona, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Lejon firmographics
Firmographics- Name
- Lejon
- Legal name
- Lejon of California, Inc.
- Website
- https://lejon.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lejon of California, Inc. is a Corona, California-based manufacturer and direct-to-consumer retailer of handcrafted leather belts and accessories for men, selling through its own e-commerce storefront (lejonbelts.com) and a factory retail location.
- Ownership category
- akta.pro rank
Lejon industry classification
Industry- Product category
- Men's Leather Goods
- NAICS
- Luggage and Leather Goods Retailers (45832)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)
- akta.pro secondary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where Lejon is headquartered
LocationHeadquarters
- HQ city
- Corona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lejon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Leather Belt Sales: One-time product sales of handcrafted leather belts and accessories. Products are sold directly to consumers through the company's e-commerce storefront.
Distribution channels2 records
Marketing channels2 records
Lejon product offering
Product offeringCore offering
Lejon of California, Inc. manufactures handcrafted leather belts and wallets for men. The company sells direct-to-consumer through its e-commerce storefront at lejonbelts.com and operates a factory retail location in Corona, California. Distribution is also supported through wholesale partnerships with independent retailers in U.S. shopping malls and tourist destinations.
Product overview
Lejon of California is a handcrafted leather belts and accessories manufacturer based in Corona, California. The company operates primarily through its online store (lejonbelts.com) and offers products including the Birchwood and Executive leather belt lines. The product portfolio centers on leather belts, with no modular platform architecture—the offering consists of individual belt products.
Differentiator
Problem solved
Functional benefit
Products and services
- Birchwood Belt Handcrafted leather belt from Lejon's Birchwood line, sold to individual consumers seeking durable, USA-made men's leather accessories.
- Executive Belt Handcrafted leather belt from Lejon's Executive line, sold to individual consumers seeking durable, USA-made men's leather accessories.
- Leather Wallets Handcrafted men's leather wallets manufactured by Lejon of California, sold to individual consumers via e-commerce, factory retail, and independent retailers.
Companies that use Lejon
Customer profileSegments1 record
Ideal customer profiles1 record
Lejon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lejon partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Lejon competitors and assessment
Company assessmentDirect peers
- Filson: Heritage American manufacturer of rugged outdoor goods including leather belts and wallets, sold via DTC and select wholesale. Comparable to Lejon in heritage, handcraft, and USA-made storytelling.
- Orion Leather Company: Manufacturer of American-made leather belts for dress, casual, and workwear, sold through specialty retailers and direct channels. Direct competitor in men's leather belt manufacturing.
- Saddleback Leather: Direct-to-consumer maker of handcrafted, rugged leather goods (belts, bags, wallets) emphasizing durability and a lifetime warranty. Highly comparable to Lejon in handmade, U.S.-made leather accessories sold primarily online.
- Hanks Belts: Online-first American-made leather belt specialist selling full-grain and exotic leather belts directly to consumers. Closely comparable to Lejon in product category, DTC focus, and USA-made positioning.
- Trafalgar Store: Premium men's leather accessories brand offering belts, wallets, and small leather goods. Comparable to Lejon in men's leather accessories focus and premium positioning.
- Bosca: Long-established U.S. leather accessories brand producing belts, wallets, bags, and small leather goods. Comparable to Lejon in men's leather accessories category and heritage positioning.
- Bullhide Belts: Manufacturer and wholesaler of Western and fashion leather belts, distributing through specialty retailers across the U.S. Comparable to Lejon in leather belt manufacturing, though more reliant on wholesale channels.
Broad incumbents
- Coach: Global luxury leather goods conglomerate producing handbags, belts, wallets, and accessories. Competes with Lejon at the premium end of men's leather belts but at vastly greater scale and brand reach.
- Levi Strauss & Co. Iconic U.S. apparel company whose leather belts division overlaps Lejon's men's belt category. Operates at much larger scale across wholesale, DTC, and global markets.
Emerging players
- ColsenKeane Leather: Smaller-batch handcrafted leather goods maker offering belts, wallets, and accessories with a maker-artisan brand. Comparable to Lejon in craft positioning though at smaller scale and shorter operating history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lejon social profiles
Digital presenceLejon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lejon leadership team
Management profileNumber of profiles
Profiles1 record
Lejon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lejon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lejon
What does Lejon do?
Lejon of California, Inc. manufactures handcrafted leather belts and wallets for men. The company sells direct-to-consumer through its e-commerce storefront at lejonbelts.com and operates a factory retail location in Corona, California. Distribution is also supported through wholesale partnerships with independent retailers in U.S. shopping malls and tourist destinations.
Is Lejon a public or private company?
Lejon is a private company. It is classified as unknown and is currently operating.
When was Lejon founded?
Lejon was founded in 1968. It employs 11 to 50 people.
Where is Lejon based?
Lejon is headquartered in Corona, United States, in the North America region.
How does Lejon make money?
One revenue line is on record: leather Belt Sales.
Who are Lejon's main competitors?
Direct peers on record are Filson, Orion Leather Company, Saddleback Leather, Hanks Belts, Trafalgar Store, Bosca and Bullhide Belts. Broad incumbents are Coach and Levi Strauss & Co.. ColsenKeane Leather is listed as an emerging player.
Does Lejon have an API?
No public API is recorded for Lejon.
What industry is Lejon in?
Lejon's product category is Men's Leather Goods. Its primary akta.pro industry code is IMAOAHAG, Luxury & Designer Leather Goods Manufacturing, with a secondary code of CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 45832 and its SIC code is 3100.