Head Office
HeadOffice is a Belgian content marketing agency in Herent, delivering custom publishing, loyalty programmes, video, brand strategy, and integrated campaigns to enterprise B2C and B2B clients such as Samsung, A.S.Adventure, Solidaris, Lapperre, and Brouwerij Haacht.
- Company typePrivate
- Founded2002
- HeadquartersHerent, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Head Office does
HeadOffice is a Belgian content marketing agency headquartered in Herent, near Leuven, providing integrated content-driven marketing services to B2C and B2B brands across Belgium and the Benelux. Its service portfolio spans custom publishing (Horta Magazine, A.S. Magazine), loyalty programmes and CRM (Explore More for A.S.Adventure, reaching 1.2M+ households), digital media and performance marketing, UX and development, video marketing and animation, brand strategy and branding, and integrated marketing campaigns — delivered through dedicated client platforms such as Erken mij, Ikbenopweg.be, Fit & Vol Pit, and Onder Diëtisten. Named enterprise clients include Samsung, A.S.Adventure, Solidaris, Lapperre, Brouwerij Haacht, Zespri, Federale Verzekering, ICI PARIS XL, Horta, and Vlerick Business School.
The agency operates a sales-led, professional services model with no proprietary technology platform, relying on standard tools (WordPress, Google Analytics, social platforms) and project- or retainer-based engagements. HeadOffice is privately held and was acquired in majority by Glowi, the largest private employer in Flanders, in June 2024, with current management entering Glowi capital. In April 2025, HeadOffice joined Friends of Cartel, a five-agency collective (Cartel Agency, Cartel Works, Lex & Turner, RCA PR, HeadOffice) also powered by Glowi. Day-to-day leadership rests with Managing Director Jente Joris (appointed late 2024, succeeding former CEO Evi Malcorps), Creative Director Stijn Jacquemyn, and Account Directors Dorothée Mortier and Valerie Fripon, overseeing a team of 40+ communications experts. The agency has accumulated significant industry recognition, winning 10 BOCA Awards in 2024 (including the Grand Prix and Press Award) and 2 CMTA awards in 2023 for work in the Netherlands.
Head Office firmographics
Firmographics- Name
- Head Office
- Legal name
- HeadOffice
- Website
- https://headoffice.be
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HeadOffice is a Belgian content marketing agency in Herent, delivering custom publishing, loyalty programmes, video, brand strategy, and integrated campaigns to enterprise B2C and B2B clients such as Samsung, A.S.Adventure, Solidaris, Lapperre, and Brouwerij Haacht.
- Ownership category
- akta.pro rank
Head Office industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Head Office is headquartered
LocationHeadquarters
- HQ city
- Herent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Head Office business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Communications Services: HeadOffice generates revenue through professional services fees for content marketing, branding, digital media, custom publishing, loyalty programmes, video marketing, and integrated marketing campaigns. Revenue is derived from client engagements, project fees, and retainer arrangements with enterprise and mid-market brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Head Office product offering
Product offeringCore offering
HeadOffice is a Belgian content marketing agency that helps brands create content-driven marketing solutions across digital and traditional channels. Its offerings span custom publishing, loyalty programmes and CRM, digital media and performance marketing, UX and development, video marketing and animation, brand strategy and branding, and integrated 360° marketing campaigns for enterprise and mid-market clients in Belgium and the Benelux.
Product overview
HeadOffice is a content marketing agency that offers a diverse portfolio of services organized around content-driven marketing solutions. Their core offerings span custom publishing (Horta Magazine, A.S. Magazine), loyalty programmes and CRM (Explore More for A.S.Adventure), digital media and performance marketing, UX and development, video marketing and animation, brand strategy and branding, and integrated marketing campaigns. The agency also develops specialized platforms for clients including health information sites (Erken mij, Ikbenopweg.be) and B2B portals (Fit & Vol Pit, Onder Diëtisten for Zespri). The agency is part of the Friends of Cartel group, powered by Glowi, and works with major Belgian and international brands across various sectors including retail, healthcare, insurance, and technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Publishing
Quantifiable outcome
- A.S.Adventure loyalty programme reached 1,200,000+ households
- +4 more outcomes
Companies that use Head Office
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Head Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Head Office partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Friends of CartelcoreHeadOffice is now part of Friends of Cartel, an agency group built around experts and expertise, shaped by people and craft. The group brings together 5 agencies: Cartel Agency (brand strategy & creative campaigns), Cartel Works (employer branding & recruitment marketing), Lex & Turner (branding & design), RCA PR (corporate, lifestyle & crisis PR), and HeadOffice (content marketing). The collective is powered by Glowi.
- RCAcoreRCA and HeadOffice form the first organizations under the new Glowi umbrella marcom group, managed by RCA CEO Tom Van den Bergh. Both agencies retain their identity, autonomy, and management while seeking synergy and complementarity. RCA brings more than 45 years of experience and over 75 brand, marketing and communication experts. HeadOffice brings 40-plus targeted communications experts.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Head Office competitors and assessment
Company assessmentBroad incumbents
- VML: Global creative and content agency formed through the WPP merger of VMLY&R and Wunderman Thompson. Comparable as a large-scale content and brand experience network competing for similar enterprise clients.
- Publicis Groupe: Global advertising holding company with extensive content, creative, and media capabilities through Leo Burnett, Saatchi & Saatchi, Publicis, and other networks. Comparable as a broad incumbent offering overlapping content marketing services as part of a much larger portfolio.
- Dentsu: Global advertising and content services holding company with operations including Dentsu Creative and Merkle. Comparable as a broad incumbent whose integrated content, media, and CX capabilities overlap with HeadOffice's offering.
- WPP: World's largest advertising holding company with content marketing capabilities across Ogilvy, VMLY&R, Grey, and GroupM. Comparable as a broad incumbent whose portfolio overlaps with HeadOffice's content, brand, and integrated campaign services.
Emerging players
- Anomaly: Independent creative agency with strong content marketing and brand strategy capabilities, recognized for unconventional approaches. Comparable as a non-holdco agency competing for premium B2C content mandates with a similar craft-led positioning.
Direct peers
- Emakina: Belgian digital agency group providing strategy, creative, content, and technology services to enterprise brands across Europe. Closely comparable given Belgian origin, full-service content/digital offering, and similar enterprise client roster.
- Dept Agency: Amsterdam-headquartered global digital agency offering content, creative, and marketing technology services across B2B and B2C. Comparable as a Benelux-rooted content and digital marketing agency competing for similar enterprise clients in the region.
- LDV United: Belgian creative group combining brand strategy, content, and design services for major Belgian and international brands. Comparable given similar Belgian market position, enterprise client mix, and full-service creative/content offering.
- Duval Guillaume: Antwerp-based creative and content agency with a strong Belgian consumer brand portfolio. Comparable as a regional Belgian content-led agency competing for similar B2C brand strategy and integrated campaign mandates.
- RCA PR: Belgian corporate, lifestyle and crisis PR agency and direct sibling within the Friends of Cartel group powered by Glowi. Highly comparable given shared ownership, similar client base across Belgian enterprise and government, and overlapping B2B/B2C communications focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Head Office social profiles
Digital presenceHead Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Head Office leadership team
Management profileNumber of profiles
Profiles5 records
Head Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Head Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Head Office
What does Head Office do?
HeadOffice is a Belgian content marketing agency that helps brands create content-driven marketing solutions across digital and traditional channels. Its offerings span custom publishing, loyalty programmes and CRM, digital media and performance marketing, UX and development, video marketing and animation, brand strategy and branding, and integrated 360° marketing campaigns for enterprise and mid-market clients in Belgium and the Benelux.
Is Head Office a public or private company?
Head Office is a private company. It is classified as corporate owned and is currently operating.
When was Head Office founded?
Head Office was founded in 2002. It employs 51 to 100 people.
Where is Head Office based?
Head Office is headquartered in Herent, Belgium, in the Europe region.
How does Head Office make money?
One revenue line is on record: marketing and Communications Services.
Who are Head Office's main competitors?
Broad incumbents on record are VML, Publicis Groupe, Dentsu and WPP. Anomaly is listed as an emerging player. Direct peers are Emakina, Dept Agency, LDV United, Duval Guillaume and RCA PR.
Does Head Office have an API?
No public API is recorded for Head Office.
What industry is Head Office in?
Head Office's product category is Content Marketing Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.