BCG

What BCG does

BCG株式会社 is a Japan-based blockchain gaming (BCG) professional services firm founded in January 2024 and headquartered in Musashino City, Tokyo. The company operates around a PDCA cycle it describes as 'thinking, creating, delivering, and playing' blockchain games, and serves two primary customer segments: Japanese and international blockchain game projects requiring consulting, ecosystem design, game planning, and marketing/PR services; and disability welfare employment support facilities in Japan, served through its co-developed RevelApp platform. BCG does not publish its own titles as primary products but rather acts as a services layer for partner projects including OpenWorld's 'キャリア乙女サバイバー', Chain Colosseum Phoenix, My Crypto Heroes, and several others listed on its website.

The company's core technology and product surface comprises three streams. The first is BCG Consulting Services, covering upstream ecosystem planning and downstream execution support for BCG projects. The second is BCG Promotion Services, which delivers PR campaigns, event organization (including co-hosted WebX2024 GAMEROOM with ~3,500 attendees across 15 booths), influencer and VStreamer sponsorship, and community developer relations. The third is RevelApp, a blockchain game lending and vocational-training service co-developed with WAVE3 (a joint venture of CoinPost and WellsTech), which integrates multiple third-party blockchain game titles and is deployed into disability welfare employment facilities as a work-training tool with self-assessment components.

Revenue mechanics are described as professional services and managed services arrangements with undisclosed pricing. BCG earns through consulting fees, marketing/PR contracts with game companies, and managed-service arrangements around RevelApp deployment to welfare facilities. The company is privately held with registered capital of ¥1,000,000, has no disclosed institutional funding, and is led by a small founding team supplemented by executive officers, an executive advisor, and a marketing division manager, several of whom come from Nintendo, ForN (YGG Japan), and Shake Entertainment backgrounds.

Name

BCG

Legal name

BCG株式会社

Website

https://blockchaingame.co.jp

Company type

Private

Founded year

2024

Operating status

Operating

Short description

BCG株式会社 is a Japan-based blockchain gaming services firm founded in 2024 that provides consulting, ecosystem design, marketing, and PR services to BCG projects, and co-develops RevelApp, a blockchain game lending service for disability welfare employment facilities in partnership with WAVE3.

Ownership category

akta.pro rank

Product category

Blockchain Gaming Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

akta.pro secondary industry

Web3/Blockchain Game Studios (MPAFAAAO)

Keywords

• Blockchain gaming consulting
• Web3 game promotion
• Welfare employment support
• Blockchain game marketing
• Gaming PR services

Headquarters

HQ city

Musashino

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. BCG Consulting Services: Ecosystem development and game planning consulting for blockchain game projects
2. BCG Marketing and PR Services: Marketing strategy planning, execution, and promotion activities for blockchain games
3. New BCG Business Development: Launching new businesses in the blockchain gaming space
4. Self-developed BCG Operation: In-house development and operation of blockchain games
5. RevelApp Welfare Service: Welfare employment support service utilizing blockchain games, developed jointly with WAVE3. Service designed for disability employment support facilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BCG株式会社 provides consulting, marketing/PR, and promotion services for blockchain game (BCG/Web3) projects in Japan, covering ecosystem design, game planning, event co-organization, influencer sponsorship, and community building for partner projects such as OpenWorld's キャリア乙女サバイバー and Chain Colosseum Phoenix. Its flagship owned offering is RevelApp — a blockchain game lending service co-developed with WAVE3 that uses blockchain games as vocational training tools for disability welfare employment support facilities, including self-assessment features for staff.

Product overview

BCG株式会社 operates as a blockchain game (BCG) company organized around a PDCA cycle of 'thinking, creating, delivering, and playing.' Its core products include RevelApp — a disability welfare employment support service co-developed with WAVE3 that uses blockchain games as vocational training tools — alongside BCG Consulting Services (ecosystem development and game planning) and BCG Promotion Services (PR, event promotion, and influencer sponsorship for blockchain games). The company does not develop its own blockchain games; it acts as a promoter, consultant, and service provider for partner projects including OpenWorld's キャリア乙女サバイバー, Chain Colosseum Phoenix, 江戸前モンスターズ, SyFu, and multiple others.

Differentiator

Problem solved

Functional benefit

Brands

• Revel App（レベルアップ）: 株式会社WAVE3と共同開発した、ブロックチェーンゲームを活用した障害者就労支援サービス。ゲームプレイを訓練の1つとして位置づけ、資産管理・PCスキル・時間管理等の就労に必要な要素の獲得を支援。

Products and services

• BCG Consulting Services Project-based consulting service covering blockchain game ecosystem development, game planning design, and marketing strategy for blockchain game (BCG/Web3) projects. Includes upstream planning through downstream execution support, and is delivered to Japanese and international BCG project teams.
• BCG Promotion Services Promotion and PR campaign execution service for blockchain games, including event promotion and co-organization (such as WebX2024 GAMEROOM co-hosted with BuzzBridge Capital across 15 booths), community building, and influencer/VStreamer sponsorship. Delivered to blockchain game projects seeking visibility and community engagement in the Japanese market.
• RevelApp A blockchain game lending service co-developed with WAVE3 that uses blockchain games as vocational training tools for disability welfare employment support facilities, with built-in self-assessment features for facility staff. Combines gaming with asset management, PC skills, and time/health management training for people with disabilities.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor and core.

• 株式会社フライペンギン (Edo Sushi Monsters)minorStrategic or Co-development Partner · 20 November 2024RevelApp partnership to integrate 'Edo Sushi Monsters' RPG game into welfare employment support services.
• Bountykinds Solutions, Inc.minorStrategic or Co-development Partner · 20 November 2024RevelApp partnership to integrate BountyKinds Web3 game into welfare employment support services.
• 株式会社モーターガレージ (NEO NFT PROJECT)minorStrategic or Co-development Partner · 20 November 2024RevelApp partnership to integrate NEO NFT PROJECT racing game into welfare employment support services. First racing title in the service.
• 株式会社BLOCKSMITH＆Co. (QAQA)minorStrategic or Co-development Partner · 11 October 2024RevelApp partnership to integrate QAQA quiz video SNS into welfare employment support services for skill development.
• FUNTASM ENTERTAINMENT INC. (BOUNTY HUNTERS)minorStrategic or Co-development Partner · 11 October 2024RevelApp partnership to integrate BOUNTY HUNTERS online crane game into welfare employment support services.
• MCH株式会社coreStrategic or Co-development Partner · 31 May 2024Seeding stage partner for RevelApp. My Crypto Heroes is integrated into the welfare employment support service. MCH has been providing support since early proof-of-concept stages.
• CryptoGames株式会社coreStrategic or Co-development Partner · 31 May 2024Partner for RevelApp with Crypto Spells and NFTWars titles. Both games are integrated into the welfare employment support service for strategic thinking training.
• WAVE3株式会社coreStrategic or Co-development Partner · 28 February 2024Joint development partner for RevelApp - a blockchain game lending service for disability welfare employment support. WAVE3 is a joint venture between CoinPost and WellsTech. Both companies share development costs and collaborate on the service design and expansion.
• BuzzBridge CapitalcoreStrategic or Co-development Partner · 5 February 2024Partner company listed on BCG website. Co-hosted WebX2024 GAMEROOM event together.
• OpenWorld株式会社coreStrategic or Co-development PartnerPartner company for 'キャリア乙女サバイバー' blockchain game project. OpenWorld develops the game while BCG provides consulting and promotion.
• たぬきち (Web3 Honey)minorStrategic or Co-development PartnerAppointed as Executive Officer in February 2024. Brings international experience in blockchain game design, marketing, and content production.
• 魔LUCIANminorStrategic or Co-development PartnerAppointed as Executive Advisor in February 2024. Known blockchain gaming marketing expert in Japan.
• 橋本智広 (ハッシー先生)minorStrategic or Co-development PartnerManga artist and BCG comic creator. Only crypto manga artist in Japan, writing about Web3 industry developments.
• いもにゃんminorGTM or Marketing PartnerOfficial sponsorship of VStreamer for BCG promotion and community building activities.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• CoinPost: Japan's largest crypto media outlet and parent of WAVE3 (BCG's RevelApp co-developer). Operates in the adjacent crypto media and information services space in Japan.
• Oasys: Japanese gaming-focused Layer 1 blockchain that BCG works with on multiple partner projects. Functions as infrastructure provider in the same Japanese Web3 gaming ecosystem.

Broad incumbents

• gumi Inc. Japanese mobile gaming company with significant cryptocurrency and blockchain initiatives, including a crypto division. Operates in the same Japanese gaming and crypto intersection from a publicly listed incumbent position.
• Animoca Brands: Global blockchain gaming leader with investments across hundreds of GameFi projects. While much larger and broader in scope, Animoca operates in the same Web3 gaming ecosystem that BCG serves with consulting and marketing services.

Direct peers

• SHAKE Entertainment: Japanese Web3 media and entertainment company where BCG co-founders Yokota and Toyoda previously worked. Operates in the same Japanese blockchain gaming content and community space.
• YGG Japan (ForN): Japanese blockchain gaming guild and community platform where two BCG co-founders (CEO Yokota, CMO Kido) previously worked. YGG Japan operates in the same Japanese BCG ecosystem with overlapping services and target audience.
• WAVE3: Joint venture between CoinPost and WellsTech that co-developed RevelApp with BCG. Operates in the Japanese blockchain × welfare services intersection with a closely aligned business model.
• CryptoGames: Japanese blockchain game developer behind Crypto Spells and NFTWars, both integrated into BCG's RevelApp. Operates in the same Japanese blockchain gaming ecosystem as a partner game studio.

Emerging players

• Double Jump Tokyo: Japanese blockchain game developer behind My Crypto Heroes, a flagship Japanese BCG title that is also a BCG partner. Operates in the same Japanese blockchain gaming ecosystem from the developer side.
• HashPalette: Japanese blockchain gaming company operating Palette Chain and various Web3 gaming initiatives. Operates in the same Japanese blockchain gaming ecosystem with overlapping target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bcg_inc_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCG