myCharge
myCharge is a Michigan-based designer and distributor of portable charging solutions — power banks, wireless chargers, and multi-device stations with proprietary retractable cables and MagSafe/Qi2 compatibility — selling primarily to US individual consumers through owned e-commerce, Best Buy, Target, Costco, and Amazon.
- Company typePrivate
- Founded2011
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What myCharge does
myCharge is a Michigan-based designer and distributor of portable charging solutions, operating as a brand under RFA Brands, LLC. Founded in 2011 and headquartered in Birmingham, Michigan, the company employs 11-50 people and sells a portfolio of power banks, wireless chargers, and multi-device charging stations through its own e-commerce site, major US retailers (Best Buy, Target, Costco, Amazon, InMotion airport stores), and a B2B custom-branded solutions line. Products span capacities from 2,600mAh to 20,000mAh and price points from $9.99 to $149.99, with the portfolio organized into three categories: Retractables (power banks with built-in retractable USB-C and Lightning cables), Wireless (MagSafe-compatible magnetic power banks with Qi2 charging), and Multi-Purpose (charging stations like the EcoHub 3-in-1 Apple ecosystem charger).
The company's core technology is built on lithium-polymer battery cells with proprietary retractable cable mechanisms (24-28 inch extend/retract), integrated wall prongs, MAG-LOCK magnetic alignment for MagSafe devices, GaN-based 65W laptop charging, and Qi2 25W wireless power transfer. The firm is positioned as a first-to-market innovator in built-in-cable and built-in-wall-plug power banks, with sustainability messaging around e-waste reduction and recyclable packaging as a brand differentiator. Revenue is generated almost entirely through one-time hardware sales to individual consumers, with no subscription, software, or recurring revenue components; the B2B custom-branding line is a secondary, unquantified stream.
myCharge is privately held with no disclosed venture funding, no parent company, and no M&A activity in its history. The company has experienced two CPSC product recalls — the 2022 Adventure/Razor series recall and the June 2024 PowerHub All-In-One 10K Costco-exclusive recall — both for fire and burn hazards. The firm ships only within the United States but has publicly stated intent to expand internationally. Its only publicly disclosed leadership is Aaron Smith, CMO and VP Marketing.
myCharge firmographics
Firmographics- Name
- myCharge
- Legal name
- RFA Brands, LLC
- Website
- https://mycharge.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- myCharge is a Michigan-based designer and distributor of portable charging solutions — power banks, wireless chargers, and multi-device stations with proprietary retractable cables and MagSafe/Qi2 compatibility — selling primarily to US individual consumers through owned e-commerce, Best Buy, Target, Costco, and Amazon.
- Ownership category
- akta.pro rank
myCharge industry classification
Industry- Product category
- Portable Charging Products
- NAICS
- Battery Manufacturing (33591)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
- akta.pro secondary industries
- Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC), Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
Keywords
Where myCharge is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
myCharge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales - Consumer: One-time purchase of portable power banks, wireless chargers, and charging stations. Revenue generated through direct-to-consumer online sales and retail distribution. Products range from $9.99 to $149.99 price points.
- Custom Branded Solutions (B2B): Co-branding and custom branding partnerships with corporations, sports teams, charitable organizations, and event planners for promotional and corporate gift products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level portable chargers and magnetic power banks |
| Unit Pricing | Pay-as-you-go | Mid-range retractable and wireless chargers |
| Unit Pricing | Pay-as-you-go | Premium power banks with advanced features |
| Unit Pricing | Pay-as-you-go | High-power laptop chargers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
myCharge product offering
Product offeringCore offering
myCharge designs, manufactures, and distributes portable charging hardware for consumer mobile devices, with a portfolio spanning power banks featuring built-in retractable USB-C/Lightning cables (RetractaCharger line, 5K–20K mAh), MagSafe/Qi/Qi2 magnetic wireless power banks (CliqLuxe, CliqAir, MAG-LOCK series), GaN-based 65W laptop chargers (PowerHub Ultra), and multi-device charging stations (EcoHub 3-in-1, 4-in-1). Products are sold under the myCharge brand via owned e-commerce, national retailers (Best Buy, Target, Costco, Amazon), and airport/travel retail, with secondary B2B custom-branded solutions for corporate promotions.
Product overview
myCharge is a Michigan-based designer and distributor of portable charging solutions, offering a diverse portfolio of power banks and charging stations. The product lineup centers on three main categories: Retractables (power banks with built-in retractable cables), Wireless (magnetic MagSafe/Qi chargers including CliqLuxe, CliqAir, and MAG-LOCK series), and Multi-Purpose (charging stations like EcoHub and 4-in-1). Key product families include the RetractaCharger line (5K-20K mAh with optional wireless), Cliq wireless power banks with magnetic alignment, the EcoHub 3-in-1 Apple charging station, Amp and PowerHub portable chargers with built-in cables/plugs, and the PowerHub Ultra 65W laptop charger. Most products feature built-in cables to reduce e-waste, with capacities ranging from 2,600mAh to 20,000mAh, and wireless standards supporting MagSafe, Qi, and Qi2.
Differentiator
Problem solved
Functional benefit
Products and services
- RetractaCharger Power Bank Power banks with built-in retractable USB-C and Lightning cables, available in 5K, 10K, or 20K mAh capacities with optional built-in wall plug and digital display, targeting consumers needing clutter-free portable power.
- RetractaCharger with Wireless 10K mAh portable power bank combining retractable cables with Qi wireless charging and built-in wall plug, for consumers who want both wired and cable-free charging.
- CliqLuxe Magnetic Wireless Power Bank Magnetic wireless power bank with 5K or 10K mAh capacity, featuring MAG-LOCK snap-on alignment, foldable metal stand, and optional built-in wall plug, aimed at MagSafe-compatible iPhone users.
- CliqAir Ultra-Thin Wireless Power Bank Ultra-thin (0.3–0.5 inch) magnetic wireless power bank with 5K or 10K mAh capacity and Qi2 wireless charging, targeted at users who want a pocket-ready travel charger.
- EcoHub 3-in-1 Apple Charging Station Foldable 3-in-1 MagSafe charging station with 6,000mAh battery that charges iPhone, Apple Watch, and AirPods simultaneously with built-in wall plug, for Apple ecosystem users wanting a single desk/travel station.
- 4-in-1 Wireless Charging Station 4-in-1 charging station with 15W Qi wireless charging pad, Apple Watch dock, and additional USB-C port, supporting up to 4 devices simultaneously with adjustable viewing angles for home/office use.
- MAG-LOCK MagSafe Power Bank Series MagSafe-compatible magnetic wireless power banks offered in 3K, 6K, and 9K mAh capacities, featuring MAG-LOCK technology for the strongest magnetic grip and instant alignment, for iPhone users needing on-the-go magnetic charging.
- PowerHub Ultra 65W Laptop Charger 65W GaN-based laptop charger with built-in wall plug, built-in USB-C cable, and 2 additional USB-C ports for simultaneous charging of up to 3 devices, targeting mobile professionals who need laptop-class power in a compact form factor.
- Amp Power + Plug Power Bank Series Amp Power + Plug power banks available in 5,000mAh, 10,000mAh, and 20,000mAh capacities, each with built-in USB-C cable and integrated wall plug providing up to 30/60/120 hours of extra battery life for daily and travel use.
- PowerHub Mini Power Bank Compact 3,000mAh power bank with built-in USB-C and Lightning cables and up to 18 hours of extra battery life, for ultra-portable everyday charging.
- Go Mini 2.6K Portable Charger Ultra-compact 2,600mAh portable charger with built-in USB-A port and fabric loop strap providing up to 14 hours of extra battery life for users wanting a minimal everyday-carry backup.
- Magnetic 5K Charger with Stand 5,000mAh magnetic wireless charger with MAG-LOCK technology for iPhone alignment, integrated foldable stand, and USB-C port for charging two devices simultaneously.
- PowerHub 5-Port USB Tower Desktop charging hub with 5 USB ports delivering 5A output for charging multiple devices simultaneously, featuring anti-slip base and premium soft-touch finish for shared family/office use.
- Custom Branded Solutions (B2B) Co-branding and custom-branding partnerships in which myCharge applies a corporate customer's logo and design to portable charging products for use as corporate gifts, promotional merchandise, sports team items, and event giveaways.
Quantifiable outcome
- 500+ recharge cycles from empty to full
- +2 more outcomes
Companies that use myCharge
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
myCharge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
myCharge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CostcocoreCostco serves as an exclusive retail partner for the PowerHub All-In-One 10,000mAh portable charger (models AO10FK-A, AO10FK-B, AO10FK-C). This recall notice relates specifically to Costco-sold units with date codes ending in 21, 22, and select 2023 codes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
myCharge competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Largest portable charging brand globally, with comparable power bank, GaN wall charger, Qi wireless, and MagSafe-compatible product lines sold through the same retailers (Best Buy, Target, Amazon) and DTC. Closest direct competitor on product breadth and price ladder.
- Belkin: Premium charging accessories maker with strong Apple co-marketing ties and overlapping MagSafe/Qi power bank, wireless charger, and GaN wall charger SKUs. Direct competitor in Best Buy, Target, and Apple-channel retail.
- Mophie (ZAGG): Heritage portable power bank brand now under ZAGG with premium positioning and Apple Store distribution. Overlaps directly on MagSafe-compatible and multi-device wireless charging stations.
- RAVPower: Direct-to-consumer portable charging brand selling GaN PD power banks, Qi wireless chargers, and laptop chargers via Amazon — competes on the same price tiers as myCharge's Amp, RetractaCharger, and PowerHub Ultra lines.
- Aukey Technology: GaN and USB PD power bank/wall charger vendor with overlapping capacities and price points. Direct competitor in Amazon, Best Buy, and international markets where myCharge does not currently ship.
- Satechi: Premium Apple-ecosystem charging accessories brand with MagSafe-compatible wireless chargers, GaN wall chargers, and multi-device stations — overlaps with myCharge's Cliq, EcoHub, and 4-in-1 lines on positioning and target customer.
- Otterbox (OtterCharge / OtterSpot): Rugged consumer electronics brand with a charging division offering wireless power banks and charging stations. Competes on durability positioning and retail distribution at Best Buy and Target.
Broad incumbents
- Apple (MagSafe Accessories): First-party MagSafe Battery Pack, MagSafe Charger, and dual-device chargers compete at the top of myCharge's price ladder and benefit from native iOS integration, Apple Store placement, and brand default status.
Emerging players
- Nimble: Eco-focused portable charger brand using recycled plastics and bundled cables — overlaps with myCharge's e-waste and recyclable-packaging positioning and competes in the same eco-conscious consumer segment.
- Iniu: Fast-growing Amazon-native portable power bank brand with high-capacity 20K mAh and USB-C PD models at aggressive price points — direct competitor on commodity side of myCharge's Amp and RetractaCharger SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
myCharge social profiles
Digital presencemyCharge financial estimates
Financial estimateRevenue estimate
Valuation estimate
myCharge leadership team
Management profileNumber of profiles
Profiles1 record
myCharge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myCharge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myCharge
What does myCharge do?
myCharge designs, manufactures, and distributes portable charging hardware for consumer mobile devices, with a portfolio spanning power banks featuring built-in retractable USB-C/Lightning cables (RetractaCharger line, 5K–20K mAh), MagSafe/Qi/Qi2 magnetic wireless power banks (CliqLuxe, CliqAir, MAG-LOCK series), GaN-based 65W laptop chargers (PowerHub Ultra), and multi-device charging stations (EcoHub 3-in-1, 4-in-1). Products are sold under the myCharge brand via owned e-commerce, national retailers (Best Buy, Target, Costco, Amazon), and airport/travel retail, with secondary B2B custom-branded solutions for corporate promotions.
Is myCharge a public or private company?
myCharge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myCharge founded?
myCharge was founded in 2011. It employs 11 to 50 people.
Where is myCharge based?
myCharge is headquartered in Birmingham, United States, in the North America region.
How does myCharge make money?
Two revenue lines are on record. Hardware Sales - Consumer is the primary driver. The others are custom Branded Solutions (B2B).
Who are myCharge's main competitors?
Direct peers on record are Anker Innovations, Belkin, Mophie (ZAGG), RAVPower, Aukey Technology, Satechi and Otterbox (OtterCharge / OtterSpot). Apple (MagSafe Accessories) is listed as a broad incumbent. Emerging players are Nimble and Iniu.
Does myCharge have an API?
No public API is recorded for myCharge.
What industry is myCharge in?
myCharge's product category is Portable Charging Products. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs), with a secondary code of CRACATAC, Wireless Charging (Qi Pads, Stands, Multi-Device Mats). Its NAICS code is 33591.