Bauernblatt
Bauernblatt GmbH is a regional German agricultural news publisher serving farmers and the agricultural community of Schleswig-Holstein via print, web, and mobile-app editions, supplemented by an e-commerce shop and reader travel programs.
- Company typePrivate
- Founded-
- HeadquartersRendsburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bauernblatt does
Bauernblatt GmbH is a regional German media company headquartered in Rendsburg, Schleswig-Holstein, that publishes the Bauernblatt Schleswig-Holstein agricultural newspaper and associated digital products. The company's primary audience is the farming and agricultural community of Schleswig-Holstein, with editorial coverage spanning agricultural policy, energy/climate/environment, regional news, business, livestock, crops, markets, forestry, hunting, horses, gardens, and rural life. Beyond news, Bauernblatt acts as a content hub tied to the local Bauernverband (farmers' association) and chamber activities, and offers utility information services such as a regional milk vending station directory (Milchtankstellen-in-SH) and a Schleswig-Holstein land rental and purchase price index (Pacht- und Kaufpreisspiegel).
Bauernblatt firmographics
Firmographics- Name
- Bauernblatt
- Legal name
- Bauernblatt GmbH
- Website
- https://bauernblatt.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bauernblatt GmbH is a regional German agricultural news publisher serving farmers and the agricultural community of Schleswig-Holstein via print, web, and mobile-app editions, supplemented by an e-commerce shop and reader travel programs.
- Ownership category
- akta.pro rank
Bauernblatt industry classification
Industry- Product category
- Regional Agricultural Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Bauernblatt is headquartered
LocationHeadquarters
- HQ city
- Rendsburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bauernblatt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: Core revenue stream from print and digital subscriptions (Abonnement) for the Bauernblatt newspaper serving the agricultural community in Schleswig-Holstein. Multiple subscription tiers including trial reading, gift subscriptions, and student/trainee rates.
- E-commerce Sales: Online shop (shop.bauernblatt.com) selling books, calendars, reader travels, and other products. Revenue from individual product transactions.
- Advertising: Revenue from advertisements (Anzeigen) and third-party inserts (Fremdbeilagen) placed in the newspaper and publications. Rates based on millimeter-lines for print advertisements.
- Reader Travels: Organized group travel programs for readers (Leserreisen), such as the 2027 Baltic Sea cruise, offered through partnership with Gebeco.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Abonnement with print and digital access options |
| Subscription | Annual | Digital-only subscription |
| Unit Pricing | Pay-as-you-go | E-commerce products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bauernblatt product offering
Product offeringCore offering
Bauernblatt publishes a regional agricultural newspaper serving the farming community of Schleswig-Holstein, Germany, available in print, digital web, and mobile app (iOS/Android) editions. Beyond the core news publication, it operates an e-commerce shop selling books, calendars, and reader travel packages, and offers online information services including an interactive milk vending station directory and an annual agricultural land price index.
Product overview
Bauernblatt Schleswig-Holstein is an agricultural newspaper publishing company offering a portfolio of print and digital products centered on agricultural news coverage for Schleswig-Holstein, Germany. The core offerings consist of the print edition of the Bauernblatt newspaper and its digital counterpart (Digitales Bauernblatt) accessible via web and mobile app. Supporting products include a dedicated mobile application for iOS and Android, an e-commerce web shop selling books and calendars, organized reader trips (Leserreisen), and information services such as the milk vending station directory (Milchtankstellen-in-SH) and agricultural land price index (Pacht- und Kaufpreisspiegel). Advertising services complete the product range for commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bauernblatt Print Edition Print edition of the Bauernblatt Schleswig-Holstein agricultural newspaper, published for farmers and agricultural professionals in Schleswig-Holstein, covering agricultural policy, energy/climate/environment, regional news, business, livestock, plants, markets, horses, gardens, forestry and hunting, and rural life.
- Digitales Bauernblatt (Digital Edition) Digital subscription and reading version of the Bauernblatt newspaper, accessible via web browser and mobile app, allowing subscribers to read the publication on multiple devices.
- Bauernblatt Mobile App Native mobile application for iOS and Android devices enabling digital access to the Bauernblatt newspaper for subscribers.
- Bauernblatt Shop (Webshop) E-commerce platform at shop.bauernblatt.com selling subscriptions, books, calendars, and reader trips, with payment options including PayPal, credit card, bank transfer, SEPA direct debit, and Sofortüberweisung.
- Leserreisen (Reader Trips) Organized travel experiences for Bauernblatt readers, such as the Baltic Sea cruise 2027, offered in partnership with Gebeco.
- Bauernblatt Bücher (Books) Book collection available through the shop, covering topics such as baking, gardening, humor, children's books, cooking, DIY/nature, non-fiction, and Schleswig-Holstein regional topics.
- Bauernblatt Kalender (Calendars) Calendars available for purchase through the Bauernblatt shop, sold with additional shipping costs due to their bulky nature.
- Milchtankstellen-in-SH (Milk Vending Stations Directory) Interactive directory and map listing 43 milk vending stations across Schleswig-Holstein, organized by district, including farm family names, addresses, and locations.
- Pacht- und Kaufpreisspiegel (Land Price Index) Annual agricultural land purchase and rental price index for Schleswig-Holstein, compiled by the Statistics Office North and the Ministry for Agriculture, providing regional price developments for arable land and permanent grassland.
- Anzeigen (Advertising Services) Advertising placement services in the Bauernblatt newspaper and website, with media data (mediadaten) available for advertisers to plan campaigns.
Companies that use Bauernblatt
Customer profileSegments1 record
Ideal customer profiles3 records
Bauernblatt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Bauernblatt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GebecominorGebeco is a travel partner for organized reader travels (Leserreisen) offered by Bauernblatt. Examples include the 2027 Baltic Sea cruise package. Gebeco handles the travel arrangements while Bauernblatt promotes and sells the trips to its reader community.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Bauernblatt competitors and assessment
Company assessmentBroad incumbents
- Top Agrar: Top Agrar is Germany's largest agricultural trade magazine covering agronomy, livestock, and farm economics with both print and digital editions. Comparable to Bauernblatt as a competing agricultural trade publication serving German farmers, but operating at national scale with broader resources.
- Deutsche Bauernzeitung: Deutsche Bauernzeitung is a national German agricultural weekly covering farming policy, economics, and practical operations. Comparable to Bauernblatt as a competing agricultural publication serving German farmers, but with national rather than regional focus.
Direct peers
- agrarheute: agrarheute is a leading German agricultural news portal from dlv Deutscher Landwirtschaftsverlag covering crop production, livestock, farm management, and policy. Directly comparable to Bauernblatt as a competing source of agricultural news and information for German farmers, with a stronger digital-first orientation.
- Landwirtschaftliches Wochenblatt: Landwirtschaftliches Wochenblatt publishes regional editions for multiple German agricultural regions with print and digital coverage of farming, policy, and markets. Closely comparable to Bauernblatt in regional agricultural newspaper model, though operating across multiple federal states rather than a single region.
- Land & Forst: Land & Forst is a German agricultural publication covering farming, forestry, and rural life for northern German farmers. Closely comparable to Bauernblatt in regional agricultural media model, with overlapping coverage of Schleswig-Holstein and Lower Saxony farmer audiences.
- dlz agrarmagazin: dlz agrarmagazin is a German agricultural trade magazine covering crop production, livestock, and farm technology with print and digital formats. Comparable to Bauernblatt as an agricultural trade publication for German farmers, with similar operational model and target audience.
Regional players
- Bayerisches Landwirtschaftliches Wochenblatt: Bayerisches Landwirtschaftliches Wochenblatt is a regional agricultural newspaper for Bavaria with print and digital editions serving Bavarian farmers. Comparable regional agricultural newspaper model to Bauernblatt, but operating in a different German federal state with its own farmer base and agricultural chamber.
Emerging players
- profi Magazin: profi is a German agricultural technology magazine focused on tractors, machinery, and farm equipment. Partially comparable to Bauernblatt as a German agricultural trade publication, though more specialized toward machinery rather than broad farming coverage.
- Lohnunternehmen: Lohnunternehmen is a German trade publication covering agricultural contractor and farm services industries. Adjacent to Bauernblatt's agricultural coverage with overlapping farming audience, but specialized toward contractors rather than general farm operations.
Others
- Deutscher Bauernverband: Deutscher Bauernverband is the German Farmers' Association providing policy advocacy, communications, and information services to German farmers. Related to Bauernblatt through the agricultural information ecosystem and overlapping audience, though a membership association rather than a publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bauernblatt social profiles
Digital presenceBauernblatt compliance and trust
Trust signalCompliance2 records
Bauernblatt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bauernblatt leadership team
Management profileNumber of profiles
Profiles6 records
Bauernblatt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bauernblatt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bauernblatt
What does Bauernblatt do?
Bauernblatt publishes a regional agricultural newspaper serving the farming community of Schleswig-Holstein, Germany, available in print, digital web, and mobile app (iOS/Android) editions. Beyond the core news publication, it operates an e-commerce shop selling books, calendars, and reader travel packages, and offers online information services including an interactive milk vending station directory and an annual agricultural land price index.
Is Bauernblatt a public or private company?
Bauernblatt is a private company. It is classified as unknown and is currently operating.
When was Bauernblatt founded?
Bauernblatt was founded in -1. It employs 11 to 50 people.
Where is Bauernblatt based?
Bauernblatt is headquartered in Rendsburg, Germany, in the Europe region.
How does Bauernblatt make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are E-commerce Sales, advertising and reader Travels.
Who are Bauernblatt's main competitors?
Broad incumbents on record are Top Agrar and Deutsche Bauernzeitung. Direct peers are agrarheute, Landwirtschaftliches Wochenblatt, Land & Forst and dlz agrarmagazin. Bayerisches Landwirtschaftliches Wochenblatt is listed as a regional player. Emerging players are profi Magazin and Lohnunternehmen. Deutscher Bauernverband is listed as an others.
Does Bauernblatt have an API?
No public API is recorded for Bauernblatt.
What industry is Bauernblatt in?
Bauernblatt's product category is Regional Agricultural Newspaper Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513110 and its SIC code is 2711.