Evangers Dog and Cat Food
Evanger's is a family-owned pet food manufacturer founded in 1935, producing grain-free, therapeutic, and specialty wet and dry food for dogs, cats, and exotic pets from its Wheeling, Illinois facility. It sells through 5,000+ U.S. retail stores, a direct-to-consumer e-commerce storefront with subscription autoship, and veterinary and exhibitor B2B channels.
- Company typePrivate
- Founded1935
- HeadquartersMarkham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Evangers Dog and Cat Food does
Evanger's Dog & Cat Food Co. is a family-owned pet food manufacturer founded in 1935 and continuously operating from its original production facility in Wheeling, Illinois. The company produces a comprehensive catalog of wet food, dry food, gently dried treats, air-dried products, and therapeutic/specialty diets for dogs, cats, ferrets, and exotic pets across more than ten sub-brands — including Heritage Classics, Organics, Complements, Hand Packed, Super Premium, EVX Restricted Diet, Nothing But Natural, Hi Bio, Against the Grain, The Good Egg Pet Food Company, and Organomics. Core technology centers on traceable, grain-free formulation expertise, hand-packing and air-drying processes, Kosher for Passover certification across multiple product lines, and steel-can packaging positioned as infinitely recyclable. The EVX Restricted Diet product line provides therapeutic formulations addressing allergies, weight management, hip & joint, digestive support, kidney support, controlled magnesium, and senior health conditions, channeled in part through veterinary clinics.
Revenue is generated through a multi-channel model: direct-to-consumer e-commerce sales at evangersdogfood.com (with a subscription/autoship offering a 5% recurring discount), wholesale distribution through more than 5,000 U.S. retail locations organized into a tiered Gold Star/Silver Star retailer program, veterinary channel sales via the Vet Discounts program, and the Exhibitor Feeding program for pet industry professionals. Unit pricing ranges from $5.95 (calendar accessories) to $99.90 (large-format dry food bags), with case pricing for wet food typically $27.99–$52.56. The customer base is fragmented across pet parents (primary segment), veterinary professionals, and pet industry exhibitors, with no public financials, funding rounds, or acquisition history disclosed. The company markets itself with 90+ years of brand heritage messaging ('From Our Family to Yours') and has earned recent third-party recognition from Modern Dog Magazine (Best Dry Dog Food, 2024) and The Whole Dog Journal (Best Limited Ingredient Canned Dog Food, 2025).
Evangers Dog and Cat Food firmographics
Firmographics- Name
- Evangers Dog and Cat Food
- Legal name
- Evanger's Dog & Cat Food
- Website
- https://evangersdogfood.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evanger's is a family-owned pet food manufacturer founded in 1935, producing grain-free, therapeutic, and specialty wet and dry food for dogs, cats, and exotic pets from its Wheeling, Illinois facility. It sells through 5,000+ U.S. retail stores, a direct-to-consumer e-commerce storefront with subscription autoship, and veterinary and exhibitor B2B channels.
- Ownership category
- akta.pro rank
Where Evangers Dog and Cat Food is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Evangers Dog and Cat Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Product Sales (E-commerce): Evanger's sells pet food and treats directly through its e-commerce storefront (evangersdogfood.com). Individual products, cases, and bags are priced and available for purchase with direct-to-consumer shipping. A subscription program offers a 5% discount on recurring orders.
- Retail Distribution: Products are sold through a network of more than 5,000 retail store locations, including Gold Star retailers who carry the full product line. Revenue flows through standard wholesale/distributor relationships with independent pet stores and pet specialty chains.
- Affiliate Program: An affiliate program allows partners to earn commissions by referring customers to purchase Evanger's products, generating referral-based revenue.
- Veterinarian Channel / Exhibitor Feeding Program: Programs such as Vet Discounts and Exhibitor Feeding enable veterinary clinics and pet-related exhibitors to purchase Evanger's products at discounted rates, likely at wholesale pricing, for in-office use or resale to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription / Autoship — 5% recurring discount on all products |
| Unit Pricing | Pay-as-you-go | One-time purchase — Case and unit pricing |
| Other | Pay-as-you-go | Wholesale / Vet Discount / Exhibitor Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Evangers Dog and Cat Food product offering
Product offeringCore offering
Evanger's Dog and Cat Food manufactures and sells canned wet food, dry kibble, gently dried treats, air-dried raw diet alternatives, and therapeutic diet products for dogs, cats, and small animals. The company operates from its Wheeling, Illinois facility since 1935 and distributes through its own e-commerce storefront, a subscription autoship program, and more than 5,000 retail store locations across the United States.
Product overview
Evanger's Dog and Cat Food is a family-owned pet food manufacturer founded in 1935, offering a comprehensive portfolio of wet food, dry food, treats, and specialty diet products. The product lineup includes multiple distinct brands: Heritage Classics (all-meat and complete balanced canned dinners), Organics (USDA organic formulations), Complements (grain-free side dishes), Hand Packed (hand-packed meaty chunks and stews), Super Premium (premium pâté style dinners with spinach and kale), EVX Restricted Diet (therapeutic/prescription diets for allergies, weight management, hip & joint, digestive support, and other health conditions), Gently Dried Treats (single-ingredient air-dried treats), Dry Food (kibble in various formulas including grain-free options), Hi Bio (air-dried raw diet alternatives), Against the Grain (additional specialty products), The Good Egg (egg-based dinners), and specialized Ferret & Exotic Pet foods. Products are formulated for dogs, cats, and small animals, with proteins including beef, chicken, duck, salmon, rabbit, lamb, pork, quail, buffalo, turkey, venison, whitefish, sardines, and vegetarian options. The company also offers gift baskets and commemorative merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Super Premium: Super premium dry food line with chicken, rice, and grain-free options
- Heritage Classics
- Evanger's Organics
- Complements
- Hand Packed
- Super Premium Pâté Style
- EVX Restricted Diet
- Nothing But Natural
- Hi-Bio
- Against the Grain
- The Good Egg Pet Food Company
Products and services
- Heritage Classics All-meat classic and complete balanced canned dinners for dogs and cats, featuring varieties such as Beef, Chicken, Lamb & Rice, Chicken & Rice, Beef & Bacon, Senior & Weight Management, and others in loaf and chunky formats. Many products carry Kosher for Passover certification.
- Organics USDA certified organic pet food line featuring organic proteins and produce for dogs and cats, including Turkey with Potato & Carrots, Chicken & Turkey with Coconut Oil, Beef Dinner with Coconut Oil, Braised Chicken Dinner, Turkey with Butternut Squash, and Beef Dinner.
- Complements Grain-free pate style side dishes and supplements available in multiple proteins (Salmon, Quail, Rabbit, Duck, Chicken, Buffalo, Beef, Pork) for dogs, cats, and ferrets, including hypoallergenic sweet potato options.
- Hand Packed Hand-packed meaty chunks and stew-style wet foods where meat is packed by hand into cans, including Braised Beef Chunks with Gravy, Chunky Chicken Casserole, Roasted Chicken Drummet Dinner, Whole Uncut Sardines, Hunk of Beef, and Whole Chicken Thighs. Distinguished by whole-chunk protein presentation versus pate texture.
- Super Premium Premium pate style dinners with spinach and kale for dogs (Lamb & Rice, Venison & Beef, Beef, Chicken, Duck & Sweet Potato) and cats (Rabbit & Quail, Seafood & Caviar, Duck, Holistic Quail).
- EVX Restricted Diet Therapeutic diet line including Enhanced Diet Treats (Hip & Joint Support, Immunity Support, Skin & Coat Support, Puppy Training) and Restricted Diet Complete Balanced Dinners for dogs (Skin & Coat, Weight Management, Hip & Joint, Digestion, Allergies) and cats (Bland Diet, Weight Management, Senior & Joint Health, Low Phosphorus, Controlled Magnesium).
- Gently Dried Treats (Nothing But Natural) Single-ingredient gently dried treats including Beef Tripe, Beef Heart, Beef Tongue, Beef Liver, Salmon, and Beef Lungs for dogs and cats.
- Dry Food Kibble products including Super Premium Chicken & Brown Rice, Super Premium Gamebird, Grain Free Whitefish & Sweet Potato, Grain Free Chicken & Sweet Potato Pumpkin, and Grain Free Meat Lover's with Rabbit in various sizes for dogs and cats.
- Hi Bio Air-dried, low-heat, semi-processed raw diet alternative available in Beef and Chicken varieties (3.2 lb and 1.2 lb sizes) for dogs and cats. Used as a complete balanced dinner, training treat, show bait, or topper.
- Ferrets & Exotic Pets Food Specialized pate-style food for ferrets, hedgehogs, and other obligate carnivores including Turkey Dinner, Beef Dinner, and Chicken Dinner.
- Evanger's Baskets Pre-assembled gift baskets containing Evanger's pet food products, suitable for gifting occasions.
Quantifiable outcome
- Modern Dog Magazine voted Evanger's Dry Dog Food as the Best Dry Dog Food in 2024
- +3 more outcomes
Companies that use Evangers Dog and Cat Food
Customer profileSegments3 records
Ideal customer profiles3 records
Evangers Dog and Cat Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Evangers Dog and Cat Food partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Veterinary Clinics (Vet Discounts Program)coreEvanger's operates a Vet Discounts program through which veterinary professionals receive preferential pricing on the company's products. This enables veterinarians to recommend and dispense Evanger's therapeutic and specialty diet products (EVX Restricted Diet line) to their clients, functioning as a channel partnership where vets act as recommending/reselling partners.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Evangers Dog and Cat Food competitors and assessment
Company assessmentDirect peers
- Wellness Pet Company: Wellness Natural Pet Food (Wellness Core, Complete Health) is a directly comparable premium natural pet food manufacturer offering grain-free, limited-ingredient, and weight management lines for dogs and cats through independent pet specialty and mass channels—overlapping Evanger's portfolio, target customer, and retail distribution model.
- Merrick Pet Care: Merrick produces premium grain-free and limited-ingredient dog and cat food (including a Backcountry raw-infused line directly comparable to Evanger's Hi Bio) and is sold through the same independent pet specialty and online channels, targeting the same premium-conscious pet parent.
- Fromm Family Foods: Fromm is a family-owned, Wisconsin-based premium pet food manufacturer with grain-inclusive and grain-free dry, wet, and treat lines sold through independent pet specialty—closely comparable to Evanger's heritage positioning, family-owned structure, and specialty channel distribution.
- Nature's Variety (Instinct): Instinct by Nature's Variety is a direct competitor in raw, freeze-dried, and high-protein pet nutrition with strong specialty retail presence, overlapping Evanger's Hi Bio air-dried raw alternative, grain-free positioning, and limited-ingredient therapeutic-adjacent SKUs.
- Natural Balance Pet Foods: Natural Balance offers L.I.D. (Limited Ingredient Diets) and grain-free dry and wet food for dogs and cats, directly overlapping Evanger's Heritage Classics, Complements, and EVX Restricted Diet positioning across independent pet retail.
- Stella & Chewy's: Stella & Chewy's specializes in raw, freeze-dried, and gently dried pet food and treats—a category adjacent to Evanger's Hi Bio air-dried and Nothing But Natural gently dried treats—sold through the same independent pet specialty channel with a comparable premium price point.
Broad incumbents
- Champion Petfoods (Orijen/Acana): Champion's Orijen and Acana brands are premium, protein-forward pet foods (including freeze-dried and raw-coated lines) widely distributed through independent pet specialty and now owned by Mars; comparable to Evanger's in specialty channel and premium positioning, though at significantly higher scale.
- Nutro (Mars Petcare): Nutro is Mars Petcare's natural pet food brand with grain-free and limited-ingredient lines (MAX, WHOLESOME ESSENTIALS); as a Mars-owned brand it competes in the same premium-natural segment as Evanger's but with vastly greater distribution scale and slotting power.
- Hill's Pet Nutrition (Colgate-Palmolive): Hill's Prescription Diet and Science Diet dominate the veterinary therapeutic and clinical nutrition category that Evanger's EVX Restricted Diet line targets; Hill's represents the clinical-evidence-backed incumbent Evanger's must displace to scale vet channel sales.
Emerging players
- Primal Pet Foods: Primal specializes in frozen and freeze-dried raw dog and cat food with strong specialty channel presence—an emerging niche player whose raw positioning directly overlaps Evanger's Hi Bio air-dried raw diet alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Evangers Dog and Cat Food social profiles
Digital presenceEvangers Dog and Cat Food compliance and trust
Trust signalCompliance2 records
Evangers Dog and Cat Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evangers Dog and Cat Food leadership team
Management profileNumber of profiles
Profiles1 record
Evangers Dog and Cat Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evangers Dog and Cat Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evangers Dog and Cat Food
What does Evangers Dog and Cat Food do?
Evanger's Dog and Cat Food manufactures and sells canned wet food, dry kibble, gently dried treats, air-dried raw diet alternatives, and therapeutic diet products for dogs, cats, and small animals. The company operates from its Wheeling, Illinois facility since 1935 and distributes through its own e-commerce storefront, a subscription autoship program, and more than 5,000 retail store locations across the United States.
Is Evangers Dog and Cat Food a public or private company?
Evangers Dog and Cat Food is a private company. It is classified as family owned and is currently operating.
When was Evangers Dog and Cat Food founded?
Evangers Dog and Cat Food was founded in 1935. It employs 11 to 50 people.
Where is Evangers Dog and Cat Food based?
Evangers Dog and Cat Food is headquartered in Markham, United States, in the North America region.
How does Evangers Dog and Cat Food make money?
Four revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are retail Distribution, affiliate Program and veterinarian Channel / Exhibitor Feeding Program.
Who are Evangers Dog and Cat Food's main competitors?
Direct peers on record are Wellness Pet Company, Merrick Pet Care, Fromm Family Foods, Nature's Variety (Instinct), Natural Balance Pet Foods and Stella & Chewy's. Broad incumbents are Champion Petfoods (Orijen/Acana), Nutro (Mars Petcare) and Hill's Pet Nutrition (Colgate-Palmolive). Primal Pet Foods is listed as an emerging player.
Does Evangers Dog and Cat Food have an API?
No public API is recorded for Evangers Dog and Cat Food.