Hospice of the Piedmont

What Hospice of the Piedmont does

Hospice of the Piedmont is a 501(c)(3) not-for-profit hospice organization headquartered in High Point, North Carolina, operating continuously since its incorporation in 1980 (with parallel Hospice of Randolph origins in 1981, consolidated by merger in October 2019). The organization provides an integrated suite of end-of-life and supportive care services: core hospice care delivered in patient homes, skilled nursing facilities, assisted living, and two owned inpatient facilities (18-bed Hospice Home at High Point and 16-bed Randolph Hospice House, totaling 34 beds); the Care Connection palliative care program with a dementia care specialization; Kids Path, a specialized pediatric hospice program for ages 0–18; a Grief Counseling Center offering free bereavement services to the community; and a Caregiver Advocates program including respite, telephone support, and the 2025-launched Caregiving Companion digital resource. The clinical model is built around interdisciplinary teams of physicians, registered nurses, social workers, chaplains, therapists, and volunteers, with 24/7 on-call nursing and a 24-hour admissions response for referrals.

The revenue model is dominated by Medicare and Medicaid hospice per diem reimbursements, supplemented by private insurance, charitable donations, and community grants through United Way of Greater High Point. No patient is denied care due to inability to pay, with donor-funded care subsidies covering copays and room-and-board gaps. Referrals flow through three primary channels: healthcare provider referrals (hospitals, SNFs, physician practices, supported by Epic EHR integration), family/self-referrals via an online form, and community outreach including the "Care on Your Terms" podcast, community education events, and signature fundraisers. Marketing channels include content marketing, organic social (Facebook, YouTube), and regional events.

The organization is governed by a Board of Directors chaired by Dean Sexton, with a credentialed executive team led by CEO Trent Cockerham (MBA, MHA), CMO Dr. Homa Magsi (MD, HMDC, FAAFP), CCO Beth Taylor (MHA, BSN, RN, CHPN), and CFO Tracy Wagner (MBA, MHA). It holds memberships in the National Hospice and Palliative Care Organization and the Association of Home & Hospice Care of North Carolina, participates in the We Honor Veterans program, and has been recognized as a 2023 Triad Business Journal Best Places to Work and a 2026 Quantum Certified Workplace. Technology infrastructure includes Epic EHR interoperability and Microsoft SSO for the caregiver portal, but no AI/ML or proprietary software capabilities are disclosed.

Name

Hospice of the Piedmont

Legal name

Hospice of the Piedmont

Website

https://hospiceofthepiedmont.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospice of the Piedmont is a 501(c)(3) non-profit hospice serving the eight-county Piedmont Triad of North Carolina, delivering home-based, facility-based, and inpatient hospice care (34 beds) plus palliative, pediatric, grief, and caregiver support services to more than 2,000 patients annually.

Ownership category

akta.pro rank

Product category

Hospice Care

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLAFAEAC

Home Hospice Agencies

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAHAC

Residential Hospice / Hospice House (Facility-Based)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLADAHAL

Bereavement & Grief Support Services (Hospice-Affiliated/Independent)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLAFAEAO

Bereavement, Grief & Family Support Services (Hospice-Linked)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADALAL

End-of-Life Planning & Hospice/Palliative Care Coordination

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

• Hospice care
• Palliative care
• Grief counseling
• Pediatric hospice
• Caregiver support

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medicare/Medicaid Reimbursement: Hospice services reimbursed by Medicare and Medicaid for eligible patients. Services covered include medical care, nursing, social work, chaplain services, and bereavement support.
2. Private Insurance: Most private insurance carriers cover hospice services. Care Connection consultations covered under Medicare Part B, Medicaid, and most private insurance plans with standard co-pays.
3. Charitable Donations: 501(c)(3) charitable organization accepting general gifts, honorariums, memorials, in-kind gifts, and planned giving/estate gifts. Donations support core mission and fund care subsidies for patients unable to pay.
4. Community Support: Grief Counseling Center services offered free of charge to community members, funded through community support. Care subsidies funded by donor generosity cover room and board charges for residential care patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hospice of the Piedmont delivers end-of-life hospice care, palliative care, pediatric hospice (Kids Path), bereavement counseling, and caregiver support services to individuals and families across an eight-county Piedmont Triad region. Care is provided through interdisciplinary teams of physicians, nurses, social workers, chaplains, and counselors in patients' homes, partner nursing facilities, and two inpatient hospice houses. As a 501(c)(3) non-profit, the organization also runs community education programs and accepts charitable donations to subsidize care for those unable to pay.

Product overview

Hospice of the Piedmont is a not-for-profit hospice organization offering a comprehensive suite of end-of-life and supportive care services. The core portfolio consists of five integrated programs: Hospice Care (home-based, facility-based, and inpatient), Palliative Care through the Care Connection program (including dementia care specialization), Kids Path (pediatric hospice for ages 0-18), the Grief Counseling Center (free bereavement services), and Caregiver Advocates (caregiver support including the Caregiving Companion resource). The organization operates two inpatient facilities—Hospice Home at High Point (18 beds) and Randolph Hospice House (16 beds)—serving the greater Piedmont Triad area of North Carolina. Educational content is delivered through the Care on Your Terms podcast series. The organization merged with Hospice of Randolph in October 2019 to expand regional capacity.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Patients receiving hospice care live 25% longer and more comfortably than those who do not
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Hospice and Palliative Care OrganizationcoreOthersHospice of the Piedmont is a member of the National Hospice and Palliative Care Organization, providing access to industry standards, resources, and best practices for end-of-life care.
• Association of Home & Hospice Care of North CarolinacoreOthersMember organization providing advocacy and resources for hospice care providers in North Carolina.
• United Way of Greater High PointcoreGTM or Marketing PartnerPartner agency of United Way of Greater High Point. Donations can be directed through United Way or workplace giving campaigns.
• We Honor VeteransminorStrategic or Co-development PartnerVeterans program pairing veteran patients with volunteer veterans who share common military service bonds. Part of national initiative to honor veterans at end of life.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• LHC Group: Public home health, hospice, and palliative care operator with substantial hospice admissions. Directly comparable hospice service model combined with home health, replicating Hospice of the Piedmont's interdisciplinary community-based approach at larger scale.
• Amedisys: Large publicly traded home health and hospice operator with significant hospice segment. Offers a directly overlapping hospice service line including home hospice, inpatient hospice, and palliative care at substantially greater scale and geographic reach than Hospice of the Piedmont.
• PruittHealth: Southeast regional post-acute and hospice provider operating skilled nursing, home health, and hospice. Overlaps with Hospice of the Piedmont's hospice service line and partnership model with skilled nursing facilities.
• Enhabit (formerly Encompass Health home health/hospice): Public home health and hospice provider with hospice offerings across multiple states. Same core service lines—hospice and palliative care—and comparable patient referral relationships with hospitals and skilled nursing facilities.
• Gentiva: National hospice and palliative care provider (formerly Kindred at Home's hospice segment). Comparable core offering of home hospice, palliative care, and bereavement services, operating at far broader national scale.

Direct peers

• Hospice of the Valley (Phoenix): Large nonprofit regional hospice serving the Phoenix metro area, offering hospice, palliative care, and pediatric hospice—the closest analog to Hospice of the Piedmont's nonprofit, multi-county, multi-service-line community model.
• Trellis Supportive Care (formerly Hospice of Iredell): North Carolina nonprofit hospice covering Iredell County and surrounding areas with hospice, palliative care, and grief services. Directly comparable community-based nonprofit hospice in an adjacent NC market.
• Community Hospice & Palliative Care (Jacksonville): Large Florida-based nonprofit hospice with hospice inpatient facilities, palliative care, pediatric program, and grief counseling—structurally the closest analog to Hospice of the Piedmont's full continuum of services.
• Four Seasons Compassion for Life: North Carolina-based nonprofit hospice and palliative care provider serving western NC. Directly comparable regional nonprofit hospice with hospice homes, palliative care, and grief support—the same service architecture Hospice of the Piedmont operates.

Regional players

• Liberty HomeCare & Hospice: North Carolina-based home health and hospice provider serving the Carolinas and Virginia. Overlaps Hospice of the Piedmont's home hospice and palliative care services in nearby geographies but operates for-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Hospice27262
• Facebookfacebook.com/hospiceofthepiedmont
• LinkedInlinkedin.com/company/hospice-of-the-piedmont-north-carolina-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Hospice of the Piedmont