City Bark

What City Bark does

City Bark is a privately held pet care services company headquartered in Denver, Colorado, operating seven physical locations across the Denver metropolitan area (Denver, Lodo, Littleton, Parker, Centennial, Thornton, and Broomfield). Founded in 2003, the company serves local pet owners with dog boarding, dog daycare, dog grooming, cat boarding (at select locations), and puppy preschool. The operational platform is built on the Gingr third-party reservation and customer-portal software, which handles online booking, account management, payment, and live webcam streaming of pets in the facility — the webcam feed is positioned as a transparency and trust-building mechanism for pet owners while animals are in care. All locations hold Gold Standard Accreditation from the Colorado Association of Dog Daycares.

The company's revenue model combines transactional per-visit pricing with recurring subscription revenue through its tiered Daycare Membership program (1, 2, 3, or unlimited weekly visits priced $175–$660/month depending on location and tier). Ancillary revenue streams include boarding activity packages (Gold/Silver/Bronze), grooming add-ons, and premium pet food via a partnership with Royal Canin. Customer retention is reinforced through the Pet Points Rewards loyalty program (1 point per dollar spent, 250 points redeemable for a $5 credit) and the ReFUR A Friend referral program ($30 credit to both referrer and referee). Go-to-market is exclusively direct-to-consumer, relying on local search, location-specific Facebook and Instagram pages, word of mouth, referral programs, and promotional offers such as the "First Stay & Play" trial program targeted at new pet parents. Facility differentiation includes multiple swimming pools (full-size and bone-shaped), climate-controlled indoor and outdoor play areas, and certified staff. The company has accumulated multiple regional consumer-vote awards including Denver A-List Best Pet Boarding and Best Dog Daycare, Colorado Community Media Best Boarding and Best Grooming, and Our Broomfield Magazine Favorite Doggy Daycare, and reports having cared for 3.25 million pets since inception.

Name

City Bark

Legal name

City Bark

Website

https://citybark.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

City Bark is a privately held Denver-based pet care company operating seven locations across the Denver metro area, offering dog boarding, daycare, grooming, cat boarding, and puppy preschool to local pet owners via subscription and per-visit pricing.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Overnight Kennel Boarding (Dogs) (HSANADAA), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming
• Cat boarding
• Puppy training

Headquarters

HQ city

Sheridan Lake

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dog Boarding: Overnight boarding services for dogs with luxury and classic suite options, activity packages, and add-ons
2. Dog Daycare: Daycare services including full-day and half-day options, with membership subscriptions offering unlimited visits at discounted rates
3. Dog Grooming: Full-service grooming including mini groom, full groom, and various bath services with add-ons
4. Cat Boarding: Overnight cat boarding in secure suites with fish aquarium/TV entertainment
5. Puppy Preschool: Training and socialization program for puppies aged 3-6 months
6. Daycare Membership: Monthly subscription plans providing unlimited or tiered daycare visits at discounted member rates
7. Referral Credits: ReFUR A Friend referral program where both referrer and referee receive $30 credits after first visit
8. Pet Points Rewards: Loyalty program earning points on all purchases, redeemable at 250 points for $5 credit

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

City Bark operates upscale pet boarding, daycare, and grooming services for dogs and cats across seven physical locations in the Denver, Colorado metropolitan area (Denver, Littleton, Lodo, Parker, Centennial, Thornton, and Broomfield). Core offerings include overnight boarding with luxury and classic suites, full-day and half-day daycare, full-service grooming, cat boarding, and a puppy preschool training program for dogs aged 3–6 months, supported by subscription memberships, loyalty rewards, and a customer webcam portal.

Product overview

City Bark is an upscale pet boarding and daycare company offering a platform of interconnected pet care services across 7 Colorado locations (Denver, Lodo, Littleton, Parker, Centennial, Thornton, Broomfield). The core product portfolio centers on Dog Boarding (Luxury and Classic Suites with activity packages) and Dog Daycare (Full/Half Day options with pools and play areas), complemented by Cat Boarding, Dog Grooming (Full Groom, Mini Groom, various bath tiers), and Puppy Preschool training for dogs 3-6 months old. The company operates subscription (Daycare Membership) and loyalty programs (Pet Points Rewards, ReFUR A Friend referral) to drive recurring revenue, and runs periodic promotional offers for new customers. Reservations and customer accounts are managed through the Gingr platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding Overnight boarding services for dogs featuring Luxury Suites with plush raised beds, webcams, custom meals, and daily housekeeping; and Classic Suites with plush bedding, custom meals, and daily room service. Activity packages (Gold, Silver, Bronze) are available as add-on playtimes and gourmet treats. Targeted at dog owners needing supervised overnight care when traveling or away from home.
• Cat Boarding Overnight boarding for cats in spacious suites with outdoor views, natural lighting, and daily entertainment from fish aquariums and TVs. Available at Parker, Denver, Centennial, Thornton, and Broomfield locations (not available at Lodo and Littleton). Targeted at cat owners needing safe, quiet accommodations while away.
• Dog Daycare Daycare services for dogs including Full Day Daycare and Half Day Daycare with climate-controlled indoor play areas, outdoor dog parks featuring swimming pools (full-size at Denver, Lodo, Littleton, and Parker; bone-shaped pools at Centennial, Thornton, and Broomfield), play structures, and webcams for remote viewing. Targeted at dog owners seeking daytime socialization and exercise for their pets.
• Dog Grooming Full-service dog grooming including Full Groom (bath, haircut, nail trim, ear cleaning), Mini Groom (light trimming, nail trim, ear cleaning), Exit Bath, Premium Bath (with teeth brushing and premium nail trim), Full-Service Bath, and add-on services such as De-Shed Treatments, De-Matting, and Oatmeal Treatments. Targeted at dog owners seeking routine hygiene and grooming maintenance.
• Puppy Preschool Training program for puppies aged 3–6 months teaching basic manners, housebreaking, problem-solving, and puppy etiquette through social playgroup sessions, crate training, potty walks (minimum six times daily), interactive games, and simple command reinforcement. Not offered at Lodo location. Targeted at new puppy owners seeking early socialization and foundational obedience training.
• Daycare Membership Subscription-based daycare membership offering 1, 2, or 3 days per week, or unlimited visits, with discounted daily rates, guaranteed daycare availability, 10% off boarding suites, and priority boarding waitlist access. Pricing varies by location, ranging from $175/month to $660/month depending on tier and location.

Quantifiable outcome

• Since 2003, City Bark has cared for 3.25 million pets

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Royal CanineminorOthersCity Bark offers Royal Canine pet food for boarding pets at a nominal fee as an alternative to owners bringing their own food

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camp Bow Wow: Largest multi-unit dog daycare and boarding franchise in North America. Directly comparable to City Bark on core services (daycare, boarding, grooming), multi-unit franchise model, and premium positioning.
• Dogtopia: National dog daycare, boarding, and spa franchise with hundreds of locations. Same core offering (daycare-first with boarding and grooming), same target customer (urban/suburban dog owners), and comparable premium positioning.
• Best Friends Pet Hotel: Multi-location pet resort chain offering boarding, daycare, grooming, and training. Direct competitor to City Bark with overlapping service mix and similar luxury-amenity positioning.
• Central Bark Doggy Day Care: Franchise dog daycare, boarding, and grooming provider with a focus on enrichment-based care. Directly comparable service portfolio and target customer to City Bark.
• K9 Resorts Luxury Pet Hotel: Upscale multi-unit pet resort franchise offering boarding, daycare, and spa services. Closely comparable premium positioning and amenity mix (suite-style accommodations, webcams).
• PetSuites of America: Multi-location pet resort chain offering boarding, daycare, grooming, and training. Comparable in service mix and mid-premium positioning to City Bark.

Broad incumbents

• PetSmart PetsHotel: Boarding and daycare service operated inside PetSmart retail stores. Overlaps with City Bark on boarding and daycare but is bundled within a much broader national pet retail and services footprint.

Emerging players

• Dogtopia (alternative regional operator): Smaller independent pet care operators and emerging boutique brands in Colorado competing for the same Denver-metro daycare and boarding spend. Comparable to City Bark on local market dynamics.
• Rover: Online marketplace for pet sitting, dog walking, boarding, and daycare. Partial overlap with City Bark's boarding and daycare services via an alternative, lower-overhead delivery model.

Others

• DogVacay: Peer-to-peer and in-home pet care marketplace. Adjacent competitor to City Bark for boarding and sitting services through a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citybark8thave
• Instagraminstagram.com/citybarkbroomfield
• LinkedInlinkedin.com/company/city-bark-too

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Bark