Piet Zoomers Web-winkel

What Piet Zoomers Web-winkel does

Piet Zoomers Web-winkel is a privately held Dutch fashion retailer operating under Piet Zoomers Holding B.V. and headquartered in Wilp, Netherlands. The company sells women's, men's and lifestyle fashion — including clothing, footwear, accessories, home and body-care items — across more than 150 premium and contemporary brands such as BOSS, Tommy Hilfiger, PME Legend, G-Star, Replay, Fabienne Chapot, Studio Anneloes and Joseph Ribkoff.

Its core operations combine a 5,000 m² destination flagship, ModeMall Wilp (14 lifestyle departments, 21 brand shops, Fashion Café, on-site tailor atelier and Tesla/e-bike charging), with a nationwide e-commerce storefront on pietzoomers.com fulfilled via PostNL and offering in-store pickup at Wilp. Revenue is generated through standard retail unit pricing, with a separate SALE clearance channel and free shipping above €100. The company supplements core apparel with higher-margin service offerings: Atelier Munro bespoke custom tailoring, Personal Shopping with image coach Nynke Politiek, a Fashion Friend CustomerCard loyalty program (1 point per €20 spent, €1 redemption value, 24-month validity), a dedicated Trouwcollectie wedding collection, and a Textielinzameling textile-recycling sustainability initiative. Payment options include iDEAL, PayPal, credit cards and FashionCheque, and a 14-day return policy applies.

The customer base is consumer-focused across the Netherlands, segmented horizontally into Women (primary), Men and Lifestyle/Wedding use cases, served through a blog-driven content marketing strategy, email newsletter and social channels (Facebook, Instagram, Twitter). No public funding rounds, M&A activity, parent company or external investor ownership are disclosed; the business appears founder- or family-controlled under traditional Dutch B.V. governance, with 101–250 employees and no public ticker.

Name

Piet Zoomers Web-winkel

Legal name

Piet Zoomers Holding B.V.

Website

https://pietzoomers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Piet Zoomers Web-winkel is a privately held Dutch fashion retailer selling women's, men's and lifestyle apparel across 150+ premium brands via its 5,000 m² ModeMall Wilp flagship and the pietzoomers.com e-commerce storefront, serving Dutch consumers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Fashion Sales: Traditional retail revenue from selling clothing, accessories, shoes, and lifestyle products through both physical retail stores and e-commerce channels. Customers purchase individual items at listed prices.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Piet Zoomers is a Dutch fashion retailer selling women's, men's, and lifestyle apparel, footwear, and accessories from 150+ premium brands through its own e-commerce webshop and the ModeMall Wilp flagship store. The retailer monetizes primarily through product sales and supplements this with paid ancillary services including the Atelier Munro custom suit service, Personal Shopping styling sessions with a Style and Image Coach, the Fashion Friend CustomerCard loyalty program, and an on-site Fashion Café. Sustainability initiatives such as textile recycling complement the core merchandise offering.

Product overview

Piet Zoomers is a Dutch fashion retail chain offering women's, men's, and lifestyle fashion across 150+ top brands. The product portfolio centers on a comprehensive e-commerce platform supplemented by the 5,000 m² ModeMall Wilp flagship store. Key services include the Fashion Friend CustomerCard loyalty program, Atelier Munro custom tailoring, Personal Shopping styling services, and a textile recycling initiative. The wedding collection features formal wear from premium brands. The company also operates a Fashion Café and provides sustainable amenities including e-charging stations. The webshop enables online ordering with in-store pickup at ModeMall Wilp.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion (Dames) Women's apparel and accessories category covering blazers, pants, blouses, jackets, dresses, skirts, shoes, t-shirts, tops, sweaters, vests, jeans, shorts, and accessories from 150+ fashion brands, sold through pietzoomers.com and ModeMall Wilp.
• Men's Fashion (Heren) Men's apparel category including accessories, blazers, jackets, shirts, suits, shoes, jeans, sweaters, vests, t-shirts, polos, and shorts sold through Piet Zoomers' webshop and physical store.
• Lifestyle Products Lifestyle assortment including accessories, kitchenware (Koken & Tafelen), confectionery (Snoepgoed), body care, books and greeting cards, and home décor, sold online and in ModeMall Wilp.
• Atelier Munro Custom Suits Bespoke custom suit design service where customers work with sales advisors in ModeMall Wilp to select fabrics, patterns, and models for made-to-measure suits.
• Personal Shopping Style and image coaching service delivered in partnership with personal shopper Nynke Politiek, including personal styling sessions, an online wardrobe tool, and six months of remote styling inspiration.
• Fashion Friend CustomerCard (Loyalty Program) Loyalty membership (paid CustomerCard) where members earn one bonus point per €20 spent (one per €40 on sale items), redeemable at €1 each against future purchases; points valid for 2 years, available online and in-store.
• ModeMall Wilp Flagship Store 5,000 m² flagship retail location at Rijksstraatweg 38, 7384 AE Wilp, with 14 lifestyle departments, 21 brand shops, Fashion Café, Atelier Munro, e-charging stations, e-bike charging, and Tesla Destination Charging; serves as pickup point for webshop orders.
• Fashion Café Hospitality offering inside ModeMall Wilp serving coffee, lunch items, and three-course lunch or dinner menus with weekly rotating dishes and monthly specials.
• Wedding Collection (Trouwcollectie) Curated wedding formalwear assortment featuring suits and formal wear from brands such as BOSS, HUGO, Profuomo, Gentiluomo, Swing, Vera Mont, and Joseph Ribkoff, plus shoes, ties, jewelry, bags, belts, and scarves.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Nynke PolitiekcoreStrategic or Co-development PartnerExclusive partnership with Nynke Politiek, Style and Image Coach and Personal Shopper. Offers two unique arrangements: Personal Shopping experience with color, fashion, image and personal style advice, and Personal Shopping & Style combination including online wardrobe tool and 6 months of remote styling inspiration.
• PostNLminorOthersLogistics partner for shipping online orders to customers. Provides delivery services for e-commerce orders.
• Tesla (Destination Charging)minorOthersPartnership with Tesla for Destination Charging network. Tesla-specific charging connectors available at ModeMall Wilp parking, adding up to 100 km range per hour.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wehkamp: Dutch omnichannel apparel retailer selling multi-brand women's, men's, and children's fashion online and through catalog/physical operations. Directly comparable to Piet Zoomers in serving the NL mid-market with a broad brand assortment across digital and physical channels.
• Bever: Dutch outdoor and sports fashion retailer with physical stores and a webshop selling multi-brand apparel and footwear. Comparable to Piet Zoomers as a Dutch specialty multi-brand apparel and shoe retailer with an experiential store concept and strong service layer.
• The Sting: Dutch multi-brand fashion chain operating physical stores across the Netherlands with curated men's and women's apparel from premium and contemporary brands. Comparable to Piet Zoomers as a destination multi-brand specialist with a similar NL customer profile.
• Van Haren Schoenen: Dutch multi-brand shoe retail chain with a large store footprint across the Netherlands and an e-commerce site. Directly comparable to the footwear component of Piet Zoomers' business, serving the same NL value-to-mid shoe shopper.
• America Today: Dutch casual fashion retailer operating its own brick-and-mortar stores and webshop targeting young adults with affordable casualwear. Comparable to Piet Zoomers as another Dutch multi-channel fashion chain with national reach and a recognizable NL brand identity.
• Score @: Dutch specialty shoe retailer with both online and physical stores offering multi-brand footwear for women, men, and children. Comparable to Piet Zoomers' footwear vertical as another NL multi-brand shoe specialist with omnichannel operations.

Broad incumbents

• Zalando: Leading pan-European online fashion platform with a vast multi-brand assortment and logistics infrastructure. Comparable to Piet Zoomers as a competing channel for NL multi-brand fashion purchases, though Zalando operates at vastly greater scale and is platform rather than retailer.
• H&M: Global fast-fashion retailer with extensive NL store presence and a growing e-commerce business. Comparable to Piet Zoomers as a competing NL apparel channel, though H&M is vertically integrated with owned brands and operates at a fundamentally different price point and scale.
• De Bijenkorf: Iconic Dutch premium department store selling multi-brand fashion, accessories, beauty, and home. Comparable to Piet Zoomers in aggregating premium brands for NL consumers under one roof with service-led shopping, though operating at city-center flagship scale across major Dutch cities.

Regional players

• Otto (Otto.nl): German-headquartered multichannel fashion and lifestyle retailer serving the Dutch market primarily online. Comparable to Piet Zoomers as another European multi-brand apparel and lifestyle retailer, though primarily e-commerce-led and headquartered outside the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pietzoomers
• Facebookfacebook.com/PietZoomers
• Instagraminstagram.com/pietzoomersnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piet Zoomers Web-winkel