Sea Going Green
Sea Going Green is a sustainable tourism consultancy helping destinations, hotels, resorts, river cruises, and governments implement environmental impact assessments, carbon reduction strategies, responsible tourism policies, and green branding. Founded in 2017 and headquartered in Amsterdam, the firm serves clients globally across public and private sectors.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sea Going Green does
Sea Going Green is a sustainable tourism consultancy founded in late 2017 by Aleksandra (Ally) Dragozet, headquartered in Amsterdam with a remote-working team of approximately 5-6 members. The firm specializes in regenerative and carbon reduction strategies for the tourism industry, serving both public sector clients (multilateral development banks, national tourism authorities, governments) and private sector clients (hotels, resorts, river cruises, yachting operators). Its core offering consists of professional services: Environmental Impact Assessments, Material Flow Analysis, Responsible Tourism Policy development, Training and Capacity Building, Green Branding, Tourism Master Planning, and corporate/community workshops on sustainability topics.
The business operates a quote-based, project-scope pricing model with multi-year contract possibilities and free initial consultations booked via Calendly. Revenue is generated through consulting engagements, expert-led workshops (2-4 hours), CEO speaking engagements at international conferences, and design/communications services. The go-to-market is sales-led and CEO-driven, leveraging thought leadership (Forbes 30 Under 30 recognition, conference keynotes), a partner network of 50+ organizations (IUCN, WWF, IDB, ADB, USAID, universities), and published case studies. Notable clients include the Inter-American Development Bank, Asian Development Bank, USAID, IUCN, WWF Netherlands, Six Senses Hotels Resorts Spas, Boat Bike Tours, The Yacht Week, and the Government of Sharjah.
The firm has secured leadership roles in multiple EU-funded consortia (SEAGROW 2025-2028, C-FAARER, EU MULTI-FRAME Advisory Board, SUSTOUR, NaTour4CChange), positioning it within the EU blue economy and ocean restoration funding ecosystem. Projects have been delivered across the Caribbean, Europe, Middle East, South Asia, Caucasus, and Pacific regions. The company remains privately held and bootstrapped, with no disclosed external funding rounds.
Sea Going Green firmographics
Firmographics- Name
- Sea Going Green
- Legal name
- Sea Going Green
- Website
- https://seagoinggreen.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sea Going Green is a sustainable tourism consultancy helping destinations, hotels, resorts, river cruises, and governments implement environmental impact assessments, carbon reduction strategies, responsible tourism policies, and green branding. Founded in 2017 and headquartered in Amsterdam, the firm serves clients globally across public and private sectors.
- Ownership category
- akta.pro rank
Sea Going Green industry classification
Industry- Product category
- Sustainable Tourism Consultancy
- NAICS
- Scenic and Sightseeing Transportation, Water (487210)
- akta.pro primary industry
- Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)
- akta.pro secondary industries
- Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG), Marine Wildlife & Birding Cruises (dolphins, seals, seabirds) (THAAAIAD)
Keywords
Where Sea Going Green is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sea Going Green business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consulting Services: Core revenue stream from providing sustainability consulting including Environmental Impact Assessments, Responsible Tourism Policy development, Training and Capacity Building, Green Branding, and Tourism Master Planning. Tailored to each client's specific needs with flexible scope.
- Workshop Facilitation: Expert-led corporate and community workshops on sustainability topics including Sustainability Basics, Plastic Pollution Reduction, Carbon Reduction, Strategic Sustainability Planning, and Green Marketing. Duration ranges from 2-4 hours with customizable content.
- Speaking Engagements: Keynote addresses and guest lectures by CEO Ally Dragozet on sustainable tourism, blue economy, marine pollution, and entrepreneurship topics at international conferences and events.
- Design and Communications Services: Sustainability marketing consultation, content creation, communications strategy, and community engagement materials development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sea Going Green product offering
Product offeringCore offering
Sea Going Green is a sustainable tourism consultancy that helps tourism businesses, destinations, and governments adopt regenerative and carbon reduction strategies. Its core offerings include environmental impact assessments, responsible tourism policy development, material flow analyses, tourism master planning, training and capacity building, green branding, and a portfolio of sustainability workshops and speaking engagements.
Product overview
Sea Going Green is a sustainable tourism consultancy offering professional services rather than a software product. The core offerings consist of consulting services (environmental impact assessments, responsible tourism policies, training and capacity building, green branding, and tourism master planning) and workshop programs (sustainability basics, plastic pollution reduction, carbon reduction, strategic sustainability planning, green marketing and branding, and green leadership). The company also delivers market research, design/communications services, and speaking engagements. SEAGROW represents a distinct EU-funded project focused on ocean restoration communication. All offerings are professional services aimed at helping tourism businesses and destinations implement sustainable practices.
Differentiator
Problem solved
Functional benefit
Brands
- SeaGrow: EU funded project where Sea Going Green leads WP5: Communication, Exploitation, and Dissemination, managing project communication strategy and tracking KPIs across the project.
Products and services
- Consulting Services Holistic sustainability consultancy tailored to tourism businesses, destinations, islands, hotels, resorts, river cruises, and yachts, covering environmental impact assessments, material flow analyses, responsible tourism policy, training and capacity building, green branding, and tourism master planning.
- Sustainability Workshops Expert-led, interactive corporate and community workshops covering sustainability basics, plastic pollution reduction, carbon reduction strategies, strategic sustainability planning, green marketing and branding, and green leadership.
- Speaking Engagements Keynote speeches and guest lectures by CEO Ally Dragozet on blue economy, sustainable tourism, marine pollution, and entrepreneurship at international sustainability conferences and academic events.
- Design, Marketing and Communications Sustainability marketing consultancy, content creation, campaign development, community engagement toolkits, grassroots activation materials, and comprehensive communications strategies for sustainability projects.
Quantifiable outcome
- Supported Boat Bike Tours in reaching CO2 neutrality
- +2 more outcomes
Companies that use Sea Going Green
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Sea Going Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sea Going Green partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- IUCN (International Union for Conservation of Nature)coreCollaboration on IUCN Plastic Free Island Advisory Sessions and creation of internationally-distributed community organizing toolkit for ecosystem restoration under UN Decade for Ecosystem Restoration.
- WWF NetherlandscorePartnership on Bonaire community leadership program designing 10-part workshop series and mentorship to tackle island sustainability challenges under UN Sustainability Goals.
- Inter-American Development Bank (IDB)coreJoint ventures on tourism strategy projects including Jamaica Tourism Strategy, Bahamas sustainable certification analysis, and Caribbean climate-tourism policy research.
- Asian Development Bank (ADB)coreCollaboration on Sri Lanka marine tourism development project focusing on yachting and boating activities for post-crisis economic recovery.
- USAIDcorePartnership on Tourism Master Plan for Shuamta Gateway project in Kakheti region of Georgia, establishing eco-friendly tourism visitor center and business plan.
- Breda University of Applied SciencesmajorCollaboration on SASTDES project developing tool to simplify participation in sustainability certification schemes for destination managers.
- Travelife / ECEAT / ANVRmajorPartnership on SUSTOUR Project creating climate-change training modules for tourism industry SMEs across Europe.
- EU MULTI-FRAME ProjectmajorAdvisory Board membership providing expertise on sustainable ocean use and capacity building for Atlantic and Arctic regions.
- EU C-FAARER ProjectcoreLeading WP5: Coordination, Communication, Exploitation and Dissemination for Mission 'Restore Our Ocean and Waters by 2030' roadmap for regenerative ocean farming.
- SEAGROW Project (EU funded)coreLeading WP5 communication, exploitation and dissemination for project managing communication strategy and tracking KPIs across partners.
- Green Case ConsultingmajorCollaborative partnerships on Six Senses Sustainability Playbook and Jamaica National Tourism Strategy projects.
- NWO (Netherlands Organization for Scientific Research)majorFeasibility research on marine navigation technology integration to limit negative impacts of tourism vessel traffic in coastal areas.
- Waitt InstitutemajorBlue Economy Program partnership developing strategic sustainable tourism plan for Federated States of Micronesia with UNESCO World Heritage anchor.
- Six Senses Hotels Resorts SpascoreSustainability Playbook development with Greencase Consulting highlighting plastic free and best practice solutions for hospitality industry.
- Plan Bleu / Mediterranean Action PlanmajorEU NaTour4CChange project researching climate resilience in Mediterranean coastal tourism with stakeholder surveys and best practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sea Going Green competitors and assessment
Company assessmentDirect peers
- EarthCheck: Scientific benchmarking and certification program for the travel and tourism industry, with advisory services — competes in the same destination and operator certification/consulting space.
- BlueGreen Labs: Marine sustainability and blue-economy consultancy advising coastal tourism and conservation clients — highly comparable marine/coastal specialization and boutique advisory model.
- Planeterra: Nonprofit developing community-based tourism projects and sustainable tourism strategies — comparable in mission (linking tourism to environmental/community outcomes) and engagement style.
- Sustainable Travel International: Nonprofit sustainable travel organization offering consulting, certification support, and capacity building for tourism businesses and destinations — directly comparable mission, services, and customer base to Sea Going Green.
- The Long Run: Membership organization supporting nature-based tourism businesses in sustainability practices — comparable boutique, member-driven model serving lodges, resorts, and experiential tourism operators.
- Travelife: Sustainability certification and training system for tour operators, hotels, and destinations — and an existing Sea Going Green partner. Highly comparable in target customer (tourism SMEs) and service offerings (training, certification guidance).
- Green Destinations: Foundation providing certification, consulting, and awards for sustainable destinations globally — closely overlaps with Sea Going Green's 'whole destinations' and 'islands' segments and similar advisory-style engagement model.
Broad incumbents
- South Pole Group: Large climate solutions and sustainability consultancy with travel/hospitality clients — competes for carbon reduction and ESG mandates but operates at much larger scale and broader industry scope.
Others
- Global Sustainable Tourism Council (GSTC): Independent body setting global standards for sustainable travel and tourism — Sea Going Green references and applies GSTC criteria; comparable ecosystem role but standards body rather than consultancy.
Emerging players
- Travalyst: Nonprofit initiative focused on making sustainable travel easier, founded by Prince Harry — overlaps with Sea Going Green's industry-shaping ambition and tourism sustainability focus, though more coalition-oriented than consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sea Going Green social profiles
Digital presenceSea Going Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sea Going Green leadership team
Management profileNumber of profiles
Profiles4 records
Sea Going Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sea Going Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sea Going Green
What does Sea Going Green do?
Sea Going Green is a sustainable tourism consultancy that helps tourism businesses, destinations, and governments adopt regenerative and carbon reduction strategies. Its core offerings include environmental impact assessments, responsible tourism policy development, material flow analyses, tourism master planning, training and capacity building, green branding, and a portfolio of sustainability workshops and speaking engagements.
Is Sea Going Green a public or private company?
Sea Going Green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sea Going Green founded?
Sea Going Green was founded in 2017. It employs 1 to 10 people.
Where is Sea Going Green based?
Sea Going Green is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Sea Going Green make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are workshop Facilitation, speaking Engagements and design and Communications Services.
Who are Sea Going Green's main competitors?
Direct peers on record are EarthCheck, BlueGreen Labs, Planeterra, Sustainable Travel International, The Long Run, Travelife and Green Destinations. South Pole Group is listed as a broad incumbent. Global Sustainable Tourism Council (GSTC) is listed as an others. Travalyst is listed as an emerging player.
Does Sea Going Green have an API?
No public API is recorded for Sea Going Green.
What industry is Sea Going Green in?
Sea Going Green's product category is Sustainable Tourism Consultancy. Its primary akta.pro industry code is THAAAEAD, Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking), with a secondary code of THAAAIAE, Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves). Its NAICS code is 487210.