What EASY PAYMENT SERVICES does

Easy Payment Services Ltd is an EU-licensed Electronic Money Institution headquartered in Sofia, Bulgaria, founded in 2016 and operating as a subsidiary of Management Financial Group AD. The company is licensed by the Bulgarian National Bank under Decision № 259 and operates as a Principle Member of Mastercard, giving it full passport rights to provide cross-border payment services across all EEA countries and direct BIN sponsorship for card programs.

The company's core offering is a modular, API-first embedded finance platform built around three products: Account as a Service (AaaS) for IBAN account issuance and multi-currency support, Card as a Service (CaaS) for Mastercard-branded card issuing including virtual cards and mobile wallet tokenization via Apple Pay and Google Pay, and Payment as a Service (PaaS) for SEPA, international, P2P, and domestic BISERA6 payment processing. A PSD2-compliant Open Banking / AISP API layer extends the platform into account-information services. The platform is delivered via white-label APIs and SDKs, with integration interoperability cited as the primary technical differentiator.

Commercially, Easy Payment Services targets B2B clients across six horizontal use cases — Business Expenses, Telecom, Lending, Personal Finance, Insurance, and Retail Chains — monetizing through a hybrid of transaction fees (card and payment processing), recurring account fees, and white-label licensing. Pricing is quote-based with multi-year enterprise contracts, and the GTM motion combines API-first self-serve sign-up with sales-led enterprise engagement. The company employs 251–500 people and serves multiple EU countries, though no named customer logos or disclosed revenue figures are available in the source material.

Name

EASY PAYMENT SERVICES

Legal name

Easy Payment Services Ltd

Website

https://easyps.bg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Easy Payment Services is an EU-licensed E-money Institution (Sofia, Bulgaria) offering API-first embedded finance infrastructure — AaaS, CaaS, and PaaS — enabling businesses across the EEA to issue Mastercard cards, open IBAN accounts, and process payments under a white-label model.

Ownership category

akta.pro rank

Product category

Embedded Finance / Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Credit Card Issuing (522210)

SIC

Finance Services (6199)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Instant Payment Scheme Connectivity & Processing (e.g., FedNow, SEPA Instant, Faster Payments) (FSAMAHAD)

Keywords

• Embedded finance platform
• Card as a service
• Payment processing APIs
• IBAN account services
• E-money institution

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Card as a Service (CaaS) Fees: Revenue from issuing Mastercard payment cards including BIN sponsorship, program management, and card transaction processing fees
2. Account as a Service (AaaS) Fees: Revenue from providing IBAN accounts and payment account services to clients, including cross-border payment services under EU passport rules
3. Payment Processing Services: Revenue from processing domestic and international payments, P2P transfers, and currency exchange with custom FX rates
4. White-label Licensing: Revenue from licensing the platform to businesses who want to embed financial services under their own brand

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Easy Payment Services is an EU-licensed E-money Institution that provides an API-first embedded finance platform enabling businesses to offer financial services under their own brand. Its modular portfolio includes Account-as-a-Service (AaaS) for IBAN accounts, Card-as-a-Service (CaaS) for Mastercard payment card issuance, and Payment-as-a-Service (PaaS) for domestic and cross-border payment processing across the EEA.

Product overview

Easy Payment Services is an EU E-money Institution offering a modular platform-as-a-service (PaaS) portfolio built around three core products: AaaS (Account as a Service) for IBAN accounts and virtual IBANs, CaaS (Card as a Service) for issuing Mastercard payment cards, and PaaS (Payment as a Service) for payment processing. These core products are designed to be embedded into client platforms via APIs and support industry-specific use cases including Business Expenses, Telecom, Lending, Personal Finance, Insurance, and Retail Chains. The platform operates as a multi-product, multi-currency solution enabling cross-border SEPA payments, domestic BISERA6 payments in Bulgaria, P2P transfers, and mobile wallet integration with Apple Pay and Google Pay. The architecture is modular and API-driven, allowing clients to access plug-n-play capabilities and switch on new services.

Differentiator

Problem solved

Functional benefit

Brands

• CaaS - Card as a Service: Turnkey solution for issuing payment cards without navigating complex regulations
• AaaS - Account as a Service
• PaaS - Payment as a Service

Products and services

• AaaS - Account as a Service Provides clients' customers with fully functional IBAN accounts opened remotely, supporting payment, prepaid, and business accounts for legal entities and natural persons, with multi-currency and virtual IBAN capabilities for SEPA payments across Europe.
• CaaS - Card as a Service Turnkey solution for issuing Mastercard payment cards including debit, credit, gift, prepaid, and business cards with BIN sponsorship, real-time card control management, virtual card issuance, and Apple Pay/Google Pay tokenization support.
• PaaS - Payment as a Service Advanced payment products including international payments with custom FX rates, domestic Bulgarian payments via BISERA6, P2P money transfers, IBAN-based SEPA payments, and local currency bank transfers.

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• MastercardcoreTechnology or IntegrationEasy Payment Services is a Principle Member of Mastercard, enabling the issuance of Mastercard-branded payment cards including debit, credit, prepaid, gift, and business cards. This partnership provides the foundational card network infrastructure for their CaaS (Card as a Service) product.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modulr: UK-based payments-as-a-service provider offering accounts and payment processing via APIs under FCA regulation. Directly comparable to EPS's AaaS and PaaS products in the European market.
• Treezor: French-regulated EMI offering Banking-as-a-Service including accounts, cards, and payment processing via APIs. Highly comparable to EPS as a European EMI providing white-label embedded finance to fintechs and corporates.
• Solaris SE: Berlin-based Banking-as-a-Service platform offering accounts, cards, lending, and payments under a single German banking license with EEA passport. Directly competes with EPS in the European embedded finance market.
• Marqeta: Modern card issuing platform providing API-based card issuance and processing. Comparable to EPS's CaaS product but focused primarily on card issuing rather than full AaaS/PaaS bundles.
• i2c Inc. Global white-label card issuing and processing platform serving fintechs and banks. Directly comparable to EPS's CaaS offering with multi-tenant card program management capabilities.
• Thredd: UK-headquartered card issuing and payment processing platform powering fintech card programs globally. Comparable to EPS's card-as-a-service and payment processing capabilities.
• Unzer: German-headquartered payment service provider offering acquiring, payment processing, and embedded finance solutions across Europe. Comparable to EPS as a European payment platform serving merchants and platforms.

Broad incumbents

• Stripe: Global payments and embedded finance platform with Stripe Issuing, Treasury, and Banking-as-a-Service products. A much larger incumbent competing with EPS across embedded payments and card issuance.
• Adyen: Global payments platform offering acquiring, processing, and embedded financial products. A broader incumbent than EPS but overlapping on payment processing and increasingly embedded finance capabilities.

Emerging players

• Yapily: European Open Banking API platform enabling account information and payment initiation services. Partially overlapping with EPS's PSD2/AISP capabilities but focused specifically on Open Banking connectivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kodumaa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASY PAYMENT SERVICES