What NBC10 Boston does

NBC10 Boston (legal entity: NBCUniversal Media, LLC) is the NBC owned-and-operated television station serving the Boston Designated Market Area and the broader six-state New England region (Massachusetts, New Hampshire, Maine, Rhode Island, Vermont, and Connecticut). Launched in January 2017, the station replaced the former NBC Sports Network on channel 10 and operates from Needham, Massachusetts. Its core product is local television news broadcasting, delivered across a multi-channel distribution stack that includes over-the-air broadcast (WBTS-CD), cable and satellite carriage, a 24/7 live streaming platform (Watch 24/7), mobile apps, and owned-and-operated social media properties on Facebook, Instagram, TikTok, and YouTube.

The station's product portfolio is anchored by its main news broadcast and extends across several sub-brands: First Alert Weather (severe weather forecasting and alerts), NBC10 Investigators (investigative journalism), NBC10 Boston Responds (consumer advocacy), comprehensive sports coverage of Boston's major professional franchises (Celtics, Bruins, Red Sox, Patriots), and Hub Today (entertainment and lifestyle programming). Vertical editorial coverage extends to immigration, transportation, housing, mental health, artificial intelligence, and education. Underlying technology is the NBCUniversal broadcast platform for television and digital streaming content delivery; no proprietary AI/ML, APIs, SDKs, or patents are disclosed.

NBC10 Boston operates a hybrid broadcast media business model. The primary revenue stream is traditional and digital advertising — local and national broadcast ad sales, sponsorship tied to news and sports programming, and ad placements on digital streaming inventory. A secondary subscription/recurring revenue stream is associated with the streaming/OTT platform, though streaming access appears to be advertising-supported rather than paywalled. Pricing for advertising is not publicly disclosed; rates are driven by audience size, time slot, and program popularity. The station does not disclose standalone financials, as revenue is consolidated within Comcast Corporation's NBCUniversal segment. The go-to-market motion is event-driven: live event coverage (World Cup matches, breaking news, severe weather emergencies) drives audience peaks that monetize through advertising and sponsorship inventory.

Name

NBC10 Boston

Legal name

NBCUniversal Media, LLC

Website

https://nbcboston.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NBC10 Boston is the NBC owned-and-operated local television station serving Boston and the six-state New England region, delivering news, weather, sports, and entertainment content via broadcast, cable, streaming, and digital channels. It operates as a subsidiary of NBCUniversal Media, LLC (Comcast).

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local news broadcasting
• Weather forecasting
• Sports journalism
• Investigative reporting
• Consumer advocacy

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Traditional broadcast television advertising sales including local and national commercials, with sponsorship opportunities tied to news programming and sports coverage.
2. Streaming/OTT Services: Digital streaming content available through NBC10 Boston website and Watch 24/7 live news streaming platform, potentially generating advertising revenue from digital placements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NBC10 Boston is an NBC-owned local television station that broadcasts and streams local news, weather, sports, investigative reporting, and entertainment content for the Boston metropolitan area and greater New England region. The core offering combines traditional over-the-air broadcast television with a 24/7 live streaming platform, supported by sub-products including First Alert Weather, NBC10 Investigators, NBC10 Boston Responds, sports coverage of Boston's major professional teams, and Hub Today lifestyle programming.

Product overview

NBC10 Boston is a local television news broadcasting station serving the Greater Boston area and New England region. The station operates as a single-market NBC affiliate offering traditional broadcast television programming alongside a 24/7 streaming platform. The core product consists of local news broadcasting with integrated sub-products including First Alert Weather (severe weather forecasting), NBC10 Investigators (investigative journalism), NBC10 Boston Responds (consumer advocacy), and comprehensive sports coverage of Boston's major professional teams. Entertainment and lifestyle content is delivered through Hub Today programming. The station also provides specialized vertical coverage in areas including immigration, transportation, housing, mental health, artificial intelligence, and education.

Differentiator

Problem solved

Functional benefit

Brands

• NBC10 Investigators: Investigative reporting unit of NBC10 Boston focusing on in-depth investigative journalism
• First Alert Weather
• NBC10 Boston Responds
• Hub Today
• NECN

Products and services

• NBC10 Boston News Broadcasting Local television news broadcasting covering Massachusetts, New Hampshire, and surrounding New England areas with breaking news, local stories, investigations, and weather coverage. Delivered to general audience viewers across the Boston metropolitan area.
• Watch 24/7 Streaming Continuous live news streaming service allowing viewers to watch NBC10 Boston content online 24 hours a day, 7 days a week, available to general audience viewers and cord-cutters via website and connected TV platforms.
• First Alert Weather Weather forecasting service providing severe weather alerts, heat warnings, and local forecasts for the Boston metropolitan area and New England region, targeted at general audience viewers needing public-safety weather information.
• NBC10 Investigators Investigative journalism unit producing in-depth investigative reports on local issues, consumer problems, and accountability journalism for the New England audience.
• NBC10 Boston Responds Consumer advocacy service helping viewers resolve consumer complaints, billing disputes, and financial issues with businesses, serving New England-area consumers.
• Sports Coverage Comprehensive sports journalism covering Boston Celtics, Bruins, Red Sox, Patriots, and other New England sports teams, including game coverage, trades, free agency, and player news, targeted at sports fans in the New England region.
• Hub Today Entertainment and lifestyle programming featuring local events, dining, culture, and community stories from the Boston area, targeted at general audience viewers in New England.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NBCUniversal (Parent Company)coreOthersNBC10 Boston is owned and operated by NBCUniversal, part of Comcast. The station operates under the NBC brand umbrella providing local content alongside national NBC network programming. Related entity NBC Sports Boston provides regional sports broadcasting.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NBC10Boston
• Facebookfacebook.com/NBC10Boston
• Instagraminstagram.com/nbc10boston
• TikToktiktok.com/@nbc10boston
• Xx.com/nbc10boston

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC10 Boston