47ABC

What 47ABC does

47ABC (WMDT) is a local broadcast television station headquartered at 202 Downtown Plaza in Salisbury, Maryland, owned and operated by Marquee Broadcasting Inc. Founded in 1980 and operating under the 'Because Local Matters' brand, the station serves the Delmarva Peninsula spanning Delaware, Maryland, and Virginia. It functions as the market's primary ABC and CW network affiliate, supplemented by a deep bench of secondary affiliations including MeTV, ION Television, WeatherNation, Bounce TV, Heroes & Icons, Grit, Start TV, ION Mystery, and MeTV Toons. Core programming consists of local news, weather forecasting with an interactive radar and storm team, sports coverage anchored by Delmarva Sports Insider, and original franchises including Good Morning Delmarva, The Bright Side, Discover Delmarva Arts, and Health Beat.

The underlying technology stack centers on FCC-licensed broadcast television infrastructure supporting over-the-air HD transmission, supplemented by cable and satellite carriage agreements with DirecTV, Dish Network, and regional cable operators. Digital distribution is built on the BLOX Digital content management system powering wmdt.com, a 47ABC mobile application, the WeatherWise Podcast, and active social channels on Facebook, Twitter, Instagram, and YouTube. No proprietary AI/ML capabilities, APIs, or SDK products are disclosed.

The business model is advertising-led: television advertising placements are sold directly to local businesses and regional advertisers on a quote-based, non-publicly-disclosed pricing schedule, complemented by retransmission consent revenue from MVPD distribution partners and ancillary revenue from community sponsorships, contests, and special segments such as Discover Delmarva Tourism. The customer base is segmented into a general viewer audience across the Delmarva region and a horizontal advertiser segment consisting of local and regional SMBs. The station operates without public market listing, without disclosed funding rounds, and without active M&A activity.

Name

47ABC

Legal name

Marquee Broadcasting Inc.

Website

https://wmdt.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

47ABC (WMDT) is a Salisbury, Maryland-based local ABC and CW affiliate television station delivering news, weather, sports, and community programming to viewers across the Delmarva Peninsula (Delaware, Maryland, Virginia) via broadcast, cable, satellite, and digital platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels5 records

Marketing channels7 records

Core offering

47ABC (WMDT) is a local ABC/CW-affiliated broadcast television station serving the Delmarva Peninsula (Delaware, Maryland, Virginia). It produces and distributes local news, weather forecasting, sports coverage, and community programming via over-the-air broadcast, cable, satellite, and digital streaming channels. The station also sells television advertising inventory to local and regional businesses.

Product overview

47ABC (WMDT) is a local ABC/CW affiliate television station serving the Delmarva region (Virginia, Maryland, and Delaware). The station operates as a multi-platform broadcast news organization offering local news, weather forecasting, and sports coverage. The core product is broadcast television news, supplemented by digital platforms including a mobile app, podcasts, and interactive weather services. The station's programming portfolio includes flagship news programs like Good Morning Delmarva, The Bright Side, and Delmarva Sports Insider.

Differentiator

Problem solved

Functional benefit

Brands

• 47abc: Primary brand identity for the ABC-affiliated television station in the Delmarva region
• WMDT

Products and services

• WMDT News Broadcast

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• ABC NetworkcoreTechnology or IntegrationWMDT operates as an ABC affiliate, carrying ABC network programming and contributing local content to the national network.
• The CW NetworkcoreTechnology or IntegrationWMDT operates as a CW affiliate, carrying CW network programming as part of its multi-channel broadcast offering.
• MeTV (Memorial Television Network)secondaryTechnology or IntegrationStation carries MeTV programming on a secondary channel, providing classic television content to viewers.
• ION TelevisionsecondaryTechnology or IntegrationStation carries ION Television programming as part of its multi-channel broadcast lineup.
• Weather Nation TVsecondaryTechnology or IntegrationStation carries Weather Nation TV programming, complementing its own weather forecasting content.
• BLOX DigitalcoreTechnology or IntegrationBLOX Digital provides the website content management system (CMS) powering the wmdt.com website and digital platform.

Recent moves5 records

Expansion highlights3 records

Direct peers

• WBOC-TV: WBOC is a CBS/Fox affiliate serving the same Salisbury/Delmarva market as WMDT, directly competing for local viewers, news audiences, and regional advertisers in identical geography.

Broad incumbents

• Sinclair Broadcast Group: Sinclair is one of the largest US TV station operators, owning dozens of ABC, CBS, NBC, and Fox affiliates across small and mid-sized markets. Directly comparable operating model (multi-affiliate, multi-channel, local news focus) and competes for affiliate agreements in similar markets.
• Nexstar Media Group: Nexstar is the largest US TV broadcaster, owning 200+ stations including numerous ABC/NBC/CBS affiliates. Highly comparable business model focused on local news, retransmission fees, and political advertising cycles.
• Gray Television: Gray Television operates ~180 local TV stations across the US, with a focus on small and mid-sized markets similar to WMDT's Delmarva footprint. Directly comparable in market tier and operating strategy.
• Tegna: Tegna owns a portfolio of ~50 local TV stations across mid-sized US markets with strong local news and digital properties. Operates a similar affiliate-based broadcast model with digital expansion.
• Hearst Television: Hearst Television owns 30+ stations including NBC/ABC/CBS affiliates in mid-sized markets. Comparable broadcast operations and affiliate strategy to WMDT's Marquee Broadcasting ownership.
• E.W. Scripps Company: Scripps operates local TV stations and national networks (ION, Court TV, etc.) across the US. Particularly relevant given that WMDT carries ION Television as a secondary affiliation.
• Cox Media Group: Cox Media Group operates TV stations and radio stations in mid-sized markets with strong local news and advertising sales operations analogous to WMDT's Delmarva business.

Others

• BLOX Digital: BLOX Digital is WMDT's website CMS and digital platform provider. As a key technology vendor for the station, it represents the underlying infrastructure enabling wmdt.com's content distribution and digital ad revenue.

Regional players

• WRDE-TV: WRDE is a CW/NBC affiliate (Coastal Television) serving the Delmarva/Salisbury market area. Direct regional competitor for local news viewers and advertising spend, particularly in the coastal Delaware/Maryland counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/47abc
• YouTubeyoutube.com/user/wmdt47news
• Facebookfacebook.com/47ABC
• Instagraminstagram.com/47abcwmdt
• LinkedInlinkedin.com/company/delmarva-broadcast-serverice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 47ABC