AUEL EDV-Beratung

What AUEL EDV-Beratung does

AUEL EDV-Beratung GmbH is a privately held German IT consulting and custom software development firm founded in 1980 and headquartered in Braunschweig, Germany. The company employs 55+ staff organized into interdisciplinary teams of developers, consultants, and architects, and serves a base of 30+ long-term enterprise clients across automotive/manufacturing, retail banking, and energy/utilities verticals. Its six core service lines are Individual Software Development, System Modernization (with particular depth in COBOL and mainframe environments), Cloud & DevOps Engineering, Data Architecture & Analytics, AI & Machine Learning, and Blockchain & Distributed Systems. Technical capabilities span modern stacks (Next.js, NestJS, Spring Boot, FastAPI, Docker, Kubernetes, Pulumi, AWS, Azure) and legacy environments (IBM Developer for z/OS, COBOL, VB).

The company's go-to-market is sales-led and project-based, engaging enterprise clients directly through its website contact form, email, and phone. Revenue is generated entirely through professional services engagements rather than packaged software products, with 240+ projects completed over 40+ years. Notable project experience includes vehicle logistics and global distribution systems for automotive clients, digital customer onboarding platforms for retail banks, and predictive capacity planning for waste-to-energy facilities. The firm has developed internal capability assets such as a graph-based data intelligence prototype (Neo4j, Apache Spark, migrated to Amazon Neptune) and a proprietary COBOL/mainframe modernization approach that emphasizes evolutionary, traceable migration over Big-Bang rewrites.

AUEL operates within a strategic partnership network that includes AraCom IT Services (250+ employees across Gersthofen, Munich, Stuttgart, and Bamberg), Milestone Consult (Kamp-Lintfort), and IDV (Munich), which extends its delivery footprint across Germany without proportional headcount growth. Leadership consists of CEO Robert Strassmeir and Managing Director Torsten Berg, with Robin Schulz as Prokurist. The firm is founder/management-owned with no disclosed external private equity or venture capital investment, no public revenue disclosure, and no subsidiaries, M&A, or patent activity in the available record.

Name

AUEL EDV-Beratung

Legal name

AUEL EDV-Beratung GmbH

Website

https://auel.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

AUEL EDV-Beratung GmbH is a German IT consulting firm founded in 1980, providing custom software development, legacy system modernization, cloud engineering, data architecture, AI/ML, and blockchain services to enterprise clients in automotive, banking, and energy sectors.

Ownership category

akta.pro rank

Product category

IT Consulting & Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• IT consulting services
• Legacy system modernization
• Cloud DevOps engineering
• Enterprise software solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development & IT Consulting: Project-based custom software development and IT consulting services including system modernization, cloud engineering, data architecture, AI/ML implementation, and blockchain solutions. Revenue generated through professional services engagements for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AUEL EDV-Beratung GmbH delivers custom-tailored software development and IT consulting services for enterprise and industrial clients. The portfolio spans individual software development, COBOL and mainframe system modernization, cloud and DevOps engineering, data architecture and analytics, AI/ML integration, and blockchain/distributed systems. Engagements are delivered as project-based professional services, with each solution built to integrate with the client's existing systems and long-term operational requirements.

Product overview

AUEL EDV-Beratung GmbH is a software development and IT consulting company founded in 1980, based in Braunschweig, Germany, with 55+ employees. The company offers a portfolio of six interconnected consulting and development service lines: Individual Software Development (custom-tailored applications from frontend to backend architecture), System Modernization (legacy-to-modern migrations including COBOL/mainframe modernization), Cloud & DevOps Engineering (container orchestration, Infrastructure as Code, multi-cloud), Data Architecture & Analytics (data pipelines, graph databases, vector databases), AI & Machine Learning (LLM integration, vector search, classical ML), and Blockchain & Distributed Systems (smart contracts, tokenization, enterprise chains). These services are delivered as professional consulting engagements rather than packaged software products, with notable project experience spanning vehicle logistics, global supply planning, quality intelligence, digital participation platforms, banking onboarding, and waste-to-energy optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Software Development (Individuelle Softwareentwicklung) Custom-tailored applications designed for the specific needs of an organization, spanning UI and frontend development, API design, and backend architecture. Built to integrate seamlessly with existing systems, with emphasis on long-term maintainability. Target customers are enterprise and industrial organizations requiring bespoke software beyond off-the-shelf products.
• System Modernization (System Modernisierung) Upgrade and migration of existing systems, including complex legacy environments such as COBOL, VB, and older Java stacks, to improve performance, security, and long-term scalability. Uses an evolutionary, step-by-step approach that avoids risky big-bang rewrites, leveraging modern COBOL IDEs such as IBM Developer for z/OS (IDz). Target customers are organizations with aging mainframe or on-premise systems.
• Cloud & DevOps Engineering Cloud strategies and DevOps practices for automated, scalable, and resilient software infrastructures. Covers container orchestration with Docker, Kubernetes, and OpenShift; Infrastructure as Code using Pulumi; and multi-cloud deployments across AWS and Azure. Target customers are organizations moving workloads to cloud-native platforms or modernizing delivery pipelines.
• Data Architecture & Analytics (Datenarchitektur & Analytik) Design and implementation of robust data pipelines and architectures for structured and unstructured data, focusing on performance, flexibility, and seamless integration. Supports relational, non-relational, analytical, graph, and vector databases. Target customers are enterprises needing consolidated data platforms for analytics and operational intelligence.
• AI & Machine Learning (KI & Maschinelles Lernen) Intelligent systems for automation, analysis, and predictions, utilizing large language models, vector search, and classical machine learning algorithms. Focuses on integrated AI capabilities that fit into existing systems with clear interfaces between data, models, and applications. Target customers are enterprises seeking to embed AI into operational systems rather than deploy isolated models.
• Blockchain & Distributed Systems

Quantifiable outcome

• 240+ successfully completed projects from concept to production-ready systems
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AraCom Software Solutions GmbHcoreStrategic or Co-development PartnerParent company/group relationship. AUEL is part of the AraCom Software Solutions group. AraCom is a specialist for agile individual software development.
• AraCom IT Services GmbHcoreImplementation/ SI/ Consulting PartnerStrategic partner with locations in Gersthofen, Munich, Stuttgart, and Bamberg. 250+ employees. Services include software & app development, UI/UX design, embedded systems, AI solutions, application migration, and IT maintenance. Also provides job application portal for AUEL.
• Milestone Consult GmbHminorStrategic or Co-development PartnerPartner specializing in modern, innovative solutions for complex challenges in business process digitization. Located in Kamp-Lintfort. Services include custom software development, data analytics, AI solutions, quality management, and project management.
• IDV GmbHminorStrategic or Co-development PartnerPartner focused on bringing projects to success - in quality, on time, and within budget. Located in Munich. Services include software development, application management, requirements engineering, project management, and nearshoring.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Senacor Technologies: German IT consulting and custom software development firm with deep roots in financial services digital transformation and legacy modernization, closely matching AUEL's core delivery profile and target verticals.
• msg systems: German-headquartered IT consulting and software house focused on industry-specific solutions for banking, insurance, and public sector; comparable to AUEL in vertical specialization and project-based consulting model.
• Nagarro: German-headquartered global IT services and custom software development firm with strong custom engineering, digital transformation, and emerging-tech practices; comparable on services mix though operating at materially larger scale.
• codecentric (a Hexaware company): German software consultancy specializing in custom Java/cloud development, DevOps, and AI engineering; a close peer on custom software delivery model and German Mittelstand customer base.
• Allgeier SE: German IT consulting and software development group offering custom software, modernization, and digital transformation services to enterprise clients; comparable in services portfolio and DACH-region focus.

Broad incumbents

• Capgemini Engineering (formerly Altran): Global systems integrator with strong German presence offering custom software development, cloud engineering, and AI services; competes with AUEL on enterprise modernization RFPs but at much larger scale.
• T-Systems: Deutsche Telekom's enterprise IT services arm and one of Germany's largest system integrators; provides overlapping cloud, application management, and modernization services to DACH enterprises.
• Atos: European-headquartered IT services and consulting firm with significant German operations delivering custom development, cloud transformation, and legacy modernization; broad incumbent competing for similar enterprise accounts.
• Accenture DACH: Global professional services leader with substantial German enterprise practice covering custom software, cloud, AI, and legacy modernization; competes with AUEL on large transformation mandates.
• IBM Consulting Germany: IBM's consulting arm with deep German mainframe and COBOL heritage (directly adjacent to AUEL's IBM Developer for z/OS practice); overlaps on modernization and hybrid cloud transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auel-code
• Xx.com/AUEL_EDV

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUEL EDV-Beratung