Olé Cocktail Co.
Olé Cocktail Co. produces premium ready-to-drink tequila cocktails and zero-proof mocktails made with real Blanco Tequila from Jalisco, Mexico, sold in multi-pack cans through major US and Canadian retailers and targeted at active lifestyle consumers aged 21+.
- Company typePrivate
- Founded2020
- HeadquartersBurnaby, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Olé Cocktail Co. does
Olé Cocktail Co. is a ready-to-drink (RTD) tequila cocktail and mocktail brand founded in Spring 2020 in Burnaby, Canada, with US operations headquartered in Chicago, Illinois. It produces canned beverages built around premium Blanco Tequila sourced from family-owned farms in Jalisco, Mexico, combined with real fruit juice, organic agave nectar, and sea salt, in formulations that are gluten-free, vegan-friendly, and free of artificial colors, sweeteners, or flavors. The portfolio comprises two core lines: alcoholic Olé Cocktails at 5.2% ABV (134-139 calories per 12oz can, 8g sugar) and zero-proof Olé Mocktails at 30-35 calories per 12oz can, with a higher-strength Olé Doubleshot sub-line at 10.4% ABV exclusive to Canada. The US SKU range is led by Margarita, Paloma, Chili Mango, and Strawberry Margarita; the Canadian range is broader, also incorporating Tequila Sunrise, Spicy Margarita, Passion Fruit Margarita, Pineapple Agave, and 4/8/15/18/24-pack formats including Costco-exclusive multipacks.
The company operates as a subsidiary brand under Mark Anthony Presents Inc. — the diversified beverage group that owns White Claw and Mike's Hard Lemonade — with all trademarks used under license to Olé Cocktail Co., Chicago, IL. Distribution spans grocery chains (Albertsons, Smith's, Rands, Stater Bros, Vallarta, Cardenas), drug and convenience (Walgreens, Circle K, Loop), specialty beverage retail (BevMo!, Total Wine & More), mass (Walmart), and online delivery (GoPuff). The GTM motion is event-driven, anchored by a multi-year official partnership with the ASICS Los Angeles Marathon plus lifestyle expo and finisher-garden activations, supplemented by Instagram-led community marketing under the "Olé Your Way" tagline. As of March 2026 the brand was active in Southern California, Arizona, and Nevada, with announced nationwide US expansion beginning April 2026.
Revenue is generated through one-time unit sales of multi-pack cans across retail and online channels, plus brand activation at sponsored events. Pricing is unit-based with no public list price disclosed; SKUs are sold in 4-pack, 8-pack, 15-pack, 18-pack, 19.2oz single, and 24-pack formats. The company reports 1-10 employees, has no disclosed outside funding rounds, and does not publish revenue figures, indicating it operates as a lean, parent-supported brand rather than an independent venture-backed entity.
Olé Cocktail Co. firmographics
Firmographics- Name
- Olé Cocktail Co.
- Legal name
- Olé Cocktail Co.
- Website
- https://olecocktails.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olé Cocktail Co. produces premium ready-to-drink tequila cocktails and zero-proof mocktails made with real Blanco Tequila from Jalisco, Mexico, sold in multi-pack cans through major US and Canadian retailers and targeted at active lifestyle consumers aged 21+.
- Ownership category
- akta.pro rank
Olé Cocktail Co. industry classification
Industry- Product category
- Ready-to-Drink Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industries
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Olé Cocktail Co. is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Olé Cocktail Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Alcoholic Cocktail Sales: Sale of ready-to-drink tequila cocktails in cans (4-pack, 8-pack, 19.2oz formats) through retail and online channels
- Non-Alcoholic Mocktail Sales: Sale of zero-proof craft mocktails using agave base through retail and online channels
- Event Sponsorship & Activations: Brand partnerships and activations at events like the ASICS Los Angeles Marathon
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variety 8-pack (12oz cans) |
| Unit Pricing | Pay-as-you-go | 4-pack single flavor (12oz cans) |
| Unit Pricing | Pay-as-you-go | Mocktail 4-pack (12oz cans) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Olé Cocktail Co. product offering
Product offeringCore offering
Olé Cocktail Co. produces and sells ready-to-drink premium tequila cocktails and zero-proof craft mocktails in canned formats (4-pack, 8-pack, 19.2oz). Made with premium Blanco Tequila from Jalisco, Mexico, real fruit juice, and agave nectar, the products come in flavors including Margarita, Paloma, Chili Mango, Strawberry Margarita, and a Canada-exclusive Doubleshot line at 10.4% ABV. All products are gluten-free, vegan-friendly, and contain no artificial colors, sweeteners, or flavors.
Product overview
Olé Cocktail Co. is a ready-to-drink (RTD) tequila cocktail and mocktail brand offering premium, award-winning beverages made with real Blanco Tequila from Jalisco, Mexico, real fruit juice, and agave nectar. The company operates in both the US and Canada markets. The core product portfolio includes two main product lines: (1) Olé Cocktails — premium tequila cocktails in four US flavors (Margarita, Paloma, Chili Mango, Strawberry Margarita) and six Canada-specific flavors (adding Tequila Sunrise, Spicy Margarita, Passion Fruit Margarita, and Pineapple), all at 5.2% ABV; and (2) Olé Mocktails — non-alcoholic alternatives in Margarita and Paloma (US) with additional Chili Mango and Pineapple (Canada), featuring 30-35 calories per serving. An elevated sub-brand, Olé Doubleshot, offers double-measure tequila cocktails (10.4% ABV) exclusively in Canada. All products share key attributes: no artificial colors, sweeteners, or flavors; gluten-free and vegan-friendly formulations; and a signature balance of real fruit juice, agave nectar, and sea salt. Products are distributed nationwide in the US (as of April 2026) and across Canada, available in 4-pack, 8-pack, 15-pack, 18-pack, and 24-pack formats at retail locations and online.
Differentiator
Problem solved
Functional benefit
Brands
- Olé Mocktails: Non-alcoholic craft mocktails made with fruit juice, agave nectar, sea salt, and only 30-35 calories per 12 oz.
- Olé Double Shot
Products and services
- Olé Cocktails (US) Premium ready-to-drink tequila cocktails made with Blanco Tequila from Jalisco, Mexico, real fruit juice, and agave nectar. Available in Margarita, Paloma, Chili Mango, and Strawberry Margarita flavors at 5.2% ABV and 134-139 calories per 12oz can. Targeted at adult consumers aged 21+ seeking clean-ingredient canned cocktails.
- Olé Mocktails (US) Zero-proof craft mocktails made with real fruit juice, agave nectar, and sea salt, available in Margarita and Paloma flavors. Contains 30-35 calories and 8g sugar per 12oz can. Gluten-free and vegan-friendly, designed for adult consumers seeking non-alcoholic alternatives.
- Olé Doubleshot (Canada) Premium ready-to-drink cocktails with a double measure of Blanco Tequila, available in Paloma and Margarita flavors. 10.4% ABV, 270 calories per 355ml can. Canada-exclusive product line for adult consumers seeking a higher-alcohol canned tequila cocktail.
- Olé Cocktails Variety 8-Pack (US) US variety 8-pack featuring Margarita, Paloma, Chili Mango, and Strawberry Margarita flavors of Olé tequila cocktails. 5.2% ABV, 134-139 calories per 12oz can, sold as a multipack for adult consumers.
- Olé Cocktails (Canada) Canada-market ready-to-drink tequila cocktails in Paloma, Margarita, Chili Mango, Tequila Sunrise, Spicy Margarita, Passion Fruit Margarita, and Pineapple flavors. 5.2% ABV, 130-140 calories per 355ml can, sold as Canada's first tequila variety pack for adult consumers.
- Olé Mocktails (Canada) Canadian-market zero-proof craft mocktails in Paloma, Margarita, Chili Mango, and Pineapple flavors. Made with real fruit juice and authentic agave. Available in 4-pack, 15-pack, and 18-pack formats for adult consumers seeking non-alcoholic options.
Quantifiable outcome
- Zero artificial colors, sweeteners, or flavors
- +1 more outcomes
Companies that use Olé Cocktail Co.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Olé Cocktail Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olé Cocktail Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- ASICS Los Angeles MarathonflagshipMulti-year partnership returning as an official partner for the March 2026 race produced by The McCourt Foundation. Brand activates at the Lifestyle Expo at Dodger Stadium (March 6-7) and the Finisher Beer Garden at Westfield Century City following the 26.2-mile race on March 8, offering runners aged 21+ both cocktail-style mocktails and ready-to-drink tequila cocktails.
- The McCourt FoundationcoreRace producer for the ASICS Los Angeles Marathon event. Olé serves as official partner for this signature running event targeting active lifestyle communities.
- Canada Soccer HouseminorOfficial Sponsor of Canada Soccer House with giveaways of VIP tickets to soccer matches in Vancouver (June 18) and Toronto (July 1, 2026) as part of brand activation in Canadian market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Olé Cocktail Co. competitors and assessment
Company assessmentDirect peers
- Cutwater Spirits: Cutwater is one of the leading US RTD canned cocktail brands, offering a broad portfolio of tequila, whiskey, vodka, and rum cocktails. It is the most direct comparable to Olé's premium RTD tequila cocktail line, competing for the same shelf set and consumer occasion.
- Canteen Cocktails: Canteen Spirits (by 21st Amendment Brewery) is an independently-positioned premium RTD cocktail brand with tequila-based SKUs. It competes directly with Olé on the premium, real-ingredients positioning and active-adult consumer.
- De Soi: De Soi is a premium non-alcoholic aperitif brand offering canned mocktails and spritzes. It is a direct peer to Olé's mocktail line on the mindful-drinking, premium-ingredients positioning, and overlaps on retail channels and 21+ wellness consumer.
Broad incumbents
- Jose Cuervo (Cuervo Margarita/Paloma RTD): Jose Cuervo, the world's largest tequila producer, sells RTD Margarita and Palomas in cans. It is the most credible incumbent competing head-to-head with Olé in the tequila-canned-cocktail sub-category, with vastly greater marketing spend and distribution scale.
- 1800 Tequila (Cristalino RTD): 1800 Tequila, owned by Becle, sells RTD tequila cocktails in the US and is a broad incumbent comparable to Olé on tequila-based RTDs. It has deeper distribution and brand awareness but less of a focus on the active-lifestyle niche.
- Patron Tequila RTD: Patron offers RTD tequila cocktails and is a global premium incumbent. It overlaps with Olé on the premium-canned-cocktail occasion but operates at much greater scale, with global brand equity and broader retail penetration.
Emerging players
- Casa Del Sol Tequila: Casa Del Sol is an actress-owned premium tequila brand that has expanded into RTD canned cocktails. It overlaps with Olé on premium tequila sourcing, celebrity/lifestyle marketing, and the canned format, though it is earlier in its RTD rollout.
- DeLeón Tequila: DeLeón is a premium tequila brand with an expanding RTD cocktail presence. It targets a similar upscale occasion and consumer set as Olé, making it a comparable emerging player in the premium canned tequila category.
- Athletic Brewing Company: Athletic Brewing is the leading US non-alcoholic beer brand, with a strong active-lifestyle positioning (runners, athletes, wellness consumers). It overlaps with Olé's mocktail line and active-lifestyle GTM but operates in beer rather than agave-based cocktails.
- Ghia: Ghia is a premium non-alcoholic aperitif brand targeting the same mindful-drinking, premium-positioning consumer as Olé's mocktails. It competes indirectly for share of the non-alcoholic occasion and is similarly distributed through upscale retail and DTC channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Olé Cocktail Co. social profiles
Digital presenceOlé Cocktail Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olé Cocktail Co. leadership team
Management profileNumber of profiles
Olé Cocktail Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olé Cocktail Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olé Cocktail Co.
What does Olé Cocktail Co. do?
Olé Cocktail Co. produces and sells ready-to-drink premium tequila cocktails and zero-proof craft mocktails in canned formats (4-pack, 8-pack, 19.2oz). Made with premium Blanco Tequila from Jalisco, Mexico, real fruit juice, and agave nectar, the products come in flavors including Margarita, Paloma, Chili Mango, Strawberry Margarita, and a Canada-exclusive Doubleshot line at 10.4% ABV. All products are gluten-free, vegan-friendly, and contain no artificial colors, sweeteners, or flavors.
Is Olé Cocktail Co. a public or private company?
Olé Cocktail Co. is a private company. It is classified as corporate owned and is currently operating.
When was Olé Cocktail Co. founded?
Olé Cocktail Co. was founded in 2020. It employs 1 to 10 people.
Where is Olé Cocktail Co. based?
Olé Cocktail Co. is headquartered in Burnaby, Canada, in the North America region.
How does Olé Cocktail Co. make money?
Three revenue lines are on record. Alcoholic Cocktail Sales are the primary driver. The others are non-Alcoholic Mocktail Sales and event Sponsorship & Activations.
Who are Olé Cocktail Co.'s main competitors?
Direct peers on record are Cutwater Spirits, Canteen Cocktails and De Soi. Broad incumbents are Jose Cuervo (Cuervo Margarita/Paloma RTD), 1800 Tequila (Cristalino RTD) and Patron Tequila RTD. Emerging players are Casa Del Sol Tequila, DeLeón Tequila, Athletic Brewing Company and Ghia.
Does Olé Cocktail Co. have an API?
No public API is recorded for Olé Cocktail Co..
What industry is Olé Cocktail Co. in?
Olé Cocktail Co.'s product category is Ready-to-Drink Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production. Its NAICS code is 3121 and its SIC code is 2080.