Apotek 1 Gruppen

What Apotek 1 Gruppen does

Apotek 1 Gruppen is a Norwegian for-profit pharmacy chain founded in 1999 and headquartered in Oslo, operating one of Norway's largest pharmacy retail networks with 1,001-5,000 employees. The company's offering combines a nationwide physical retail pharmacy footprint with an owned e-commerce storefront at apotek1.no, distributing prescription medications alongside a broad horizontal portfolio of health and wellness categories — Skincare (Hudpleie), Nutrition and Lifestyle (Kosthold og livsstil), Baby and Children (Baby og barn), Illness and Symptoms (Sykdom og symptomer), Travel, Sport and Leisure (Reise, sport og fritid), Pet Pharmacy (Dyreapoteket), and an Outlet — plus supporting customer services including digital prescription management (Mine resepter), pharmacist-led Advice and Tips (Råd og tips), a Store Locator (Finn apotek), a Customer Center (Kundesenter), additional in-pharmacy Services (Tjenester), and a Kundeklubb loyalty club.

The company's go-to-market is a dual offline/online retail model targeting individual Norwegian consumers across multiple use-case segments (general health, skincare, nutrition, baby/child care, pet health, travel/sports). Prescription dispensing is anchored by licensed pharmacist consultations at physical locations and supported by "Mine resepter" online prescription management, creating modest switching costs for chronic medication customers. The Kundeklubb loyalty program and recurring email/newsletter campaigns function as retention and repeat-purchase mechanisms, while the e-commerce storefront extends the chain's reach beyond geographic catchment of any individual pharmacy.

Source materials disclose neither revenue figures, funding history, ownership structure (beyond not being a public company), M&A activity, regulatory actions, nor named enterprise customers. Pricing is not publicly disclosed and is set at the individual pharmacy location level. As a result, financial scale is inferable only via headcount and footprint, and the company's competitive position is described qualitatively as one of Norway's larger pharmacy chains rather than by quantified market share.

Name

Apotek 1 Gruppen

Legal name

Apotek 1 Gruppen

Website

https://apotek1.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Apotek 1 Gruppen is one of Norway's largest for-profit pharmacy chains, operating a nationwide physical retail network plus the apotek1.no e-commerce storefront to dispense prescriptions and sell health, wellness, skincare, nutrition, baby, pet, and travel-health products to Norwegian consumers, supported by digital prescription management and a loyalty club.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA), Health Food & Supplement Stores (CRAHAEAC), OTC, Vitamins & Supplement Management (HSABALAM)

Keywords

• Retail pharmacy
• Prescription medications
• OTC health products
• Skincare products
• Nutritional supplements

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels3 records

Core offering

Apotek 1 Gruppen is a Norwegian pharmacy retail chain that sells prescription medications and over-the-counter health products, skincare, nutritional supplements, baby and child care items, pet pharmacy products, and travel/sport/leisure health products through a nationwide network of physical pharmacy stores and the apotek1.no e-commerce platform. The offering is complemented by professional pharmacist advice, digital prescription management (Mine resepter), a store locator (Finn apotek), and a customer loyalty club (Kundeklubb).

Product overview

Apotek 1 is a Norwegian pharmacy chain offering a unified retail pharmacy service with integrated digital capabilities. The product portfolio includes multiple product categories (Skincare, Nutrition and Lifestyle, Baby and Children, Illness and Symptoms, Travel/Sport/Leisure, Pet Pharmacy, and Outlet) alongside customer-facing services such as My Prescriptions (digital prescription management), Advice and Tips, Find Pharmacy (store locator), Customer Center, and Services. The pharmacy combines in-store physical offerings with online services, centered around prescription management, health product retail, and professional health advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Hudpleie (Skincare) Retail category of facial and body skincare products sold through Apotek 1 pharmacies and the apotek1.no e-commerce store for consumers building skincare routines.
• Kosthold og livsstil (Nutrition and Lifestyle) Retail category of dietary supplements and lifestyle products supporting health, wellness, and preventive nutrition, sold through Apotek 1 pharmacies and the apotek1.no storefront.
• Baby og barn (Baby and Children) Retail category of products for infant and child health, nutrition, and care, offered through Apotek 1 pharmacies and the apotek1.no storefront for parents and caregivers.
• Sykdom og symptomer (Illness and Symptoms) Retail category of over-the-counter products for symptom relief and management of common illnesses, sold through Apotek 1 pharmacies and the apotek1.no storefront.
• Reise, sport og fritid (Travel, Sport and Leisure) Retail category of pharmacy products supporting travel health preparation, sports nutrition, and leisure activity wellness, sold through Apotek 1 pharmacies and the apotek1.no storefront.
• Dyreapoteket (Pet Pharmacy) Retail pharmacy category dedicated to veterinary medications and pet health products for pet owners, available through Apotek 1 pharmacies and the apotek1.no storefront.
• Outlet - siste sjanse (Outlet - Last Chance) Discounted and clearance pharmacy products sold through Apotek 1 pharmacies and the apotek1.no storefront.
• Mine resepter (My Prescriptions) Digital prescription management service that allows customers to view and manage their prescriptions online via the apotek1.no platform.
• Råd og tips (Advice and Tips) Pharmacy professional health advice and tips content service published through the apotek1.no platform to help consumers with health and wellness decisions.
• Finn apotek (Find Pharmacy) Store locator service on apotek1.no enabling customers to find nearby Apotek 1 physical pharmacy locations across Norway.
• Kundesenter (Customer Center) Customer support service for inquiries and assistance, accessible from the apotek1.no platform.
• Kundeklubb (Customer Club) Customer loyalty club offering repeat customers exclusive offers and promotions across Apotek 1 product categories.
• Tjenester (Services) Additional pharmacy services offered at Apotek 1 physical locations, supplementing core prescription dispensing and product retail.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Emerging players

• DocMorris: Pan-European online pharmacy focused on mail-order OTC, Rx, and personal care. Represents the digital-native competitive threat to traditional Norwegian chains including Apotek 1.
• Shop Apotheke Europe: Leading European online pharmacy operating across multiple countries. Comparable to Apotek 1's e-commerce ambitions and a benchmark for digital pharmacy scaling in Europe.
• Meds.se: Nordic online pharmacy with prescription and OTC delivery. Comparable e-commerce pharmacy proposition and a regional digital competitor from neighboring Sweden.

Broad incumbents

• Walgreens Boots Alliance: Global pharmacy and retail giant that owns Boots and operates across multiple geographies. Relevant as the parent/affiliate of Boots Norway and as the broad incumbent benchmark for chain pharmacy economics.
• CVS Health: U.S. pharmacy retail and PBM giant. Useful as a broad incumbent benchmark for pharmacy chain economics, loyalty programs, and integrated health services, although operating in a different regulatory regime.

Others

• Phoenix Group: European pharmaceutical wholesaler and pharmacy operator; historically associated with Apotek 1's ownership structure and a key upstream supplier and ecosystem player in European pharmacy distribution.

Regional players

• Farmasiet (DK): Danish pharmacy chain with comparable Nordic retail pharmacy model, providing a regional peer reference for store-format economics and category mix in Scandinavian pharmacy retail.
• Apotek Hjärtat: Sweden's largest pharmacy chain, owned by ICA Gruppen. Highly comparable business model in retail pharmacy across the Nordic region, though operating in Sweden rather than Norway.

Direct peers

• Boots Apotek (Boots Norway): One of the other major Norwegian pharmacy chains operated by Walgreens Boots Alliance, directly competing with Apotek 1 on retail pharmacy, OTC, and beauty categories across Norway.
• Vitusapotek: Norwegian pharmacy chain operating nationwide physical stores with comparable product mix (Rx, OTC, skincare, supplements) and loyalty offerings, making it a direct head-to-head competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Apotek1
• Facebookfacebook.com/Apotek1
• LinkedInlinkedin.com/company/apotek1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotek 1 Gruppen