What Foothills Regional Housing does

Foothills Regional Housing (FRH) is a nonprofit Public Housing Authority established in 1975 and headquartered in Wheat Ridge, Colorado. The organization administers federally funded affordable housing programs throughout Jefferson County, Colorado, under the regulatory oversight of the U.S. Department of Housing and Urban Development (HUD). Its core service lines include the Housing Choice Voucher (HCV) program, Project Based Vouchers (PBV), Mainstream and NED Vouchers (the latter targeting non-elderly persons with disabilities), income-restricted rental housing, market-rate housing, senior housing (55+), and an Emergency Home Repair Program that provides grants up to $10,000 to qualifying homeowners. In 2024 the organization completed The Ives, a new 60% AMI property, and renovated Caesar Square, an 80% AMI community in Wheat Ridge.

FRH operates a vertically integrated model spanning federal program administration, real-estate development, and property management. Resident eligibility and payment standards are governed by HUD Area Median Income (AMI) thresholds (typically 60%-80% AMI), with billing on a monthly cycle for housing units. The organization extends no market-priced commercial products; revenue is drawn from HUD administrative fees, housing assistance payments, and rental income on owned/managed properties. Landlords participating in the HCV program interact via the third-party SecureCafe portal for unit registration, inspections, and payment tracking, while tenants find vacant units through an affordablehousing.com listing integration.

FRH's distribution is regional and county-bounded (Jefferson County; Arvada is excluded since it maintains its own Emergency Home Repair Program at 720-898-7498). Marketing and tenant acquisition is conducted through the organization's website (foothillsrh.org), social media presence, and direct community outreach. The organization maintains standard compliance with Title VI of the Civil Rights Act, the Fair Housing Act, Section 504 of the Rehabilitation Act, and ADA Title II, alongside an Equal Housing Opportunity designation. Recent strategic activity centers on property portfolio expansion (The Ives, Caesar Square), 2025 annual reporting marking 50 years of service, and positioning around HUD's Moving to Work (MTW) framework.

Name

Foothills Regional Housing

Legal name

Foothills Regional Housing

Website

https://foothillsrh.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Foothills Regional Housing is a nonprofit Public Housing Authority in Wheat Ridge, Colorado, administering HUD-funded Housing Choice Vouchers, Project Based Vouchers, and affordable rental properties for low-income, senior, and disabled households throughout Jefferson County.

Ownership category

akta.pro rank

Product category

Affordable Housing / Public Housing Authority Services

NAICS

Residential Building Construction (23611)

SIC

Federal & Federally-Sponsored Credit Agencies (6111), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

akta.pro secondary industries

Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)

Keywords

• Affordable housing
• Housing vouchers
• Rental assistance
• Public housing authority
• Senior housing

Headquarters

HQ city

Wheat Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Others

Revenue model

1. HUD Funding: Federal funding from the U.S. Department of Housing and Urban Development (HUD) to administer housing assistance programs including Housing Choice Vouchers, Project Based Vouchers, and other subsidized housing initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Foothills Regional Housing is a nonprofit public housing authority that administers federal HUD-funded affordable housing programs across Jefferson County, Colorado. It directly manages and develops income-restricted rental units, market-rate units, and senior (55+) housing properties, and administers the Housing Choice Voucher (HCV), Project Based Vouchers (PBV), Mainstream and NED Vouchers, plus an Emergency Home Repair grant program for income-qualified homeowners.

Product overview

Foothills Regional Housing (FRH) is a public housing authority providing affordable housing solutions throughout Jefferson County, Colorado. The organization operates a portfolio of housing programs including the Housing Choice Voucher (HCV) program, Project Based Vouchers (PBV), and directly manages multiple residential properties. The core offerings consist of income-restricted housing units, market-rate units, and senior housing (55+), supported by an Emergency Home Repair Program for eligible homeowners. FRH also operates a landlord portal for managing HCV relationships and maintains a vendor/procurement system for contractor partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Choice Voucher (HCV) Program Federal rental assistance program that helps low-income families afford decent housing in the private market by paying a portion of their rent directly to landlords in Jefferson County.
• Project Based Vouchers (PBV) Rental subsidy tied to specific units at FRH or partner communities, where the voucher stays with the unit rather than the tenant.
• Income Restricted Housing Affordable rental housing for households earning up to 80% AMI, including income-restricted units at various FRH properties in Jefferson County.
• Market Rate Housing Market-rate rental units available to all income levels at FRH properties.
• Senior Housing (55+)

Quantifiable outcome

• Average HCV participant residency of 8.75 years - indicating stable, long-term housing solutions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• U.S. Department of Housing and Urban Development (HUD)coreStrategic or Co-development PartnerFederal agency providing funding and regulatory oversight for affordable housing programs. HUD disburses housing assistance payments and sets guidelines for programs including HCV and Project Based Vouchers.
• Jefferson CountycoreStrategic or Co-development PartnerLocal government partner providing support and collaboration for affordable housing initiatives in Jefferson County.
• National Association of Housing and Redevelopment Officials (NAHRO)minorOthersProfessional association for housing and redevelopment professionals providing resources, training, and advocacy.
• Housing ColoradominorOthersStatewide organization supporting affordable housing initiatives in Colorado.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Denver Housing Authority: A larger PHA administering HCV, project-based, and public housing programs in Denver County, Colorado. Directly comparable mission, HUD funding model, and voucher administration scope, differing mainly in scale and geography.
• Boulder Housing Partners: Boulder, Colorado's housing authority providing affordable rental housing and voucher programs. Directly comparable PHA model serving a single Colorado municipality with similar HUD-funded program mix.

Broad incumbents

• Colorado Housing and Finance Authority (CHFA): State-level quasi-governmental agency administering federal Low-Income Housing Tax Credits, mortgage financing, and multifamily financing across Colorado. Overlaps with FRH on affordable housing development and HUD-aligned programs but operates statewide and across asset classes.
• Mercy Housing: National nonprofit affordable housing developer and operator with a strong Colorado presence. Operates LIHTC and subsidized housing portfolios comparable to FRH's income-restricted portfolio but at much greater scale.
• Enterprise Community Partners: National nonprofit affordable housing organization that develops, finances, and advocates for affordable housing. Comparable mission and HUD/LIHTC program involvement, though operating as a national intermediary rather than a direct PHA.

Regional players

• Adams County Housing Authority: County-level PHA serving Adams County, Colorado, providing Section 8 HCV and affordable rental housing. Closest operational analog to FRH in the Denver metro, serving a different but adjacent county.
• Aurora Housing Authority: PHA serving Aurora, Colorado, administering Housing Choice Vouchers, public housing, and affordable rental properties. Same HUD program structure and operating model as FRH but in a different Denver-metro jurisdiction.

Emerging players

• Habitat for Humanity of Metro Denver: Metro Denver Habitat affiliate providing affordable homeownership (not rental) for low-income households. Adjacent affordable housing model in the same geography; complements rather than directly competes with FRH's rental focus.
• Volunteers of America Colorado: Colorado branch of a national nonprofit operating affordable housing, supportive housing, and homeless services. Directly comparable mission on vulnerable-population housing and partial HUD funding overlap, but broader human services portfolio.

Others

• Jefferson County Human Services: Jefferson County government partner agency providing aligned housing stabilization, rental assistance, and human services. Direct local partner that funnels demand to FRH; comparable in mission scope but lacks PHA standing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foothillsregionalhousing

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foothills Regional Housing