BCG
BCG株式会社 is a Japan-based blockchain gaming services firm founded in 2024 that provides consulting, ecosystem design, marketing, and PR services to BCG projects, and co-develops RevelApp, a blockchain game lending service for disability welfare employment facilities in partnership with WAVE3.
- Company typePrivate
- Founded2024
- HeadquartersMusashino, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What BCG does
BCG株式会社 is a Japan-based blockchain gaming (BCG) professional services firm founded in January 2024 and headquartered in Musashino City, Tokyo. The company operates around a PDCA cycle it describes as 'thinking, creating, delivering, and playing' blockchain games, and serves two primary customer segments: Japanese and international blockchain game projects requiring consulting, ecosystem design, game planning, and marketing/PR services; and disability welfare employment support facilities in Japan, served through its co-developed RevelApp platform. BCG does not publish its own titles as primary products but rather acts as a services layer for partner projects including OpenWorld's 'キャリア乙女サバイバー', Chain Colosseum Phoenix, My Crypto Heroes, and several others listed on its website.
The company's core technology and product surface comprises three streams. The first is BCG Consulting Services, covering upstream ecosystem planning and downstream execution support for BCG projects. The second is BCG Promotion Services, which delivers PR campaigns, event organization (including co-hosted WebX2024 GAMEROOM with ~3,500 attendees across 15 booths), influencer and VStreamer sponsorship, and community developer relations. The third is RevelApp, a blockchain game lending and vocational-training service co-developed with WAVE3 (a joint venture of CoinPost and WellsTech), which integrates multiple third-party blockchain game titles and is deployed into disability welfare employment facilities as a work-training tool with self-assessment components.
Revenue mechanics are described as professional services and managed services arrangements with undisclosed pricing. BCG earns through consulting fees, marketing/PR contracts with game companies, and managed-service arrangements around RevelApp deployment to welfare facilities. The company is privately held with registered capital of ¥1,000,000, has no disclosed institutional funding, and is led by a small founding team supplemented by executive officers, an executive advisor, and a marketing division manager, several of whom come from Nintendo, ForN (YGG Japan), and Shake Entertainment backgrounds.
BCG firmographics
Firmographics- Name
- BCG
- Legal name
- BCG株式会社
- Website
- https://blockchaingame.co.jp
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- BCG株式会社 is a Japan-based blockchain gaming services firm founded in 2024 that provides consulting, ecosystem design, marketing, and PR services to BCG projects, and co-develops RevelApp, a blockchain game lending service for disability welfare employment facilities in partnership with WAVE3.
- Ownership category
- akta.pro rank
BCG industry classification
Industry- Product category
- Blockchain Gaming Services
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Web3 Game Publishing & Distribution Platforms (FSAPAGAA)
- akta.pro secondary industry
- Web3/Blockchain Game Studios (MPAFAAAO)
Keywords
Where BCG is headquartered
LocationHeadquarters
- HQ city
- Musashino
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
BCG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- BCG Consulting Services: Ecosystem development and game planning consulting for blockchain game projects
- BCG Marketing and PR Services: Marketing strategy planning, execution, and promotion activities for blockchain games
- New BCG Business Development: Launching new businesses in the blockchain gaming space
- Self-developed BCG Operation: In-house development and operation of blockchain games
- RevelApp Welfare Service: Welfare employment support service utilizing blockchain games, developed jointly with WAVE3. Service designed for disability employment support facilities.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
BCG product offering
Product offeringCore offering
BCG株式会社 provides consulting, marketing/PR, and promotion services for blockchain game (BCG/Web3) projects in Japan, covering ecosystem design, game planning, event co-organization, influencer sponsorship, and community building for partner projects such as OpenWorld's キャリア乙女サバイバー and Chain Colosseum Phoenix. Its flagship owned offering is RevelApp — a blockchain game lending service co-developed with WAVE3 that uses blockchain games as vocational training tools for disability welfare employment support facilities, including self-assessment features for staff.
Product overview
BCG株式会社 operates as a blockchain game (BCG) company organized around a PDCA cycle of 'thinking, creating, delivering, and playing.' Its core products include RevelApp — a disability welfare employment support service co-developed with WAVE3 that uses blockchain games as vocational training tools — alongside BCG Consulting Services (ecosystem development and game planning) and BCG Promotion Services (PR, event promotion, and influencer sponsorship for blockchain games). The company does not develop its own blockchain games; it acts as a promoter, consultant, and service provider for partner projects including OpenWorld's キャリア乙女サバイバー, Chain Colosseum Phoenix, 江戸前モンスターズ, SyFu, and multiple others.
Differentiator
Problem solved
Functional benefit
Brands
- Revel App（レベルアップ）: 株式会社WAVE3と共同開発した、ブロックチェーンゲームを活用した障害者就労支援サービス。ゲームプレイを訓練の1つとして位置づけ、資産管理・PCスキル・時間管理等の就労に必要な要素の獲得を支援。
Products and services
- BCG Consulting Services Project-based consulting service covering blockchain game ecosystem development, game planning design, and marketing strategy for blockchain game (BCG/Web3) projects. Includes upstream planning through downstream execution support, and is delivered to Japanese and international BCG project teams.
- BCG Promotion Services Promotion and PR campaign execution service for blockchain games, including event promotion and co-organization (such as WebX2024 GAMEROOM co-hosted with BuzzBridge Capital across 15 booths), community building, and influencer/VStreamer sponsorship. Delivered to blockchain game projects seeking visibility and community engagement in the Japanese market.
- RevelApp A blockchain game lending service co-developed with WAVE3 that uses blockchain games as vocational training tools for disability welfare employment support facilities, with built-in self-assessment features for facility staff. Combines gaming with asset management, PC skills, and time/health management training for people with disabilities.
Companies that use BCG
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BCG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BCG partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- 株式会社フライペンギン (Edo Sushi Monsters)minorRevelApp partnership to integrate 'Edo Sushi Monsters' RPG game into welfare employment support services.
- Bountykinds Solutions, Inc.minorRevelApp partnership to integrate BountyKinds Web3 game into welfare employment support services.
- 株式会社モーターガレージ (NEO NFT PROJECT)minorRevelApp partnership to integrate NEO NFT PROJECT racing game into welfare employment support services. First racing title in the service.
- 株式会社BLOCKSMITH＆Co. (QAQA)minorRevelApp partnership to integrate QAQA quiz video SNS into welfare employment support services for skill development.
- FUNTASM ENTERTAINMENT INC. (BOUNTY HUNTERS)minorRevelApp partnership to integrate BOUNTY HUNTERS online crane game into welfare employment support services.
- MCH株式会社coreSeeding stage partner for RevelApp. My Crypto Heroes is integrated into the welfare employment support service. MCH has been providing support since early proof-of-concept stages.
- CryptoGames株式会社corePartner for RevelApp with Crypto Spells and NFTWars titles. Both games are integrated into the welfare employment support service for strategic thinking training.
- WAVE3株式会社coreJoint development partner for RevelApp - a blockchain game lending service for disability welfare employment support. WAVE3 is a joint venture between CoinPost and WellsTech. Both companies share development costs and collaborate on the service design and expansion.
- BuzzBridge CapitalcorePartner company listed on BCG website. Co-hosted WebX2024 GAMEROOM event together.
- OpenWorld株式会社corePartner company for 'キャリア乙女サバイバー' blockchain game project. OpenWorld develops the game while BCG provides consulting and promotion.
- たぬきち (Web3 Honey)minorAppointed as Executive Officer in February 2024. Brings international experience in blockchain game design, marketing, and content production.
- 魔LUCIANminorAppointed as Executive Advisor in February 2024. Known blockchain gaming marketing expert in Japan.
- 橋本智広 (ハッシー先生)minorManga artist and BCG comic creator. Only crypto manga artist in Japan, writing about Web3 industry developments.
- いもにゃんminorOfficial sponsorship of VStreamer for BCG promotion and community building activities.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
BCG competitors and assessment
Company assessmentOthers
- CoinPost: Japan's largest crypto media outlet and parent of WAVE3 (BCG's RevelApp co-developer). Operates in the adjacent crypto media and information services space in Japan.
- Oasys: Japanese gaming-focused Layer 1 blockchain that BCG works with on multiple partner projects. Functions as infrastructure provider in the same Japanese Web3 gaming ecosystem.
Broad incumbents
- gumi Inc. Japanese mobile gaming company with significant cryptocurrency and blockchain initiatives, including a crypto division. Operates in the same Japanese gaming and crypto intersection from a publicly listed incumbent position.
- Animoca Brands: Global blockchain gaming leader with investments across hundreds of GameFi projects. While much larger and broader in scope, Animoca operates in the same Web3 gaming ecosystem that BCG serves with consulting and marketing services.
Direct peers
- SHAKE Entertainment: Japanese Web3 media and entertainment company where BCG co-founders Yokota and Toyoda previously worked. Operates in the same Japanese blockchain gaming content and community space.
- YGG Japan (ForN): Japanese blockchain gaming guild and community platform where two BCG co-founders (CEO Yokota, CMO Kido) previously worked. YGG Japan operates in the same Japanese BCG ecosystem with overlapping services and target audience.
- WAVE3: Joint venture between CoinPost and WellsTech that co-developed RevelApp with BCG. Operates in the Japanese blockchain × welfare services intersection with a closely aligned business model.
- CryptoGames: Japanese blockchain game developer behind Crypto Spells and NFTWars, both integrated into BCG's RevelApp. Operates in the same Japanese blockchain gaming ecosystem as a partner game studio.
Emerging players
- Double Jump Tokyo: Japanese blockchain game developer behind My Crypto Heroes, a flagship Japanese BCG title that is also a BCG partner. Operates in the same Japanese blockchain gaming ecosystem from the developer side.
- HashPalette: Japanese blockchain gaming company operating Palette Chain and various Web3 gaming initiatives. Operates in the same Japanese blockchain gaming ecosystem with overlapping target audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BCG social profiles
Digital presenceBCG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BCG leadership team
Management profileNumber of profiles
Profiles6 records
BCG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BCG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BCG
What does BCG do?
BCG株式会社 provides consulting, marketing/PR, and promotion services for blockchain game (BCG/Web3) projects in Japan, covering ecosystem design, game planning, event co-organization, influencer sponsorship, and community building for partner projects such as OpenWorld's キャリア乙女サバイバー and Chain Colosseum Phoenix. Its flagship owned offering is RevelApp — a blockchain game lending service co-developed with WAVE3 that uses blockchain games as vocational training tools for disability welfare employment support facilities, including self-assessment features for staff.
Is BCG a public or private company?
BCG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BCG founded?
BCG was founded in 2024.
Where is BCG based?
BCG is headquartered in Musashino, Japan, in the Asia region.
How does BCG make money?
Five revenue lines are on record. BCG Consulting Services are the primary driver. The others are BCG Marketing and PR Services, new BCG Business Development, self-developed BCG Operation and revelApp Welfare Service.
Who are BCG's main competitors?
Others on record are CoinPost and Oasys. Broad incumbents are gumi Inc. and Animoca Brands. Direct peers are SHAKE Entertainment, YGG Japan (ForN), WAVE3 and CryptoGames. Emerging players are Double Jump Tokyo and HashPalette.
Does BCG have an API?
No public API is recorded for BCG.
What industry is BCG in?
BCG's product category is Blockchain Gaming Services. Its primary akta.pro industry code is FSAPAGAA, Web3 Game Publishing & Distribution Platforms, with a secondary code of MPAFAAAO, Web3/Blockchain Game Studios. Its NAICS code is 7131 and its SIC code is 7900.