Sea Going Green

What Sea Going Green does

Sea Going Green is a sustainable tourism consultancy founded in late 2017 by Aleksandra (Ally) Dragozet, headquartered in Amsterdam with a remote-working team of approximately 5-6 members. The firm specializes in regenerative and carbon reduction strategies for the tourism industry, serving both public sector clients (multilateral development banks, national tourism authorities, governments) and private sector clients (hotels, resorts, river cruises, yachting operators). Its core offering consists of professional services: Environmental Impact Assessments, Material Flow Analysis, Responsible Tourism Policy development, Training and Capacity Building, Green Branding, Tourism Master Planning, and corporate/community workshops on sustainability topics.

The business operates a quote-based, project-scope pricing model with multi-year contract possibilities and free initial consultations booked via Calendly. Revenue is generated through consulting engagements, expert-led workshops (2-4 hours), CEO speaking engagements at international conferences, and design/communications services. The go-to-market is sales-led and CEO-driven, leveraging thought leadership (Forbes 30 Under 30 recognition, conference keynotes), a partner network of 50+ organizations (IUCN, WWF, IDB, ADB, USAID, universities), and published case studies. Notable clients include the Inter-American Development Bank, Asian Development Bank, USAID, IUCN, WWF Netherlands, Six Senses Hotels Resorts Spas, Boat Bike Tours, The Yacht Week, and the Government of Sharjah.

The firm has secured leadership roles in multiple EU-funded consortia (SEAGROW 2025-2028, C-FAARER, EU MULTI-FRAME Advisory Board, SUSTOUR, NaTour4CChange), positioning it within the EU blue economy and ocean restoration funding ecosystem. Projects have been delivered across the Caribbean, Europe, Middle East, South Asia, Caucasus, and Pacific regions. The company remains privately held and bootstrapped, with no disclosed external funding rounds.

Name

Sea Going Green

Legal name

Sea Going Green

Website

https://seagoinggreen.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea Going Green is a sustainable tourism consultancy helping destinations, hotels, resorts, river cruises, and governments implement environmental impact assessments, carbon reduction strategies, responsible tourism policies, and green branding. Founded in 2017 and headquartered in Amsterdam, the firm serves clients globally across public and private sectors.

Ownership category

akta.pro rank

Product category

Sustainable Tourism Consultancy

NAICS

Scenic and Sightseeing Transportation, Water (487210)

akta.pro primary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

akta.pro secondary industries

Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG), Marine Wildlife & Birding Cruises (dolphins, seals, seabirds) (THAAAIAD)

Keywords

• Sustainable tourism consulting
• Environmental impact assessment
• Carbon reduction strategy
• Responsible tourism planning
• Green branding services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Core revenue stream from providing sustainability consulting including Environmental Impact Assessments, Responsible Tourism Policy development, Training and Capacity Building, Green Branding, and Tourism Master Planning. Tailored to each client's specific needs with flexible scope.
2. Workshop Facilitation: Expert-led corporate and community workshops on sustainability topics including Sustainability Basics, Plastic Pollution Reduction, Carbon Reduction, Strategic Sustainability Planning, and Green Marketing. Duration ranges from 2-4 hours with customizable content.
3. Speaking Engagements: Keynote addresses and guest lectures by CEO Ally Dragozet on sustainable tourism, blue economy, marine pollution, and entrepreneurship topics at international conferences and events.
4. Design and Communications Services: Sustainability marketing consultation, content creation, communications strategy, and community engagement materials development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sea Going Green is a sustainable tourism consultancy that helps tourism businesses, destinations, and governments adopt regenerative and carbon reduction strategies. Its core offerings include environmental impact assessments, responsible tourism policy development, material flow analyses, tourism master planning, training and capacity building, green branding, and a portfolio of sustainability workshops and speaking engagements.

Product overview

Sea Going Green is a sustainable tourism consultancy offering professional services rather than a software product. The core offerings consist of consulting services (environmental impact assessments, responsible tourism policies, training and capacity building, green branding, and tourism master planning) and workshop programs (sustainability basics, plastic pollution reduction, carbon reduction, strategic sustainability planning, green marketing and branding, and green leadership). The company also delivers market research, design/communications services, and speaking engagements. SEAGROW represents a distinct EU-funded project focused on ocean restoration communication. All offerings are professional services aimed at helping tourism businesses and destinations implement sustainable practices.

Differentiator

Problem solved

Functional benefit

Brands

• SeaGrow: EU funded project where Sea Going Green leads WP5: Communication, Exploitation, and Dissemination, managing project communication strategy and tracking KPIs across the project.

Products and services

• Consulting Services Holistic sustainability consultancy tailored to tourism businesses, destinations, islands, hotels, resorts, river cruises, and yachts, covering environmental impact assessments, material flow analyses, responsible tourism policy, training and capacity building, green branding, and tourism master planning.
• Sustainability Workshops Expert-led, interactive corporate and community workshops covering sustainability basics, plastic pollution reduction, carbon reduction strategies, strategic sustainability planning, green marketing and branding, and green leadership.
• Speaking Engagements Keynote speeches and guest lectures by CEO Ally Dragozet on blue economy, sustainable tourism, marine pollution, and entrepreneurship at international sustainability conferences and academic events.
• Design, Marketing and Communications Sustainability marketing consultancy, content creation, campaign development, community engagement toolkits, grassroots activation materials, and comprehensive communications strategies for sustainability projects.

Quantifiable outcome

• Supported Boat Bike Tours in reaching CO2 neutrality
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and major.

• IUCN (International Union for Conservation of Nature)coreStrategic or Co-development PartnerCollaboration on IUCN Plastic Free Island Advisory Sessions and creation of internationally-distributed community organizing toolkit for ecosystem restoration under UN Decade for Ecosystem Restoration.
• WWF NetherlandscoreStrategic or Co-development PartnerPartnership on Bonaire community leadership program designing 10-part workshop series and mentorship to tackle island sustainability challenges under UN Sustainability Goals.
• Inter-American Development Bank (IDB)coreStrategic or Co-development PartnerJoint ventures on tourism strategy projects including Jamaica Tourism Strategy, Bahamas sustainable certification analysis, and Caribbean climate-tourism policy research.
• Asian Development Bank (ADB)coreStrategic or Co-development PartnerCollaboration on Sri Lanka marine tourism development project focusing on yachting and boating activities for post-crisis economic recovery.
• USAIDcoreStrategic or Co-development PartnerPartnership on Tourism Master Plan for Shuamta Gateway project in Kakheti region of Georgia, establishing eco-friendly tourism visitor center and business plan.
• Breda University of Applied SciencesmajorStrategic or Co-development PartnerCollaboration on SASTDES project developing tool to simplify participation in sustainability certification schemes for destination managers.
• Travelife / ECEAT / ANVRmajorStrategic or Co-development PartnerPartnership on SUSTOUR Project creating climate-change training modules for tourism industry SMEs across Europe.
• EU MULTI-FRAME ProjectmajorStrategic or Co-development PartnerAdvisory Board membership providing expertise on sustainable ocean use and capacity building for Atlantic and Arctic regions.
• EU C-FAARER ProjectcoreStrategic or Co-development PartnerLeading WP5: Coordination, Communication, Exploitation and Dissemination for Mission 'Restore Our Ocean and Waters by 2030' roadmap for regenerative ocean farming.
• SEAGROW Project (EU funded)coreStrategic or Co-development PartnerLeading WP5 communication, exploitation and dissemination for project managing communication strategy and tracking KPIs across partners.
• Green Case ConsultingmajorStrategic or Co-development PartnerCollaborative partnerships on Six Senses Sustainability Playbook and Jamaica National Tourism Strategy projects.
• NWO (Netherlands Organization for Scientific Research)majorStrategic or Co-development PartnerFeasibility research on marine navigation technology integration to limit negative impacts of tourism vessel traffic in coastal areas.
• Waitt InstitutemajorStrategic or Co-development PartnerBlue Economy Program partnership developing strategic sustainable tourism plan for Federated States of Micronesia with UNESCO World Heritage anchor.
• Six Senses Hotels Resorts SpascoreStrategic or Co-development PartnerSustainability Playbook development with Greencase Consulting highlighting plastic free and best practice solutions for hospitality industry.
• Plan Bleu / Mediterranean Action PlanmajorStrategic or Co-development PartnerEU NaTour4CChange project researching climate resilience in Mediterranean coastal tourism with stakeholder surveys and best practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EarthCheck: Scientific benchmarking and certification program for the travel and tourism industry, with advisory services — competes in the same destination and operator certification/consulting space.
• BlueGreen Labs: Marine sustainability and blue-economy consultancy advising coastal tourism and conservation clients — highly comparable marine/coastal specialization and boutique advisory model.
• Planeterra: Nonprofit developing community-based tourism projects and sustainable tourism strategies — comparable in mission (linking tourism to environmental/community outcomes) and engagement style.
• Sustainable Travel International: Nonprofit sustainable travel organization offering consulting, certification support, and capacity building for tourism businesses and destinations — directly comparable mission, services, and customer base to Sea Going Green.
• The Long Run: Membership organization supporting nature-based tourism businesses in sustainability practices — comparable boutique, member-driven model serving lodges, resorts, and experiential tourism operators.
• Travelife: Sustainability certification and training system for tour operators, hotels, and destinations — and an existing Sea Going Green partner. Highly comparable in target customer (tourism SMEs) and service offerings (training, certification guidance).
• Green Destinations: Foundation providing certification, consulting, and awards for sustainable destinations globally — closely overlaps with Sea Going Green's 'whole destinations' and 'islands' segments and similar advisory-style engagement model.

Broad incumbents

• South Pole Group: Large climate solutions and sustainability consultancy with travel/hospitality clients — competes for carbon reduction and ESG mandates but operates at much larger scale and broader industry scope.

Others

• Global Sustainable Tourism Council (GSTC): Independent body setting global standards for sustainable travel and tourism — Sea Going Green references and applies GSTC criteria; comparable ecosystem role but standards body rather than consultancy.

Emerging players

• Travalyst: Nonprofit initiative focused on making sustainable travel easier, founded by Prince Harry — overlaps with Sea Going Green's industry-shaping ambition and tourism sustainability focus, though more coalition-oriented than consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/allydragozet
• Xx.com/SeaGoingGreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Going Green