Myfinance

What Myfinance does

Myfinance is a German personal finance management platform founded in 2017 and headquartered in Oberursel, operating as MyFinance UG (haftungsbeschränkt) with 1–10 employees and no disclosed external funding. It targets German-speaking individual consumers who want consolidated visibility over their finances while keeping personal financial data stored and processed within Germany. The company is founder-led by Alexander Arnold and bootstrapped, positioning itself as a locally compliant alternative to US-based personal finance applications.

The product is a cloud-based platform (web.myfinance.rocks plus native iOS and Android apps) that aggregates bank accounts, securities portfolios, real-estate holdings, and other assets into a unified dashboard. Architecture relies on Supabase for backend services, Hetzner for web hosting with German data residency, Cloudflare CDN, and the WealthAPI open-banking interface for PSD2-compliant bank data retrieval. Core modules include a transaction manager with automatic categorisation, a stock and ETF screener covering 150,000+ tickers, real-asset tracking, smart budgeting, a Future Plan projection feature, and a suite of 14+ standalone financial calculators covering ETF savings plans, compound interest, retirement gaps, real estate yield, and tax optimisation. The platform holds ISO 27001:2013 certification via FOX Certification and PSD2 partner certification.

Myfinance operates a freemium subscription model with publicly listed tiers: an Early Adopter plan at €6.99/month (or €64.99/year) and a Regular plan at €12.99/month (or €124.99/year), each backed by a 7-day free trial. Go-to-market is product-led growth supported by a German-language blog, SEO targeting personal finance queries, social media, an email newsletter, a commission-based affiliate program, and payments processed through PayPal and Stripe. No disclosed funding rounds, revenue figures, or subscriber counts exist, and there is no indication of enterprise or B2B channels — revenue is entirely consumer subscription-driven.

Name

Myfinance

Legal name

MyFinance UG (haftungsbeschränkt)

Website

https://myfinance.rocks

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Myfinance is a German personal finance management platform that aggregates bank accounts, securities, real-estate holdings, and budgets via WealthAPI and PSD2, serving German-speaking individual consumers on a freemium subscription model with on-shore data hosting.

Ownership category

akta.pro rank

Product category

Personal Finance Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

akta.pro secondary industries

Personal Financial Management & Budgeting (PFM) (FSAGAAAH), Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Personal finance management
• Expense tracking software
• Investment portfolio tracking
• Financial planning tools
• Budgeting software

Headquarters

HQ city

Friedrichsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Early Adopter Tier: Early Adopter subscription at €6.99/month or €64.99/year (billed annually). Includes all features with locked-in pricing for early users. 7-day free trial available.
2. Subscription - Regular Tier: Regular subscription at €12.99/month or €124.99/year (billed annually). Full access to all currently available features.
3. Affiliate Program: Commission-based affiliate program where partners earn commissions for referring new users to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MyFinance operates a cloud-based personal finance management platform that aggregates users' bank accounts, stock and ETF portfolios, and real assets through a WealthAPI open-banking interface, delivering a unified dashboard with intelligent transaction categorization, budgeting tools, a stock/ETF screener across 150,000+ tickers, and 14+ professional financial calculators (savings plan, compound interest, pension gap, real estate yield, tax optimization). The platform is offered to German-speaking individual consumers on a freemium subscription basis (Early Adopter €6.99/month or €64.99/year; Regular €12.99/month or €124.99/year), accessible via web and native iOS/Android apps, with all data hosted on German servers via Hetzner.

Product overview

MyFinance is a German personal finance management platform that operates as a web and mobile application with a subscription-based freemium model. The core offering centers on the Dashboard that connects to users' bank accounts and investment portfolios via WealthAPI to provide comprehensive financial oversight including real-time tracking of cash, stocks, and liabilities. The platform offers multiple integrated modules including Stocks & ETFs with dividend calendars, Transactions with intelligent categorization, real asset tracking, smart budgeting tools, a stock & ETF screener with 150,000+ tickers, and 14+ professional financial calculators spanning savings, real estate, credit, and retirement planning. The Ratgeber (blog) section provides educational content with embedded calculators. Pricing includes an Early Adopter tier (€6.99/month or €64.99/year) and a Regular tier (€12.99/month or €124.99/year), both offering full feature access.

Differentiator

Problem solved

Functional benefit

Products and services

• MyFinance Dashboard Cloud-based central financial dashboard for German individual consumers that connects to bank accounts, investment portfolios, and real assets through WealthAPI, providing a comprehensive real-time overview of all financial positions with detailed spending analysis for personal financial planning.
• Aktien- & ETF-Screener (Stock & ETF Screener) Standalone stock and ETF screening tool allowing German retail investors to search over 150,000 tickers with detailed metrics, real-time market data, and integrated market news to identify and evaluate investments for their portfolios.
• Finanzrechner & Tools (Financial Calculators & Tools) Suite of 14+ free professional German-language financial calculators including ETF comparison, savings plan, compound interest, pension gap (Renten-Gap), household budget, loan, real estate yield, and tax optimization tools, available to individual consumers for planning financial decisions without charge.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• WealthAPIcoreTechnology or IntegrationProvides the account information service and payment initiation service interface enabling MyFinance to connect and aggregate data from multiple bank accounts and investment portfolios. Critical infrastructure for the core product functionality.
• Hetzner Online GmbHcoreTechnology or IntegrationWeb hosting provider for MyFinance's online platform. Provides server infrastructure, storage, and related IT services with data centers in Germany.
• CloudflarecoreTechnology or IntegrationContent Delivery Network (CDN) service enabling fast and secure delivery of web content and media files globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WISO Mein Geld (Buhl Data): Long-established German personal finance and tax software from Buhl Data, covering bank aggregation, investments, and tax. Overlaps directly with MyFinance's banking aggregation, investment tracking, and German tax content positioning.
• StarMoney: Established German banking and finance management software providing multi-bank aggregation, budgeting, and SEPA payments. Targets the same German consumer PFM segment as MyFinance.
• YNAB (You Need A Budget): Subscription-based budgeting and personal finance tool. Comparable to MyFinance on subscription-led PLG model, budgeting functionality, and consumer PFM focus, though US-headquartered and budget-specialized.
• Finanzguru: German PFM app aggregating bank accounts, contracts, subscriptions, and insurance for consumers. Directly comparable to MyFinance on multi-bank aggregation and consumer finance dashboard, and well-funded relative to MyFinance.
• Outbank: German multi-bank aggregation and personal finance management app for macOS, iOS, and Android. Closest direct competitor to MyFinance given similar multi-bank + portfolio + budgeting positioning and German-language focus.
• MoneyControl: Cross-platform personal finance and investment tracking app used internationally including by German users. Comparable on portfolio tracking, transaction categorization, and PFM dashboards, though less Germany-specific.

Broad incumbents

• Mint (Intuit): Long-established US-based free PFM tool covering budgeting, transaction categorization, and account aggregation. Functions as the reference 'American app' alternative that MyFinance explicitly positions against in its German marketing.
• N26: German-headquartered neobank with built-in transaction categorization, spending insights, and multi-account features. Competes for the same consumer wallet with embedded PFM rather than a standalone subscription product.
• Trade Republic: German broker offering portfolio tracking, dividend calendar, and savings plans. Overlaps with MyFinance's stock/ETF tracking, dividend calendar, and German retail-investor audience.
• Revolut: Global neobank with built-in PFM features including budgeting, spending analytics, and multi-currency accounts. Comparable on consumer PFM functionality delivered as part of a broader banking offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/myfinancerocks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myfinance